Co-creation experience in travel photography service: exploring the formative mechanism of repurchase intention from the perspective of script theory

References

• Anderson, R. E., & Srinivasan, S. S. (2003). E-satisfaction and e-loyalty: A contingency framework. Psychology & Marketing, 20(2), 123–138. https://doi.org/10.1002/mar.10063
   Web of Science ®Google Scholar
• Antón, C., Camarero, C., & Garrido, M. (2018). Exploring the experience value of museum visitors as a co-creation process. Current Issues in Tourism, 21(12), 1406–1425. https://doi.org/10.1080/13683500.2017.1373753
   Web of Science ®Google Scholar
• Bigne, E., Fuentes-Medina, M. L., & Morini-Marrero, S. (2020). Memorable tourist experiences versus ordinary tourist experiences analysed through user-generated content. Journal of Hospitality and Tourism Management, 45, 309–318. https://doi.org/10.1016/j.jhtm.2020.08.019
   Web of Science ®Google Scholar
• Boyatzis, R. E. (1998). Transforming qualitative information: Thematic analysis and code development. Sage.
   Google Scholar
• Bozinoff, L., & Roth, V. J. (1983). Recognition memory for script activities: An energy conservation application. Advances in Consumer Research, 10(1), 655–660.
   Google Scholar
• Campos, A. C., Mendes, J., Valle, P. O. D., & Scott, N. (2018). Co-creation of tourist experiences: A literature review. Current Issues in Tourism, 21(4), 369–400. https://doi.org/10.1080/13683500.2015.1081158
   Web of Science ®Google Scholar
• Creswell, J. W., & Clark, V. L. P. (2017). Designing and conducting mixed methods research. Sage Publications.
   Google Scholar
• Cui, R., Xin, S., & Li, Z. (2021). Interrogating and redefining the concept of consumer inertia. Journal of Consumer Behaviour, 20(1), 21–31. https://doi.org/10.1002/cb.1849
   Web of Science ®Google Scholar
• Edwards, J. R., & Lambert, L. S. (2007). Methods for integrating moderation and mediation: A general analytical framework using moderated path analysis. Psychological Methods, 12(1), 1–22. https://doi.org/10.1037/1082-989X.12.1.1
   PubMed Web of Science ®Google Scholar
• Erasmus, A. C., Bishoff, E., & Rousseau, G. G. (2002). The potential of using script theory in consumer behaviour research. Journal of Consumer Sciences, 30(1), 1–9.
   Google Scholar
• Fliggy. (2019). Report on global travel characteristics and trends of young people, https://max.book118.com/html/2019/1005/8034047075002053.shtm
   Google Scholar
• Fu, Y., Liu, X., Wang, Y., & Chao, R. F. (2018). How experiential consumption moderates the effects of souvenir authenticity on behavioral intention through perceived value. Tourism Management, 69, 356–367. https://doi.org/10.1016/j.tourman.2018.06.023
   Web of Science ®Google Scholar
• Furunes, T., & Mkono, M. (2019). Service-delivery success and failure under the sharing economy. International Journal of Contemporary Hospitality Management, 31(8), 3352–3370. https://doi.org/10.1108/IJCHM-06-2018-0532
   Web of Science ®Google Scholar
• Gillespie, A. (2006). Tourist photography and the reverse gaze. Ethos (Berkeley, Calif.), 34(3), 343–366.
   Web of Science ®Google Scholar
• Gillet, S., Schmitz, P., & Mitas, O. (2016). The snap-happy tourist: The effects of photographing behavior on tourists’ happiness. Journal of Hospitality & Tourism Research, 40(1), 37–57. https://doi.org/10.1177/1096348013491606
   Web of Science ®Google Scholar
• Gillison, S. T., Northington, W. M., & Beatty, S. E. (2016). Employees’ emotional reactions to customer deal requests. Journal of Marketing Theory and Practice, 24(2), 147–165. https://doi.org/10.1080/10696679.2016.1130550
   Web of Science ®Google Scholar
• Goh, S. K., Jiang, N., Faiz Abdul Hak, M., & Tee, P. L. (2016). Determinants of smartphone repeat purchase intention among Malaysians: A moderation role of social influence and a mediating effect of consumer satisfaction. International Review of Management and Marketing, 6(4), 993–1004.
   Google Scholar
• Grissemann, U. S., & Stokburger-Sauer, N. E. (2012). Customer co-creation of travel services: The role of company support and customer satisfaction with the co-creation performance. Tourism Management, 33(6), 1483–1492. https://doi.org/10.1016/j.tourman.2012.02.002
   Web of Science ®Google Scholar
• Gulati, R. (1995). Does familiarity breed trust? The implications of repeated ties for contractual choice in alliances. Academy of Management Journal, 38(1), 85–112. https://doi.org/10.2307/256729
   Web of Science ®Google Scholar
• Han, H., Hsu, L. T. J., & Sheu, C. (2010). Application of the theory of planned behavior to green hotel choice: Testing the effect of environmental friendly activities. Tourism Management, 31(3), 325–334. https://doi.org/10.1016/j.tourman.2009.03.013
   Web of Science ®Google Scholar
• Han, H., Kim, Y., & Kim, E. K. (2011). Cognitive, affective, conative, and action loyalty: Testing the impact of inertia. International Journal of Hospitality Management, 30(4), 1008–1019. https://doi.org/10.1016/j.ijhm.2011.03.006
   Web of Science ®Google Scholar
• Hayes, A. F. (2013). Introduction to mediation, moderation, and conditional process analysis: A regression-based approach. Guilford Press.
   Google Scholar
• Hofstede, G., Neuijen, B., Ohayv, D. D., & Sanders, G. (1990). Measuring organizational cultures: A qualitative and quantitative study across twenty cases. Administrative Science Quarterly, 35(2), 286–316. https://doi.org/10.2307/2393392
   Web of Science ®Google Scholar
• Iglesias, O., Markovic, S., Bagherzadeh, M., & Singh, J. J. (2020). Co-creation: A key link between corporate social responsibility, customer trust, and customer loyalty. Journal of Business Ethics, 163(1), 151–166. https://doi.org/10.1007/s10551-018-4015-y
   Web of Science ®Google Scholar
• Järvi, H., Keränen, J., Ritala, P., & Vilko, J. (2020). Value co-destruction in hotel services: Exploring the misalignment of cognitive scripts among customers and providers. Tourism Management, 77, 104030. https://doi.org/10.1016/j.tourman.2019.104030
   Web of Science ®Google Scholar
• Jia, J., Lück, M., & Schänzel, H. (2016). Travel with a wedding dress: Bridal photography experiences in Australia and New Zealand. In M. Lück, J. Ritalahti, & A. Scherer (Eds.), International perspectives on destination management and tourist experiences: Insights from the international competence network of tourism research and education (ICNT) (pp. 177–203). Frankfurt: Peter Lang Verlag.
   Google Scholar
• Kang, J., Manthiou, A., Kim, I., & Hyun, S. S. (2016). Recollection of the sea cruise: The role of cruise photos and other passengers on the ship. Journal of Travel & Tourism Marketing, 33(9), 1286–1308. https://doi.org/10.1080/10548408.2015.1117409
   Web of Science ®Google Scholar
• Kim, J. H. (2010). Determining the factors affecting the memorable nature of travel experiences. Journal of Travel & Tourism Marketing, 27(8), 780–796. https://doi.org/10.1080/10548408.2010.526897
   Web of Science ®Google Scholar
• Kim, J. H. (2018). The impact of memorable tourism experiences on loyalty behaviors: The mediating effects of destination image and satisfaction. Journal of Travel Research, 57(7), 856–870. https://doi.org/10.1177/0047287517721369
   Web of Science ®Google Scholar
• Kim, Y., & Son, Y. (2018). The role of tourist behaviour in the determination of tourist attractions: Emerging tourist destinations in Jeju island, South Korea through self-wedding photography. International Review for Spatial Planning and Sustainable Development, 6(4), 62–75. https://doi.org/10.14246/irspsd.6.4_62
   Web of Science ®Google Scholar
• Lam, J. M. S., Ismail, H., & Lee, S. (2020). From desktop to destination: User-generated content platforms, co-created online experiences, destination image and satisfaction. Journal of Destination Marketing & Management, 18, 100490. https://doi.org/10.1016/j.jdmm.2020.100490
   Web of Science ®Google Scholar
• Landau, M. J., Meier, B. P., & Keefer, L. A. (2010). A metaphor-enriched social cognition. Psychological Bulletin, 136(6), 1045. https://doi.org/10.1037/a0020970
   PubMed Web of Science ®Google Scholar
• Li, M., Sharpley, R., & Gammon, S. (2019). Towards an understanding of Chinese tourist photography: Evidence from the UK. Current Issues in Tourism, 22(5), 505–521. https://doi.org/10.1080/13683500.2017.1377690
   Web of Science ®Google Scholar
• Li, T., Liu, F., & Soutar, G. N. (2021). Experiences, post-trip destination image, satisfaction and loyalty: A study in an ecotourism context. Journal of Destination Marketing & Management, 19, 100547. https://doi.org/10.1016/j.jdmm.2020.100547
   Web of Science ®Google Scholar
• Liang, L. J., Choi, H. C., & Joppe, M. (2018). Understanding repurchase intention of Airbnb consumers: Perceived authenticity, electronic word-of-mouth, and price sensitivity. Journal of Travel & Tourism Marketing, 35(1), 73–89. https://doi.org/10.1080/10548408.2016.1224750
   Web of Science ®Google Scholar
• Lin, I. Y., & Mattila, A. S. (2021). The value of service robots from the hotel guest’s perspective: A mixed-method approach. International Journal of Hospitality Management, 94, 102876. https://doi.org/10.1016/j.ijhm.2021.102876
   Web of Science ®Google Scholar
• Lin, Z., & Wong, I. A. (2020). Cocreation of the hospitality brand experience: A triadic interaction model. Journal of Vacation Marketing, 26(4), 412–426. https://doi.org/10.1177/1356766720932361
   Web of Science ®Google Scholar
• Lindsay, P. H., & Norman, D. E. (1977). Human information processing. Academic Press.
   Google Scholar
• Liu, T. C., Wu, L. W., & Hung, C. T. (2007). The effects of inertia and switching barriers on satisfaction-retention relationship: A case of financial service industries. Journal of Management, 24(6), 671–687.
   Google Scholar
• Lo, I. S., & McKercher, B. (2015). Ideal image in process: Online tourist photography and impression management. Annals of Tourism Research, 52, 104–116. https://doi.org/10.1016/j.annals.2015.02.019
   Web of Science ®Google Scholar
• Mainolfi, G., & Marino, V. (2020). Destination beliefs, event satisfaction and post-visit product receptivity in event marketing. Results from a tourism experience. Journal of Business Research, 116, 699–710. https://doi.org/10.1016/j.jbusres.2018.03.001
   Web of Science ®Google Scholar
• Manthiou, A., Kang, J., Chiang, L., & Tang, L. (2016). Investigating the effects of memorable experiences: An extended model of script theory. Journal of Travel & Tourism Marketing, 33(3), 362–379. https://doi.org/10.1080/10548408.2015.1064055
   Web of Science ®Google Scholar
• Manthiou, A., Kang, J., & Hyun, S. S. (2017). An integration of cognitive appraisal theory and script theory in the luxury cruise sector: The bridging role of recollection and storytelling. Journal of Travel & Tourism Marketing, 34(8), 1071–1088. https://doi.org/10.1080/10548408.2016.1277575
   Web of Science ®Google Scholar
• Manthiou, A., Lee, S. A., Tang, L. R., & Chiang, L. (2014). The experience economy approach to festival marketing: Vivid memory and attendee loyalty. Journal of Services Marketing, 28(1), 22–35. https://doi.org/10.1108/JSM-06-2012-0105
   Web of Science ®Google Scholar
• Mathis, E. F., Kim, H. L., Uysal, M., Sirgy, J. M., & Prebensen, N. K. (2016). The effect of co-creation experience on outcome variable. Annals of Tourism Research, 57, 62–75. https://doi.org/10.1016/j.annals.2015.11.023
   Web of Science ®Google Scholar
• Minkiewicz, J., Evans, J., & Bridson, K. (2014). How do consumers co-create their experiences? An exploration in the heritage sector. Journal of Marketing Management, 30(1-2), 30–59. https://doi.org/10.1080/0267257X.2013.800899
   Google Scholar
• Mittal, B. (2016). Retrospective: Why do customers switch? The dynamics of satisfaction versus loyalty. Journal of Services Marketing, 30(6), 569–575. https://doi.org/10.1108/JSM-07-2016-0277
   Web of Science ®Google Scholar
• Neto, A. Q., Dimmock, K., Lohmann, G., & Scott, N. (2020). Destination competitiveness: How does travel experience influence choice? Current Issues in Tourism, 23(13), 1673–1687. https://doi.org/10.1080/13683500.2019.1641070
   Web of Science ®Google Scholar
• Nikjoo, A., & Bakhshi, H. (2019). The presence of tourists and residents in shared travel photos. Tourism Management, 70, 89–98. https://doi.org/10.1016/j.tourman.2018.08.005
   Web of Science ®Google Scholar
• Nohutlu, Z. D., Englis, B. G., Groen, A. J., & Constantinides, E. (2021). Customer cocreation experience in online communities: Antecedents and outcomes. European Journal of Innovation Management, 25(2), 630–659. https://doi.org/10.1108/EJIM-08-2020-0313
   Web of Science ®Google Scholar
• Nysveen, H., & Pedersen, P. E. (2014). Influences of cocreation on brand experience. International Journal of Market Research, 56(6), 807–832. https://doi.org/10.2501/IJMR-2014-016
   Web of Science ®Google Scholar
• Oliver, R. L. (1999). Whence consumer loyalty? Journal of Marketing, 63(4), 33–44. https://doi.org/10.1177/00222429990634s105
   Web of Science ®Google Scholar
• Pan, S., Lee, J., & Tsai, H. (2014). Travel photos: Motivations, image dimensions, and affective qualities of places. Tourism Management, 40, 59–69. https://doi.org/10.1016/j.tourman.2013.05.007
   Web of Science ®Google Scholar
• Peterson, C., Park, N., & Seligman, M. E. (2005). Orientations to happiness and life satisfaction: The full life versus the empty life. Journal of Happiness Studies, 6(1), 25–41. https://doi.org/10.1007/s10902-004-1278-z
   Google Scholar
• Prahalad, C. K., & Ramaswamy, V. (2004). Co-creating unique value with customers. Strategy and Leadership, 32(3), 4–9. https://doi.org/10.1108/10878570410699249
   Google Scholar
• Rasoolimanesh, S. M., Seyfi, S., Hall, C. M., & Hatamifar, P. (2021). Understanding memorable tourism experiences and behavioural intentions of heritage tourists. Journal of Destination Marketing & Management, 21, 100621. https://doi.org/10.1016/j.jdmm.2021.100621
   Web of Science ®Google Scholar
• Rubin, D. C., Schrauf, R. W., & Greenberg, D. L. (2003). Belief and recollection of autobiographical memories. Memory & Cognition, 31(6), 887–901. https://doi.org/10.3758/BF03196443
   PubMed Web of Science ®Google Scholar
• Schacter, D. L., Chiu, C. Y. P., & Ochsner, K. N. (1993). Implicit memory: A selective review. Annual Review of Neuroscience, 16(1), 159–182. https://doi.org/10.1146/annurev.ne.16.030193.001111
   PubMed Web of Science ®Google Scholar
• Schönsleben, P. (2019). Tangible services and intangible products in industrial product service systems. Procedia CIRP, 83, 28–31. https://doi.org/10.1016/j.procir.2019.02.144
   Google Scholar
• Shaw, G., Bailey, A., & Williams, A. (2011). Aspects of service-dominant logic and its implications for tourism management: Examples from the hotel industry. Tourism Management, 32(2), 207–214. https://doi.org/10.1016/j.tourman.2010.05.020
   Web of Science ®Google Scholar
• Shi, X., Lin, Z., Liu, J., & Hui, Y. K. (2018). Consumer loyalty toward smartphone brands: The determining roles of deliberate inertia and cognitive lock-in. Information & Management, 55(7), 866–876. https://doi.org/10.1016/j.im.2018.03.013
   Web of Science ®Google Scholar
• Shiu, J. Y., & Tzeng, S. (2018). Consumer confusion moderates the inertia–purchase intention relationship. Social Behavior and Personality, 46(3), 387–394. https://doi.org/10.2224/sbp.6792
   Web of Science ®Google Scholar
• Smith, J. W., Siderelis, C., & Moore, R. L. (2010). The effects of place attachment, hypothetical site modifications and use levels on recreation behavior. Journal of Leisure Research, 42(4), 621–640. https://doi.org/10.1080/00222216.2010.11950221
   Web of Science ®Google Scholar
• Solomon, M. R. (2011). Consumer behavior: Buying, having, and being, global edition. Pearson, 14(2), 116–124.
   Google Scholar
• Su, L., Hsu, M. K., & Boostrom, R. E. (2020). From recreation to responsibility: Increasing environmentally responsible behavior in tourism. Journal of Business Research, 109, 557–573. https://doi.org/10.1016/j.jbusres.2018.12.055
   Web of Science ®Google Scholar
• Sugathan, P., & Ranjan, K. R. (2019). Co-creating the tourism experience. Journal of Business Research, 100, 207–217. https://doi.org/10.1016/j.jbusres.2019.03.032
   Web of Science ®Google Scholar
• Sun, W. (2017). Bridal photos and diamond rings: The inequality of romantic consumption in China. Journal of Chinese Sociology, 4(1), 1–17. https://doi.org/10.1186/s40711-016-0049-7
   Google Scholar
• Tomkins, S. S. (1978). Script theory: Differential magnification of affects. University of Nebraska Press.
   Google Scholar
• Tsaur, S., Yang, T., & Tsai, C. (2021). Tour leader likeability and tourist citizenship behaviours: Mediating effect of perceived value. Current Issues in Tourism, 24(18), 1–15. https://doi.org/10.1080/13683500.2020.1849044
   Web of Science ®Google Scholar
• Uriely, N. (2005). The tourist experience: Conceptual developments. Annals of Tourism Research, 32(1), 199–216. https://doi.org/10.1016/j.annals.2004.07.008
   Web of Science ®Google Scholar
• Vargo, S. L., & Lusch, R. F. (2011). It's all B2B … and beyond: Toward a systems perspective of the market. Industrial Marketing Management, 40(2), 181–187. https://doi.org/10.1016/j.indmarman.2010.06.026
   Web of Science ®Google Scholar
• Vargo, S. L., Maglio, P. P., & Akaka, M. A. (2008). On value and value co-creation: A service systems and service logic perspective. European Management Journal, 26(3), 145–152. https://doi.org/10.1016/j.emj.2008.04.003
   Google Scholar
• Wang, W. T., Ou, W. M., & Chen, W. Y. (2019). The impact of inertia and user satisfaction on the continuance intentions to use mobile communication applications: A mobile service quality perspective. International Journal of Information Management, 44, 178–193. https://doi.org/10.1016/j.ijinfomgt.2018.10.011
   Web of Science ®Google Scholar
• Wei, W. (2018). Understanding values of souvenir purchase in the contemporary Chinese culture: A case of Shanghai Disney. Journal of Destination Marketing & Management, 10, 36–48. https://doi.org/10.1016/j.jdmm.2018.06.003
   Web of Science ®Google Scholar
• Wu, S., & Gao, Y. (2019). Understanding emotional customer experience and co-creation behaviours in luxury hotels. International Journal of Contemporary Hospitality Management, 31(11), 4247–4275. https://doi.org/10.1108/IJCHM-04-2018-0302
   Web of Science ®Google Scholar
• Zeithaml, V. A., Berry, L. L., & Parasuraman, A. (1996). The behavioral consequences of service quality. Journal of Marketing, 60(2), 31–46. https://doi.org/10.1177/002224299606000203
   Web of Science ®Google Scholar
• Zhang, C. X., Fong, L. H. N., & Li, S. (2019). Co-creation experience and place attachment: Festival evaluation. International Journal of Hospitality Management, 81, 193–204. https://doi.org/10.1016/j.ijhm.2019.04.013
   Web of Science ®Google Scholar
• Zhang, H., Gordon, S., Buhalis, D., & Ding, X. (2018). Experience value cocreation on destination online platforms. Journal of Travel Research, 57(8), 1093–1107. https://doi.org/10.1177/0047287517733557
   Web of Science ®Google Scholar
• Zhang, P., Meng, F., & So, K. K. F. (2021). Cocreation experience in peer-to-peer accommodations: Conceptualization and scale development. Journal of Travel Research, 60(6), 1333–1351. https://doi.org/10.1177/0047287520938873
   Web of Science ®Google Scholar
• Zhuang, Y. J., & Everett, A. M. (2018). A brief history of Chinese wedding and bridal photography tourism: Through the lens of top Chinese wedding photographers. In Asian cultures and contemporary tourism (pp. 79–100). Springer.
   Google Scholar