Sponsorship and image: a replication and extension

REFERENCES

• Alreck, P.L. and Settle, R.B. (1995) The Survey Research Handbook, 2nd edn. Chicago: Irwin.
   Google Scholar
• Armstrong, C. (1988) Sports sponsorship: a case study approach to measuring its effectiveness. European Research May, 97-103.
   Google Scholar
• Biehal, G. and Chakravarti, D. (1982) Information-presentation format and learning goals as determinants of consumers' memory retrieval and choice processes. Journal of Consumer Research 8, 431-41.
   Google Scholar
• Bone, P.P. and Ellen, P.S. (1992) The generation and consequences of communication-evoked imagery. Journal of Consumer Research 19, (June), 93-104.
   Google Scholar
• Brian Sweeney and Associates (1996) Australians and Sport. Melbourne: Brian Sweeney and Associates.
   Google Scholar
• Copeland, R., Frisby, W. and McCarville, R. (1996) Understanding the sport sponsorship process from a corporate perspective. Journal of Sport Management 10(1), 32-48.
   Google Scholar
• Darley, WJC. and Smith, R.E. (1995) Gender differences in information processing strategies: an empirical test of the selectivity model in advertising response. Journal of Advertising 24, (Spring), 41-56.
   Google Scholar
• Dichter, E. (1985) What's in an image? Journal of Consumer Marketing 2, 75-81.
   Google Scholar
• du Plesis, E. (1994) Recognition versus recall Journal of Advertising Research 34, (May/June), 75-91.
   Google Scholar
• Fombrun, C. and Shanley, M. (1990) What's in a name? Reputation building and corporate strategy. Academy of Management Journal 33(2), 233-58.
   Google Scholar
• Gatewood, R.D., Gowan, MA. and Lautenschlager, G.J. (1993) Corporate image, recruitment image, and initial job choice decisions. Academy of Management Journal 35(2), 414-27.
   Google Scholar
• Hansen, F. and Scotwin, L. (1995) An experimental enquiry into sponsoring: what effects can be measured? Marketing and Research Today August, 173-81.
   Google Scholar
• Hutchinson, J.W. (1983) Expertise and the structure of free recall. In P. Bagozzi and A.M Tybout (eds) Advances in Consumer Research. Ann Arbor: Association for Consumer Research, pp. 585-9.
   Google Scholar
• Javalgj, R.G., Traylor, MB., Gross, A.C. and Lampman, E. (1994) Awareness of sponsorship and corporate image: and empirical investigation. Journal of Advertising 23(4), 47-58.
   Google Scholar
• Krugman, DJvL, Cameron, G.T. and McKearney White, C. (1995) Visual attention to programming and commercials: the use of in-home observations. Journal of Advertising 24, (June), 1-12.
   Google Scholar
• Luczniak, R.N. and Muehling, D.D. (1990) Delayed effects of advertising moderated by involvement. Journal of Business Research 20, 263-77.
   Google Scholar
• Lynch, J.G. and SrulL, TJC. (1982) Memory and attentional factors in consumer choice: concepts and research methods. Journal of Consumer Research 9, (June), 18-37.
   Google Scholar
• McQuarrie, E.F. and Munson, JJvI (1991) A revised product involvement inventory: improved usability and validity. In J.F. Sherry and B. Sternthal (eds) Advances in Consumer Research. Provo, UT: The Association for Consumer Research, pp. 108-15.
   Google Scholar
• Marshall, D.W. and Cook, G. (1992) The corporate (sports) sponsor, International Journal of Advertising 11(4), 307-24.
   Google Scholar
• Meenaghan, T. (1994) Point of view: ambush marketing: immoral or imaginative practice? Journal of Advertising Research 34, (October), 77-88.
   Google Scholar
• Meyers-Levy, J. (1994) Gender differences in cortical organisation: social and biochemical antecedents and advertising consequences. In E. Clark, T.C. Brock and D.W. Stewart (eds) Attention, Attitude and Affect in Response to Advertising. New Jersey: Lawrence Erlbaum, pp. 88-96.
   Google Scholar
• Meyers-Levy, J. and Maheswaran, D. (1991) Exploring differences in males' and females' processing strategies. Journal of Consumer Research 18, (June), 63-70.
   Google Scholar
• Meyers-Levy, J. and Sternthal, B. (1991) Gender differences in the use of message cues and judgments. Journal of Marketing Research, 28, (February), 84-96.
   Google Scholar
• Mittal, B. (1989) Measuring purchase decision involvement. Psychology and Marketing 6(2), 147-62.
   Google Scholar
• Nedungadai, P. (1990) Recall and consumer consideration sets: influencing choice without altering brand evaluations. Journal of Consumer Research 17, (December), 263-76.
   Google Scholar
• Pham, MT. (1992) Effects of involvement, arousal and pleasure on the recognition of sponsorship stimuli. In J.F. Sherry and B. Sternthal (eds) Advances in Consumer Research. Provo, UT: Association for Consumer Research, pp. 85-93.
   Google Scholar
• Rajaretnam, J. (1994) The long-term effects of sponsorship on corporate and product image: findings of a unique experiment. Marketing and Research Today February, 62-74.
   Google Scholar
• Sandier, D.M and Shani, D. (1989) Olympic sponsorship vs 'ambush' marketing: who gets the gold? Journal of Advertising Research 29, (August/September), 9-14.
   Google Scholar
• Scott, D.R. and Suchard, H.T. (1992) Motivations for Australian expenditure on sponsorship - an analysis. International Journal of Advertising 11, 325-32.
   Google Scholar
• Sheth, J.N., Newman, B.I. and Gross, B.L. (1991) Consumption Values and Market Choices: Theory and Applications. Cincinnati: South Western.
   Google Scholar
• Shilbury, D. and Berriman, M. (1996) Sponsorship awareness. Sport Marketing Quarterly 5(1), 27-33.
   Google Scholar
• Singh, S.N., Rothschild, ML and Churchill, GA. (1988) Recognition versus recall as measures of television commercial forgetting. Journal of Marketing Research 25, (February), 72-80.
   Google Scholar
• Specter, P.E. (1992) Summated Rating Scale Construction. Newbury Park: Sage. Stellar, D.K. (1993) Sponsorship and the Olympic Winter Games. Sport Marketing Quarterly 2(1), 35-43.
   Google Scholar
• Thwaites, D. (1994) Corporate sponsorship by the financial services industry. Journal of Marketing Management 10, 743-63.
   Google Scholar
• Turco, D.M (1995) The effects of sport sponsorship on product recall and corporate image. In K. Grant and I. Walker (eds) World Marketing Congress. Melbourne: Academy of Marketing Science, pp. 11.6-11.10.
   Google Scholar
• Witcher, B., Craigen, J.G., Culligan, D. and Harvey, A. (1991) The links between objectives and function in organisational sponsorship. International Journal of Advertising, 10, 13-33.
   Google Scholar
• Yeo, P. (1989) An advertising PR agency's point of view, in Proceedings of the International Sports Marketing and Media Conference, 29-30 January, Melbourne.
   Google Scholar