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Journal of Marketing Communications Volume 27, 2021 - Issue 5
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Review Article

On Art Weinstein’s superior customer value … in the Now Economy

Donovan A. McFarlaneCollege of Business, Westcliff University, Irvine, CA, USACorrespondence[email protected]
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Pages 564-570 | Received 12 Aug 2019, Accepted 15 Dec 2019, Published online: 27 Dec 2019

Reference

  • Weinstein, A. 2019. Superior Customer Value: Finding and Keeping Customers in the Now Economy. 4th ed. New York: Routledge, Taylor & Francis Group.

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