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Note from the Editor

Defining Media Management

Pages 184-186 | Published online: 31 Oct 2008

References

  • Albarran , A. B. 2006a . “ Historical trends and patterns in media management research ” . In Handbook of media management and economics , Edited by: Albarran , A. B. , Chan-Olmsted , S. M. and Wirth , M. O. 3 – 21 . Mahwah, NJ : Lawrence Erlbaum Associates, Inc. .
  • Albarran , A. B. 2006b . Management of electronic media , 3rd , Belmont, CA : Wadsworth .
  • Albarran , A. B. , Chan-Olmsted , S. M. and Wirth , M. O. , eds. 2006 . Handbook of media management and economics , Mahwah, NJ : Lawrence Erlbaum Associates Inc. .
  • Quall , W. L. and Martin , L. A. 1968 . Broadcast management: Radio, television , New York : Hastings House .

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