Explaining Generation Y South Africans’ Love and Satisfaction with Samsung Phone Brand using Consumption Value Theory

References

• Akpojivi, U. (2013). Attitudes towards information privacy amongst black South African Generation Y students: A study of loyalty cards. Mediterranean Journal of Social Sciences, 4(3), 647–658.
   Google Scholar
• Akpojivi, U., & Bevan-Dye, A. (2015). Mobile advertisements and information privacy perception amongst South African Generation Y students. Telematics and Informatics, 32(1), 1–10.
   Web of Science ®Google Scholar
• Albert, N., & Merunka, D. (2013). The role of brand love in consumer-brand relationships. Journal of Consumer Marketing, 30(3), 258–266.
   Google Scholar
• Albrecht, C., Backhaus, C., Gurzki, H., & Woisetschlager, D. M. (2013). Drivers of brand extension success: What really matters for luxury brands. Psychology and Marketing, 30(8), 647–659.
   Web of Science ®Google Scholar
• Alrubaiee, L. S., Aladwan, S., Joma, M. H. A., Idris, W. M., & Khater, S. (2017). Relationship between corporate social responsibility and marketing performance: The mediating effect of customer value and corporate image. International Business Research, 10(2), 104–123.
   Google Scholar
• Bagozzi, R. P., Batra, R., & Ahuvia, A. C. (2017). Brand love: development and validation of a practical scale. Marketing Letters, 28, 1–14.
   Web of Science ®Google Scholar
• Batra, R., Ahuvia, A. C., & Bagozzi, R. P. (2012). Brand love. Journal of Marketing, 76(2), 1–16.
   Web of Science ®Google Scholar
• Bergkvist, L., & Bech-Larsen, T. (2010). Two studies of consequences and actionable antecedents of brand love. Journal of Brand Management, 17(7), 504–518.
   Google Scholar
• Bhatnagar, R., Kim, J., & Many, J. E. (2014). Candidate surveys on program evaluation: Examining instrument reliability, validity and program effectiveness. American Journal of Educational Research, 2(8), 683–690.
   Google Scholar
• Buil, I., Martinez, E., & de Chernatony, L. (2013). The influence of brand equity on consumer responses. Journal of Consumer Marketing, 30(1), 62–74.
   Google Scholar
• Cant, M. C., & Meyer, A. (2012). Loyalty cards: Strategic marketing tool or wasted marketing effort? Corporate Ownership & Control, 10(1), 87–193.
   Google Scholar
• Chen, H., Papazafeiropoulou, A., Chen, T., Duan, Y., & Liu, H. (2014). Exploring the commercial value of social networks enhancing consumers’ brand experience through Facebook pages. Journal of Enterprise Information Management, 27(5), 576–598.
   Google Scholar
• Chuah, H. W., Marimuthu, M., & Ramayah, T. (2014). The effect of perceived value on the loyalty of Generation Y mobile internet subscribers: A proposed conceptual framework. Social and Behavioral Sciences, 130, 532–541.
   Google Scholar
• Diniso, C. (2017). Measuring customer-based brand equity of Samsung mobile phones among Generation Y (PhD thesis), University of the Witwatersrand.
   Google Scholar
• Duh, H. I., & Struwig, M. (2015). Justification of generational cohort segmentation in South Africa. International Journal of Emerging Markets, 10(1), 89–101.
   Web of Science ®Google Scholar
• Euromonitor International. (2016a). Global mobile phones industry.
   Google Scholar
• Euromonitor International. (2016b). Mobile phones in South Africa.
   Google Scholar
• Fierroa, J. C., Polo, I. M., & Olivánb, J. S. (2014). From dissatisfied customers to evangelists of the firm: A study of the Spanish mobile service sector. Business Research Quarterly, 17(3), 191–204.
   Google Scholar
• Fournier, S. (1998). Consumers and their brands: Developing relationship theory in consumer research. Journal of Consumer Research, 24(4), 343–373.
   Web of Science ®Google Scholar
• Garg, R., Mukherjee, J., Biswas, S., & Kataria, A. (2016). An investigation into the concept of brand love and its proximal and distal covariates. Journal of Relationship Marketing, 15(3), 135–153.
   Google Scholar
• Giovannini, S., Xu, Y., & Thomas, J. (2015). Luxury fashion consumption and Generation Y consumers. Journal of Fashion Marketing and Management: An International Journal, 19(1), 22–40.
   Google Scholar
• Hair, J., Black, W., Babin, B., & Anderson, R. (2014). Multivariate data analysis (7th ed.). London: Pearson Education Limited.
   Google Scholar
• Hameed, F. (2013). The effect of advertising spending on brand loyalty mediated by store image, perceived quality and customer satisfaction: A case of hypermarkets. Asian Journal of Business Management, 5(1), 181–192.
   Google Scholar
• Hwang, J., & Kandampully, J. (2012). The role of emotional aspects in younger consumer brand relationships. Journal of Product & Brand Management, 21(2), 98–108.
   Google Scholar
• Jain, V., & Pant, S. (2012). Navigating Generation Y for effective mobile marketing in India: A conceptual framework. International Journal of Mobile Marketing, 7(3), 56–65.
   Google Scholar
• Kazemi, A., PaEmami, V. M., Abbaszadeh, A., & Pourzamani, J. (2013). Impact of brand identity on customer loyalty and word of mouth communications, considering mediating role of customer satisfaction and brand commitment. International Journal of Academic Research in Economics and Management Sciences, 2(4), 1–14.
   Google Scholar
• Keller, K. L. (1998). Strategic Brand Management: Building, Measuring and Managing Brand Equity, Prentice Hall, New Jersey
   Google Scholar
• Keller, K. L. (2020). Leveraging secondary associations to build brand equity: Theoretical perspectives and practical applications. International Journal of Advertising, 39(4), 448–465.
   Web of Science ®Google Scholar
• Kim, D., & Jang, S. (2014). Motivational drivers for status consumption: A study of Generation Y consumers. International Journal of Hospitality Management, 38(3), 39–47.
   Google Scholar
• Kimberly, P. (2010, March). Talking to Gen Y about the new culture of thrift. U.S. News & World Report, 147(3), 29–32.
   Google Scholar
• Krystallis, A., & Chrysochou, P. (2014). The effects of service brand dimensions on brand loyalty. Journal of Retailing and Consumer Services, 21(2), 139–147.
   Google Scholar
• Kuikka, A., & Laukkanen, T. (2012). Brand loyalty and the role of hedonic value. Journal of Product & Brand Management, 21(7), 529–537.
   Google Scholar
• Kumar, M., Townsend, J. D., & Vorhies, D. W. (2015). Enhancing consumers’ affection for a brand using product design. Journal of Product Innovation Management, 32(5), 716–730.
   Web of Science ®Google Scholar
• Lamb, C. W., Hair, J. F., & McDaniel, C. (2016). MKTNG: Principles of marketing (10th ed.). Boston: Cengage Learning.
   Google Scholar
• Lazarevic, V. (2012). Encouraging brand loyalty in fickle generation Y consumers. Young Consumers, 13(1), 45–61.
   Google Scholar
• Lee, S., Phau, I., Hughes, M., Li, Y. F., & Quintal, V. (2016). Heritage tourism in Singapore Chinatown: A perceived value approach to authenticity and satisfaction. Journal of Travel & Tourism Marketing, 33(7), 981–998.
   Web of Science ®Google Scholar
• Maclnnis, D. J., & Folkes, V. S. (2017). Humanising brands: When brands seem to be like me, part of me, and in relationship with me. Journal of Consumer Psychology, 27(3), 355–374.
   Web of Science ®Google Scholar
• Makgopa, S. S. (2018). The importance of store attributes on University students’ clothing store selection. Journal of Business and Retail Management Research, 12(4), 134–142.
   Google Scholar
• Mandhlazi, L., Dhurup, M., & Mafini, C. (2013). Generation Y consumer shopping styles: Evidence from South Africa. Mediterranean Journal of Social Sciences, 4(14), 153–164.
   Google Scholar
• Martin, C. A., & Turley, L. W. (2004). Malls and consumption motivation: An exploratory examination of older Generation Y consumers. International Journal of Retail and Distribution Management, 32(10), 464–475.
   Google Scholar
• Matthews, D. R., Son, J., & Watchravesringkan, K. (2014). An exploration of brand equity antecedents concerning brand loyalty: A cognitive, affective, and conative perspective. Journal of Business and Retail Management Research, 9(1), 26–39.
   Google Scholar
• Maurya, U. K., & Mishra, P. (2012). What is a brand? A perspective on brand meaning. European Journal of Business and Management, 4(3), 122–133.
   Google Scholar
• Mu, G. M. (2016). Learning Chinese as a heritage language: An Australian perspective. Bristol, England: Multilingual Matters.
   Google Scholar
• Muskat, M., Muskat, B., Zehrer, A., & Johns, R. (2013). Generation Y: Evaluating services experiences through mobile ethnography. Tourism Review, 68(3), 55–71.
   Google Scholar
• Neuborne, E., & Kerwin, K. (1999). Generation Y. Business Week, February 15. (pp. 80–88).
   Google Scholar
• Noble, S. M., Haytko, D. L., & Phillips, J. (2009). What drives college-age Generation Y consumers? Journal of Business Research, 62(6), 617–628.
   Web of Science ®Google Scholar
• Ordóñez de Pablos, P. (2017). Managerial strategies and solutions for business success in Asia (1st ed.). USA: IGI Global.
   Google Scholar
• Penman, S., & McNeill, L. S. (2008). Spending their way to adulthood: Consumption outside the nest. Young Consumers, 9(3), 155–169.
   Google Scholar
• Pratiwi, D. M., Saerang, D. P. E., & Tumewu, F. (2015). The influence of brand image, brand trust and customer satisfaction on brand loyalty: Case of Samsung smartphone. Jurnal Berkala Ilmiah Efisiensi, 15(5), 377–385.
   Google Scholar
• Quintal, V., Phau, I., Sims, D., & Cheah, I. (2016). Factors influencing Generation Y’s purchase intentions of prototypical versus me-too brands. Journal of Retailing and Consumer Services, 30(1), 175–183.
   Google Scholar
• Rodriguez, J. A., Hernandez, R., & Quevedo, D. N. (2015). Generation X and Generation Y. An approach of consumption values toward roses in the South of the state of Mexico. Proceedings of the International Conference of Agricultural Economics held in Milan, Italy. (pp.1–19).
   Google Scholar
• Roets, C. R. Q., Bevan-Dye, A. L., & Viljoen, W. P. (2014). Influence of social image and brand trust on mobile phone brand equity amongst African Generation Y students. Mediterranean Journal of Social Sciences, 5(21), 75–84.
   Google Scholar
• Roth, M. S. (1995a). Effects of global market conditions on brand image customization and brand performance. Journal of Advertising, 24(4), 55–76.
   Web of Science ®Google Scholar
• Rubio, N., Oubina, J., & Villasenor, N. (2014). Brand awareness–Brand quality inference and consumer’s risk perception in store brands of food products. Food Quality and Preference, 32, 289–298.
   Web of Science ®Google Scholar
• Saeed, R., Lodhi, R. N., Mehmood, A., Ishfaque, U., Dustgeer, F., Sami, A., … Ahmad, M. (2013). Effect of brand image on brand loyalty and role of customer satisfaction in it. World Applied Sciences Journal, 26(10), 1364–1370.
   Google Scholar
• Sarkar, A. (2011). Romancing with a brand: A conceptual analysis of romantic consumer-brand relationship. Management & Marketing Challenges for the Knowledge Society, 6(1), 79–94.
   Google Scholar
• Schewe, C. D., Debevec, K., Madden, T. J., Diamond, W. D., Parment, A., & Murphy, A. (2013). If you’ve seen one, you’ve seen them all! Are young millennials the same worldwide? Journal of International Consumer Marketing, 25(1), 3–15.
   Google Scholar
• Sharma, A. A., Rao, V. R., & Popli, S. (2013). Measuring consumer-based brand equity for Indian business schools. Journal of Marketing for Higher Education, 23(2), 175–203.
   Google Scholar
• Sheth, J. N., Newman, B. I., & Gross, B. L. (1991). Why we buy what we buy: A theory of consumption values. Journal of Business Research, 22(2), 159–170.
   Web of Science ®Google Scholar
• Shimp, T. A., & Madden, T. J. (1988). Consumer-object relations: A conceptual framework based analogously on Stemberg’ s triangular theory of love. Advances in Consumer Research, 15, 163–168.
   Google Scholar
• Shin, W. S., & Kim, C. (2015). Samsung’s journey to excellence in quality. International Journal of Quality and Service Sciences, 7(2/3), 312–320.
   Google Scholar
• Smutkupt, P., Krairit, D., & Khang, D. B. (2012). Mobile marketing and consumer perceptions of brand equity. Asia Pacific Journal of Marketing and Logistics, 24(4), 539–560.
   Google Scholar
• Sternberg, R.J. (1986). A Triangular Theory of Love. Psychological Review, 93(2), 119–135.
   Web of Science ®Google Scholar
• Student Village. (2019). Student spend report. Retrieved from https://studentvillage.co.za/brands/student-spend-report-2019-new-study-shows-generation-z-are-switched-on-conscious-consumers/
   Google Scholar
• Tasci, A. D. A. (2016). A critical review of consumer value and its complex relationships in the consumer-based brand equity network. Journal of Destination Marketing & Management, 5(3), 171–191.
   Web of Science ®Google Scholar
• Tsai, S. (2014). Love and satisfaction drive persistent stickiness: Investigating international tourist hotel brands. International Journal of Tourism Research, 16(6), 565–577.
   Web of Science ®Google Scholar
• Tuškej, U., Golob, U., & Podnar, K. (2013). The role of consumer–brand identification in building brand relationships. Journal of Business Research, 66(1), 53–59.
   Web of Science ®Google Scholar
• Wallace, E., Buil, I., de Chernatony, L., & Hogan, M. (2014). Who “likes” you … and why? A typology of Facebook fans. Journal of Advertising Research, 54(1), 92–109.
   Web of Science ®Google Scholar
• Wolburg, J. M., & Pokrywczynski, J. (2001). A psychographic analysis of Generation Y college students. Journal of Advertising Research, 41(5), 33–52.
   Web of Science ®Google Scholar
• Wong, K. H., Chang, H. H., & Yeh, C. H. (2019). The effects of consumption values and relational benefits on smartphone brand switching behavior. Information Technology & People, 32(1), 217–243.
   Web of Science ®Google Scholar
• Yasin, M., & Shamim, A. (2013). Brand love: Mediating role in purchase intentions and word-of- mouth. Journal of Business and Management, 7(2), 101–109.
   Google Scholar
• Yen, H. Y., Lin, P. H., & Lin, R. (2014). Emotional product design and perceived brand emotion. International Journal of Advances in Psychology, 3(2), 59–66.
   Google Scholar
• Zikmund, W. G., & Babin, B. J. (2016). Essentials of marketing research (6th ed.). United States of America: Cengage Learning.
   Google Scholar