References
- Ahearne, M., Bhattacharya, C. B., & Gruen, T. (2005). Antecedents and consequences of customer-company identification: Expanding the role of relationship marketing. Journal of Applied Psychology, 90(3), 574. https://doi.org/10.1037/0021-9010.90.3.574
- Ayeh, J. K., Au, N., & Law, R. (2013). “Do we believe in TripAdvisor?” Examining credibility perceptions and online travelers’ attitude toward using user-generated content. Journal of Travel Research, 52(4), 437–452. https://doi.org/10.1177/0047287512475217
- Bagozzi, R. P., & Yi, Y. (1988). On the evaluation of structural equation models. Journal of the Academy of Marketing Science, 16(1), 74–94. https://doi.org/10.1007/BF02723327
- Bartikowski, B., & Walsh, G. (2011). Investigating mediators between corporate reputation and customer citizenship behaviors. Journal of Business Research, 64(1), 39–44. https://doi.org/10.1016/j.jbusres.2009.09.018
- Blau, P. M. (1964). Exchange and power in social life. Wiley and Sons.
- Bove, L. L., Pervan, S. J., Beatty, S. E., & Shiu, E. (2009). Service worker role in encouraging customer organizational citizenship behaviors. Journal of Business Research, 62(7), 698–705. https://doi.org/10.1016/j.jbusres.2008.07.003
- Brown, W. J. (2015). Examining four processes of audience involvement with media personae: Transportation, parasocial interaction, identification, and worship. Communication Theory, 25(3), 259–283. https://doi.org/10.1111/comt.12053
- Byrne, D., & Nelson, D. (1965). The effect of topic importance and attitude similarity-dissimilarity on attraction in a multistranger design. Psychonomic Science, 3(1-12), 449–450. https://doi.org/10.3758/BF03343226
- Chung, S., & Cho, H. (2017). Fostering parasocial relationships with celebrities on social media: Implications for celebrity endorsement. Psychology & Marketing, 34(4), 481–495. https://doi.org/10.1002/mar.21001
- De Moya, M., & Jain, R. (2013). When tourists are your “friends”: exploring the brand personality of Mexico and Brazil on facebook. Public Relations Review, 39(1), 23–29. https://doi.org/10.1016/j.pubrev.2012.09.004
- Elbedweihy, A. M., Jayawardhena, C., Elsharnouby, M. H., & Elsharnouby, T. H. (2016). Customer relationship building: The role of brand attractiveness and consumer–brand identification. Journal of Business Research, 69(8), 2901–2910. https://doi.org/10.1016/j.jbusres.2015.12.059
- Escalas, J. E., & Bettman, J. R. (2005). Self-construal, reference groups, and brand meaning. Journal of Consumer Research, 32(3), 378–389. https://doi.org/10.1086/497549
- Fleck, N., Korchia, M., & Le Roy, I. (2012). Celebrities in advertising: Looking for congruence or likability? Psychology & Marketing, 29(9), 651–662. https://doi.org/10.1002/mar.20551
- Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39–50. https://doi.org/10.1177/002224378101800104
- Fortin, D., Uncles, M., Carlson, J., & O'Cass, A. (2011). Managing web site performance taking account of the contingency role of branding in multi - channel retailing. Journal of Consumer Marketing. 28(7), 472–475. https://doi.org/10.1108/07363761111194767
- Gong, W., & Li, X. (2017). Engaging fans on microblog: The synthetic influence of parasocial interaction and source characteristics on celebrity endorsement. Psychology & Marketing, 34(7), 720–732. https://doi.org/10.1002/mar.21018
- Groth, M. (2005). Customers as good soldiers: Examining citizenship behaviors in internet service deliveries. Journal of Management, 31(1), 7–27. https://doi.org/10.1177/0149206304271375
- Guo, L., Gruen, T. W., & Tang, C. (2017). Seeing relationships through the lens of psychological contracts: The structure of consumer service relationships. Journal of the Academy of Marketing Science, 45(3), 357–376. https://doi.org/10.1007/s11747-015-0462-5
- Hair, J. F., Black, W. C., Babin, B. J., Anderson, R. E., & Tatham, R. L. (2010). Multivariate dataanalysis (7th ed). Prentice Hall.
- Harrigan, P., Evers, U., Miles, M., & Daly, T. (2017). Customer engagement with tourism social media brands. Tourism Management, 59, 597–609. https://doi.org/10.1016/j.tourman.2016.09.015
- Hartmann, T., & Goldhoorn, C. (2011). Horton and Wohl revisited: Exploring viewers’ experience of parasocial interaction. Journal of Communication, 61(6), 1104–1121. https://doi.org/10.1111/j.1460-2466.2011.01595.x
- He, H., & Li, Y. (2011). CSR and service brand: The mediating effect of brand identification and moderating effect of service quality. Journal of Business Ethics, 100(4), 673–688. https://doi.org/10.1007/s10551-010-0703-y
- Howard, D., Mangold, W. G., & Johnston, T. (2014). Managing your social campaign strategy using facebook, twitter, instagram, youtube & pinterest: An interview with dana howard, social media marketing manager. Business Horizons, 57(5), 657–665. https://doi.org/10.1016/j.bushor.2014.05.001
- Hudson, S., Roth, M. S., Madden, T. J., & Hudson, R. (2015). The effects of social media on emotions, brand relationship quality, and word of mouth: An empirical study of music festival attendees. Tourism Management, 47, 68–76. https://doi.org/10.1016/j.tourman.2014.09.001
- Iresearch. (2017). China Online Travel Market Report of 2017. Retrieved on January 10, 2019, from http://report.iresearch.cn/report_pdf.aspx?id=3025
- Johar, J. S., & Sirgy, M. J. (1991). Value-expressive versus utilitarian advertising appeals: When and why to use which appeal. Journal of Advertising, 20(3), 23–33. https://doi.org/10.1080/00913367.1991.10673345
- Jung, D. I., & Avolio, B. J. (2000). Opening the black box: An experimental investigation of the mediating effects of trust and value congruence on transformational and transactional leadership. Journal of Organizational Behavior, 21(8), 949–964. https://doi.org/10.1002/1099-1379(200012)21:8<949::AID-JOB64>3.0.CO;2-F
- Kahle, L. R., & Homer, P. M. (1985). Physical attractiveness of the celebrity endorser: A social adaptation perspective. Journal of Consumer Research, 11(4), 954–961. https://doi.org/10.1086/209029
- Kim, C. K., Han, D., & Park, S. B. (2001). The effect of brand personality and brand identification on brand loyalty: Applying the theory of social identification. Japanese Psychological Research, 43(4), 195–206. https://doi.org/10.1111/1468-5884.00177
- Kim, I., & Kim, J. J. (2017). Older adults’ parasocial interaction formation process in the context of travel websites: The moderating role of parent-child geographic proximity. Tourism Management, 63, 399–416. https://doi.org/10.1016/j.tourman.2017.07.012
- Labrecque, L. I. (2014). Fostering consumer–brand relationships in social media environments: The role of parasocial interaction. Journal of Interactive Marketing, 28(2), 134–148. https://doi.org/10.1016/j.intmar.2013.12.003
- Lalicic, L., Huertas, A., Moreno, A., Gindl, S., & Jabreel, M. (2017). Do DMOs communicate their emotional brand values? A comparison between Twitter and Facebook. Information and Communication Technologies in Tourism, 2018, 159–171. https://doi.org/10.1007/978-3-319-72923-7_13
- Lam, S. K., Ahearne, M., Mullins, R., Hayati, B., & Schillewaert, N. (2013). Exploring the dynamics of antecedents to consumer–brand identification with a new brand. Journal of the Academy of Marketing Science, 41(2), 234–252. https://doi.org/10.1007/s11747-012-0301-x
- Lee, J. E., & Watkins, B. (2016). Youtube vloggers’ influence on consumer luxury brand perceptions and intentions. Journal of Business Research, 69(12), 5753–5760. https://doi.org/10.1016/j.jbusres.2016.04.171
- Lim, C. M., & Kim, Y. K. (2011). Older consumers’ TV home shopping: Loneliness, parasocial interaction, and perceived convenience. Psychology & Marketing, 28(8), 763–780. https://doi.org/10.1002/mar.20411
- Liu, M. T., Liu, Y., & Zhang, L. L. (2019). Vlog and brand evaluations: The influence of parasocial interaction. Asia Pacific Journal of Marketing and Logistics, 31(2), 419–436. https://doi.org/10.1108/APJML-01-2018-0021
- Liu, H., Wu, L., & Li, X. (2019). Social media envy: How experience sharing on social networking sites drives millennials’ aspirational tourism consumption. Journal of Travel Research, 58(3), 355–369. https://doi.org/10.1177/0047287518761615
- Malär, L., Krohmer, H., Hoyer, W. D., & Nyffenegger, B. (2011). Emotional brand attachment and brand personality: The relative importance of the actual and the ideal self. Journal of Marketing, 75(4), 35–52. https://doi.org/10.1509/jmkg.75.4.35
- Marder, B., Archer-Brown, C., Colliander, J., & Lambert, A. (2019). Vacation posts on Facebook: A model for incidental vicarious travel consumption. Journal of Travel Research, 58(6), 1014–1033. https://doi.org/10.1177/0047287518786465
- McCracken, G. (1989). Who is the celebrity endorser? Cultural foundations of the endorsement process. Journal of Consumer Research, 16(3), 310–321. https://doi.org/10.1086/209217
- Men, L. R., & Tsai, W. H. S. (2013). Toward an integrated model of public engagement on corporate social networking sites: Antecedents, the process, and relational outcomes. International Journal of Strategic Communication, 7(4), 257–273. https://doi.org/10.1080/1553118X.2013.822373
- Mishra, A. S., Roy, S., & Bailey, A. A. (2015). Exploring brand personality–celebrity endorser personality congruence in celebrity endorsements in the Indian context. Psychology & Marketing, 32(12), 1158–1174. https://doi.org/10.1002/mar.20846
- Misra, S., & Beatty, S. E. (1990). Celebrity spokesperson and brand congruence: An assessment of recall and affect. Journal of Business Research, 21(2), 159–173. https://doi.org/10.1016/0148-2963(90)90050-N
- Montoya, R. M., Horton, R. S., & Kirchner, J. (2008). Is actual similarity necessary for attraction? A meta-analysis of actual and perceived similarity. Journal of Social and Personal Relationships, 25(6), 889–922. https://doi.org/10.1177/0265407508096700
- Mustafah, S. M. S., Khalid, H., & Ismail, A. S. (2015). Emotional Selling on social media: The “punctum” of personality and Photographs. HCI International 2015 - Posters’ Extended Abstracts, 529, 97–102. https://doi.org/10.1007/978-3-319-21383-5_16
- Nunally, J. C., & Bernstein, I. H. (1978). Psychometric theory. McGraw-Hill.
- Perse, E. M., & Rubin, R. B. (1989). Attribution in social and parasocial relationships. Communication Research, 16(1), 59–77. https://doi.org/10.1177/009365089016001003
- Podsakoff, P. M., MacKenzie, S. B., Lee, J. Y., & Podsakoff, N. P. (2003). Common method biases in behavioral research: A critical review of the literature and recommended remedies. Journal of Applied Psychology, 88(5), 879–903. https://doi.org/10.1037/0021-9010.88.5.879
- Posner, B. Z. (2010). Values and the American manager: A three-decade perspective. Journal of Business Ethics, 91(4), 457–465. https://doi.org/10.1007/s10551-009-0098-9
- Pradhan, D., Duraipandian, I., & Sethi, D. (2016). Celebrity endorsement: How celebrity–brand–user personality congruence affects brand attitude and purchase intention. Journal of Marketing Communications, 22(5), 456–473. https://doi.org/10.1080/13527266.2014.914561
- Priporas, C. V., Stylos, N., Rahimi, R., & Vedanthachari, L. N. (2017). Unraveling the diverse nature of service quality in a sharing economy: A social exchange theory perspective of Airbnb accommodation. International Journal of Contemporary Hospitality Management, 29(9), 2279–2301. https://doi.org/10.1108/IJCHM-08-2016-0420
- Rodhain, A. (2006). Brands and the identification process of Children. Advances in Consumer Research, 33(1), 549–555. Retried on 01 March, 2020, from https://www.acrwebsite.org/volumes/v33/v33_10286.pdf.
- Rokeach, M. J. (1973). The nature of human values. The Free Press.
- Rosaen, S. F., & Dibble, J. L. (2008). Investigating the relationships among child's age, parasocial interactions, and the social realism of favorite television characters. Communication Research Reports, 25(2), 145–154. https://doi.org/10.1080/08824090802021806
- Rosenbaum, M. S., & Massiah, C. A. (2007). When customers receive support from other customers: Exploring the influence of intercustomer social support on customer voluntary performance. Journal of Service Research, 9(3), 257–270. https://doi.org/10.1177/1094670506295851
- Rubin, R. B., & McHugh, M. P. (1987). Development of parasocial interaction relationships. Journal of Sroadcasting & Electronic Media, 31(3), 279–292. https://doi.org/10.1080/08838158709386664
- Rubin, A. M., Perse, E. M., & Powell, R. A. (1985). Loneliness, parasocial interaction, and local television news viewing. Human Communication Research, 12(2), 155–180. https://doi.org/10.1111/j.1468-2958.1985.tb00071.x
- Rubin, A. M., & Step, M. M. (2000). Impact of motivation, attraction, and parasocial interaction on talk radio listening. Journal of Broadcasting & Electronic Media, 44(4), 635–654. https://doi.org/10.1207/s15506878jobem4404_7
- Sirgy, M. J., & Su, C. (2000). Destination image, self-congruity, and travel behavior: Toward an integrative model. Journal of Travel Research, 38(4), 340–352. https://doi.org/10.1177/004728750003800402
- So, K. K. F., King, C., Hudson, S., & Meng, F. (2017). The missing link in building customer brand identification: The role of brand attractiveness. Tourism Management, 59, 640–651. https://doi.org/10.1016/j.tourman.2016.09.013
- So, K. K. F., Wu, L., Xiong, L., & King, C. (2018). Brand management in the era of social media: Social visibility of consumption and customer brand identification. Journal of Travel Research, 57(6), 727–742. https://doi.org/10.1177/0047287517718354
- Sohu.com. (2018). Analysis of the onine travel market share in the first quarter of 2018. Received on 10 January, 2019, from https://www.sohu.com/a/235272146_115326
- Stepchenkova, S., & Zhan, F.. (2013). Visual destination images of Peru: Comparative content analysis of dmo and user-generated photography. Tourism Management, 36(jun.), 590–601. https://doi.org/10.1016/j.tourman.2012.08.006
- Tajfel, H. (1978). Differentiation between social groups: Studies in the social psychology of intergroup relations. Academic Press.
- Tajfel, H., & Turner, J. C. (1979). An integrative theory of intergroup conflict. In W. G. Austin & S. Worchel (Eds.), The social psychology of intergroup relations (pp. 33–47). Monterey, CA: Brooks-Cole.
- Thorson, K. S., & Rodgers, S. (2006). Relationships between blogs as eWOM and interactivity, perceived interactivity, and parasocial interaction. Journal of Interactive Advertising, 6(2), 5–44. https://doi.org/10.1080/15252019.2006.10722117
- Tian, Q., & Hoffner, C. A. (2010). Parasocial interaction with liked, neutral, and disliked characters on a popular TV series. Mass Communication and Society, 13(3), 250–269. https://doi.org/10.1080/15205430903296051
- Tsiotsou, R. H. (2015). The role of social and parasocial relationships on social networking sites loyalty. Computers in Human Behavior, 48, 401–414. https://doi.org/10.1016/j.chb.2015.01.064
- Turner, J. R. (1993). Interpersonal and psychological predictors of parasocial interaction with different television performers. Communication Quarterly, 41(4), 443–453. https://doi.org/10.1080/01463379309369904
- Tuškej, U., Golob, U., & Podnar, K. (2013). The role of consumer–brand identification in building brand relationships. Journal of Business Research, 66(1), 53–59. https://doi.org/10.1016/j.jbusres.2011.07.022
- Usakli, A., & Baloglu, S. (2011). Brand personality of tourist destinations: An application of self-congruity theory. Tourism Management, 32(1), 114–127. https://doi.org/10.1016/j.tourman.2010.06.006
- Xiang, L., Zheng, X., Lee, M. K., & Zhao, D. (2016). Exploring consumers’ impulse buying behavior on social commerce platform: The role of parasocial interaction. International Journal of Information Management, 36(3), 333–347. https://doi.org/10.1016/j.ijinfomgt.2015.11.002
- Yi, Y., Gong, T., & Lee, H. (2013). The impact of other customers on customer citizenship behavior. Psychology & Marketing, 30(4), 341–356. https://doi.org/10.1002/mar.20610
- Yoo, J. W., & Jin, Y. J. (2013). Effects of celebrity-organization congruence on audience attitudes, preferences, and credibility ratings for goodwill ambassadors. Asian Journal of Communication, 23(6), 620–636. https://doi.org/10.1080/01292986.2013.790912