REFERENCES
- Brandehoff , S. ( 2003 ). The FRANKENSTEIN allure . American Libraries , 34 ( 11 ), 72 – 74 .
- Carter , T. M. , & Seaman , P. ( 2011 ). The management and support of outreach in academic libraries . Reference & User Services Quarterly , 51 ( 2 ), 163 – 171 .
- Dubicki , E. ( 2007 ). Basic marketing and promotion concepts . Serials Librarian , 53 ( 3 ), 5 – 15 .
- MacAlpine , B. M. ( 2005 ). Frankenstein @ our library—monstrous opportunities for marketing . College & Undergraduate Libraries , 12 ( 1/2 ), 101 – 117 . doi: 10.1300/J106v12n01–08
- Norton , H. F. , Auten , B. , Edwards , M. , Bushhousen , E. , Stoyan-Rosenweig , N. , Daley , M. , & Tennant , M. ( 2012 , May ). Leveraging National Library of Medicine exhibits for outreach and community engagement . Paper presented at the Medical Library Association Annual Meeting, Seattle, WA.
- Powers , E. ( 2011 , October ). Collaboration with a local public library and area cultural organizations to host ALA/NLM's exhibit: Harry Potter's world: Renaissance science, magic and medicine. Paper presented at the 2011 Mid-Atlantic Chapter of the Medical Library Association Annual Meeting, Richmond, VA.
- Schweikhard , A. J. ( 2012 , May ). The home team advantage: Collaborating with community partners and developing local digital materials to host a National Library of Medicine traveling exhibit. Paper presented at the Medical Library Association Annual Meeting, Seattle, WA.
- Smith , D. A. ( 2011 ). Strategic marketing of library resources and services . College & Undergraduate Libraries , 18 ( 4 ), 333 – 349 . doi: 10.1080/10691316.2011.624937
- Toledo-Lucas County Public Library . ( 2011 ). 2011 report to the community. Retrieved from http://www.toledolibrary.org/images/documents/AnnualReport.pdf