487
Views
0
CrossRef citations to date
0
Altmetric
Articles

Tourists’ perceptions, emotions, and attitudes during a mega sport event

ORCID Icon, ORCID Icon & ORCID Icon
Pages 205-219 | Received 03 Jan 2022, Accepted 06 Apr 2023, Published online: 16 Apr 2023

References

  • Aaker, D. A. (1992). The value of brand equity. Journal of Business Strategy, 13(4), 27–32.
  • Albarracin, D., Johnson, B. T., & Zanna, M. (2005). The handbook of attitudes. New York: Psychology Press.
  • Alegre, J., & Cladera, M. (2009). Analysing the effect of satisfaction and previous visits on tourist intentions to return. European Journal of Marketing, 43(5/6), 670–685. doi:10.1108/03090560910946990
  • Anderson, J. C., & Gerbing, D. W. (1988). Structural equation modeling in practice: A review and recommended two-step approach. Psychological Bulletin, 103(3), 411–423. doi:10.1037/0033-2909.103.3.411
  • Ashforth, B. E., & Mael, F. (1989). Social identity theory and the organization. Academy of management. The Academy of Management Review, 14(1), 1–20. doi:10.2307/258189
  • Bagozzi, R. P., & Yi, Y. (1988). On the evaluation of structural equation models. Journal of the Academy of Marketing Science, 16(1), 74–94. doi:10.1007/BF02723327
  • Bazzanella, F., Schnitzer, M., Peters, M., & Bichler, B. F. (2023). The role of sports events in developing tourism destinations: A systematized review and future research agenda. Journal of Sport & Tourism, 1–33. doi:10.1080/14775085.2023.2186925
  • Bjerke, R., & Naess, H. E. (2021). Toward a co-creation framework for developing a green sports event brand: The case of the 2018 Zürich E Prix. Journal of Sport & Tourism, 25(2), 129–154.
  • Bornstein, R. (1989). Exposure and affect: Overview and meta-analysis of research, 1968 1987. Psychological Bulletin, 106(2), 265–289. doi:10.1037/0033-2909.106.2.265
  • Boronczyk, F., & Breuer, C. (2021). The company you keep: Brand image transfer in concurrent event sponsorship. Journal of Business Research, 124, 739–747.
  • Campbell, M. C., & Keller, K. L. (2003). Brand familiarity and advertising repetition effects. Journal of Consumer Research, 30(2), 292–304.
  • Cornwell, T. B., & Kwon, Y. (2020). Sponsorship-linked marketing: Research surpluses and shortages. Journal of the Academy of Marketing Science, 48(4), 607–629.
  • Delia, E. B., & James, J. D. (2018). The meaning of team in team identification. Sport Management Review, 21(4), 416–429. doi:10.1016/j.smr.2017.09.002
  • Fishbein, M., & Ajzen, I. (1975). Belief, attitude, intention and behavior: An introduction to theory and research. Reading, MA: Addison-Wesley.
  • Fisher, R. J., & Wakefield, K. (1998). Factors leading to group identification: A field study of winners and losers. Psychology and Marketing, 15(1), 23–40. doi:10.1002/(SICI)1520-6793(199801)15:1<23::AID-MAR3>3.0.CO;2-P
  • Fornell, C., & Larcker, D. (1981). Structural equation models with unobservable variables and measurement error: Algebra and statistics. Journal of Marketing Research, 18(3), 382–388. doi:10.2307/3150980
  • Grohs, R. (2016). Drivers of brand image improvement in sports-event sponsorship. International Journal of Advertising, 35(3), 391–420. doi:10.1080/02650487.2015.1083070
  • Grohs, R., Wagner, U. M., & Vsetecka, S. (2004). Assessing the effectiveness of sport sponsorships - An empirical examination. Schmalenbach Business Review, 56, 119–138. doi:10.1007/BF03396689
  • Gwinner, K. (1997). A model of image creation and image transfer in event sponsorship. International Marketing Review, 14(3), 145–158. doi:10.1108/02651339710170221
  • Gwinner, K., & Swanson, S. R. (2003). A model of fan identification: Antecedents and sponsorship outcomes. Journal of Services Marketing, 17(3), 275–294. doi:10.1108/08876040310474828
  • Haji, S., Surachman, S., Ratnawati, K., & MintartiRahayu, M. (2021). The effect of experience quality, perceived value, happiness and tourist satisfaction on behavioral intention. Management Science Letters, 11(3), 1023–1032.
  • Hati, S. R. H., Putri, N. I. S., Daryanti, S., Wibowo, S. S., Safira, A., & Setyowardhani, H. (2021). Brand familiarity vs profit-sharing rate: Which has a stronger impact on Muslim customers’ intention to invest in an Islamic bank? Journal of Islamic Marketing, 12(7), 1363–1384.
  • Hati, S. R. H., Wibowo, S. S., & Safira, A. (2020). The antecedents of Muslim customers’ intention to invest in an Islamic bank’s term deposits: Evidence from a Muslim majority country. Journal of Islamic Marketing, 12, 1363–1384. doi:10.1108/JIMA-01-2020-0007
  • He, X., & Hu, Y. (2022). Understanding the role of emotions in consumer adoption of electric vehicles: The mediating effect of perceived value. Journal of Environmental Planning and Management, 65(1), 84–104.
  • Heider, F. (1958). The psychology of interpersonal relations. New York, NY, US: John Wiley & Sons, Inc.
  • Hightower, R., Brady, M. K., & Baker, T. L. (2002). Investigating the role of the physical environment in hedonic service consumption: An exploratory study of sporting events. Journal of Business Research, 55(9), 697–707.
  • Hoek, J., Gendall, P., & Stockdale, M. (1993). Some effects of tobacco sponsorship advertisements on young males. International Journal of Advertising: The Review of Marketing Communications, 12(1), 25–35. doi:10.1080/02650487.1993.11104520
  • Holbrook, M. (1999). Consumer value: A framework for analysis and research (Routledge Interpretive Marketing Research Series, 1). London: Routledge.
  • Jang, W. E., Wann, D. L., & Ko, Y. J. (2018). Influence of team identification, game outcome, and game process on sport consumers’ happiness. Sport Management Review, 21(1), 63–71. doi:10.1016/j.smr.2017.03.002
  • Kothari, C. (2004). Research methodology: Methods and techniques (2nd ed.). New Delhi: New Age International.
  • Maheswaran, D., Mackie, D. M., & Chaiken, S. (1992). Brand name as a heuristic cue: The effects of task importance and expectancy confirmation on consumer judgments. Journal of Consumer Psychology, 1(4), 317–336.
  • Martensen, A., & Grønholdt, L. (2008). How events work: Understanding consumer responses to event marketing. Innovative Marketing, 4(4), 44–56.
  • Meenaghan, T. (2001). Sponsorship and advertising: A comparison of consumer perceptions. Psychology and Marketing, 18(2), 191–215. doi:10.1002/1520-6793(200102)18:2<191::AID-MAR1005>3.0.CO;2-C
  • Meenaghan, T., & O’Sullivan, P. (2013). Metrics in sponsorship research-Is credibility an issue? Psychology & Marketing, 30(5), 408–416. doi:10.1002/mar.20615
  • Morgan, A., Taylor, T., & Adair, D. (2020). Sport event sponsorship management from the sponsee’s perspective. Sport Management Review, 23(5), 838–851.
  • Nguyen, B., Choudhury, M. M., & Melewar, T. C. (2015). An integrated model of firms’ brand likeability: Antecedents and consequences. Journal of Strategic Marketing, 23(2), 122–140.
  • O’Reilly, N., & Madill, J. (2012). The development of a process for evaluating marketing sponsorships. Canadian Journal of Administrative Sciences, 29(1), 50–66.
  • Park, J., & Stoel, L. (2005). Effect of brand familiarity, experience and information on online apparel purchase. International Journal of Retail and Distribution Management, 33(2), 148–160.
  • Priilaid, D., Human, G., Pitcher, K., Smith, T., & Varkel, C. (2017). Are consumers’ quality perceptions influenced by brand familiarity, brand exposure and brand knowledge? Results from a wine tasting experiment. South African Journal of Business Management, 48(2), 45–54. doi:10.4102/sajbm.v48i2.27
  • Shipway, R., & Stevenson, N. (2012). Experiencing sport tourism. Journal of Sport & Tourism, 17(2), 81–84. doi:10.1080/14775085.2012.729897
  • Sloan, L. R. (1989). The motives of sports fans. In Sports, games, and play: Social and psychological viewpoints. 175–240.
  • Smith, A. C. T., & Stewart, B. (2007). The travelling fan: Understanding the mechanisms of sport fan consumption in a sport tourism setting. Journal of Sport & Tourism, 12(3–4), 155–181.
  • Smith, J., & Colgate, M. (2007). Customer value creation: A practical framework. The Journal of Marketing Theory and Practice, 15(1), 7–23. doi:10.2753/MTP1069-6679150101
  • Song, J., & Qu, H. (2019). How does consumer regulatory focus impact perceived value and consumption emotions? International Journal of Contemporary Hospitality Management, 31(1), 285–308.
  • Sung, J., Koo, G. Y., Dittmore, S. W., & Eddy, T. (2016). Factors that drive team identification in intercollegiate athletics: A perspective on product involvement. Journal of Physical Education and Sport, 16(3), 752.
  • Tajfel, H., & Turner, J. C. (1979). An integrative theory of intergroup conflict. The Social Psychology of Intergroup Relations, 33(47), 74. doi:10.1017/CBO9780511759154.016
  • Tom, G., Nelson, C., Srzentic, T., & King, R. (2007). Mere exposure and the endowment effect on consumer decision making. The Journal of Psychology, 141(2), 117–125. doi:10.3200/JRLP.141.2.117-126
  • Trail, G., Fink, J., & Anderson, D. (2003). Sport spectator consumption behavior. Sport Marketing Quarterly, 12(1), 8.
  • Trail, G. T., & James, J. D. (2001). The motivation scale for sport consumption: Assessment of the scale’s psychometric properties. Journal of Sport Behavior, 24(1), 108.
  • UNWTO. (2021, November). The first world sports tourism congress: the role of sport for tourism recovery and its contribution to the 2030 agenda. Retrieved from https://www.unwto.org/news/the-first-world-sports-tourism-congress
  • Wakefield, K. L. (1995). The pervasive effects of social influence on sporting event attendance. Journal of sport and social issues, 19(4), 335–351.
  • Wann, D. L., Grieve, F. G., Peetz, T. B., & Zapalac, R. K. (2021). Comparing the identity centrality of sport team identification and sport fandom. Journal of Sport Behavior, 44(4), 500–510.
  • Weed, M. (2014). After 20 years, what are the big questions for sports tourism research? Journal of Sport & Tourism, 19(1), 1–4.
  • Weed, M., & Bull, C. (2012). Sports tourism: Participants, policy and providers (2nd ed). London: Routledge.
  • Wiedmann, K. P., Labenz, F., Haase, J., & Hennigs, N. (2018). The power of experiential marketing: Exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength. Journal of Brand Management, 25(2), 101–118.
  • Yang, J., Gu, Y., & Cen, J. (2011, February). Festival tourists’ emotion, perceived value, and behavioral intentions: A test of the moderating effect of festivalscape. Journal of Convention & Event Tourism, 12(1), 25–44. Taylor & Francis Group.
  • Yoshida, M. (2017). Consumer experience quality: A review and extension of the sport management literature. Sport Management Review, 20(5), 427–442. doi:10.1016/j.smr.2017.01.002
  • Zajonc, R. B. (1968). Attitudinal effects of mere exposure. Journal of Personality and Social Psychology, 9(2), 1–27.
  • Zeithaml, V. A. (1988). Consumer perceptions of price, quality, and value: A means-end model and synthesis of evidence. The Journal of Marketing, 52, 2–22. doi:10.2307/1251446

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.