Measuring the impact of functional and experiential mixed reality elements on a museum visit

References

• Antón, C., Camarero, C., & Garrido, M. J. (2018). Exploring the experience value of museum visitors as a co-creation process. Current Issues in Tourism, 21(12), 1406–1425.
   Web of Science ®Google Scholar
• Bec, A., Moyle, B., Timms, K., Schaffer, V., Skavronskaya, L., & Little, C. (2019). Management of immersive heritage tourism experiencs: A conceptual model. Tourism Management, 72, 117–120.
   Web of Science ®Google Scholar
• Bekele, M. K., Town, C., Pierdicca, R., Frontoni, E., & Malinverni, E. S. (2018). A survey of augmented, virtual, and mixed reality for cultural heritage. Journal on Computing and Cultural Heritage, 11(2), 7–36.
   Google Scholar
• Chang, K. E., Chang, C. T., Hou, H. T., Sung, Y. T., Chao, H. L., & Lee, C. M. (2014). Development and behavioral pattern analysis of a mobile guide system with augmented reality for painting appreciation instruction in an art museum. Computers and Education, 71, 185–197.
   Web of Science ®Google Scholar
• Chung, N., Han, H., & Joun, Y. (2015). Tourists’ intention to visit a destination: The role of augmented reality (AR) application for a heritage site. Computers in Human Behavior, 50, 588–599.
   Web of Science ®Google Scholar
• Chung, N., Lee, H., Kim, J. Y., & Koo, C. (2018). The role of augmented reality for experience-influenced environments: The case of cultural heritage tourism in Korea. Journal of Travel Research, 57(5), 627–643.
   Web of Science ®Google Scholar
• Conti, E., Pencarelli, T., & Vesci, M. (2017). Museum visitors’ profiling in the experiential perspective, value co-creation and implications for museums and destinations: An exploratory study from Italy. In Heritage, Tourism and Hospitality International Conference HTHIC 2017 (pp. 21–34). Pori, Finland.
   Google Scholar
• Del Chiappa, G., Andreu, L., & Gallarza, M. G. (2014). Emotions and visitors’ satisfaction at a museum. International Journal of Culture, Tourism, and Hospitality Research, 8(4), 420–431.
   Google Scholar
• Fenu, C., & Pittarello, F. (2018). Svevo tour: The design and the experimentation of an augmented reality application for engaging visitors of a literary museum. International Journal of Human Computer Studies, 114, 20–35.
   Web of Science ®Google Scholar
• Go, F., & Van Fenema, P. C. (2006). Moving bodies and connecting minds in space: A matter of mind over matter. Advances in Organization Studies, 17, 64.
   Google Scholar
• Guerra, J. P., Pinto, M. M., & Beato, C. (2015). Virtual reality - shows a new vision for tourism and heritage. European Scientific Journal, 11(9), 49–54.
   Google Scholar
• Guttentag, D. A. (2010). Virtual reality: Applications and implications for tourism. Tourism Management, 31(5), 637–651.
   Web of Science ®Google Scholar
• Han, D. I., tom Dieck, M. C., & Jung, T. (2018). User experience model for augmented reality applications in urban heritage tourism. Journal of Heritage Tourism, 13(1), 46–61.
   Web of Science ®Google Scholar
• He, Z., Wu, L., & Li, X. (2018). When art meets tech: The role of augmented reality in enhancing museum experiences and purchase intentions. Tourism Management, 68, 127–139.
   Web of Science ®Google Scholar
• Huang, Y. C., Backman, K. F., Backman, S. J., & Chang, L. L. (2016). Exploring the implications of virtual reality technology in tourism marketing: An integrated research framework. International Journal of Tourism Research, 18, 116–128.
   Web of Science ®Google Scholar
• Javornik, A. (2016). Augmented reality: Research agenda for studying the impact of its media characteristics on consumer behaviour. Journal of Retailing and Consumer Services, 30, 252–261.
   Web of Science ®Google Scholar
• Jolliffe, I. T. (2002). Principal component analysis (2nd ed). New York, NY: Springer.
   Google Scholar
• Jung, T., Chung, N., & Leue, M. C. (2015). The determinants of recommendations to use augmented reality technologies: The case of a Korean theme park. Tourism Management, 49, 75–86.
   Web of Science ®Google Scholar
• Jung, T. H., & tom Dieck, M. C. (2017). Augmented reality, virtual reality and 3D printing for the co-creation of value for the visitor experience at cultural heritage places. Journal of Place Management and Development, 10(2), 140–151.
   Web of Science ®Google Scholar
• Jung, T., tom Dieck, M. C., Lee, H., & Chung, N. (2016). Effects of virtual reality and augmented reality on visitor experiences in museum. In A. Inversini & R. Schegg (Eds.), Information and communication technologies in tourism 2016 (pp. 621–635). Cham: Springer.
   Google Scholar
• Lai, I. K. W., & Hitchcock, M. (2015). Importance-performance analysis in tourism: A framework for researchers. Tourism Management, 48, 242–267.
   Web of Science ®Google Scholar
• Mathwick, C., Malhotra, N., & Rigdon, E. (2001). Experiential value: Conceptualization, measurement and application in the catalog and internet shopping environment. Journal of Retailing, 77(1), 39–56.
   Web of Science ®Google Scholar
• Milgram, P., & Kishino, F. (1994). A taxonomy of mixed reality visual-displays. IEICE Transactions on Information and Systems, 77(12), 1321–1329.
   Google Scholar
• Nowacki, M. (2010). Education in open-air museums in research studies of visitors to the Wielkopolski ethnographic park in Dziekanowice. Studies in Physical Culture & Tourism, 17(2), 183–192.
   Google Scholar
• Pine, B. J., & Gilmore, J. H. (1999). The experience economy: Work is theatre & every business a stage. Boston: Harvard Business Press.
   Google Scholar
• Poria, Y., Reichel, A., & Biran, A. (2006). Heritage site management: Motivations and expectations. Annals of Tourism Research, 33(1), 162–178.
   Web of Science ®Google Scholar
• Rauschnabel, P. A., & Ro, Y. K. (2016). Augmented reality smart glasses: An investigation of technology acceptance drivers. International Journal of Technology Marketing, 11(2), 123–148.
   Google Scholar
• Shih, T. Y. (2015). Attribute design and marketing strategy of branding experience museums. International Journal of Electronic Business Management, 13, 85–96.
   Google Scholar
• tom Dieck, M. C., & Jung, T. (2018). A theoretical model of mobile augmented reality acceptance in urban heritage tourism. Current Issues in Tourism, 21(2), 154–174.
   Web of Science ®Google Scholar
• tom Dieck, M. C., & Jung, T. H. (2017). Value of augmented reality at cultural heritage sites: A stakeholder approach. Journal of Destination Marketing and Management, 6(2), 110–117.
   Web of Science ®Google Scholar
• tom Dieck, M. C., Jung, T. H., & Han, D. I. (2016). Mapping requirements for the wearable smart glasses augmented reality museum application. Journal of Hospitality and Tourism Technology, 7(3), 230–253.
   Web of Science ®Google Scholar
• tom Dieck, M. C., Jung, T. H., & tom Dieck, D. (2018). Enhancing art gallery visitors’ learning experience using wearable augmented reality: Generic learning outcomes perspective. Current Issues in Tourism, 21(17), 2014–2034.
   Web of Science ®Google Scholar
• Trunfio, M., & Campana, S. (2019). A visitors’ experience model for mixed reality in the museum. Current Issues in Tourism, 1–6.
   Google Scholar
• Tussyadiah, I. P., Jung, T. H., & tom Dieck, M. C. (2018). Embodiment of wearable augmented reality technology in tourism experiences. Journal of Travel Research, 57(5), 597–611.
   Web of Science ®Google Scholar
• Tussyadiah, I. P., Wang, D., Jung, T. H., & tom Dieck, M. C. (2018). Virtual reality, presence, and attitude change: Empirical evidence from tourism. Tourism Management, 66, 140–154.
   Web of Science ®Google Scholar
• Wang, J. F., Stein, A., Gao, B. B., & Ge, Y. (2012). A review of spatial sampling. Spatial Statistics, 2, 1–14.
   Web of Science ®Google Scholar
• Wei, W., Qi, R., & Zhang, L. (2019). Effects of virtual reality on theme park visitors’ experience and behaviors: A presence perspective. Tourism Management, 71, 282–293.
   Web of Science ®Google Scholar
• Yovcheva, Z., Buhalis, D., & Gatzidis, C. (2012). Overview of smartphone augmented reality applications for tourism. E-Review of Tourism Research, 10(2), 63–66.
   Google Scholar
• Yung, R., & Khoo-Lattimore, C. (2019). New realities: A systematic literature review on virtual reality and augmented reality in tourism research. Current Issues in Tourism, 22(17), 2056–2081.
   Web of Science ®Google Scholar