904
Views
33
CrossRef citations to date
0
Altmetric
Original Articles

A quality function deployment application using qualitative and quantitative analysis in after sales services

, &
Pages 1397-1411 | Published online: 16 Aug 2012

References

  • Accenture. (2008). Service management. Building profits after the sale. Retrieved April 14, 2008, from http://www.accenture.com/NR/rdonlyres/6BBEC529-3EE0-491F-6BFA19F2750E6EB/ 0/profit_after_sales.pdf
  • Akao , Y. 1990 . Quality function deployment, integrating customer requirements into product design , New York : Productivity Press .
  • Anderson , E.W. , Fornell , C. and Lehmann , D.R. 1994 . Customer satisfaction, market share, and profitability: Findings from Sweden . Journal of Marketing , 58 : 53 – 6 . (doi:10.2307/1252310)
  • Ansari , A. and Modarress , B. 1994 . Quality function deployment: The role of suppliers . Journal of Supply Chain Management , 30 ( 4 ) : 27 – 35 . (doi:10.1111/j.1745-493X.1994.tb00271.x)
  • Babakus , E. and Boiler , G. W. 1992 . An empirical assessment of the SERVQUAL scale . Journal of Business Research , 24 : 253 – 268 . (doi:10.1016/0148-2963(92)90022-4)
  • Berelson , B. 1952 . Content analysis in communication research , Glencoe , IL : Free Press .
  • Berndt , A. 2009 . Investigating service quality dimensions in South African motor vehicle servicing . African Journal of Marketing Management , 1 ( 1 ) : 1 – 9 .
  • Bicknell , B. A. and Bicknell , K. D. 1995 . The road map to repeatable success using QFD to implement change , Boca Raton , FL : CRC Press .
  • Bienstock , C. C. , Mentzer , J. T. and Murphy , B. M. 1997 . Measuring physical distribution service quality . Journal of the Academy of Marketing Science , 25 : 31 – 44 . (doi:10.1007/BF02894507)
  • Bode , J. and Fung , R. Y.K. 1998 . Cost engineering with quality function deployment . Computers and Industrial Engineering , 35 ( 3–4 ) : 587 – 590 . (doi:10.1016/S0360-8352(98)00165-X)
  • Bolton , R. and Drew , J. 1991 . A multistage model of customers’ assessment of service quality and value . Journal of Consumer Research , 17 : 375 – 384 . (doi:10.1086/208564)
  • Bos , W. and Tarnai , C. 1999 . Content analysis in empirical social research . International Journal of Educational Research , 31 ( 8 ) : 659 – 671 . (doi:10.1016/S0883-0355(99)00032-4)
  • Brady , M. K. and Cronin , J. J. 2001 . Some new thoughts on conceptualizing perceived service quality: A hierarchical approach . Journal of Marketing , 65 : 34 – 49 . (doi:10.1509/jmkg.65.3.34.18334)
  • Buttle , F. 1996 . SERVQUAL: Review, critique, research agenda . European Journal of Marketing , 30 : 8 – 32 . (doi:10.1108/03090569610105762)
  • Buzzell , R. and Gale , B. 1987 . The PIMS principles , New York : Free Press .
  • Carnevalli , J. A. and Miguel , P. C. 2008 . Review, analysis and classification of the literature on QFD – types of research, difficulties and benefits . International Journal of Production Economics , 114 : 737 – 754 . (doi:10.1016/j.ijpe.2008.03.006)
  • Cavalieri , S. , Gaiardelli , P. and Ierace , S. 2007 . Aligning strategic profiles with operational metrics in after sales service . International Journal of Productivity and Performance Management , 56 ( 5/6 ) : 436 – 455 . (doi:10.1108/17410400710757132)
  • Chang , Y. H. and Yeh , C. H. 2002 . A survey analysis of service quality for domestic airlines . European Journal of Operational Research , 139 : 166 – 177 . (doi:10.1016/S0377-2217(01)00148-5)
  • Chen , C. W. and Huang , S. T. 2011 . Implementing KM programmes using fuzzy QFD . Total Quality Management & Business Excellence , 22 : 387 – 406 . (doi:10.1080/14783363.2010.532324)
  • Cialdini , R. 1984 . “ Principles of automatic influence ” . In Personal selling: Theory, research and practice (p. 21) , Edited by: Jacoby , J. and Craig , C. S. Lexington , MA : Lexington Books .
  • Creswell , J. W. 1994 . Research design: Qualitative and quantitative approaches , Thousand Oaks , CA : Sage .
  • Cristiano , J. J. , Liker , J. K. and White , C. C. 2001 . Key factors in the successful application of quality function deployment (QFD) . IEEE Transactions on Engineering Management , 48 ( 1 ) : 81 – 95 . (doi:10.1109/17.913168)
  • Cronin , J. J. and Taylor , S. A. 1992 . Measuring service quality: A reexamination and extension . Journal of Marketing , 56 ( 3 ) : 55 – 68 . (doi:10.2307/1252296)
  • DeVaus , D. A. 2000 . Surveys in social research , London : Routledge .
  • Dikmen , I. , Birgonul , M. T. and Kiziltas , S. 2005 . Strategic use of quality function deployment (QFD) in the construction industry . Building and Environment , 40 : 245 – 255 . (doi:10.1016/j.buildenv.2004.07.001)
  • Gérson , T. 2007 . Integrating the Kano model and QFD for designing new products . Total Quality Management & Business Excellence , 18 : 599 – 612 . (doi:10.1080/14783360701349351)
  • Gounaris , S. 2005 . Measuring service quality in b2b services: An evaluation of the SERVQUAL scale vis-a`-vis the INDSERV scale . Journal of Services Marketing , 19 ( 6 ) : 421 – 435 . (doi:10.1108/08876040510620193)
  • Hansen, B.G. (1990). An analysis of factors influencing quality perceptions and purchase of office furniture (Ph.D. dissertation). Virginia Polytechnic Institute and State University, Blacksburg, VA.
  • Heung , V. C.S. , Wong , M. Y. and Qu , H. 2000 . Airport-restaurant service quality in Hong Kong . Cornell Hotel & Restaurant Administration Quarterly , 41 ( 3 ) : 86 – 96 .
  • Holdford , D. 2008 . Content analysis methods for conducting research in social and administrative pharmacy . Research in Social and Administrative Pharmacy , 4 ( 2 ) : 173 – 181 . (doi:10.1016/j.sapharm.2007.03.003)
  • Hutt , M. D. and Speh , T. W. 1992 . Business marketing management: A strategic view of industrial and organizational markets , Fort Worth , TX : The Dryden Press .
  • Kahraman , C. , Ertay , T. and Büyüközkan , G. 2006 . A fuzzy optimization model for QFD planning process using analytic network approach . European Journal of Operational Research , 171 ( 2 ) : 390 – 411 . (doi:10.1016/j.ejor.2004.09.016)
  • Karsak , E. E. 2004 . Fuzzy multiple objective programming framework to prioritize design requirements in quality function deployment . Computers & Industrial Engineering , 47 : 149 – 163 . (doi:10.1016/j.cie.2004.06.001)
  • Katarne, R., Satyendra, S., & Negi, J. (2010, January). Measurement of service quality of an automobile service centre. Paper presented at the International Conference on Industrial Engineering and Operations Management, Dhaka, Bangladesh.
  • Koska , M. 1990 . High quality care and hospital profits: Is there a link? . Hospital , 64 : 62 – 63 .
  • Krippendorff , K. 1980 . Content analysis: An introduction to its methodology , Newbury Park , CA : Sage .
  • Lovelock , C. 1983 . Classifying services to gain strategic marketing insights . Journal of Marketing , 47 : 9 – 20 . (doi:10.2307/1251193)
  • Naumann , E. and Giel , K. 1995 . Customer satisfaction measurement and management , Boise , ID : Thomson Executive Press .
  • Norman , R. 1991 . Service management , 2 , New York : John Wiley & Sons .
  • O'Connor , S. J. , Trinh , H. Q. and Shewchuk , R. M. 2000 . Perceptual gaps in understanding patient expectations for health care service quality . Health Care Management Review , 25 ( 2 ) : 7 – 23 . (doi:10.1097/00004010-200004000-00002)
  • Özgener , Ş. 2003 . Quality function deployment: A teamwork approach . Total Quality Management & Business Excellence , 14 : 969 – 979 . (doi:10.1080/1478336032000090897)
  • Parasuraman , A. , Zeithaml , V. A. and Berry , L. L. 1985 . A conceptual model of service quality and its implications for future research . Journal of Marketing , 49 : 41 – 50 . (doi:10.2307/1251430)
  • Parasuraman , A. , Zeithaml , V. A. and Berry , L. L. 1988 . SERVQUAL: A multiple-item scale for measuring customer perceptions of service quality . Journal of Retailing , 64 ( 1 ) : 2 – 40 .
  • Reichheld, F., & Sasser, W. (1990). Zero defection: Quality comes to service. Harvard Business Review, September–October, 105–111.
  • Rosander , A. 1989 . The quest for quality in services , Milwaukee , WI : Quality Press .
  • Rossi , P. 1994 . The war between the quals and quants: Is a lasting peace possible? . New Directions for Program Evaluation , 61 : 23 – 36 . (doi:10.1002/ev.1665)
  • Şen , C. G. and Baraçlı , H. 2010 . Fuzzy quality function deployment based methodology for acquiring enterprise software selection requirements . Expert Systems with Applications , 37 ( 4 ) : 3415 – 3426 . (doi:10.1016/j.eswa.2009.10.006)
  • Shillito , M. L. 1994 . Advanced QFD linking technology to market and company needs , New York : John Wiley & Sons .
  • Sultan , F. and Simpson , M. C. 2000 . International service variants: Airline passenger expectations and perceptions of service quality . The Journal of Services Marketing , 14 : 188 – 216 .
  • Tabachnick , B. G. and Fidell , L. S. 2001 . Using multivariate statistics , Boston, MA : Allyn & Bacon .
  • Trocchia , P. J. and Janda , S. 2003 . How do consumers evaluate internet retail service quality? . Journal of Services Marketing , 17 : 243 – 54 . (doi:10.1108/08876040310474800)
  • Weber , R. P. 1990 . Basic content analysis , 2 , Newbury Park , CA : Sage .
  • Yan, B., & McLaren, P.A. (2010, December). Measuring after-sales service quality in automobile retails: An application of the SERVQUAL instruments. Paper presented at the 2010 IEEE International Conference on Industrial Engineering and Engineering Management, Macao.
  • Zeithaml , V. A. , Berry , L. L. and Parasuraman , A. 1996 . The behavioral consequences of service quality . Journal of Marketing , 60 : 31 – 52 . (doi:10.2307/1251929)
  • Zeithaml , V. A. , Bitner , M. J. and Gremler , D. D. 2006 . Services marketing: Integrating customer focus across the firm , New York : McGraw-Hill Irwin .
  • Zeithaml , V. A. , Parasuraman , A. and Berry , L. L. 1990 . Developing quality service: Balancing customer perceptions and expectations , New York : The Free Press .

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.