1,087
Views
24
CrossRef citations to date
0
Altmetric
SYMPOSIUM—THE OLYMPICS, MEDIA, AND SOCIETY. FOCUS: LONDON 2012

Olympics Everywhere: Predictors of Multiplatform Media Uses During the 2012 London Olympics

&
Pages 850-868 | Published online: 04 Dec 2013

REFERENCES

  • Abrams , N. ( 2012 ). London Olympics becomes most-watched TV event in U.S. history. TV Guide. Retrieved from http://www.tvguide.com/News/Ratings-London-Olympics-1051938.aspx
  • Angelini , J. R. ( 2008 ). Television sports and athlete sex: Looking at the differences in watching male and female athletes . Journal of Broadcasting & Electronic Media , 52 , 16 – 32 .
  • Bauder , D. ( 2012 ). NBC research undercuts assumptions over tape delay. Retrieved from http://tv.yahoo.com/news/nbc-research-undercuts-assumptions-over-tape-delay-195209503.html
  • Billings , A. C. ( 2008 ). Clocking gender differences: Televised Olympic clock time in the 1996–2006 summer and winter Olympics . Television & New Media , 9 , 429 – 441 .
  • Billings , A. C. , Angelini , J. R. , & Duke , A. H. ( 2010 ). Gendered profiles of Olympic history: Sportscaster dialogue in the 2008 Beijing Olympics . Journal of Broadcasting & Electronic Media , 54 , 9 – 23 .
  • Consoli , J. ( 2012 ). NBC Sports execs say Olympic advertisers are pleased with coverage. Broadcasting & Cable. Retrieved from http://www.broadcastingcable.com/article/488146-NBC_Sports_Execs_Say_Olympic_Advertisers_Are_Pleased_With_Coverage.php
  • Cooper , R. ( 1996 ). The status and future of audience duplication research: An assessment of ratings-based theories of audience behavior . Journal of Broadcasting & Electronic Media , 40 , 96 – 116 .
  • Cooper , R. , & Tang , T. ( 2009 ). Predicting audience exposure to television in today's media environment: An empirical integration of active-audience and structural theories . Journal of Broadcasting & Electronic Media , 53 , 400 – 418 .
  • Cooper , R. , & Tang , T. ( 2012 ). Fans, nonfans, and the Olympics: Predictors of audience's multiplatform experience with the 2008 Beijing Games . Mass Communication and Society , 15 , 506 – 524 .
  • David , P. , Horton , B. , & German , T. (2008). Dynamics of entertainment and affect in a Super Bowl audience: A multilevel approach. Communication Research , 35, 398–420.
  • Dietz-Uhler , B. , Harrick , E. A. , End , C. , & Jacquemotte , L. ( 2000 ). Sex difference in sport fan behavior and reasons for being a sport fan . Journal of Sport Behavior , 23 , 219 – 231 .
  • Dupagne , M. ( 1999 ). Exploring the characteristics of potential high-definition television adopters . Journal of Media Economics , 12 , 35 – 50 .
  • Eastman , S. T. , & Billings , A. C. ( 1999 ). Gender parity in the Olympics: Hyping women athletes, favoring men athletes . Journal of Sport & Social Issues , 23 , 140 – 170 .
  • Eastman , S. T. , & Land , A. ( 1997 ). The best of both worlds: Sport fans find good seats at the bar . Journal of Sport & Social Issues , 21 , 156 – 178 .
  • End , C. M. ( 2001 ). An examination of NFL fans' computer mediated BIRGing . Journal of Sports Behavior , 24 , 162 – 182 .
  • Farquhar , L. K. , & Meeds , R. ( 2007 ). Types of fantasy sports users and their motivations . Journal of Computer-Mediated Communication , 12 , 1208 – 1228 .
  • Ferguson , D. A. , & Perse , E. M. ( 2000 ). The World Wide Web as a functional alternative to television . Journal of Broadcasting & Electronic Media , 44 , 155 – 174 .
  • Gantz , W. , Wang , Z. , Paul , B. , & Potter , R. F. ( 2006 ). Sports versus all comers: Comparing TV sports fans with fans of other programming genres . Journal of Broadcasting & Electronic Media , 50 , 95 – 118 .
  • Gantz , W. , & Wenner , L. A. ( 1995 ). Fanship and the television sports viewing experience . Sociology of Sports Journal , 12 , 56 – 74 .
  • Goetzl , D. , & McClellan , S. ( 2012 ). NBCU: Multiplatform Olympic consumption was add-on . Media Post . Retrieved from http://www.mediapost.com/publications/article/184492/nbcu-multiplatform-olympic-consumption-was-add-on.html
  • Hillman , C. H. , Cuthbert , B. N. , Bradley , M. M. , & Lang , P. J. ( 2004 ). Motivated engagement to appetitive and aversive fanship cues: Psychophysiological responses of rival sport fans . Journal of Sport Exercise Psychology , 26 , 338 – 351 .
  • Holton , A. ( 2012 ). Negating nodes and liquid fragmentation: Extending conversations of diffusion, social networks, and fragmentation . Communication Theory , 22 , 279 – 298 .
  • Hong , M. , & Raney , A. ( 2007 , November ). Online sports fans' motive research: Does interactivity lead motives or follow them. Paper presented at the 2007 National Communication Association Annual Convention, Chicago, IL.
  • Hu , A. W. , & Tang , L. ( 2010 ). Factors motivating sports broadcast viewership with fan identification as a mediator . Social Behavior and Personality , 38 , 681 – 690 .
  • Katz , E. , Blumler , J. G. , & Gurevitch , M. ( 1974 ). Utilization of mass communication by the individual . In J. G. Blumler & E. Katz (Eds.), The uses of mass communications: Current perspectives on gratifications research (pp. 19 – 32 ). Beverly Hills , CA : Sage .
  • Kelly , H. ( 2012 ). How to follow the London Olympics online. CNN. Retrieved from http://www.cnn.com/2012/07/27/tech/london-olympics-online/index.html
  • Kondolojy , A. ( 2012 ). NBC Olympics sets records for younger viewers. Retrieved from http://tvbythenumbers.zap2it.com/2012/08/03/nbc-olympics-sets-records-for-younger-viewers/143877/
  • Lam , K. ( 2001 ). Stream dreams: Broadband and rich media may force TV to take a backseat . American Demographics , 1 , 12 – 14 .
  • Lin , C. A. ( 2006 ). Technology fluidity and on-demand webcasting adoption . Telematics & Informatics , 25 , 84 – 98 .
  • London Olympics biggest in U.S. TV history, despite gripes . ( 2012 , August 13 ). Retrieved from http://www.reuters.com/article/2012/08/13/entertainment-us-olympics-television-nbc-idUSBRE87C13B20120813
  • McDaniel , S. R. (2002). An exploration of audience demographics, personal values, and lifestyle: Influences on viewing network coverage of the 1996 summer Olympic Games. Journal of Sport Management , 16, 117–132.
  • NBCOlympics.com . ( 2012 ). Retrieved from http://NBCOlympics.com
  • Olympics.org . ( 2012 ). Retrieved from http://olympics.org/sports
  • Papacharissi , Z. , & Rubin , A. M. ( 2000 ). Predictors of Internet use . Journal of Broadcasting & Electronic Media , 44 , 175 – 196 .
  • Potter , R. F. , Sparks , J. V. , Cummins , R. G. , & Lee , S. ( 2004 ). “I bleed Crimson!”: The impact of fan identification level on viewers' attention and emotional response during sports news . Psychophysiology , 41 ( 51 ), 62 .
  • Rey , J. D. ( 2012 ). NBC plans Olympic-size test of digital limits . Advertising Age , 83 ( 19 ), 6 .
  • Rubin , A. ( 1984 ). Ritualized and instrumental television viewing . Journal of Communication , 34 , 67 – 77 .
  • Sandomir , R. ( 2008 , August 18 ). New Web site aims to be Facebook for sports fans . New York Times , p. 4 .
  • Sloan , L. R. ( 1989 ). The motives of sports fans . In J. H. Goldstein (Ed.), Sports, games, and play: Social and psychological viewpoints () , 2nd ed. (pp. 175 – 240 ). Hillsdale , NJ : Erlbaum .
  • Tang , T. , & Cooper , R. ( 2011 ). The first online Olympics: The interactions between Internet use and sports viewing . Journal of Sports Media , 6 , 1 – 22 .
  • Tang , T. , & Cooper , R. ( 2012 ). Gender, sports, and new media: Predictors of viewing during the 2008 Beijing Olympics . Journal of Broadcasting & Electronic Media , 56 , 75 – 91 .
  • Wann , D. L. ( 1995 ). Preliminary validation of the sport fan motivation scale . Journal of Sport & Social Issues , 19 , 377 – 396 .
  • Webster , J. G. , Phalen , P. F. , & Lichty , L. W. ( 2006 ). Ratings analysis: The theory and practice of audience research () , 3rd ed. . Mahwah , NJ : Erlbaum .
  • Winslow , G. ( 2012 ). An Olympic test for TV everywhere, not just NBCU . Broadcasting & Cable , 142 ( 29 ), 31 .
  • Wonneberger , A. , Schoenbach , K. , & van Meurs , L. ( 2011 ). Interest in news and politics-or situational determinants? Why people watch the news . Journal of Broadcasting & Electronic Media , 55 , 325 – 343 .

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.