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Volume 1, Issue 2

Journal of Interactive Advertising

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Journal of Interactive Advertising, Volume 1, Issue 2 (2001)

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Journal of Interactive Advertising, Volume 1, Issue 2 (2001)

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Original Articles

Article

The Role of Self-Regulation of Privacy and the Internet

Peng Hwa Ang

Pages: 1-9

Published online: 01 Jul 2013

AbstractforThe Role of Self-Regulation of Privacy and the Internet | Full Text | References | PDF (151.1 KB)

491 Views
12 CrossRef citations
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Article

Internet Audience Measurement

A Practitioner’s View

Steve Coffey

Pages: 10-17

Published online: 01 Jul 2013

AbstractforInternet Audience Measurement | Full Text | References | PDF (146.2 KB)

365 Views
17 CrossRef citations
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Article

Global Interactive Advertising

Defining What We Mean and Using What We Have Learned

Marilyn S. Roberts & Hanjun Ko

Pages: 18-27

Published online: 01 Jul 2013

AbstractforGlobal Interactive Advertising | Full Text | References | PDF (150.8 KB)

551 Views
31 CrossRef citations
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Article

Addressing New Media with Conventional Media Planning

Hugh M. Cannon

Pages: 28-42

Published online: 01 Jul 2013

AbstractforAddressing New Media with Conventional Media Planning | Full Text | References | PDF (225 KB)

1095 Views
24 CrossRef citations
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Article

The Future of Interactive Advertising Viewed Through an IMC Lens

David W. Schumann, Andy Artis & Rachel Rivera

Pages: 43-55

Published online: 01 Jul 2013

AbstractforThe Future of Interactive Advertising Viewed Through an IMC Lens | Full Text | References | PDF (175.7 KB)

1000 Views
24 CrossRef citations
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Article

Interactive Advertising and Presence

A Framework

Matthew Lombard & Jennifer Snyder-Duch

Pages: 56-65

Published online: 01 Jul 2013

AbstractforInteractive Advertising and Presence | Full Text | References | PDF (160.8 KB)

3780 Views
139 CrossRef citations
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