Analysing marketing customization strategies in Australasian firms: a framework for services and goods exporters

References

• Armstrong , J.S. and Overton , T.S. 1977 . Estimating nonresponse bias in mail surveys . Journal of marketing research , 14 ( August ) : 396 – 402 .
   Web of Science ®Google Scholar
• Boddewyn , J.J. , Halbrich , M.B. and Perry , A.C. 1986 . Service multinationals: conceptualization, measurement and theory . Journal of international business studies , : 41 – 57 . Fall
   Web of Science ®Google Scholar
• Boddewyn , J.J. , Soehl , R. and Picard , J. 1986 . Standardization in international marketing: is Ted Levitt in fact correct? . Business horizons , : 69 – 75 . Nov–Dec
   Google Scholar
• Buckley , P. , Pass , C. and Prescott , K. 1992 . The internationalisation of service firms: a comparison with the manufacturing sector . Scandinavian international business review , 1 ( 1 ) : 39 – 56 .
   Google Scholar
• Cadogan , J.W. , Sundqvist , S. , Salminen , R.T. and Puumalainen , K. 2002 . Market-oriented behaviour: comparing service with product exporters . European journal of marketing , 36 ( 9/10 ) : 1076 – 1102 .
   Google Scholar
• Cicic , M. , Patterson , P. and Shoham , A. 2002 . Antecedents of international performance: a service firm's perspective . European journal of marketing , 36 ( 9/10 ) : 1103 – 1118 .
   Google Scholar
• Clark , T. and Rajaratnam , D. 1999 . International services: perspectives at century's end . Journal of service marketing , 13 ( 4/5 ) : 298 – 310 .
   Google Scholar
• Clark , T. , Rajaratnam , D. and Smith , T. 1996 . Toward a theory of international services: marketing intangibles in a world of nations . Journal of international marketing , 4 ( 2 ) : 9 – 28 .
   Web of Science ®Google Scholar
• Dahringer , L.D. 1991 . Marketing services internationally: barriers and management strategies . Journal of service marketing , 5 ( 3 ) : 5 – 17 .
   Google Scholar
• Dunning , J.H. 1989 . Multinational enterprises and the growth of services: some conceptual and theoretical issues . Service industries journal , 9 ( 1 ) : 5 – 39 .
   Google Scholar
• Ekeledo , I. and Sivakumar , K. 1998 . Foreign market entry mode choice of service firms: a contingency perspective . Journal of the academy of marketing science , 26 ( 4 ) : 274 – 292 .
   Web of Science ®Google Scholar
• Enderwick , P. 1989 . “ Some economics of service-sector multinational enterprises ” . In Multinational service firms , Edited by: Enderwick , P. London : Routledge .
   Google Scholar
• Erramilli , M.K. 1990 . Entry mode choice in service industries . International marketing review , 7 ( 5 ) : 50 – 62 .
   Google Scholar
• Gronroos , C. 1999 . Internationalisation strategies for services . Journal of service marketing , 13 ( 4/5 ) : 290 – 297 .
   Google Scholar
• Hill , J.S. and Still , R.R. 1984 . Adapting products to LDC tastes . Harvard business review , : 92 – 101 . (March–April
   Web of Science ®Google Scholar
• Hofstede , G. 1980 . Culture's consequences: international differences in work related values , Beverly Hills, CA : Sage .
   Google Scholar
• Jain , S.C. 1989 . Standardization of international marketing strategy: some research hypothesis . Journal of marketing , 53 ( January ) : 70 – 79 .
   Web of Science ®Google Scholar
• Javalgi , R.G. , Griffith , D.A. and White , D.S. 2003 . An empirical examination of factors influencing the internationalisation of service firms . Journal of service marketing , 17 ( 2 ) : 185 – 201 .
   Google Scholar
• Johanson , J. and Vahlne , J.-E. 1990 . The mechanism of internationalisation . International marketing review , 7 ( 4 ) : 11 – 24 .
   Google Scholar
• Katrishen , F.A. and Scordis , N.A. 1998 . Economies of scale in services: a study of multinational insurers . Journal of international business studies , 29 ( 2 ) : 305 – 324 .
   Web of Science ®Google Scholar
• Katsikeas , C.S. , Samiee , S. and Theodosiou , M. 2006 . Strategy fit and performance consequences of international marketing standardization . Strategic management journal , 27 : 867 – 890 .
   Web of Science ®Google Scholar
• Knight , G. 1999 . International service marketing: review of research 1989–1998 . Journal of service marketing , 13 ( 4 ) : 347 – 360 .
   Google Scholar
• Lado , N. , Martinez-Ros , E. and Valenzuela , A. 2004 . Identifying successful marketing strategies by export regional destination . International marketing review , 21 ( 6 ) : 573 – 597 .
   Web of Science ®Google Scholar
• Levitt , T. 1983 . The globalization of markets . Harvard business review , : 92 – 102 . May–June
   Web of Science ®Google Scholar
• Lovelock , C.H. 1983 . Classifying services to gain strategic marketing insights . Journal of marketing , 47 ( Summer ) : 9 – 20 .
   Web of Science ®Google Scholar
• Lovelock , C.H. 1999 . Developing marketing strategies for transnational service operations . Journal of service marketing , 13 ( 4/5 ) : 278 – 289 .
   Google Scholar
• Lovelock , C.H. and Yip , G.S. 1996 . Developing global strategies for service businesses . California management review , 38 ( 2 ) : 64 – 86 .
   Web of Science ®Google Scholar
• Nakos , G. and Brouthers , K.D. 1998 . The impact of firm and managerial characteristics on small and medium-sized Greek firms' export performance . Journal of global marketing , 11 ( 4 ) : 23 – 47 .
   Google Scholar
• Nicoulaud , B. 1989 . Problems and strategies in the international marketing of services . European journal of marketing , 23 ( 6 ) : 55 – 66 .
   Google Scholar
• O'Cass , A. and Julian , C. 2003 . Examining firm and environmental influences on export marketing mix strategy and export performance of Australian exporters . European journal of marketing , 37 ( 3/4 ) : 366 – 284 .
   Google Scholar
• O'Farrell , P.N. , Wood , P.A. and Zheng , J. 1998 . Regional influences on foreign market development by business service companies: elements of a strategic context explanation . Regional studies , 32 ( 10 ) : 31 – 48 .
   Google Scholar
• Ryans , J.K. , Griffith , D.A. and Jain , S. 2008 . A historical examination of the evolution of international advertising standardisation/adaptation thought . Research in global strategic management , 14 : 279 – 293 .
   Google Scholar
• Samiee , S. and Roth , K. 1992 . The influence of global marketing standardization on performance . Journal of marketing , 56 ( April ) : 1 – 17 .
   Google Scholar
• Sharma , D.D. and Johansson , J. 1987 . Technical consultancy in internationalisation . International marketing review , 4 ( 4 ) : 20 – 29 .
   Google Scholar
• Shemwell , D.J. and Cronin , J.J. 1994 . Services marketing strategies for coping with demand/supply inbalances . Journal of service marketing , 8 ( 4 ) : 14 – 24 .
   Google Scholar
• Shoham , A. 1996 . Marketing-mix standardization: determinants of export performance . Journal of global marketing , 10 ( 2 ) : 53 – 73 .
   Google Scholar
• Sorenson , R.Z. and Wiechmann , U.E. 1975 . Probing opinions . Harvard business review , : 38 – 54 . May–June
   Google Scholar
• Sousa , C.M.P. and Bradley , F. 2008 . Antecedents of international pricing adaptation and export performance . Journal of world business , 43 : 307 – 320 .
   Google Scholar
• Ström , P. and Yoshino , N. 2009 . Japanese financial service firms in East and Southeast Asia: location pattern and strategic response in changing economic conditions . Asian business & management , 8 : 33 – 58 .
   Google Scholar
• Subramaniam , M. and Hewett , K. 2004 . Balancing standardisation and adaptation for product performance in international markets: testing the influence of headquarters-subsidiary contact and cooperation . Management international review , 44 ( 2 ) : 171 – 194 .
   Google Scholar
• Waheeduzzaman , A.N.M. and Dube , L.F. 2002 . Elements of standardisation, firm performance and selected marketing variables: a general liner relationship framework . Journal of global marketing , 16 ( 1/2 ) : 187 – 205 .
   Google Scholar