382
Views
8
CrossRef citations to date
0
Altmetric
Articles

“Everything starts within”: New Age Values, Images, and Language in Israeli Advertising

Pages 421-436 | Published online: 02 Oct 2013

References

  • Agam Dali, Avivit. “Cultural Dimensions of Israeli Advertising: Representation of Landscape.” MA Dissertation. Jerusalem: The Hebrew U of Jerusalem, 2007. [in Hebrew]
  • Aldred, Lisa. “Plastic Shamans and Astroturf Sun Dances: New Age Commercialization of Native American Spirituality.” American Indian Quarterly 24.3 (2000): 329–52.
  • Avraham, Eli, and Anat First. “’I Buy American’: The American Image as Reflected in Israeli Advertising.” Journal of Communication 53 (2003): 282–99.
  • Bar-Magen Rozenberg, Meirav. “The Reflection of Changes in the Values of Israeli Society in Written Advertisements.” MA Dissertation. Ramat-Gan: Bar Ilan U, 2000. [in Hebrew]
  • Campbell , Colin . 2007 . The Easternization of the West: A Thematic Account of Cultural Change in the Modern Era , Boulder , CO : Paradigm .
  • Canetti-Nisim, Daphna. “Democracy and Religious and Parareligious Beliefs in Israel: Theoretical and Empirical Perspectives.” PhD Dissertation. Haifa: U of Haifa, 2002. [in Hebrew]
  • Chalfen , Richard . 1987 . Snapshot Versions of Life , Ohio : Bowling Green State U Popular P .
  • Cheng , Hong and Schweitzer , John C. 1996 . Cultural Values Reflected in Chinese and U.S. Television Commercials . Journal of Advertising Research , 36 ( 3 ) : 27 – 45 .
  • Cohen, Moshe. “Complementary Medicine Paving its Way to the Establishment in Israel: Points of Intersection: Description and Analysis.” PhD Dissertation. Ramat-Gan: Bar-Ilan U, 2009. [in Hebrew]
  • Drori, Shoham. “Yoga in the Elementary School: A Glocal Phenomenon in the Israeli Main-Stream.” MA Dissertation. Tel-Aviv: Tel-Aviv U, 2006. [in Hebrew]
  • Dubisch, Jill. “You Are What You Eat: Religious Aspects of the Health Food Movement.” Eds. Susan P. Montague, and William Arens. The American Dimension: Culture Myths and Social Realities. Palo Alto, CA: Mayfield, 1981. 115–27.
  • Fadlon, Judith. Negotiating the Holistic Turn: The Domestication of Alternative Medicine. Albany: State U of New York P, 2005.
  • Goldman, Robert, and Stephen Papson. “Advertising in the Age of Accelerated Meaning.” Eds. Juliet Schor, and Douglas B. Holt. The Consumer Society Reader. New York: The New P, 2000. 81–98.
  • Hanegraaff , Wouter J. 1998 . New Age Religion and Western Culture: Esotericism in the Mirror of Secular Thought , Leiden : Brill .
  • ———. “Reflections on New Age and the Secularisation of Nature.” Eds. Joanne Pearson, Richard A. Roberts, and Geoffrey Samuel. Nature Religion Today: Paganism in the Modern World. Edinburgh: Edinburgh UP, 1998. 22–32.
  • ———. “New Age Religion.” Eds. Linda Woodhead et al. Religions in the Modern World: Traditions and Transformations. New York: Routledge, 2002. 249–63.
  • Heelas, Paul. The New Age Movement: The Celebration of the Self and the Sacralization of Modernity. Cambridge, MA: Blackwell, 1996.
  • ———. “Expressive Spirituality and Humanistic Expressivism: Sources of Significance beyond Church and Chapel.” Eds. Steven Sutcliffe, and Marion Bowman. Beyond New Age: Exploring Alternative Spirituality. Edinburgh: Edinburgh UP, 2000. 237–54.
  • Heelas , Paul . 2008 . Spiritualities of Life , Oxford : Blackwell .
  • Heelas, Paul, and Benjamin Seel. “An Aging New Age?” Eds. Grace Davie, Linda Woodhead, and Paul Heelas. Predicting Religion: Christian, Secular and Alternative Futures. Aldershot: Ashgate, 2003. 229–47.
  • Inglehart, Ronald, ed. Human Values and Social Change: Findings from the Values Surveys. Leiden: Brill, 2003.
  • Jhally, Sut. The Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society. New York: Routledge, 1990.
  • Lewis, James R., and J. Gordon Melton. “Introduction.” Eds. James R. Lewis, and J. Gordon Melton. Perspectives on the New Age. Albany: State U of New York P, 1992. ix–xii.
  • Lau, Kimberly. New Age Capitalism: Making Money East of Eden. Philadelphia, PA: U of Pennsylvania P, 2000.
  • McCracken , Grant . 1988 . Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods . Journal of Consumer Research , 13 : 71 – 84 .
  • McLuhan , Marshall . 1964 . Understanding Media , New York : McGraw-Hill .
  • Nir , Avi and Rahav , Ayala . 1993 . Television Advertising , Tel Aviv : Meter . [in Hebrew]
  • Okigbo, Charles, Drew Martin, and Osabuohien Amienyi. “Our Ads ‘R US: An Exploratory Content Analysis of American Advertisements.” Qualitative Market Research 8 (2005): 312–26.
  • Partridge, Christopher. The Re-Enchantment of the West: Volume 1. Alternative Spiritualities, Sacralization, Popular Culture and Occulture. London: T& T Clark, 2004.
  • Rosental , Ruvik . 2004 . The Joy of Language , Tel-Aviv : Am Oved . [in Hebrew]
  • Ruah-Midbar, Marianna. “The New Age Culture in Israel: A Methodological Introduction and the ‘Conceptual Network’.” PhD Dissertation. Ramat-Gan: Bar-Ilan U, 2006. [in Hebrew]
  • ———, Marianna. “Current Jewish Spiritualities in Israel: A New Age.” Modern Judaism: A Journal of Jewish Ideas and Experience 32.1 (2012): 102–24.
  • ———. “’It’s a Game Everybody’s already Playing’: Secularized and Spiritualized Versions of the Creating our Reality Theme in the Alternative Spirituality Discourse.” (Forthcoming)
  • Ruah-Midbar, Marianna, and Adam Klin Oron. “Jew Age: Jewish Praxis in Israeli New Age Discourse.” Journal of Alternative Spiritualities and New Age Studies 5 (2010): 33–63.
  • Sharma, Robin. The Monk Who Sold His Ferrari: A Fable about Fulfilling Your Dreams & Reaching Your Destiny. San Francisco: Harper Collins, 1997.
  • Simchai, Dalit. “Tsoakim Belahash: FrikimAl Derech hamelech befastival Haidan Hahadash.” Ed. Iddo Tavori. Rokdim Besede Kotzim: Haidan Hahadash Beisrael [(Dancing in a Thorn Field: The New Age in Israel)]. Tel-Aviv: Hakibutz Hamehuhad, 2007. 148–82. [in Hebrew]
  • Sutcliffe , Steven . 2003 . Category Formation and the History of ‘New Age’ . Culture and Religion , 4 : 5 – 29 .
  • Tarn, David. “Measuring Female Role Portrayals in Asian Advertising: Taxonomy and Comparative Study between Japan and Taiwan.” Journal of Promotion Management 7 (2001): 91–115.
  • Tavori, Iddo. “Haenergia shel Hashhina: Ha’mifgash Bein Ha’idan Ha’hadash Le’madaei Ha’hevra [The Divine Spirit’s Energy: The Encounter between the New Age and Social Sciences].” Ed. Iddo Tavori. Rokdim Bi’sede Kotzim: Ha’idan Ha’hadash Be’israel [(Dancing in a Thorn Field: The New Age in Israel)]. Tel-Aviv: Hakibutz Hamehuhad, 2007. 7–27. [in Hebrew]
  • Zaidman, Nurit. “New Age Products in Local and Global Contexts: Comparison between Israel and New Zealand.” Culture and Religion 8 (2007): 249–61.
  • Zaidman , Nurit . 2007 . The New Age Shop: Church or Marketplace . Journal of Contemporary Religion , 22 : 361 – 74 .
  • ———, Ofra Goldstein-Gidoni, and Iris Nehemia. “From Temples to Organizations: The Introduction and Packaging of Spirituality.” Organization 16 (2009): 597–621.
  • Zhang , Yong and Gelb , Betsy . 1996 . Matching Advertising Appeals to Cultures: The Influence of Product Use Conditions . Journal of Advertising , 25 : 29 – 46 .

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.