1,284
Views
0
CrossRef citations to date
0
Altmetric
Articles

Who wears Hanfu clothing when they travel? Experience-based cultural tourism market segmentation – the case of Xi'an, China

ORCID Icon, , ORCID Icon, , ORCID Icon &
Pages 805-818 | Received 05 Aug 2022, Accepted 24 Feb 2023, Published online: 14 Apr 2023

References

  • An, W., & Alarcón, S. (2021). From netnography to segmentation for the description of the rural tourism market based on tourist experiences in Spain. Journal of Destination Marketing & Management, 19, 100549. https://doi.org/10.1016/j.jdmm.2020.100549
  • Asuero, A. G, Sayago, A., & González, A. G. (2007). The correlation coefficient: An overview. Critical Reviews in Analytical Chemistry, 36(1), 41–59. http://dx.doi.org/10.1080/10408340500526766
  • Babb, F. E. (2012). Theorizing gender, race, and cultural tourism in Latin America. Latin American Perspectives, 39(6), 36–50. https://doi.org/10.1177/0094582X12454560
  • Birdir, S. S. (2015). Segmentation of tourist using demographic and travel characteristics: The case of Istanbul. International Review of Management and Marketing, 5(4), 221–229. https://dergipark.org.tr/en/pub/irmm/issue/32086/355094?publisher=http-www-cag-edu-tr-ilhan-ozturk
  • Buckley, R. (2003). Adventure tourism and the clothing, fashion and entertainment industries. Journal of Ecotourism, 2(2), 126–134. https://doi.org/10.1080/14724040308668139
  • Carlson, J., Rahman, M. M., Rosenberger, P. J., & Holzmüller, H. H. (2016). Understanding communal and individual customer experiences in group-oriented event tourism: An activity theory perspective. Journal of Marketing Management, 32(9-10), 900–925. https://doi.org/10.1080/0267257X.2016.1181099
  • Carvache-Franco, M., Segarra-Oña, M., & Carrascosa-López, C. (2019). Segmentation and motivations in eco-tourism: The case of a coastal national park. Ocean & Coastal Management, 178, 104812. https://doi.org/10.1016/j.ocecoaman.2019.05.014
  • Cetin, G., & Bilgihan, A. (2016). Components of cultural tourists’ experiences in destinations. Current Issues in Tourism, 19(2), 137–154. https://doi.org/10.1080/13683500.2014.994595
  • Chattaraman, V., & Lennon, S. J. (2008). Ethnic identity, consumption of cultural apparel, and self-perceptions of ethnic consumers. Journal of Fashion Marketing and Management: An International Journal, 12(4), 518–531. https://doi.org/10.1108/13612020810906164
  • Chen, H., & Rahman, I. (2018). Cultural tourism: An analysis of engagement, cultural contact, memorable tourism experience and destination loyalty. Tourism Management Perspectives, 26, 153–163. https://doi.org/10.1016/j.tmp.2017.10.006
  • Chen, K.-H., Liu, H.-H., & Chang, F.-H. (2013). Essential customer service factors and the segmentation of older visitors within wellness tourism based on hot springs hotels. International Journal of Hospitality Management, 35, 122–132. https://doi.org/10.1016/j.ijhm.2013.05.013
  • Chiang, C.-C., Wang, M.-Y., Lee, C.-F., & Chen, Y.-C. (2015). Assessing travel motivations of cultural tourists: A factor-cluster segmentation analysis. Journal of Information and Optimization Sciences, 36(3), 269–282. https://doi.org/10.1080/02522667.2014.996028
  • Clyde, D. (2020). Pilgrimage and prestige: American anime fans and their travels to Japan. Journal of Tourism and Cultural Change, 18(1), 58–66. https://doi.org/10.1080/14766825.2020.1707464
  • Crane, D., & Bovone, L. (2006). Approaches to material culture: The sociology of fashion and clothing. Poetics, 34(6), 319–333. https://doi.org/10.1016/j.poetic.2006.10.002
  • Crocombe, R. G. (1987). The south pacific: An introduction. Addison Wesley Longman.
  • Csapo, J. (2012). The role and importance of cultural tourism in modern tourism industry. Strategies for Tourism Industry-Micro and Macro Perspectives, 10, 201–212. https://doi.org/10.5772/38693
  • Dodds, R., Pitts, R. E., & Smith, W. W. (2016). Willingness to pay for environmentally linked clothing at an event: Visibility, environmental certification, and level of environmental concern. Tourism Recreation Research, 41(3), 283–290. https://doi.org/10.1080/02508281.2016.1196029
  • Dolnicar, S. (2020). Market segmentation for e-tourism. In Z. Xiang, M. Fuchs, U. Gretzel, & W. Höpken (Eds.), Handbook of e-Tourism (pp. 1–15). Springer International Publishing. https://doi.org/10.1007/978-3-030-05324-6_53-1
  • Eusébio, C., Carneiro, M. J., Kastenholz, E., Figueiredo, E., & da Silva, D. S. (2017). Who is consuming the countryside? An activity-based segmentation analysis of the domestic rural tourism market in Portugal. Journal of Hospitality and Tourism Management, 31, 197–210. https://doi.org/10.1016/j.jhtm.2016.12.006
  • Farsani, N. T., & Jamshidi, H. M. (2021). An investigation of the positive impacts of traditional fashion tourism. Journal of Policy Research in Tourism, Leisure and Events, 13(3), 298–313. https://doi.org/10.1080/19407963.2020.1808004
  • Fraiz, J. A., de Carlos, P., & Araújo, N. (2020). Disclosing homogeneity within heterogeneity: A segmentation of Spanish active tourism based on motivational pull factors. Journal of Outdoor Recreation and Tourism, 30, 100294. https://doi.org/10.1016/j.jort.2020.100294
  • Friedmann, E., & Lowengart, O. (2019). Gender segmentation to increase brand preference? The role of product involvement. Journal of Product & Brand Management, 28(3), 408–420. https://doi.org/10.1108/JPBM-06-2018-1917
  • Gardiner, S., Vada, S., Yang, E. C. L., Khoo, C., & Le, T. H. (2022). Recreating history: The evolving negotiation of staged authenticity in tourism experiences. Tourism Management, 91, 104515. https://doi.org/10.1016/j.tourman.2022.104515
  • Gill, D., Byslma, B., & Ouschan, R. (2007). Customer perceived value in a cellar door visit: The impact on behavioural intentions. International Journal of Wine Business Research, 19(4), 257–275. https://doi.org/10.1108/17511060710837418.
  • Gurel, E., & Nielsen, A. (2018). Exploring the visitors’ perceptions and experiences of museums. In M. Kozak & N. Kozak (Eds.), Tourist behavior: An experiential perspective (pp. 141–155). Springer International Publishing. https://doi.org/10.1007/978-3-319-78553-0_10
  • Hansen, K. T. (2004). The world in dress: Anthropological perspectives on clothing, fashion, and culture. Annual Review of Anthropology, 33(1), 369–392. https://doi.org/10.1146/annurev.anthro.33.070203.143805
  • Hsiao, W.-L., & Grauman, K. (2021). From culture to clothing: Discovering the world events behind a century of fashion images. 1066–1075. https://openaccess.thecvf.com/content/ICCV2021/html/Hsiao_From_Culture_to_Clothing_Discovering_the_World_Events_Behind_a_ICCV_2021_paper.html
  • Iles, T. (2008). From impressionism to anime: Japan as fantasy and Fan cult in the mind of the west [review of from impressionism to anime: Japan as fantasy and Fan cult in the mind of the west, by S. J. Napier]. Japanese Language and Literature, 42(2), 523–530. https://www.jstor.org/stable/30198078
  • Klimmt, C., Hefner, D., & Vorderer, P. (2009). The video game experience as “true” identification: A theory of enjoyable alterations of players’ self-perception. Communication Theory, 19(4), 351–373. https://doi.org/10.1111/j.1468-2885.2009.01347.x
  • Kline, R. B. (2015). Principles and practice of structural equation modeling (4th Ed.). Guilford Publications.
  • Kopania, Z., & Szpotakowski, I.2020). China and the Chinese in the modern world: An interdisciplinary study. ArchaeGraph Wydawnictwo Naukowe. https://www.archaegraph.pl/lib/l231bv/Ksiega_chiny_ebook-khag8b6j.pdf
  • Lamerichs, N. (2013). The cultural dynamic of doujinshi and cosplay: Local anime fandom in Japan, USA and Europe. Participations, 10(1), 154–176. https://www.participations.org/10-01-10-lamerichs.pdf.
  • Lamerichs, N. (2014). Costuming as subculture: The multiple bodies of cosplay. Scene, 2(1-2), 113–125. https://doi.org/10.1386/scene.2.1-2.113_1
  • Lee, C.-C., Chen, M.-P., & Xing, W. (2022). Do national cultures matter for tourism development? Some international evidence. Economic Analysis and Policy, 74, 666–686. https://doi.org/10.1016/j.eap.2022.03.021
  • Lee, C.-K., Lee, Y.-K., & Wicks, B. E. (2004). Segmentation of festival motivation by nationality and satisfaction. Tourism Management, 25(1), 61–70. https://doi.org/10.1016/S0261-5177(03)00060-8
  • Lee, K.-Y., & Lee, H. (2019). Traditional costume experience at a cultural heritage festival. Tourism Management Perspectives, 32, 100555. https://doi.org/10.1016/j.tmp.2019.100555
  • Lee, Y.-J. (2015). Creating memorable experiences in a reuse heritage site. Annals of Tourism Research, 55, 155–170. https://doi.org/10.1016/j.annals.2015.09.009
  • Liu, T., Liu, S., & Rahman, I. (2022). International anime tourists’ experiences: A netnography of popular Japanese anime tourism destinations. Asia Pacific Journal of Tourism Research, 27(2), 135–156. https://doi.org/10.1080/10941665.2021.1998163
  • Liu, Y.-D. (2014). Image-based segmentation of cultural tourism market: The perceptions of Taiwan’s inbound visitors. Asia Pacific Journal of Tourism Research, 19(8), 971–987. https://doi.org/10.1080/10941665.2013.833124
  • Luff, I. (2000). I’ve been in the reichstag”: Rethinking roleplay. Teaching History, 100, 8. https://www.proquest.com/openview/32652e791ada6aac0e4992e1932765b6/1?pq-origsite=gscholar&cbl=48308
  • Macleod, D. V., & Carrier, J. G. (2009). Tourism, power and culture: Anthropological insights. Channel View Publications.
  • McKercher, B. (2020). Cultural tourism market: A perspective paper. Tourism Review, 75(1), 126–129. https://doi.org/10.1108/TR-03-2019-0096
  • McKercher, B., Ho, P. S. Y., Cros, H. D., & So-Ming, B. C. (2002). Activities-Based segmentation of the cultural tourism market. Journal of Travel & Tourism Marketing, 12(1), 23–46. https://doi.org/10.1300/J073v12n01_02
  • Ni, J. (2020). Tourism value of traditional costume culture in ethnic tourism villages. Creativity and Innovation, 4(6), 38–47. https://doi.org/10.47297/wspciWSP2516-252705.20200406
  • Nyaupane, G. P., White, D. D., & Budruk, M. (2006). Motive-based tourist market segmentation: An application to native American cultural heritage sites in Arizona, USA. Journal of Heritage Tourism, 1(2), 81–99. https://doi.org/10.2167/jht010.0
  • Oh, H., Fiore, A. M., & Jeoung, M. (2007). Measuring experience economy concepts: Tourism applications. Journal of Travel Research, 46(2), 119–132. https://doi.org/10.1177/0047287507304039
  • Oh, H., Parks, S. C., & Demicco, F. J. (2002). Age- and gender-based market segmentation. International Journal of Hospitality & Tourism Administration, 3(1), 1–20. https://doi.org/10.1300/J149v03n01_01
  • Okabe, D. (2012). Cosplay, learning, and cultural practice. In Fandom unbound (pp. 225–248). Yale University Press. https://www.degruyter.com/document/doi/10.129879780300178265-013/html?lang=de
  • Özel, ÇH, & Kozak, N. (2012). Motive Based Segmentation of the Cultural Tourism Market: A Study of Turkish Domestic Tourists. Journal of Quality Assurance in Hospitality & Tourism, 13(3), 165–186. https://doi.org/10.1080/1528008X.2012.645199
  • Pafi, M., Flannery, W., & Murtagh, B. (2020). Coastal tourism, market segmentation and contested landscapes. Marine Policy, 121, 104189. https://doi.org/10.1016/j.marpol.2020.104189
  • Pine, B. J., & Gilmore, J. H. (1998). Welcome to the experience economy. Harvard Business Review, 76(4), 97–105. https://enlillebid.dk/mmd/wp-content/uploads/2012/03/Welcome-to-the-Experience-Economy-Pine-and-Gilmore.pdf
  • Pingting, P. (2008). Hanfu design and Chinese taste psychology. In Y. H. Pan, Z. Y. Hu, X. Y. Lin, S. Q. Sun, G. M. Zhu, & L. G. Zhou (Eds.), Proceedings of the 2008 international conference on industrial design (Vol 2/2, pp. 133–136). China Machine Press. https://www.webofscience.com/wos/woscc/full-record/WOS:000268330000032
  • Proietti, E., & Addis, M. (2022). How to engage young adults in contemporary arts? A reflection on the aesthetic experience and Its impact on cultural tourism. In D. Jaziri & R. A. Rather (Eds.), Contemporary approaches studying customer experience in tourism research (pp. 197–222). Emerald Publishing Limited. https://doi.org/10.1108/978-1-80117-632-320221019
  • Proje, J. V., & Bizjak, M. (2017). Interpretation of clothing heritage for contemporary tourism. IOP Conference Series: Materials Science and Engineering, 254, 172028. https://doi.org/10.1088/1757-899X/254/17/172028
  • Pulido-Fernández, J. I., Casado-Montilla, J., Carrillo-Hidalgo, I., & de la Cruz Pulido-Fernández, M. (2022). Evaluating olive oil tourism experiences based on the segmentation of demand. International Journal of Gastronomy and Food Science, 27, 100461. https://doi.org/10.1016/j.ijgfs.2021.100461
  • Qu, Z., Hu, C.-Y., & Jiang, X.-W. (2019). Analysis of different factors affecting the multiple purchase of hanfu clothing. In Y. Li, K. Zhang, Z. Pan, & G. Li (Eds.), Textile bioengineering and informatics symposium (tbis) proceedings, 2019 (pp. 631–638). Textile Bioengineering & Informatics Society Ltd. https://www.webofscience.com/wos/woscc/full-record/WOS:000499713700087
  • Rahman, O., Wing-Sun, L., & Cheung, B. H. (2012). “Cosplay”: imaginative self and performing identity. Fashion Theory, 16(3), 317–341. https://doi.org/10.2752/175174112X13340749707204
  • Reisinger, Y. (2011). Tourist—host contact as a part of cultural tourism. World Leisure & Recreation. https://www.tandfonline.com/doi/abs/10.108010261133.1994.9673910
  • Richards, G. (1996). Production and consumption of European cultural tourism. Annals of Tourism Research, 23(2), 261–283. https://doi.org/10.1016/0160-7383(95)00063-1
  • Richards, G. (2018). Cultural tourism: A review of recent research and trends. Journal of Hospitality and Tourism Management, 36, 12–21. https://doi.org/10.1016/j.jhtm.2018.03.005
  • Rid, W., Ezeuduji, I. O., & Pröbstl-Haider, U. (2014). Segmentation by motivation for rural tourism activities in The Gambia. Tourism Management, 40, 102–116. https://doi.org/10.1016/j.tourman.2013.05.006
  • Schiffman, L., O’Cass, A., Paladino, A., & Carlson, J. (2013). Consumer behaviour. Pearson Higher Education AU.
  • Shi, S. (2021). Travelling with Hanfu: A social media analysis of contemporary Chinese travelling for artistic photographs. https://openrepository.aut.ac.nz/handle/10292/13916
  • Srihadi, T. F., Sukandar, D., & Soehadi, A. W. (2016). Segmentation of the tourism market for Jakarta: Classification of foreign visitors’ lifestyle typologies. Tourism Management Perspectives, 19, 32–39. https://doi.org/10.1016/j.tmp.2016.03.005
  • Steine, I. M. T. (2019). Anime in tourism: An analysis of Norwegian anime enthusiasts’ motivation for conducting anime-induced travels to Japan. https://munin.uit.no/handle/10037/16280
  • Su, M. M., Wall, G., Ma, J., Notarianni, M., & Wang, S. (2023). Empowerment of women through cultural tourism: Perspectives of Hui minority embroiderers in Ningxia, China. Journal of Sustainable Tourism, 31(0), 307–328. https://doi.org/10.1080/09669582.2020.1841217
  • Taheri, B., Jafari, A., & O’Gorman, K. (2014). Keeping your audience: Presenting a visitor engagement scale. Tourism Management, 42, 321–329. https://doi.org/10.1016/j.tourman.2013.12.011
  • Tibberts, J. (2021). Investigating how Qipao and Hanfu dresses are representative of China. Senior Honors Theses. https://digitalcommons.liberty.edu/honors/1089
  • Tylor, E. B. (1871). Primitive culture: Research into the development of mythology, philosophy, religion, Art and Custom. J. Murray.
  • Wang, X., Colbert, F., & Legoux, R. (2020). From niche interest to fashion trend: Hanfu clothing as a rising industry in China. International Journal of Arts Management, 23(1), 79–89. https://www.proquest.com/openview/94841c5430526c8b27950e1e941835fe/1?pq-origsite=gscholar&cbl=26212
  • Yang, J., Luo, J. M., & Yao, R. (2022). How fear of COVID-19 affects the behavioral intention of festival participants—A case of the HANFU festival. International Journal of Environmental Research and Public Health, 19(4), 2133. https://doi.org/10.3390/ijerph19042133
  • Yiadom, D. M. B., & Tait, M. (2022). Profile features of mobile network customers in Ghana as a basis for market segmentation, targeting and positioning. Information Management and Business Review, 14(1), 1–15. https://doi.org/10.22610/imbr.v14i1(I).3269
  • Yin, J. (2021). New expression of traditional culture: Chinese clothing, Chinese clothing movement and Its culture revival. Hundred Schools in Arts, 37(6), 181–185. https://kns.cnki.net/kcms/detail/detail.aspx?filename=YSBJ202106025&dbname=cjfdtotal&dbcode=CJFD

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.