1,634
Views
13
CrossRef citations to date
0
Altmetric
Articles

Promotion mix management: A consumer focused Islamic perspective

References

  • Abdullah, K., and M. I. Ahmad. 2010. “Compliance to Islamic Marketing Practices Among Businesses in Malaysia.” Journal of Islamic Marketing 1 (3): 286–297.
  • Ahmad, M. 1995. Business Ethics in Islam. Islamabad: IIIT and IRI Press.
  • Alam, M. 2006. “Islamic Finance: Going Strong.” Oman Economic Review 21 (8): 1–8.
  • Al-Faruki, Ismail Raji. 1992. Al Tawhid: Its Implication for Thought and Life. Kuala Lumpur: IIIT.
  • Al-Makaty, S. S., D. A. Boyd, and G. N. Van Tubergen. 1994. “Source Credibility During the Gulf War: A Q-Study of Rural and Urban Saudi Arabian Citizens.” Journalism & Mass Communication Quarterly 71 (1): 55–63.
  • Al-Makaty, S. S., G. N. Van Tubergen, S. S. Whitlow, and D. A. Boyd. 1996. “Attitudes Toward Advertising in Islam.” Journal of Advertising Research 36: 16–26.
  • Al-Olayan, F. S., and K. Karande. 2000. “A Content Analysis of Magazine Advertisements from the United States and the Arab World.” Journal of Advertising 29 (3): 69–82.
  • 2001. ‘Al-Quran’ The Noble Quran (trans.). Riyadh: Darussalam Publishers and Distributors.
  • Alserhan, B. A. 2010. “Islamic Branding: A Conceptualization of Related Terms.” Journal of Brand Management 18 (1): 34–49.
  • Amin, G. 2000. Whatever Happened to the Egyptians? Cairo: The American University in Cairo Press.
  • Ansari, M. I. 1991. “Methodological Foundations of Islam as an Ethico-Economic Paradigm.” Humanomics 7 (3): 40–62.
  • Anwar, M., and M. Saeed. 1996. “Promotional Tool of Marketing: An Islamic Perspective.” Intellectual Discourse 4 (1&2): 15–30.
  • Armstrong, G., and P. Kotler. 2009. Marketing – An Introduction. Upper Saddle River, NJ: Prentice Hall.
  • Bagozzi, R. P. 2006. “The Role of Social and Self-Conscious Emotions in the Regulation of Business-to-Business Relationships in Salesperson–Customer Interactions.” Journal of Business & Industrial Marketing 21 (7): 453–456.
  • BBC News. 2013 (January 15).  http://www.bbc.co.uk/news/world-us-canada-21020749. Accessed 13th October, 2013.
  • Belch, G. E., M. A. Belch, G. F. Kerr, and I. Powell. 2008. Advertising and Promotion: An Integrated Marketing Communications Perspective. New York, NY: McGraw-Hill.
  • Boddewyn, J. J. 1982. “Advertising Regulation in the 1980s: The Underlying Global Forces.” Journal of Marketing 46 (1): 27–35.
  • Boone, L. E., and D. L. Kurtz. 2007. Contemporary Marketing. 13th ed. Mason, OH: Thomson/South-Western.
  • Brand Synario. 2013.  http://www.brandsynario.com/campaigns/made-from-100-natural-potatoe-1. Accessed 25th January, 2013.
  • Bryson, A. 2000. Seeing the Light of World Faith. New Delhi: Sterling Paperback.
  • Chapra, M. U. 1992. Islam and the Economic Challenge. Leicester: Islamic Foundation.
  • Chong, B. S., and M. H. Liu. 2009. “Islamic Banking: Interest Free or Interest-Based.” Pacific-Basin Finance Journal 17 (1): 125–144.
  • Cole, G. 1996. Management Theory and Practice. 5th ed. Berwick-upon-Tweed: Martins the Printers.
  • Cornwell, B., C. C. Cui, V. Mitchell, B. Schlegelmilch, A. Dzulkiflee, and J. Chan. 2005. “A Cross-Cultural Study of the Role of Religion in Consumers' Ethical Positions.” International Marketing Review 22 (5): 531–546.
  • Dean, D. H., and A. Biswas. 2001. “Third-Party Organization Endorsement of Products: An Advertising Cue Affecting Consumer Prepurchase Evaluation of Goods and Services.” Journal of Advertising 30 (4): 41–57.
  • Fam, K. S., D. S. Waller, and B. Z. Erdogan. 2004. “The Influence of Religion on Attitudes Towards the Advertising of Controversial Products.” European Journal of Marketing 38 (5/6): 537–555.
  • Flynn, L. R., R. E. Goldsmith, and J. K. Eastman. 1996. “Opinion Leaders and Opinion Seekers: Two New Measurement Scales.” Journal of the Academy of Marketing Science 24 (2): 137–147.
  • Girardi, A., G. N. Soutar, and S. Ward. 2005. “The Validation of a use Innovativeness Scale.” European Journal of Innovation Management 8 (4): 471–481.
  • Hafihz. 2012a. Service with a Smile in Islamic Marketing.  http://www.islamicmarketing.org/people/service-with-a-smile-in-islamic-marketing/. Accessed April 8, 2013.
  • Hafihz. 2012b. Macro Promotions and Distribution Strategies of Islam.  http://www.islamicmarketing.org/promotion/macro-promotions-and-distribution-strategies-of-islam/. Accessed March 4, 2013.
  • Harker, D. 1998. “Achieving Acceptable Advertising: An Analysis of Advertising Regulation in Five Countries.” International Marketing Review 15 (2): 101–118.
  • Hawes, Jon M., James T. Strong, and Bernard S. Winick. 1996. “Do Closing Techniques Diminish Prospect Trust?” Industrial Marketing Management 25 (5): 349–360.
  • Homburg, C., M. Müller, and M. Klarmann. 2011. “When Should the Customer Really Be King? On the Optimum Level of Salesperson Customer Orientation in Sales Encounters.” Journal of Marketing 75 (2): 55–74.
  • Hoyer, W. D., and D. J. MacInnis. 2001. Consumer Behaviour. 2nd ed. Boston, MA: Houghton Mifflin.
  • Jami' At-Tirmidhi. 2007. Hafiz Abu Eisa Mohammad Ibn ‘Eisa at-Tirmidhi (Tirmizi). Translated by Abu Khaliyl. Riyadh, Saudi Arabia: Dar-us-Salam Publishers & Distributors.
  • Jobber, D., and G. Lancaster. 2006. Selling and Sales Management. Harlow: Pearson Education.
  • Kavoossi, M. 2000. The Globalization of Business and the Middle East: Opportunities and Constraints. Westport, CT: Quorum Books.
  • Keenan, K. L., and B. Shoreh. 2000. “How Advertising is Covered in the Egyptian Press: A Longitudinal Examination of Content.” International Journal of Advertising 19 (2): 245–258.
  • Keller, E., and J. Berry. 2003. The Influentials: One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy. New York: Free Press.
  • Kettani, H. 2010. “World Muslim Population.” Proceedings of the 8th Hawaii international conference on Arts and Humanifies, Hawaii, January 12–16.
  • Khan, M. M., and M. I. Bhatti. 2008. “The Development in Islamic Banking: A Financial Risk-Allocation Approach.” Journal of Risk Finance 9 (1): 40–51.
  • Kitchen, P. J. 2005. “New Paradigm IMC – Under Fire.” Competitiveness Review 15 (1): 72–80.
  • Kitchen, P. J., and I. Burgmann. 2004. Integrated Marketing Communication. New York, NY: John Wiley & Sons.
  • Kitchen, P. J., and D. E. Schultz. 1999. “A Multi-Country Comparison of the Drive for IMC.” Journal of Advertising Research 39 (1): 21–39.
  • Kliatchko, J. G. 2008. “Revisiting the IMC Construct.” International Journal of Advertising 27 (1): 133–160.
  • KoKu, P. S. 2011. “Natural Market Segment: Religion and Identity – The Case of ‘Zongos’ in Ghana.” Journal of Islamic Marketing 2 (2): 177–185.
  • Lawrence, B. B. 1998. Shattering the Myth: Islam Beyond Violence. Princeton, NJ: Princeton University Press.
  • Luqmani, M., U. Yavas, and Z. Quraeshi. 1989. “Advertising in Saudi Arabia: Content and Regulation.” International Marketing Review 6 (1): 59–72.
  • Malhotra, N. K. 1999. “Guest Editorial: The Past, Present, and Future of the Marketing Discipline.” Journal of the Academy of Marketing Science 27 (2): 116–119.
  • Mayer, D., and H. Greenberg. 2006. “What Makes A Good Salesman?” Harvard Business Review 84 (7/8): 164–171.
  • Michell, P., and M. Al-Mossawi. 1995. “The Mediating Effect of Religiosity on Advertising Effectiveness.” Journal of Marketing Communications 1 (3): 151–162.
  • Miller, A., and G. G. Deiss. 1996. Strategic Management. New York: McGraw Hill.
  • Miskawayh, I. 1968. The Refinement of Character. Translated by Constantine Zurayk Beirut: The American University of Beirut.
  • Mitchell, V. W., and V. Papavassiliou. 1999. “Marketing Causes and Implications of Consumer Confusion.” Journal of Product & Brand Management 8 (4): 319–342.
  • Nadvi, S. M. A. 2005. Hazrat Omar Farooq: A Complete Seerah I.e. Biography of the Second Caliph of Islam. Ideal caliphs of Islam. Ideal caliphs of Islam. New Delhi: Idara Ishaat E Diniyat.
  • Nadwi, A. H. A. 1978. “The Most Suitable Religion for Mankind.” In The Challenge of Islam, edited by Altaf Gauhar. London: Islamic Council of Europe.
  • Naseri, A., and E. Tamam. 2012. “Impact of Islamic Religious Symbol in Producing Favorable Attitude Toward Advertisement.” Revista de Administratie Publica si Politici Sociale 1 (8): 63–80.
  • Nasr, S. H. 1996. “The Meaning and Concept of Philosophy in Islam.” In History of Islamic Philosophy  (pt 1), edited bySeyyed Hossein Nasr and Oliver Leaman, 30. London: Routledge.
  • Nomani, S. 1981. Sirat-un-Nabi [The Life of Prophet Muhammad]. Rendered into English by M. Tayyib Bakhsh Budayuni. Karachi: Daarul ishaat.
  • O'Neill, J., D. Wilson, R. Purushothaman, and A. Stupnytska. 2005. How Solid Are the BRICs, Global Economics Paper No. 134. Goldman Sachs global economic website.
  • Quelch, J. 2001. Cases in Strategic Marketing Management: Business Strategies in Muslim Countries. Upper Saddle River, NJ: Prentice-Hall.
  • Rasmusson, Erika. 2000. “The 10 Traits of Top Salespeople.” Journal of Personal Selling & Sales Management 20 (1): 75–87.
  • Rice, G., and M. Al-Mossawi. 2002. “The Implications of Islam for Advertising Messages: The Middle Eastern Context.” Journal of Euro Marketing 11 (3): 71–96.
  • ‘Riyad-us-Saliheen’. 1999. Imam Abu Zakarya Yahiya ibn Sharaf al-Nawawi. Riyadh, Saudi Arabia: Dar-us-Salam Publication.
  • Roger, H. P., A. O. Ogbuehi, and C. M. Kochunny. 1995. “Ethics and Transnational Corporations in Developing Countries: A Social Contract Perspective.” Journal of Euromarketing 4 (2): 11–38.
  • Rook, D. W. 1987. “The Buying Impulse.” The Journal of Consumer Research 14 (2): 189–199.
  • Rook, D. W., and A. Hock. 1983. “Impulse Buying.” Advance in Consumer Research 10: 562–567.
  • Ross, T. 2001. Marketing as a Concept. New York: Prentice Hall Press.
  • Rotzoll, K. B., J. E. Haefner, and S. R. Hall. 1996. Advertising in Contemporary Society: Perspectives Toward Understanding. Urbana: University of Illinois Press.
  • Saeed, M., Z. U. Ahmed, and S. M. Mukhtar. 2001. “International Marketing Ethics from an Islamic Perspective: A Value-Maximization Approach.” Journal of Business Ethics 32 (2): 127–142.
  • Sahih Muslim. 2000. Abul-Husayn al-Qusairi Muslim Ibn Al-Hayyay. Imam Muslim translated into English by Abdul Hamid Siddiqui. New Delhi: Kitab Bhavan.
  • Saxe, R., and B. A. Weitz. 1982. “The S.O.C.O. Scale: A Measure of the Customer Orientation of Salespeople.” Journal of Marketing Research 19 (August): 343–351.
  • Schultz, D. E. 2004. “Skydiving into the 21st Century Marketplace with Four New Parachutes.” Presentation at Harte-Hanks Users conference, New York, June 22.
  • Schultz, D. E., and P. J. Kitchen. 2000. Communicating Globally: An Integrated Marketing Approach. London: Macmillan Press.
  • Schultz, D. E., and H. F. Schultz. 2003. IMC-The Next Generation. New York, NY: McGraw-Hill.
  • Shafi, M. M. M., M. Shamim, and M. M. Taqi'Usmãni. 1998. Ma'ariful-Quran. Karachi: Maktaba Darul-Uloom Publisher.
  • Shaw, S. A. 1996. Business Ethics. Belmont: Wad Worth.
  • Shimp, T. A. 2000. Advertising Promotion and Supplemental Aspects of Integrated Marketing Communications. 5th ed. Dryden: Dryden Press.
  • Silvera, D. H., and B. Austad. 2004. “Factors Predicting the Effectiveness of Celebrity Endorsement Advertisements.” European Journal of Marketing 38 (11/12): 1509–1526.
  • Stock, R. M., and W. D. Hoyer. 2005. “An Attitude-Behavior Model of Salespeople's Customer Orientation.” Journal of the Academy of Marketing Science 33 (4): 536–552.
  • Sunan Abu Dawud. 1993. Abu Daud Sulayman ibn al-Ash'ath al-Sijistani. Translated by Hasan Ahmad. New Delhi: Kitab Bhavan.
  • Tapp, A. 2000. Principles of Direct and Database Marketing. 2nd ed. Harlow: Pearson.
  • Tawheedi, N. 1989. A Glance at the Life of the Holy Prophet of Islam. New York, NY: Mostazafan Foundation of New York.
  • Till, B. D., S. M. Stanley, and R. Priluck. 2008. “Classical Conditioning and Celebrity Endorsers: An Examination of Belongingness and Resistance to Extinction.” Psychology and Marketing 25 (2): 173–196.
  • Turnbull, P. W., S. Leek, and G. Ying. 2000. “Customer Confusion: The Mobile Phone Market.” Journal of Marketing Management 16 (1–3): 143–163.
  • Tyser, C. R., D. G. Demetriades, and I. H. Efendi. 1967. A Complete Code on Islamic Civil Law [translation from Turkish of MajAllah SWT-el Ahkam-i-Adliya, Majella, Lahore]. New York: Law.
  • Waller, D. S., and K. S. Fam. 2000. “Cultural Values and Advertising in Malaysia: Views from the Industry.” Asia Pacific Journal of Marketing and Logistics 12 (1): 3–16.
  • Weimann, G. 1994. The Influentials. People Who Influence People. Albany: State University of New York Press.
  • Weitz, B. A., and K. D. Bradford. 1999. “Personal Selling and Sales Management: A Relationship Marketing Perspective.” Journal of the Academy of Marketing Science 27 (2): 241–254.
  • Wilson, J. A., and J. Liu. 2010. “Shaping the Halal into a Brand?” Journal of Islamic Marketing 1 (2): 107–123.
  • Wong, A., and A. Sohal. 2002. “Customers' Perspectives on Service Quality and Relationship Quality in Retail Encounters.” Managing Service Quality 12 (6): 424–433.
  • Yousaf, S., and M. S. Malik. 2013. “Evaluating the Influences of Religiosity and Product Involvement Level on Consumers.” Journal of Islamic Marketing 4 (2): 163–186.
  • Yusuf, J. 2010. “Ethical Implications of Sales Promotion in Ghana: Islamic Perspective.” Journal of Islamic marketing 1 (3): 220–230.
  • Zakaria, N., and A. N. Abdul-Talib. 2010. “Applying Islamic Market-Oriented Cultural Model to Sensitize Strategies Towards Global Customers, Competitors, and Environment.” Journal of Islamic Marketing 1 (1): 51–62.
  • Zwick, D., and C. Chelariu. 2006. “Mobilizing the Hijab: Islamic Identity Negotiation in the Context of a Matchmaking Website.” Journal of Consumer Behavior 5 (4): 380–395.

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.