272
Views
0
CrossRef citations to date
0
Altmetric
Research Articles

Sharing healthy lifestyle information on social media during the COVID-19 pandemic: a moderated mediation model

&
Pages 860-881 | Received 13 Jan 2022, Accepted 15 Jun 2022, Published online: 16 Jul 2022

References

  • Abendroth, L. J., and J. E. Heyman. 2013. “Honesty is the Best Policy: The Effects of Disclosure in Word-Of-Mouth Marketing.” Journal of Marketing Communications 19 (4): 245–257. doi:10.1080/13527266.2011.631567.
  • Aboulnasr, K., G. A. Tran, and T. Park. 2022. “Personal Information Disclosure on Social Networking Sites.” Psychology & Marketing 39 (2): 294–308. doi:10.1002/mar.21595.
  • Adams, M. L., K. Baxter, D. Booth, K. S. Bunds, M. D. Giardina, M. Clark, and G. Weedon. 2020. Sport, Physical Culture, and the Moving Body: Materialisms, Technologies, Ecologies. New Jersey: Rutgers University Press.
  • Akdevelioglu, D., and S. Kara. 2020. “An International Investigation of Opinion Leadership and Social Media.” Journal of Research in Interactive Marketing 14 (1): 71–88. doi:10.1108/JRIM-11-2018-0155.
  • Aljukhadar, M., S. Senecal, A. Bériault Poirier. 2020. “Social Media Mavenism: Toward an Action-Based Metric for Knowledge Dissemination on Social Networks.” Journal of Marketing Communications 26 (6): 636–665. doi:10.1080/13527266.2019.1590856.
  • Altman, I., and D. A. Taylor. 1973. Social Penetration: The Development of Interpersonal Relationships. New york: Holt, Rinehart & Winston.
  • Amichai-Hamburger, Y., and E. Ben-Artzi. 2003. “Loneliness and Internet Use.” Computers in Human Behavior 19 (1): 71–80. doi:10.1016/S0747-5632(02)00014-6.
  • Amichai-Hamburger, Y., and S. Etgar 2019. “Personality and Internet Use: The Case of Introversion and Extroversion.” doi: 10.1093/oxfordhb/9780198812746.001.0001
  • Asrani, P., M. S. Eapen, M. I. Hassan, and S. S. Sohal. 2021. “Implications of the Second Wave of COVID-19 in India.” The Lancet Respiratory Medicine 9 (9): e93–e94. doi:10.1016/S2213-2600(21)00312-X.
  • Ayeh, J. K., N. Au, and R. Law. 2013. “Predicting the Intention to Use Consumer-Generated Media for Travel Planning.” Tourism Management 35: 132–143. doi:10.1016/j.tourman.2012.06.010.
  • Azer, J., and M. Alexander. 2022. “COVID-19 Vaccination: Engagement Behavior Patterns and Implications for Public Health Service Communication.” Journal of Service Theory and Practice 32 (2): 323–351. doi:10.1108/JSTP-08-2021-0184.
  • Baltar, F., and I. Brunet. 2012. “Social Research 2.0: Virtual Snowball Sampling Method Using Facebook.” Internet Research 22 (1): 57–74. doi:10.1108/10662241211199960/full.
  • Belk, R. W. 1985. “Materialism: Trait Aspects of Living in the Material World.” The Journal of Consumer Research 12 (3): 265–280. doi:10.1086/208515.
  • Belk, R. W. 2013. “Extended Self in a Digital World.” The Journal of Consumer Research 40 (3): 477–500. doi:10.1086/671052.
  • Benke, C., L. K. Autenrieth, E. Asselmann, and C. A. Pané-Farré. 2020. “Lockdown, Quarantine Measures, and Social Distancing: Associations with Depression, Anxiety and Distress at the Beginning of the COVID-19 Pandemic Among Adults from Germany.” Psychiatry Research 293: 113462. doi:10.1016/j.psychres.2020.113462.
  • Bernritter, S. F., A. C. Loermans, P. W. Verlegh, and E. G. Smit. 2017. “‘We’Are More Likely to Endorse Than ‘I’: The Effects of Self-Construal and Brand Symbolism on Consumers’ Online Brand Endorsements.” International Journal of Advertising 36 (1): 107–120. doi:10.1080/02650487.2016.1186950.
  • Binda, J., C. W. Yuan, N. Cope, H. Park, E. K. Choe, and J. M. Carroll 2018. “Supporting Effective Sharing of Health Information Among Intergenerational Family Members.” In Proceedings of the 12th EAI International Conference on Pervasive Computing Technologies for Healthcare, 148–157. May. doi: 10.1145/3240925.3240936.
  • Bloch, P. H. 1984. “The Wellness Movement: Imperatives for Health Care Marketers.” Journal of Health Care Marketing 4 (1): 9–16. PMID: 10299513.
  • Bueno, I., R. A. Carrasco, R. Urena, and E. Herrera-Viedma. 2021. “A Business Context Aware Decision-Making Approach for Selecting the Most Appropriate Sentiment Analysis Technique in E-Marketing Situations.” Information Sciences. doi:10.1016/j.ins.2021.12.080.
  • Cadwalladr, C., and E. Graham-Harrison. 2018. “Facebook and Cambridge Analytica Face Mounting Pressure Over Data Scandal.” The Guardian, 19.
  • Campbell, D. T., and D. W. Fiske. 1959. “Convergent and Discriminant Validation by the Multitrait-Multimethod Matrix.” Psychological Bulletin 56 (2): 81. doi:10.1037/h0046016.
  • Cappetto, M., and E. Tadros. 2021. “The Impact of Materialism, Counseling, and Financial Status on Physical Health.” The American Journal of Family Therapy 1–19. doi:10.1080/01926187.2021.1880344.
  • Carl, W. J. 2008. “The Role of Disclosure in Organized Word‐of‐mouth Marketing Programs.” Journal of Marketing Communications 14 (3): 225–241. doi:10.1080/13527260701833839.
  • Cass, A. O. 2001. “Consumer Self-Monitoring, Materialism and Involvement in Fashion Clothing.” Australasian Marketing Journal (AMJ) 9 (1): 46–60. doi:10.1016/S1441-3582(01)70166-8.
  • Chen, X., Y. Pan, and B. Guo. 2016. “The Influence of Personality Traits and Social Networks on the Self-Disclosure Behavior of Social Network Site Users.” Internet Research 26 (3): 566–586. doi:10.1108/IntR-05-2014-0145.
  • Chen, C. C., and Y. P. Chiu. 2021. “Advertising Content and Online Engagement on Social Media During the Covid-19 Epidemic in Taiwan.” Journal of Marketing Communications 1–19. doi:10.1080/13527266.2021.2012499.
  • Choi, C. W. 2020. “The Impacts of Consumer Personality Traits on Online Video Ads Sharing Intention.” Journal of Promotion Management 26 (7): 1073–1092. doi:10.1080/10496491.2020.1746468.
  • Christopher, A. N., R. D. Morgan, P. Marek, M. Keller, and K. Drummond. 2005. “Materialism and Self-Presentational Styles.” Personality and Individual Differences 38 (1): 137–149. doi:10.1016/j.paid.2004.03.015.
  • Chu, S. C., K. Windels, and S. Kamal. 2016. “The Influence of Self-Construal and Materialism on Social Media Intensity: A Study of China and the United States.” International Journal of Advertising 35 (3): 569–588. doi:10.1080/02650487.2015.1068425.
  • Colella, G., C. Amatulli, and M. P. Martínez-Ruiz. 2021. “Social Media Interactions and Brand Luxuriousness: The Role of Materialism.” Journal of Consumer Marketing 38 (4): 434–444. doi:10.1108/JCM-02-2020-3650.
  • Costa, P. T., and R. R. McCrae. 1988. “Personality in Adulthood: A Six-Year Longitudinal Study of Self-Reports and Spouse Ratings on the NEO Personality Inventory.” Journal of Personality and Social Psychology 54 (5): 853. doi:10.1037/0022-3514.54.5.853.
  • Costa, P. T., Jr, and R. R. McCrae. 1990. “Personality Disorders and the Five-Factor Model of Personality.” Journal of Personality Disorders 4 (4): 362–371. doi:10.1521/pedi.1990.4.4.362.
  • Cropanzano, R., and M. S. Mitchell. 2005. “Social Exchange Theory: An Interdisciplinary Review.” Journal of Management 31 (6): 874–900. doi:10.1177/0149206305279602.
  • De Vries, R. E., B. Van den Hooff, and J. A. de Ridder. 2006. “Explaining Knowledge Sharing: The Role of Team Communication Styles, Job Satisfaction, and Performance Beliefs.” Communication Research 33 (2): 115–135. doi:10.1177/0093650205285366.
  • Derlega, V. J., S. Metts, S. Petronio, and S. T. Margulis. 1993. Self-Disclosure. London: Sage.
  • Dittmar, H., R. Bond, M. Hurst, and T. Kasser. 2014. “The Relationship Between Materialism and Personal Well-Being: A Meta-Analysis.” Journal of Personality and Social Psychology 107 (5): 879. doi:10.1037/a0037409.
  • Dong, M., L. Chen, and L. Wang. 2019. “Investigating the User Behaviors of Sharing Health-And Fitness-Related Information Generated by Mi Band on Weibo.” International Journal of Human–computer Interaction 35 (9): 773–786. doi:10.1080/10447318.2018.1496968.
  • Duarte, P., S. C. eSilva, and M. B. Ferreira. 2018. “How Convenient is It? Delivering Online Shopping Convenience to Enhance Customer Satisfaction and Encourage E-WOM.” Journal of Retailing and Consumer Services 44: 161–169. doi:10.1016/j.jretconser.2018.06.007.
  • Epstein, D. A., B. H. Jacobson, E. Bales, D. W. Mcdonald, and S. A. Munson. 2015. “From “Nobody Cares” to “Way to Go!” a Design Framework for Social Sharing in Personal Informatics.” In Proceedings of the ACM Conference on Computer Supported Cooperative Work & Social Computing (CSCW 2015), 1622–1636. doi: 10.1145/2675133.2675135.
  • Fitzmaurice, J., and C. Comegys. 2006. “Materialism and Social Consumption.” Journal of Marketing Theory and Practice 14 (4): 287–299. doi:10.2753/MTP1069-6679140403.
  • Forgas, J. P. 2011. “Affective Influences on Self-Disclosure: Mood Effects on the Intimacy and Reciprocity of Disclosing Personal Information.” Journal of Personality and Social Psychology 100 (3): 449. doi:10.1037/a0021129.
  • Fornell, C., and D. F. Larcker. 1981. “Canonical Correlation Analysis as a Special Case of a Structural Relations Model.” Multivariate Behavioral Research 16 (4): 437–454. doi:10.1207/s15327906mbr1604_2.
  • Fu, Q., I. Rodríguez-Ardura, A. Meseguer-Artola, and P. Wu. 2022. “Self-Disclosure During the COVID-19 Emergency: Effects of Narcissism Traits, Time Perspective, Virtual Presence, and Hedonic Gratification.” Computers in Human Behavior 130: 107154. doi:10.1016/j.chb.2021.107154.
  • Gvili, Y., and S. Levy. 2021. “Consumer Engagement in Sharing Brand-Related Information on Social Commerce: The Roles of Culture and Experience.” Journal of Marketing Communications 27 (1): 53–68. doi:10.1080/13527266.2019.1633552.
  • Hair, J. F., A. H. Money, P. Samouel, and M. Page. 2007. “Research Methods for Business.” Education+ Training 49 (4): 336–337. doi:10.1108/et.2007.49.4.336.2.
  • Hayes, A. F. 2017. Introduction to Mediation, Moderation, and Conditional Process Analysis: A Regression-Based Approach. New York: Guilford publications.
  • Hennig-Thurau, T., K. P. Gwinner, G. Walsh, and D. D. Gremler. 2004. “Electronic Word-Of-Mouth via Consumer-Opinion Platforms: What Motivates Consumers to Articulate Themselves on the Internet?” Journal of Interactive Marketing 18 (1): 38–52. doi:10.1002/dir.10073.
  • Hirschfeld, R. R., M. H. Jordan, C. H. Thomas, and H. S. Feild. 2008. “Observed Leadership Potential of Personnel in a Team Setting: Big Five Traits and Proximal Factors as Predictors.” International Journal of Selection and Assessment 16 (4): 385–402. doi:10.1111/j.1468-2389.2008.00443.x.
  • Homans, G. C. 1958. “Social Behavior as Exchange.” The American Journal of Sociology 63 (6): 597–606. doi:10.1086/222355.
  • Hughes, D. J., M. Rowe, M. Batey, and A. Lee. 2012. “A Tale of Two Sites: Twitter Vs. Facebook and the Personality Predictors of Social Media Usage.” Computers in Human Behavior 28 (2): 561–569. doi:10.1016/j.chb.2011.11.001.
  • Hui, C. M., and O. S. Tsang. 2017. “The Role of Materialism in Self-Disclosure Within Close Relationships.” Personality and Individual Differences 111: 174–177. doi:10.1016/j.paid.2017.02.021.
  • Hussain, S., K. Huang, Z. Ilyas, and B. Niu. 2020. “Exploring the Novel Input Attributes Affecting eWom.” Frontiers in Psychology 2017. doi:10.3389/fpsyg.2020.02017.
  • Hwang, H. S. 2017. “The Influence of Personality Traits on the Facebook Addiction.” KSII Transactions on Internet and Information Systems (TIIS) 11 (2): 1032–1042.
  • Jani, D., and H. Han. 2014. “Personality, Satisfaction, Image, Ambience, and Loyalty: Testing Their Relationships in the Hotel Industry.” International Journal of Hospitality Management 37: 11–20. doi:10.1016/j.ijhm.2013.10.007.
  • Kannan, R., K. Ramakrishnan, and A. O. Ojo. 2019. Social Networking Sites as Communication Tool for Dengue Related Healthcare and Wellness Information.” In Proceedings of the 2nd International Conference on Software Engineering and Information Management, 204–207. January. doi: 10.1145/3305160.3305163
  • Karabati, S., and Z. Cemalcilar. 2010. “Values, Materialism, and Well-Being: A Study with Turkish University Students.” Journal of Economic Psychology 31 (4): 624–633. doi:10.1016/j.joep.2010.04.007.
  • Kasser, T. 2003. The High Price of Materialism. Cambridge: MIT press.
  • Kaya, T. 2020. “The Changes in the Effects of Social Media Use of Cypriots Due to COVID-19 Pandemic.” Technology in Society 63: 101380. doi:10.1016/j.techsoc.2020.101380.
  • Kemp, Simon. 2022. “Digital 2022: India.” https://datareportal.com/reports/digital-2022india#::text=Social%20media%20statistics%20for%20India,in%20India%20in%20January%202022.
  • Knoll, J., and R. Proksch. 2017. “Why We Watch Others’ Responses to Online Advertising–investigating Users’ Motivations for Viewing User-Generated Content in the Context of Online Advertising.” Journal of Marketing Communications 23 (4): 400–412. doi:10.1080/13527266.2015.1051092.
  • Krämer, N. C., and S. Winter. 2008. “Impression Management 2.0: The Relationship of Self-Esteem, Extraversion, Self-Efficacy, and Self-Presentation Within Social Networking Sites.” Journal of Media Psychology 20 (3): 106–116. doi:10.1027/1864-1105.20.3.106.
  • Krasnova, H., S. Spiekermann, K. Koroleva, and T. Hildebrand. 2010. “Online Social Networks: Why We Disclose.” Journal of Information Technology 25 (2): 109–125. doi:10.1057/jit.2010.6.
  • Kumar, S. 2021. “Second Wave of COVID-19: Emergency Situation in India.” Journal of Travel Medicine 28 (7): taab082. doi:10.1093/jtm/taab082.
  • Labsomboonsiri, S., S. Mathews, and E. Luck. 2017. “An Investigation of Problem-Solving Support and Relaxation Motivations on E-WOM.” Journal of Marketing Communications 23 (3): 273–292. doi:10.1080/13527266.2014.984317.
  • Lawler, E. J., and S. R. Thye. 1999. “Bringing Emotions into Social Exchange Theory.” Annual Review of Sociology 25 (1): 217–244. doi:10.1146/annurev.soc.25.1.217.
  • Leary, M. R., and R. M. Kowalski. 1990. “Impression Management: A Literature Review and Two-Component Model.” Psychological Bulletin 107 (1): 34. doi:10.1037/0033-2909.107.1.34.
  • Lee, D. H., S. Im, and C. R. Taylor. 2008. “Voluntary Self‐disclosure of Information on the Internet: A Multimethod Study of the Motivations and Consequences of Disclosing Information on Blogs.” Psychology & Marketing 25 (7): 692–710. doi:10.1002/mar.20232.
  • Lee, J., and S. Kim. 2019. “Social Media Advertising: The Role of Personal and Societal Norms in Page Like Ads on Facebook.” Journal of Marketing Communications 1–14. doi:10.1080/13527266.2019.1658466.
  • Li, Y., X. Wang, X. Lin, and M. Hajli. 2018. “Seeking and Sharing Health Information on Social Media: A Net Valence Model and Cross-Cultural Comparison.” Technological Forecasting and Social Change 126: 28–40. doi:10.1016/j.techfore.2016.07.021.
  • Liu, Q. Q., Z. K. Zhou, X. J. Yang, G. F. Niu, Y. Tian, and C. Y. Fan. 2017. “Upward Social Comparison on Social Network Sites and Depressive Symptoms: A Moderated Mediation Model of Self-Esteem and Optimism.” Personality and Individual Differences 113: 223–228. doi:10.1016/j.paid.2017.03.037.
  • Lounsbury, J. W., R. M. Smith, J. J. Levy, F. T. Leong, and L. W. Gibson. 2009. “Personality Characteristics of Business Majors as Defined by the Big Five and Narrow Personality Traits.” Journal of Education for Business 84 (4): 200–205. doi:10.3200/JOEB.84.4.200-205.
  • Lu, H. P., and K. L. Hsiao. 2010. “The Influence of Extro/introversion on the Intention to Pay for Social Networking Sites.” Information & Management 47 (3): 150–157. doi:10.1016/j.im.2010.01.003.
  • Lupton, D. 2019. “‘It’s Made Me a Lot More Aware’: A New Materialist Analysis of Health Self-Tracking.” Media International Australia 171 (1): 66–79. doi:10.1177/1329878X19844042.
  • Mahmoud, A. B., J. Ball, D. Rubin, L. Fuxman, I. Mohr, and D. Hack-Polay, and A. Wakibi. 2021. “Pandemic Pains to Instagram Gains! COVID-19 Perceptions Effects on Behaviours Towards Fashion Brands on Instagram in Sub-Saharan Africa: Tech-Native Vs Non-Native Generations.” Journal of Marketing Communications 1–25. doi:10.1080/13527266.2021.1971282.
  • Mai, H. T. X., and S. O. Olsen. 2015. “Consumer Participation in Virtual Communities: The Role of Personal Values and Personality.” Journal of Marketing Communications 21 (2): 144–164. doi:10.1080/13527266.2012.736086.
  • Malhotra, N. K. 2004. Marketing Research an Applied Orientation. 4th ed. New Jersey: Pearson Education.
  • Manzanaro, L., C. Valor, and J. D. Paredes-Gázquez. 2018. “Retweet if You Please! Do News Factors Explain Engagement?” Journal of Marketing Communications 24 (4): 375–392. doi:10.1080/13527266.2018.1428818.
  • Mattioli, A. V., S. Sciomer, S. Maffei, and S. Gallina. 2021. “Lifestyle and Stress Management in Women During COVID-19 Pandemic: Impact on Cardiovascular Risk Burden.” American Journal of Lifestyle Medicine 15 (3): 356–359. doi:10.1177/1559827620981014.
  • Mishra, P., M. Bakshi, and R. Singh. 2016. “Impact of Consumption Emotions on WOM in Movie Consumption: Empirical Evidence from Emerging Markets.” Australasian Marketing Journal (AMJ) 24 (1): 59–67. doi:10.1016/j.ausmj.2015.12.005.
  • Moisescu, O. I., I. Dan, and O. A. Gică. 2021. “An Examination of Personality Traits as Predictors of Electronic Word-Of-Mouth Diffusion in Social Networking Sites.” Journal of Consumer Behaviour. doi:10.1002/cb.1970.
  • Mowen, J. C., and N. Spears. 1999. “Understanding Compulsive Buying Among College Students: A Hierarchical Approach.” Journal of Consumer Psychology 8 (4): 407–430. doi:10.1207/s15327663jcp0804_03.
  • Nayar, Vipin. 2022. ”What is the Scope of Social Media Marketing in India in 2022?.” AvivDigital, https://avivdigital.in/scope-of-social-media-india
  • Newman, M. W., D. Lauterbach, S. A. Munson, P. Resnick, and M. E. Morris. 2011. “It’s Not That I Don’t Have Problems, I’m Just Not Putting Them on Facebook: Challenges and Opportunities in Using Online Social Networks for Health. “ In Proceedings of the ACM 2011 Conference on Computer Supported Cooperative Work, 341–350. March. doi: 10.1145/1958824.1958876
  • Nguyen, T. M. H. 2019. “How can materialism affect the intention to create brand-related user-generated content about style on social media sites?” Doctoral dissertation, Queensland University of Technology.
  • Pagani, M., C. F. Hofacker, and R. E. Goldsmith. 2011. “The Influence of Personality on Active and Passive Use of Social Networking Sites.” Psychology & Marketing 28 (5): 441–456. doi:10.1002/mar.20395.
  • Park, A., C. Li, J. Bowling, Y. Ge, and M. Dulin. 2020. “Diet, Weight Loss, Fitness, and Health Related Image Sharing Using Twitter: An Observation Study.” In 2020 IEEE International Conference on Bioinformatics and Biomedicine (BIBM), 2049–2053. December. IEEE.
  • Pasternak, O. 2017. “Electronic word-of-mouth in online brand communities: drivers and outcomes.” Doctoral dissertation, University of Glasgow).
  • Patterson, P., T. Yu, and K. D. Ruyter. 2006. “Understanding Customer Engagement in Services.” In Australian and New Zealand Marketing Academy 2006 Conference: Advancing Theory, Maintaining Relevance, Australia, Brisbane.
  • Peeroo, S., M. Samy, and B. Jones. 2019. “Trialogue on Facebook Pages of Grocery Stores: Customer Engagement or Customer Enragement?” Journal of Marketing Communications 25 (8): 861–883. doi:10.1080/13527266.2018.1482559.
  • Peixoto Labre, M., and K. Walsh-Childers. 2003. “Friendly Advice? Beauty Messages in Web Sites of Teen Magazines.” Mass Communication and Society 6 (4): 379–396. doi:10.1207/S15327825MCS0604_3.
  • Preacher, K. J., D. D. Rucker, and A. F. Hayes. 2007. “Addressing Moderated Mediation Hypotheses: Theory, Methods, and Prescriptions.” Multivariate Behavioral Research 42 (1): 185–227. doi:10.1080/00273170701341316.
  • Proudfoot, J. G., D. Wilson, J. S. Valacich, and M. D. Byrd. 2018. “Saving Face on Facebook: Privacy Concerns, Social Benefits, and Impression Management.” Behaviour & Information Technology 37 (1): 16–37. doi:10.1080/0144929X.2017.1389988.
  • Ramírez, A. S., D. Freres, L. S. Martinez, N. Lewis, A. Bourgoin, B. J. Kelly, and R. C. Hornik. 2013. “Information Seeking from Media and Family/friends Increases the Likelihood of Engaging in Healthy Lifestyle Behaviors.” Journal of Health Communication 18 (5): 527–542. doi:10.1080/10810730.2012.743632.
  • Richins, M., and S. Fournier. 1991. “Some Theoretical and Popular Notions Concerning Materialism.” Journal of Social Behavior and Personality 6 (6): 403–414.
  • Richins, M. L., and S. Dawson. 1992. “A Consumer Values Orientation for Materialism and Its Measurement: Scale Development and Validation.” The Journal of Consumer Research 19 (3): 303–316. doi:10.1086/209304.
  • Rose, P., and S. P. DeJesus. 2007. “A Model of Motivated Cognition to Account for the Link Between Self‐monitoring and Materialism.” Psychology & Marketing 24 (2): 93–115. doi:10.1002/mar.20154.
  • Ross, C., E. S. Orr, M. Sisic, J. M. Arseneault, M. G. Simmering, and R. R. Orr. 2009. “Personality and Motivations Associated with Facebook Use.” Computers in Human Behavior 25 (2): 578–586. doi:10.1016/j.chb.2008.12.024.
  • Saef, R., S. E. Woo, J. Carpenter, and L. Tay. 2018. “Fostering Socio-Informational Behaviors Online: The Interactive Effect of Openness to Experience and Extraversion.” Personality and Individual Differences 122: 93–98. doi:10.1016/j.chb.2008.12.024.
  • Salem, S. F., and A. B. Alanadoly. 2020. “Personality Traits and Social Media as Drivers of Word-Of-Mouth Towards Sustainable Fashion.” Journal of Fashion Marketing and Management: An International Journal. doi:10.1108/JFMM-08-2019-0162.
  • Santos, Z. R., P. S. Coelho, and P. Rita. 2021. “Fostering Consumer–brand Relationships Through Social Media Brand Communities.” Journal of Marketing Communications 1–31. doi:10.1080/13527266.2021.1950199.
  • Saud, M., M. I. Mashud, and R. Ida. 2020. “Usage of Social Media During the Pandemic: Seeking Support and Awareness About COVID‐19 Through Social Media Platforms.” Journal of Public Affairs 20 (4): e2417. doi:10.1002/pa.2417.
  • Schlosser, A. E. 2020. “Self-Disclosure versus Self-Presentation on Social Media.” Current Opinion in Psychology 31: 1–6. doi:10.1016/j.copsyc.2019.06.025.
  • Seidman, G. 2013. “Self-Presentation and Belonging on Facebook: How Personality Influences Social Media Use and Motivations.” Personality and Individual Differences 54 (3): 402–407. doi:10.1016/j.paid.2012.10.009.
  • Sharma, A., and P. S. Kapoor. 2021. “Message Sharing and Verification Behaviour on Social Media During the COVID-19 Pandemic: A Study in the Context of India and the USA.” Online Information Review. doi:10.1108/OIR-07-2020-0282.
  • Shwartz-Asher, D., S. Chun, N. R. Adam, and K. L. Snider. 2020. “Knowledge Sharing Behaviors in Social Media.” Technology in Society 63: 101426. doi:10.1016/j.techsoc.2020.101426.
  • Sicilia, M., E. Delgado‐ballester, and M. Palazon. 2016. “The Need to Belong and Self‐disclosure in Positive Word‐of‐mouth Behaviours: The Moderating Effect of Self–brand Connection.” Journal of Consumer Behaviour 15 (1): 60–71. doi:10.1002/cb.1533.
  • Soroya, S. H., A. Farooq, K. Mahmood, J. Isoaho, and S. E. Zara. 2021. “From Information Seeking to Information Avoidance: Understanding the Health Information Behavior During a Global Health Crisis.” Information Processing & Management 58 (2): 102440. doi:10.1016/j.ipm.2020.102440.
  • Soylemez, K. C. 2021. “4W of User-Generated Content: Why Who We are and Where We Post Influence What We Post.” Journal of Research in Interactive Marketing 15 (3): 386–400. doi:10.1108/JRIM-06-2019-0093.
  • Spiliotopoulos, D., D. Antonakaki, S. Ioannidis, and P. Fragopoulou. 2016. “Motivation Effect of Social Media Posts About Well-Being and Healthy Living.” In Proceedings of the 9th ACM International Conference on PErvasive Technologies Related to Assistive Environments, 1–4. June. doi: 10.1145/2910674.2910688.
  • Sung, Y., and S. M. Choi. 2012. “The Influence of Self-Construal on Self-Brand Congruity in the United States and Korea.” Journal of Cross-Cultural Psychology 43 (1): 151–166. doi:10.1177/0022022110383318.
  • Triantafillidou, A., and G. Siomkos. 2014. “Consumption Experience Outcomes: Satisfaction, Nostalgia Intensity, Word-Of-Mouth Communication and Behavioural Intentions.” Journal of Consumer Marketing 31 (6/7): 526–540. doi:10.1108/JCM-05-2014-0982.
  • Tuominen, J., E. Rantala, H. Reinikainen, V. Luoma-Aho, and T. A. Wilska. 2022. “The Brighter Side of Materialism: Managing Impressions on Social Media for Higher Social Capital.” Poetics 101651. doi:10.1016/j.poetic.2022.101651.
  • Wilcox, K., and A. T. Stephen. 2013. “Are Close Friends the Enemy? Online Social Networks, Self-Esteem, and Self-Control.” The Journal of Consumer Research 40 (1): 90–103. doi:10.1086/668794.
  • Wong, A., S. Ho, O. Olusanya, M. V. Antonini, and D. Lyness. 2021. “The Use of Social Media and Online Communications in Times of Pandemic COVID-19.” Journal of the Intensive Care Society 22 (3): 255–260. doi:10.1177/1751143720966280.
  • Yassin, A., M. AlOmari, S. Al-Azzam, R. Karasneh, L. Abu-Ismail, and O. Soudah. 2021. “Impact of Social Media on Public Fear, Adoption of Precautionary Behaviors, and Compliance with Health Regulations During COVID-19 Pandemic.” International Journal of Environmental Health Research 1–13. doi:10.1080/09603123.2021.1935778.
  • Zhang, Y. 2012. “College Students’ Uses and Perceptions of Social Networking Sites for Health and Wellness Information.” Information Research: An International Electronic Journal 17 (3): n3.
  • Zhang, M., Y. Li, R. Gu, and C. Luo. 2021. “What Type of Purchase Do You Prefer to Share on Social Networking Sites: Experiential or Material?” Journal of Retailing and Consumer Services 58: 102342. doi:10.1016/j.jretconser.2020.102342.

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.