Advertising strategies for brand image repair: The effectiveness of advertising alliances

REFERENCES

• Aaker, J. L.1997. “Dimensions of Brand Personality.” Journal of Marketing Research34 (3): 347–356.
   Web of Science ®Google Scholar
• Anderson, J. R.1983. The Architecture of Cognition. Cambridge, MA: Harvard University Press.
   Google Scholar
• Beltramini, R. F.1988. “Perceived Believability of Warning Label Information Presented in Cigarette Advertising.” Journal of Advertising17 (1): 26–32.
   Web of Science ®Google Scholar
• Cacioppo, J. T., and G. G.Berntson. 1994. “Relationship Between Attitudes and Evaluative Space: A Critical Review, With Emphasis on the Separability of Positive and Negative Substrates.” Psychological Bulletin115 (3): 401–423.
   Web of Science ®Google Scholar
• Cartmell, M., and S. Luker. 2011. “BlackBerry Image Damaged by Riots, as Cameron Pinpoints Brand in Commons.” PRWeek, August 12. http://www.prweek.com/uk/news/1084617/BlackBerry-image-damaged-riots-Cameron-pinpoints-brand-Commons/.
   Google Scholar
• Collins, A. M., and E. F.Loftus. 1975. “A Spreading-Activation Theory of Semantic Processing.” Psychological Review82 (6): 407–428.
   Web of Science ®Google Scholar
• Craik, F. I. M., and R. S.Lockhart. 1972. “Levels of Processing: A Framework for Memory Research.” Journal of Verbal Learning and Verbal Behavior11 (6): 671–684.
   Google Scholar
• Escalas, J. E., and J. R.Bettman. 2005. “Self-Construal, Reference Groups, and Brand Meaning.” Journal of Consumer Research32 (3): 378–389.
   Web of Science ®Google Scholar
• Hastak, M.1990. “Does Retrospective Thought Measurement Influence Subsequent Measures of Cognitive Structure in an Advertising Context?” Journal of Advertising19 (3): 3–13.
   Web of Science ®Google Scholar
• Keller, K. L.1993. “Conceptualizing, Measuring, and Managing Customer-Based Brand Equity.” Journal of Marketing57 (1): 1–22.
   Web of Science ®Google Scholar
• Keller, K. L.1999. “Managing Brands for the Long Run: Brand Reinforcement and Revitalization Strategies.” California Management Review41 (3): 102–124.
   Web of Science ®Google Scholar
• Keller, K. L.2008. Strategic Brand Management: Building, Measuring and Managing Brand Equity. 3rd ed.Upper Saddle River, NJ: Pearson Prentice Hall.
   Google Scholar
• Kumkale, G. T., and D.Albarracín. 2004. “The Sleeper Effect in Persuasion: A Meta-Analytic Review.” Psychological Bulletin130 (1): 143–172.
   PubMed Web of Science ®Google Scholar
• Maehle, N., and M.Supphellen. 2011. “In Search of the Sources of Brand Personality.” International Journal of Market Research53 (1): 95–114.
   Web of Science ®Google Scholar
• Meyers-Levy, J., and A. M.Tybout. 1989. “Schema Congruity as a Basis for Product Evaluation.” Journal of Consumer Research16 (1): 39–54.
   Web of Science ®Google Scholar
• Oliver, R. L.2010. Satisfaction: A Behavioral Perspective on the Consumer. 2nd ed.New York: M.E. Sharpe.
   Google Scholar
• Petty, R. E., and J. T.Cacioppo. 1986. Communication and Persuasion: Central and Peripheral Routes to Attitude Change. New York: Springer-Verlag.
   Google Scholar
• Samu, S., S.Krishnan, and R. E.Smith. 1999. “Using Advertising Alliances for New Product Introduction: Interactions between Product Complementarity and Promotional Strategies.” Journal of Marketing63 (1): 57–74.
   Web of Science ®Google Scholar
• Shocker, A. D.1995. “Positive and Negative Effects of Brand Extension and Co-Branding.” In Advances in Consumer Research, edited by F. R.Kardes, and M.Sujan. Vol. 22, 432–434. Provo, UT: Association for Consumer Research.
   Google Scholar
• Simonin, B. L., and J. A.Ruth. 1998. “Is a Company Known by the Company It Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes.” Journal of Marketing Research35 (1): 30–42.
   Web of Science ®Google Scholar
• Supphellen, M., Ø.Eismann, and L. E.Hem. 2004. “Can Advertisements of Brand Extensions Revitalise Flagship Products? An Experiment.” International Journal of Advertising23 (2): 173–196.
   Google Scholar
• Swaminathan, V., K. L.Page, and Z.Gürgan-Canli. 2007. “‘My’ Brand or ‘Our’ Brand: The Effects of Brand Relationship Dimensions and Self-construal on Brand Evaluations.” Journal of Consumer Research34 (2): 248–259.
   Web of Science ®Google Scholar
• Tellis, G. J.2003. Effective Advertising: Understanding When, How, and Why Advertising Works. Thousand Oaks, CA: Sage Publications.
   Google Scholar
• Tourangeau, R., L.Rips, and K.Rasinski. 2000. The Psychology of Survey Response. Cambridge: Cambridge University Press.
   Google Scholar
• Zaltman, G.1997. “Rethinking Market Research: Putting People Back In.” Journal of Marketing Research34 (4): 424–437.
   Web of Science ®Google Scholar
• Zinkhan, G. M., W. B.Locander, and J. H.Leigh. 1986. “Dimensional Relationships of Aided Recall and Recognition.” Journal of Advertising15 (1): 38–46.
   Web of Science ®Google Scholar