1,000
Views
24
CrossRef citations to date
0
Altmetric
Original Articles

The Future of Interactive Advertising Viewed Through an IMC Lens

, &
Pages 43-55 | Published online: 01 Jul 2013

REFERENCES

  • Belch, George E. and Michael A. Belch (1993), Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective, Homewood, IL: Irwin.
  • Berlo, David (1960), The Process of Communication. New York: Holt, Rinehard & Winston.
  • Blankenhorn, D. (2000), “Hype blasters: A brave new world? Technology and marketing explore uncharted territory,” Advertising Age: Special Issue: The Interactive Future, (April), I57.
  • Brady, (2000), “Why Service Stinks,” Business Week, October 23.
  • Carter, Meg (2000) “The everywhere audience - Wireless application protocol means advertisers will be able to target people according to their location via their mobile phones, World Reporter, June 9th.
  • Cathey, Amy and David W. Schumann (1996) “Integrated Marketing Communications: Construct development and foundations for research” Proceedings of the 1996 American Academy of Advertising Conference.
  • Chiagouris, Larry and Brant Wansley (2000), “Branding on the Internet,” Marketing Management, (July), 34-38.
  • Cooper, J. (2000), “Inside the box,” Mediaweek, (May), C32.
  • Culter, B. (1990), “The fifth medium,” American Demographics, 12, 24-29.
  • Duncan, Tom and Clarke Caywood (1996) “The concept, process, and evolution of Integrated Marketing Communication,” in E. Thorson and J. Moore (editors) Integrated Communication: Synergy of Persuasive Voices.Mahwah, NJ: Lawrence Erlbaum Associates.
  • Furber, R. (2000), “Special report: Early starts: Interactive TV advertising offers huge potential for tailored, one-to-one marketing. But it is still early days for the medium, and many advertisers are wary of investing in it,” Marketing Week, (March), 63.
  • Garside, Juliet (2000) “Will viewers interact with TV advertising?” World Reporter, February 16.
  • Gonring, Matthew P. (1994), “Putting Integrated Marketing Communications to work today,” Public Relations Quarterly, 39(3), 45-48.
  • Greenberg, K. (2000), “Golden age of wireless. (Marketing via wireless devices),” Mediaweek, (May), 102.
  • Gunn, E. (2000), “Marketers keen on enriched e-mail: Immediacy, response tracking, generation of new leads and adaptability get high marks,” Advertising Age, (October), S12.
  • Halliday, Jean (2000) “Ford weaves web into focus spots: Interactive link allows consumers to determine which ads are aired,” Advertising Age, March 3rd.
  • Harvin, Robert (2000) “In Internet branding, the off-lines have it,” Brandweek, January 24.
  • Hodgson, Richard S. (1995), “Considerations for 21st Century Direct Marketer: Focusing on the Basics in New Environments,” in Interactive Marketing: The Future Present, ed. Edward Forrest and Richard Mizerski, NTC Business Books, Lincolnwood, Illinois.
  • Hovland, Carl I. I.L. Janis, and H.H. Kelley (1953) Communication and Persuasion, New Haven: Yale University Press.
  • James, D. (2000), “It’ll be a wireless, wireless, wireless, wireless, wireless world,” Marketing News, (July), 25, 29.
  • Jensen, Trevor (2000) Automatic address, Adweek, April 17.
  • Jones, Tim (2000), “Media firms to use traditional tactics to generate profits during Super Bowl,” Chicago Tribune, (December 27).
  • Johnson, Bradley (2000), “It’s just the future: It’s time to stop framing the world in terms of the Internet; Instead, let’s consider how interactivity will change how customers interact with marketers,” Advertising Age, (April 17), Pg. 19.
  • Katz, Helen (2000), “Interactivity in 2000: An industry viewpoint,” Journal of Interactive Advertising, 1, (1).
  • Keegan, Warren, Sandra Moriarty, and Tom Duncan (1992), Marketing, Englewood Cliffs, NJ: Prentice-Hall.
  • Leckenby and Li (2000), “From the editors: Why we need the Journal of Interactive Advertising,” Journal of Interactive Advertising, 1(1).
  • Maude, D., R. Raghunath, A. Sahay, and P. Sands (2000), “Banking on the device, McKinsey Quarterly, (3), 87-97.
  • Mellilo, Wendy (2000) “Getting personal,” Brandweek, March 27.
  • Mermigas, D. (2000), “Net technology connects data with marketers: Sears, ’Forbes’ plan to use new system directed at consumers,” Advertising Age, (January), 2.
  • Murray, Janet, (1999) Hamlet and the Holodeck: The Future of Narrative Cyberspace, New York: The Free Press.
  • Myers, Jack (2000) “Media Engine Gathers Head of Steam,” Advertising Age, February 14.
  • Nakamura, Brandon (2000a), “If you want your marketing to be profitable … read this!” Brandweek, (Summer).
  • Nakamura, Brandon(2000b), “DVD: DVD is the next gold rush!” Brandweek.
  • Nichol, Betsy (1994), “Integrated marketing: The clutter-buster,” Franchising World, 26(5), 15-18.
  • Pavlou, Paul A. and D. W. Stewart, (2000), “Measuring the effects and effectiveness of interactive advertising: A research agenda,” Journal of Interactive Advertising, 1 (1).
  • Roehm, Harper. and Curtis Haugtvedt (1999). “Understanding interactivity of cyberspace advertising,” in D. Schumann & E. Thorson (editors) Advertising and the World Wide Web, Mahwah, NJ: Lawrence Erlbaum Associates.
  • Sassos, Thomas P. “Yesterday, today, and beyond: Old fashioned cable programming will do its part to push viewers into the interactive world,” Advertising Age, April 10.
  • Schultz, Don (1993), “Integrated Marketing Communications: Maybe definition is in the point of view,” Marketing News, 27(1), p. 17.
  • Schultz, Don (1995), “The IMC process,” in R., Kaatz (editor) Integrated Marketing Communications Symposium: The Transcript of Talk at Northwestern University’s Third Annual Symposium, Chicago: NTC Business Books.
  • Schultz, Don, Stanley I Tannenbaum, and Robert F. Lauterborn (1994), Integrated Marketing Communications: Pulling It Together and Making It Work, Lincolnwood, IL: NTC Business Books.
  • Sinha, Suveen K. (2001), “The media matrix,” Business Today, (January 7), pg. 49.
  • Sivadas, E.; Grewal, R. and J. Kellaris (1998), “The Internet as a micro marketing tool: Targeting consumers through preferences revealed in music newsgroup usage,” Journal of Business Research, (41), 179-186.
  • Skuba, C. (1996, Spring). Web site vs. web session. American Advertising, 12 (1), 22-23.
  • Steuer, J. (1992). Defining virtual reality: Dimensions determining telepresence. Journal of Communication, 42(4), 73-93.
  • Tiegel, E. (2000), “Loosening the grasp of 30-second spots: New technologies offer options in audience tracking, in-programming opportunities,” Advertising Age, (July), S6.

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.