1,628
Views
32
CrossRef citations to date
0
Altmetric
Research Papers

Art for Business: Creating Competitive Advantage through Cultural Projects

Pages 71-89 | Published online: 24 Feb 2010

References

  • Absolut . 2004 . “ Absolut Art [Brochure] ” . Sweden : Hachette Custom Publishing Sweden & GAAL Kommun¨ikation .
  • Aage , T. and Belussi , F. 2008 . From fashion to design: creative networks in industrial districts . Industry and Innovation , 15 ( 5 ) : 475 – 491 .
  • Addis , M. and Holbrook , M. B. 2001 . On the conceptual link between mass customization and experiential consumption: an explosion of subjectivity . Journal of Consumer Behaviour , 1 ( 1 ) : 50 – 66 .
  • Arvidsson , A. 2005 . Brands: a critical perspective . Journal of Consumer Culture , 5 ( 2 ) : 235 – 258 .
  • Batra , R. and Ray , M. L. 1986 . Affective responses mediating acceptance of advertising . Journal of Consumer Research , 13 : 234 – 249 .
  • Becker , H. S. 1974 . Art as collective action . American Sociological Review , 39 ( 6 ) : 767 – 776 .
  • Becker , H. S. 1982 . Art Worlds , Berkeley : University of California Press .
  • Benetton Group S.P.A. 1992 . United Colors: A Brief History , [Brochure] New York
  • Berthon , P. , Holbrook , M. B. and Hulbert , J. M. 2003 . Understanding and managing the brand space . Sloan Management Review , 44 ( 2 ) : 49 – 54 .
  • Bloch , P. H. , Brunel , F. and Arnold , T. J. 2003 . Individual differences in the centrality of visual product aesthetics: concept and measurement . Journal of Consumer Research , 29 : 551 – 565 .
  • Comunian , R. 2008 . Culture Italian style: business and the arts . Journal of Business Strategy , 29 ( 3 ) : 37 – 44 .
  • Darsø, L. 2005 . International opportunities for artful learning . Journal of Business Strategy , 26 ( 5 ) : 58 – 61 .
  • Du Gay , P. , ed. 1997 . Production of Culture: Cultures of Production , London : Sage .
  • Dumaine, B. (1991), Design that sells and sells and … After years of ferocious competition on price and quality, many companies believe superior design will be the key to winning customers in the nineties. Available at http://money.cnn.com/magazines/fortune/fortune_archive/1991/03/11/74762/index.htm
  • Fulberg , P. 2003 . Using sonic branding in the retail environment—an easy and effective way to create consumer brand loyalty while enhancing the in-store experience . Journal of Consumer Behaviour , 3 ( 2 ) : 193 – 198 .
  • Gardner , B. B. and Levy , S. J. 1955 . The product and the brand . Harvard Business Review , : 33 – 39 . March–April
  • Gardner , M. P. 1985 . Does attitude toward the ad affect brand attitude under a brand evaluation set? . Journal of Marketing Research , 22 : 192 – 198 .
  • Gilmore , J. H. and Pine , B. J. 2007 . Authenticity: What Consumers Really Want , Boston, MA : Harvard Business School Press .
  • Grubb , E. L. and Grathwohl , H. L. 1967 . Consumer self-concept, symbolism and market behavior: a theoretical approach . Journal of Marketing , 31 : 22 – 27 .
  • Havlena , W. J. and Holbrook , M. B. 1986 . The varieties of consumption experience comparing two typologies of emotion in consumer behavior . Journal of Consumer Research , 13 ( 3 ) : 394 – 404 .
  • Hawes , D. K. 1978 . Satisfactions derived from leisure-time pursuits: an exploratory nationwide survey . Journal of Leisure Research , 10 ( 4 ) : 247 – 264 .
  • Hesmondhalgh , D. 2002 . The Cultural Industries , London : Sage .
  • Hirsch , P. 1972 . Processing fads and fashions: an organization-set analysis of cultural industry systems . American Journal of Sociology , 77 : 639 – 659 .
  • Hirschman , E. C. 1980 . “ Attributes of attributes and layers of meaning ” . In Advances in Consumer Research , Edited by: Olson , J. C. Vol. 7 , 7 – 12 . Ann Arbor, MI : Association for Consumer Research .
  • Hirschman , E. C. 1982 . “ Symbolism and technology as sources for the generation of innovations ” . In Advances in Consumer Research , Edited by: Mitchell , A. Vol. 9 , 537 – 541 . Ann Arbor, MI : Association for Consumer Research .
  • Holbrook , M. B. and Hirschman , E. C. 1982 . The experiential aspects of consumption: consumer fantasies, feelings, and fun . Journal of Consumer Research , 9 : 132 – 140 .
  • Holbrook , M. B. , Chestnut , R. W. , Oliva , T. A. and Greenleaf , E. A. 1984 . Play as a consumption experience: the roles of emotions, performance, and personality in the enjoyment of games . Journal of Consumer Research , 11 : 728 – 739 .
  • Holbrook , M. B. , Lehmann , D. R. and O'Shaughnessy , J. 1986 . Using versus choosing: the relationship of the consumption experience to reasons for purchasing . European Journal of Marketing , 20 ( 8 ) : 49 – 62 .
  • Holbrook , M. B. and O'Shaughnessy , J. 1984 . The role of emotions in advertising . Psychology and Marketing , : 45 – 64 .
  • Holt , D. B. 2002 . Why do brands cause trouble? A dialectical theory of consumer culture and branding . Journal of Consumer Research , 29 : 70 – 90 .
  • Holt , D. B. 2003 . What becomes an icon most? . Harvard Business Review , 81 ( 3 ) : 43 – 49 .
  • Holt , D. B. 2004 . How Brands become Icons , Boston, MA : Harvard Business School Press .
  • Joy , A. and Sherry , J. F. 2003 . Speaking of art as embodied imagination: a multisensory approach to understanding aesthetic experience . Journal of Consumer Research , 30 : 259 – 282 .
  • Kozinets , R. V. 2001 . Utopian experience: articulating the meanings of Star Trek's culture of consumption . Journal of Consumer Research , 28 : 67 – 88 . (June)
  • Kozinets , R. V. 2002 . Can consumers escape the market? Emancipatory illuminations from burning man . Journal of Consumer Research , 29 : 20 – 38 . (June)
  • Lash , S. and Urry , J. 1994 . Economies of Sign and Space , London : Sage .
  • Levy , S. J. 1959 . Symbols for sale . Harvard Business Review , 37 : 117 – 124 . (July–August)
  • McCracken , G. 1988 . Culture and Consumption , Bloomington : Indiana University Press .
  • Mizerski , R. W. and White , J. D. 1986 . Understanding and using emotions in advertising . The Journal of Consumer Marketing , 3 ( 4 ) : 57 – 69 .
  • Peterson , R. A. and Anand , N. 2004 . The production of culture perspective . Annual Review of Sociology , 30 : 311 – 334 .
  • Peterson , R. A. , Wayne , D. H. and Wilson , W. R. 1986 . The Role of Affect in Consumer Behaviour: Emerging Theories and Applications , Lexington, MA : D.C. Heath .
  • Pine , B. J. and Gilmore , J. H. 1998 . Welcome to the experience economy . Harvard Business Review , : 97 – 105 . July–August
  • Pine , B. J. and Gilmore , J. H. 1999 . The Experience Economy—Work is Theatre & Every Business a Stage , Boston, MA : Harvard Business School Press .
  • Pisano , G. P. and Verganti , R. 2008 . Which kind of collaboration is right for you? . Harvard Business Review , December
  • Postrel, V. (2001), Aesthetics and instrumentality: can good looks guarantee a product's success? Available at http://www.nytimes.com/2001/07/12
  • Postrel , V. 2003 . The Substance of Style , New York : HarperCollins .
  • Schmitt , B. 1999a . Experiential marketing . Journal of Marketing Management , 15 : 53 – 67 .
  • Schmitt , B. 1999b . Experiential marketing: a new framework for design and communications . Design Management Journal , 10 ( 2 ) : 10 – 16 .
  • Schmitt , B. 1999c . Experiential Marketing—How to Get Customers to Sense, Feel, Think, Act and Relate , New York : The Free Press .
  • Schmitt , B. and Simonson , A. 1997 . Marketing Aesthetics—The Strategic Management of Brands, Identity, and Image , New York : The Free Press .
  • Smelser , N. J. 1973 . Sociology , 2nd edn , New York : John Wiley .
  • Solomon , M. R. 2003 . Consumer Behavior: Buying, Having and Being , Saddleback, NJ : Prentice Hall .
  • Staber , U. 2008 . Network evolution in cultural industries . Industry and Innovation , 15 ( 5 ) : 569 – 578 .
  • Tinic , S. A. 1997 . United Colors and united meanings: Benetton and the commodification of social issues . Journal of Communication , 47 ( 3 ) : 3 – 25 .
  • Tinsley , H. E. A. and Kass , R. A. 1978 . Leisure activities and need satisfaction: replication and extension . Journal of Leisure Research , 9 : 381 – 392 .
  • Unger , L. S. and Kernan , J. B. 1983 . On the meaning of leisure: an investigation of some determinants of the subjective experience . Journal of Consumer Research , 9 : 381 – 392 .

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.