1,753
Views
9
CrossRef citations to date
0
Altmetric
Articles

The effects of virtual reality (VR) and augmented reality (AR) on senior tourists’ experiential quality, perceived advantages, perceived enjoyment, and reuse intention

ORCID Icon, ORCID Icon, ORCID Icon, & ORCID Icon
Pages 464-478 | Received 23 Oct 2022, Accepted 02 Jan 2023, Published online: 02 Mar 2023

References

  • Adel, R. (2024). Augmented reality (AR) generated value-in-use experiences: Literature review and analysis. Arab Journal of Administration, 44(3), 227–241.
  • Al-Debei, M. M., Akroush, M. N., & Ashouri, M. I. (2015). Consumer attitudes towards online shopping: The effects of trust, perceived benefits, and perceived web quality. Internet Research, 25(5), 707–733. https://doi.org/10.1108/IntR-05-2014-0146
  • Barfield, W., & Weghorst, S. (1993). The sense of presence within virtual environments: A conceptual framework. Advances in Human Factors Ergonomics, 19, 699–699.
  • Bec, A., Moyle, B., Timms, K., Schaffer, V., Skavronskaya, L., & Little, C. (2019). Management of immersive heritage tourism experiences: A conceptual model. Tourism Management, 72, 117–120. https://doi.org/10.1016/j.tourman.2018.10.033
  • Bi, Y., & Kim, I. (2020). Older travelers’ e-loyalty: The role of service convenience and social presence in travel websites. Sustainability, 12, 1–15. https://doi.org/10.3390/su12010410
  • Bonner, N. A., Teng, J. T., & Nerur, S. (2010). The perceived advantage of Agile development methodologies by software professionals: Testing an innovation-theoretic model. Americas Conference on Information Systems, 1, 592–603.
  • Buhalis, D., Harwood, T., Bogicevic, V., Viglia, G., Beldona, S., & Hofacker, C. (2019). Technological disruptions in services: Lessons from tourism and hospitality. Journal of Service Management, 30(4), 484–506. https://doi.org/10.1108/JOSM-12-2018-0398
  • Cho, H., Shen, L., & Wilson, K. (2014). Perceived realism: Dimensions and roles in narrative persuasion. Communication Research, 41(6), 828–851. https://doi.org/10.1177/0093650212450585
  • Choi, Y., Choi, M., Oh, M., & Kim, S. (2020). Service robots in hotels: Understanding the service quality perceptions of human-robot interaction. Journal of Hospitality Marketing & Management, 29(6), 613–635. https://doi.org/10.1080/19368623.2020.1703871
  • Choi, Y., Oh, M., Choi, M., & Kim, S. (2021). Exploring the influence of culture on tourist experiences with robots in service delivery environment. Current Issues in Tourism, 24(5), 717–733. https://doi.org/10.1080/13683500.2020.1735318
  • Chung, N., Kim, J. Y., Koo, C., & Lee, H. (2018). The role of augmented reality for experience-influenced environments: The case of cultural heritage tourism in Korea. Journal of Travel Research, 57(5), 627–643. https://doi.org/10.1177/0047287517708255
  • Cummings, J. J., & Bailenson, J. N. (2016). How immersive is enough? A meta-analysis of the effect of immersive technology on user presence. Media Psychology, 19(2), 272–309. https://doi.org/10.1080/15213269.2015.1015740
  • Daassi, M., & Debbabi, S. (2021). Intention to reuse AR-based apps: The combined role of the sense of immersion, product presence and perceived realism. Information & Management, 58(4), 103453. https://doi.org/10.1016/j.im.2021.103453
  • Davis, F. D., Bagozzi, R. P., & Warshaw, P. R. (1992). Extrinsic and intrinsic motivation to use computers in the workplace. Journal of Applied Social Psychology, 22(14), 1111–1132. https://doi.org/10.1111/j.1559-1816.1992.tb00945.x
  • Dincelli, E., & Yayla, A. (2022). Immersive virtual reality in the age of the metaverse: A hybrid-narrative review based on the technology affordance perspective. The Journal of Strategic Information Systems, 31(2), 101717. https://doi.org/10.1016/j.jsis.2022.101717
  • Fiocco, A. J., Millett, G., D'Amico, D., Krieger, L., Sivashankar, Y., Lee, S. H., & Lachman, R. (2021). Virtual tourism for older adults living in residential care: A mixed-methods study. PLoS ONE, 16(5), e0250761. https://doi.org/10.1371/journal.pone.0250761
  • Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39–50. https://doi.org/10.1177/002224378101800104
  • Genç, R. (2018). The impact of augmented reality (AR) technology on tourist satisfaction. In Augmented reality and virtual reality (pp. 109–116). Springer.
  • Gerbner, G., & Gross, L. (1976). Living with television: The violence profile. Journal of Communication, 26(2), 172–199. https://doi.org/10.1111/j.1460-2466.1976.tb01397.x
  • González-Rodríguez, M. R., Díaz-Fernández, M. C., & Pino-Mejías, MÁ. (2020). The impact of virtual reality technology on tourists’ experience: A textual data analysis. Soft Computing, 24(18), 13879–13892. https://doi.org/10.1007/s00500-020-04883-y
  • Guttentag, D. A. (2010). Virtual reality: Applications and implications for tourism. Tourism Management, 31(5), 637–651. https://doi.org/10.1016/j.tourman.2009.07.003
  • Hair, J. F., Anderson, R. E., Tatham, R. L., & Black, W. C. (1998). Multivariate data analysis. Upper saddle river. Prentice-Hall.
  • Han, D. D., Dieck, M. C. T., & Jung, T. (2018). User experience model for augmented reality applications in urban heritage tourism. Journal of Heritage Tourism, 13(1), 46–61. https://doi.org/10.1080/1743873X.2016.1251931
  • Han, D. D., Dieck, M. C. T., & Jung, T. (2019). Augmented reality smart glasses (ARSG) visitor adoption in cultural tourism. Leisure Studies, 38(5), 618–633. http://doi.org/10.1080/02614367.2019.1604790
  • Han, H., Al-Ansi, A., Olya, H. G., & Kim, W. (2019). Exploring halal-friendly destination attributes in South Korea: Perceptions and behaviors of Muslim travelers toward a non-Muslim destination. Tourism Management, 71, 151–164. https://doi.org/10.1016/j.tourman.2018.10.010
  • Han, H., Kim, Y., & Kim, E. K. (2011). Cognitive, affective, conative, and action loyalty: Testing the impact of inertia. International Journal of Hospitality Management, 30(4), 1008–1019. https://doi.org/10.1016/j.ijhm.2011.03.006
  • Hsu, C. H. C., & Kang, S. K. (2009). Chinese urban mature travelers’ motivation and constraints by decision autonomy. Journal of Travel & Tourism Marketing, 26(7), 703–721. https://doi.org/10.1080/10548400903284537
  • Huisingh, C., McGwin, Jr., G., & Owsley, C. (2016). Association of visual sensory function and higher-order visual processing skills with incident driving cessation. Clinical and Experimental Optometry, 99(5), 441–448. https://doi.org/10.1111/cxo.12404
  • Jang, Y., & Park, E. (2019). An adoption model for virtual reality games: The roles of presence and enjoyment. Telematics and Informatics, 42, 101239. https://doi.org/10.1016/j.tele.2019.101239
  • Jeng, M. Y., Pai, F. Y., & Yeh, T. M. (2017). The virtual reality leisure activities experience on elderly people. Applied Research in Quality of Life, 12(1), 49–65. https://doi.org/10.1007/s11482-016-9452-0
  • Jenny, S. (2017). Enhancing tourism with augmented and virtual reality. Retrieved September 16, 2022, from https://www.theseus.fi/handle/10024/123454
  • Jung, T., Dieck, M., Lee, H., & Chung, N. (2016). Effects of virtual reality and augmented reality on visitor experiences in museum. In Information and communication technologies in tourism 2016 (pp. 621–635). Springer.
  • Jung, T. H., Bae, S., Moorhouse, N., & Kwon, O. (2021). The impact of user perceptions of AR on purchase intention of location-based AR navigation systems. Journal of Retailing and Consumer Services, 61, 102575. https://doi.org/10.1016/j.jretconser.2021.102575
  • Kazeminia, A., Del Chiappa, G., & Jafari, J. (2015). Seniors’ travel constraints and their coping strategies. Journal of Travel Research, 54(1), 80–93. https://doi.org/10.1177/0047287513506290
  • Kim, H. W., Chan, H. C., & Gupta, S. (2007). Value-based adoption of mobile internet: An empirical investigation. Decision Support Systems, 43(1), 111–126. https://doi.org/10.1016/j.dss.2005.05.009
  • Kim, M. J., & Hall, C. M. (2019). A hedonic motivation model in virtual reality tourism: Comparing visitors and non-visitors. International Journal of Information Management, 46, 236–249. https://doi.org/10.1016/j.ijinfomgt.2018.11.016
  • Kim, S., Kim, J., Badu-Baiden, F., Giroux, M., & Choi, Y. (2021). Preference for robot service or human service in hotels? Impacts of the COVID-19 pandemic. International Journal of Hospitality Management, 93, 102795. doi:10.1016/j.ijhm.2020.102795
  • Lee, K., & Oh, S. (2022). The users’ intention to participate in a VR/AR sports experience by applying the extended technology acceptance Model (ETAM). Healthcare, 10, 1117.
  • Lee, W. J., & Kim, Y. H. (2021). Does VR tourism enhance users’ experience? Sustainability, 13(2), 806. https://doi.org/10.3390/su13020806
  • Li, H., Gupta, A., Zhang, J., & Flor, N. (2020). Who will use augmented reality? An integrated approach based on text analytics and field survey. European Journal of Operational Research, 281(3), 502–516. https://doi.org/10.1016/j.ejor.2018.10.019
  • Li, T., & Chen, Y. (2019). Will virtual reality be a double-edged sword? Exploring the moderation effects of the expected enjoyment of a destination on travel intention. Journal of Destination Marketing and Management, 12, 15–26.
  • Liew, S. L., Hussin, S. R., & Abdullah, N. H. (2021). Attributes of senior-friendly tourism destinations for current and future senior tourists: An importance-performance analysis approach. SAGE Open, 11(1), 1–19.
  • Lombard, M., & Jones, M. T. (2015). Defining presence. In Immersed in media (pp. 13–34). Springer.
  • Lower, L. M., Turner, B. A., & Petersen, J. C. (2013). A comparative analysis of perceived benefits of participation between recreational sport programs. Recreational Sports Journal, 37(1), 66–83. https://doi.org/10.1123/rsj.37.1.66
  • Marimon, D., Sarasua, C., Carrasco, P., Álvarez, R., Montesa, J., Adamek, T., Romero, I., Oetega, M., & Gascó, P. (2010). MobiAR: Tourist experiences through mobile augmented reality. Telefonica Research and Development.
  • Martins, J., Gonçalves, R., Branco, F., Barbosa, L., Melo, M., & Bessa, M. (2017). A multisensory virtual experience model for thematic tourism: A port wine tourism application proposal. Journal of Destination Marketing & Management, 6(2), 103–109. https://doi.org/10.1016/j.jdmm.2017.02.002
  • Meidute-Kavaliauskiene, I., Çiğdem, Ş., Yıldız, B., & Davidavicius, S. (2021). The effect of perceptions on service robot usage intention: A survey study in the service sector. Sustainability, 13(17), 9655. https://doi.org/10.3390/su13179655
  • Niehm, L. S., Tyner, K., Shelley, M. C., & Fitzgerald, M. A. (2010). Technology adoption in small family-owned businesses: Accessibility, perceived advantage, and information technology literacy. Journal of Family and Economic Issues, 31(4), 498–515. https://doi.org/10.1007/s10834-010-9197-0
  • Olya, H. G., & Al-Ansi, A. (2018). Risk assessment of halal products and services: Implication for tourism industry. Tourism Management, 65, 279–291. https://doi.org/10.1016/j.tourman.2017.10.015
  • Otoo, F., Kim, S., Agrusa, J., & Lemma, J. (2021). Classification of senior tourists according to personality traits. Asia Pacific Journal of Travel Research, 26(5), 539–566.
  • Quan, W., Moon, G., Kim, S., & Han, H. (2023). Mobile, traditional, and cryptocurrency payments influence consumer trust, attitude, and destination choice: Chinese versus Koreans. International Journal of Hospitality Management, 108, 103363. https://doi.org/10.1016/j.ijhm.2022.103363
  • Riva, G. (2002). Virtual reality for health care: The status of research. CyberPsychology & Behavior, 5(3), 219–225. https://doi.org/10.1089/109493102760147213
  • Salo, J., Kajalo, S., Mäntymäki, M., & Islam, A.. (2013). Conceptualizing perceived benefits and investigating its role in adoption of tablet computers among newspaper subscribers. IFIP Advances in Information and Communication Technology, 399, 186–199.
  • Sekhavat, Y. A., & Zarei, H. (2018). Sense of immersion in computer games using single and stereoscopic augmented reality. International Journal of Human–Computer Interaction, 34(2), 187–194. https://doi.org/10.1080/10447318.2017.1340229
  • Shehade, M., & Stylianou-Lambert, T. (2020). Virtual reality in museums: Exploring the experiences of museum professionals. Applied Sciences, 10(11), 4031. https://doi.org/10.3390/app10114031
  • Spiggle, S. (1994). Analysis and interpretation of qualitativedata in consumer research. Journal of Consumer Research, 21(3), 491–503.
  • Stefan, A. (2019). Modern formula of tourism–virtual tourism. Economic sciences series, XIX(1), 310–315.
  • Tavakoli, R., & Mura, P. (2015). ‘Journeys in Second Life’ - Iranian Muslim women's behaviour in virtual tourist destinations. Tourism Management, 46, 398–407. https://doi.org/10.1016/j.tourman.2014.07.015
  • Teo, T., & Noyes, J. (2011). An assessment of the influence of perceived enjoyment and attitude on the intention to use technology among pre-service teachers: A structural equation modeling approach. Computers & Education, 57(2), 1645–1653. https://doi.org/10.1016/j.compedu.2011.03.002
  • Trost, Z., France, C., Anam, M., & Shum, C. (2021). Virtual reality approaches to pain: Toward a state of the science. Pain, 162(2), 325–331. doi:10.1097/j.pain.0000000000002060
  • Tussyadiah, I. P., Wang, D., Jung, T. H., & Tom Dieck, M. C. (2018). Virtual reality, presence, and attitude change: Empirical evidence from tourism. Tourism management, 66, 140–154. doi:10.1016/j.tourman.2017.12.003
  • United Nation (UN) (2020). World population ageing 2020 highlights: Living arrangements of older persons. Retrived September 23, 2020, from https://www.un.org/development/desa/pd/sites/www.un.org.development.desa.pd/files/undesa_pd-2020_world_population_ageing_highlights.pdf
  • Venkatesh, V., Morris, M. G., Davis, G. B., & Davis, F. D. (2003). User acceptance of information technology: Toward a unified view. MIS Quarterly, 27(3), 425–478. doi:10.2307/30036540
  • Wei, W. (2019). Research progress on virtual reality (VR) and augmented reality (AR) in tourism and hospitality. Journal of Hospitality and Tourism Technology, 10(4), 539–570. https://doi.org/10.1108/JHTT-04-2018-0030
  • World Health Organization (WHO). (2021). Ageing and health. Retrieved October 4, 2021, from https://www.who.int/news-room/fact-sheets/detail/ageing-and-health
  • Wu, Y. F., & Kim, E. Y. (2022). Users’ perceptions of technological features in augmented reality (AR) and virtual reality (VR) in fashion retailing: A qualitative content analysis. Mobile Information Systems, 2022, 1–13. https://doi.org/10.1155/2022/3080280
  • Yung, R., & Khoo-Lattimore, C. (2019). New realities: A systematic literature review on virtual reality and augmented reality in tourism research. Current Issues in Tourism, 22(17), 2056–2081. https://doi.org/10.1080/13683500.2017.1417359

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.