References
References
- Alasuutari P 1999 Rethinking the Media Audience: The New Agenda London Sage
- Ang I 1996 Living Room Wars: Rethinking Media Audiences for a Postmodern World London Routledge
- Bhat , S , Leigh , TW and Wardlow , DL . 1998 . The effect of consumer prejudices on ad processing: heterosexual consumers' responses to homosexual imagery in advertisements . Journal of Advertising , 27 (4) : 57 – 78 .
- Cholachatpinyo , A , Padgett , I and Crocker , M . 2002 . A conceptual model of the fashion process—part 2: an empirical investigation of the micro‐subjective level . Journal of Fashion Marketing and Management , 6 (1) : 24 – 34 .
- Connel RW 1995 Masculinities Cambridge Polity Press
- Elliott , R and Jankel‐Elliott , N . 2003 . Using ethnography in strategic consumer research . Qualitative Marketing Research: An International Journal , 6 (4) : 215 – 23 .
- Elliott , R and Wattanasuwan , K . 1998 . Brands as resources for the symbolic construction of identity . International Journal of Advertising , 17 (2) : 131 – 44 .
- Elliott , R , Jones , A , Benfield , A and Barlow , M . 1995 . Overt sexuality in advertising: a discourse analysis of gendered responses . Journal of Consumer Policy , 18 (2) : 71 – 92 .
- Fish S 1980 Is There a Text in this Class? Cambridge MA Harvard University Press
- Gulas , CS and McKeage , K . 2000 . Extending social comparison: an examination of the unintended consequence of idealized advertising imagery . Journal of Advertising , XXIX (2) : 17 – 28 .
- Hellmich N Body fixation may be muscling out health 2000 USA Today 19 September, p. 06D
- Hirschman , EC and Thompson , CJ . 1997 . Why media matter: toward a richer understanding of consumers' relationships with advertising and mass media . Journal of Advertising , 26 (1) : 43 – 60 .
- Hogg , MK , Bruce , M and Hough , K . 1999 . Female images in advertising: the implications of social comparison for marketing . International Journal of Advertising , 18 (4) : 445 – 73 .
- Iser S 1974 The implied Reader Baltimore John Hopkins University Press
- Jensen K Reception analysis: mass communication as the social production of meaning 1991 in Jensen K. B, Jankowski N. W, eds. A Handbook of Qualitative Methodologies for Mass Communication Research 135 48 London Routledge
- Kates , S . 1999 . Making the ad perfectly queer: marketing normality to the gay men's community? . Journal of Advertising , 28 (1) : 25 – 37 .
- Kimmel , AJ and Tissier‐Desbordes , E . 1999 . Males, masculinity and consumption: an exploratory investigation . European Advances in Consumer Research , 4 : 243 – 51 .
- Kolbe , RH and Albanese , PJ . 1996 . Man to man: a content analysis of sole‐male images in male‐audience magazines . Journal of Advertising , XXV (4) : 1 – 20 .
- Livingstone S Lunt P 1994 Talk on Television London Routledge
- Martin , MC and Gentry , JW . 1997 . Stuck in the model trap: the effects of beautiful models in ads on female pre‐adolescents and adolescents . Journal of Advertising , 26 (2) : 19 – 33 .
- Mick , D . 1996 . Are studies of dark side variables confounded by socially desirable responding? The case of materialism . Journal of Consumer Research , 23 : 106 – 19 .
- Mick , D and Buhl , K . 1992 . A meaning based model of advertising . Journal of Consumer Research , 19 : 317 – 38 .
- Miles M Huberman A 1984 Qualitative Data Analysis: A Sourcebook of New Methods Newbury Park Sage Publications
- Moores S 1993 Interpreting Audiences: The Ethnography of Media Consumption London Sage
- Mort F 1996 Cultures of Consumption: Masculinities and Social Space in Late Twentieth‐century Britain London Routledge
- Patterson , M and Elliott , R . 2002 . Negotiating masculinities: advertising and the inversion of the male gaze . Consumption, Markets and Culture , 5 (3) : 231 – 46 .
- Patterson M England G Body work: depicting the male body in men's lifestyle magazines 2000 in Proceedings of the Academy of Marketing Annual Conference University of Derby, CD ROM
- Pope Jr HG Phillips KA Olivardia R 2000 The Adonis Complex: The Secret Crisis of Male Body Obsession New York The Free Press
- Richins , ML . 1991 . Social comparison and the idealised images of advertising . Journal of Consumer Research , 18 : 71 – 83 .
- Ritson , M and Elliott , R . 1999 . The social uses of advertising: an ethnographic study of adolescent advertising audiences . Journal of Consumer Research , 26 (3) : 260 – 77 .
- Schroder K Dratner K Kline S Murray C 2003 Researching Audiences: A Practical Guide to Methods in Media Audience Analysis London Hodder
- Scott , L . 1994 . The bridge from text to mind: adapting reader‐response theory to consumer research . Journal of Consumer Research , 21 : 461 – 80 .