References
- Beaulieu, A. F., & Love, C. (2004). Characteristics of a meeting planner: Attributes of an emerging profession. Journal of Convention and Event Tourism, 6(4), 95–124. doi:10.1300/J452v06n04_07
- Borges, B. (2009). Marketing 2.0: Bridging the gap between seller and buyer through social media marketing. Tucson, AZ: Wheatmark.
- Bughin, J., Byers, A. H., & Chui, M. (2011). How social technologies are extending the organization. McKinsey Quarterly, 20(11), 1–10.
- Casanova, M. B., Kim, D. Y., & Morrison, A. M. (2005). The relationships of meeting planners’ profiles with usage and attitudes toward the use of technology. Journal of Convention and Event Tourism, 7(3), 19–43. doi:10.1300/J452v07n03_02
- Constantinides, E., & Fountain, S. J. (2008). Web 2.0: Conceptual foundations and marketing issues. Journal of Direct, Data and Digital Marketing Practice, 9(3), 231–244. doi:10.1057/palgrave.dddmp.4350098
- Crouch, G. I., & Ritchie, J. R. B. (1997). Convention site selection research. Journal of Convention & Exhibition Management, 1(1), 49–69. doi:10.1300/J143v01n01_05
- Cvent. (2012). Europe CVB Directory. Retrieved from http://www.cvent.com/rfp/europe-cvb-directory-18129d1549184b9a8117deee791ae01a.aspx
- Davidson, R. (2011). Web 2.0 as a marketing tool for conference centres. International Journal of Event and Festival Management, 2(2), 117–138. doi:10.1108/17582951111136559
- Davidson, R., & Rogers, T. (2006). Marketing destinations and venues for conferences, conventions and business events. Oxford: Butterworth-Heinemann.
- Dwyer, P. (2007). Measuring the value of electronic word of mouth and its impact in consumer communities. Journal of Interactive Marketing, 21(2), 63–79. doi:10.1002/dir.20078
- Ford, R. C., & Peeper, W. C. (2007). The past as prologue: Predicting the future of the convention and visitor bureau industry on the basis of its history. Tourism Management, 28(4), 1104–1114. doi:10.1016/j.tourman.2006.07.002
- Gartrell, R. (1994). Destination marketing for convention and visitor bureaus. Dubuque, IA: Kendall/Hunt.
- Hamill, J., Attard, D., & Stevenson, A. (2012). National DMOs and Web 2.0. In M. Sigala, E. Christou, & U. Gretzel (Eds.), Social media in travel, tourism and hospitality (pp. 99–120). Farnham: Ashgate.
- Harris, S. (2009, August 6). Event profile: Tweets tweak conference marketing moves. Meeting News. Retrieved from http://www.successfulmeetings.com/Event-Planning/Technology-Solutions/Articles/Event-Profile--Tweets-Tweak-Conference-Marketing-Moves/
- Hu, C., & Hiemstra, S. J. (1996). Hybrid conjoint analysis as a research technique to measure meeting planners’ preferences in hotel selection. Journal of Travel Research, 35(2), 62–69. doi:10.1177/004728759603500211
- ICCA. (2012, May 16). ICCA 2011 statistics: International association sector is resilient and showing healthy growth [press release]. Retrieved from http://www.iccaworld.com/newsarchives/archivedetails.cfm?id=3052
- Jones, B., Temperley, J., & Lima, A. (2009). Corporate reputation in the era of Web 2.0: The case of Primark. Journal of Marketing Management, 25(9–10), 927–939. doi:10.1362/026725709X479309
- Kim, D. Y., Lehto, X. Y., & Kline, S. F. (2010). Organisational channel discrepancies between CVBs and meeting planners in the USA. International Journal of Tourism Research, 12(2), 103–115. doi:10.1002/jtr.737
- Kim, D. Y., Morrison, A. M., & Mills, J. E. (2004). Tiers or tears? An evaluation of the Web-based marketing of major city convention centers in the U.S. Journal of Convention and Exhibition Management, 5(2), 25–49. doi:10.1300/J143v05n02_02
- Lee, S., Close, A. G., & Love, C. (2010). How information quality and market turbulence impact convention and visitors bureaus’ use of marketing information: Insights for destination and event marketing. Journal of Convention & Event Tourism, 11(4), 266–292. doi:10.1080/15470148.2010.530541
- Lee, W., & Tyrrell, T. J. (2012). Arizona meeting planners’ use of social networking media. In M. Sigala, E. Christou, & U. Gretzel (Eds.), Social media in travel, tourism and hospitality (pp. 121–132). Farnham: Ashgate.
- Lewis, R. C., & Chambers, R. E. (2000). Marketing leadership in hospitality. New York, NY: Wiley.
- Mangold, W. G., & Faulds, D. J. (2009). Social media: The new hybrid element of the promotion mix. Business Horizons, 52(4), 357–365. doi:10.1016/j.bushor.2009.03.002
- Mistilis, N., & Dwyer, L. (2000). Information technology and service standards in MICE tourism. Journal of Convention & Exhibition Management, 2(1), 55–65. doi:10.1300/J143v02n01_04
- Nielsen. (2009). Global faces and networked places: A Nielsen report on social networking’s new global footprint. Retrieved from http://www.nielsen.com/us/en/reports/2009/Social-Networking-New-Global-Footprint.html
- O'Reilly, T., & Musser, J. (2006). Web 2.0 Principles and best practices (Report). Retrieved from www.oreilly.com/catalog/web2report/chapter/web20_report_excerpt.pdf
- Ritchie, R., & Ritchie, J. (2002). A framework for an industry supported destination marketing information system. Tourism Management, 23(1), 439–454. doi:10.1016/S0261–5177(02)00007–9
- Roehl, W., & West, D. (2002). 2001 survey of U.S. state and territory tourism office website practices. Washington, DC: Travel Industry Association of America.
- Schmallegger, D., & Carson, D. (2008). Blogs in tourism: Changing approaches to information exchange. Journal of Vacation Marketing, 14(99), 99–110. doi:10.1177/1356766707087519
- Shao, J., Rodriguez, M. A. D., & Gretzel, U. (2012). Riding the social media wave: Strategies of DMOs who successfully engage in social media marketing. In M. Sigala, E. Christou, & U. Gretzel (Eds.), Social media in travel, tourism and hospitality (pp. 87–98). Farnham: Ashgate.
- Stankov, U., Lazić, L., & Dragićević, V. (2010). The extent of use of basic Facebook user-generated content by the national tourism organisations in Europe. European Journal of Tourism Research, 3(2), 105–113.
- Stevenson, A., & Hamill, J. (2012). Social media monitoring: A practical case example of city destinations. In M. Sigala, E. Christou, & U. Gretzel (Eds.), Social media in travel, tourism and hospitality (pp. 293–312). Farnham: Ashgate.
- Tapscott, D., & Williams, A. D. (2006). Wikinomics: How mass collaboration changes everything. London: Atlantic Books.
- Thackeray, R., Neiger, B. L., Hanson, C. L., & McKenzie, J. (2008). Enhancing promotional strategies within social marketing programs: Use of Web 2.0 social media. Health Promotion Practice, 9(4), 338–343. doi:10.1177/1524839908325335
- Toh, R., DeKay, F., & Yates, B. (2005). Independent meeting planners: Roles, compensation, and potential conflicts. Cornell Hotel & Restaurant Administration Quarterly, 46(4), 431–443. doi:10.1177/0010880405275599
- Vallee, P. (2008). Convention and visitors bureaus: Partnering with meeting managers for success. In G. C. Ramsborg, B. Miller, D. Breiter, B. J. Reed, & A. Rushing (Eds.), Professional meeting management, comprehensive strategies for meetings, conventions and events (pp. 161–178). Chicago, IL: Kendall/Hunt.
- Vitale, R., Giglierano, J., & Pfoertsch, W. (2011). Business-to-Business Marketing. Upper Saddle River, NJ: Prentice Hall.
- Wang, Y., & Fesenmaier, D. (2006). Identifying the success factors of web-based marketing strategy: An investigation of convention and visitors bureaus in the United States. Journal of Travel Research, 44(3), 239–249. doi:10.1177/0047287505279007
- YouTube. (2012). Brand awareness. Retrieved from http://www.youtube.com/yt/advertise/brand-awareness.html