2,521
Views
169
CrossRef citations to date
0
Altmetric
Original Articles

The Mediating Role of Perceived Interactivity in the Effect of Actual Interactivity on Attitude Toward the Website

Pages 29-39 | Published online: 01 Jul 2013

  • Ariely, Dan (1998), Controlling the Information Flow: Effects on Consumers’ Decision-Making and Preferences, unpublished doctoral dissertation, Duke University.
  • Ariely, Dan (2000), “Controlling the Information Flow: Effects on Consumers’ Decision-Making and Preferences,” Journal of Consumer Research, 27 (September), 233-248.
  • Balch, Phyllis A. and James F. Balch (2000), Prescription for Nutritional Healing: A Practical A-to-Z Reference to Drug-free Remedies Using Vitamins, Minerals, Herbs and Food Supplements, New York: Avery Publishing Group.
  • Baron, Reuben M. and David A. Kenny (1986), “The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations,” Journal of Personality and Social Psychology, 51 (December), 1173-1182.
  • Bezjian-Avery, Alexa, Bobby Calder, and Dawn Iacobucci (1998), “New Media Interactive Advertising vs. Traditional Advertising,” Journal of Advertising Research, 38 (July/August), 23-32.
  • Chen, Qimei and William D. Wells (1999), “Attitude toward the Site,” Journal of Advertising Research, September/October, 11-37.
  • Cho, Chang-Hoan and John D. Leckenby (1999), “Interactivity as a Measure of Advertising Effectiveness,” in Proceedings of 1999 Conference of the American Academy of Advertising, Marilyn S. Roberts, ed., Gainesville, FL: American Academy of Advertising, 162-179.
  • Cho, Chang-Hoan, Jung-Gyo Lee and Marye Tharp (2001), “Different Forced-Exposure Levels to Banner Advertisements,” Journal of Advertising Research, 41 (Jul/Aug), 45-56.
  • Coyle, James E. and Esther Thorson (2001), “The Effects of Progressive Levels of Interactivity and Vividness in Web Marketing Sites,” Journal of Advertising, 30 (Fall), 65-77.
  • Deighton, John (1996), “The Future of the Interactive Marketing,” Harvard Business Review, 74 (6), 151-62.
  • Fiore, Ann Marie and Hyun-Jeong Jin (2003), “Influence of Image Interactivity on Approach Responses towards an Online Retailer,” Internet Research, 13 (1), 38-48.
  • Fortin, David R. (1997), The Impact of Interactivity on Advertising Effectiveness in the New Media, unpublished doctoral dissertation, University of Rhode Island.
  • Frazer, Charles and Sally McMillan (1999), “Sophistication on the World Wide Web: Evaluating Structure, Function and Commercial Goals of Web Sites,” in Advertising and the World Wide Web, David W. Schumann and Esther Thorson, eds., Mahwah, NJ: Erlbaum Associates.
  • Haseman, William D., Vichuda Nuipolatoglu, and K. Ramamurthy (2002), “An Empirical Investigation of the Influences of the Degree of Interactivity on User-outcomes in a Multimedia Environment,” Information Resources Management Journal, 15 (2), 31-48.
  • Hoffman, Donna and Thomas P. Novak (1996), “Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations,” Journal of Marketing, 60 (3), 50-58.
  • Holmbeck, Grayson N. (1997), “Toward Terminological, Conceptual, and Statistical Clarity in the Study of Mediators and Moderators: Examples from the Child-Clinical and Pediatric Psychology Literatures,” Journal of Consulting and Clinical Psychology, 64 (4), 599-610.
  • Hwang, Jang-Sun and Sally J. McMillan (2002), “The Role of Interactivity and Involvement in Attitude toward the Web Site,” in Proceedings of the 2002 Conference of the American Academy of Advertising, Avery. M. Abernethy, ed., Auburn, AL: American Academy of Advertising, 10-17.
  • Jee, Joonhyung and Wei-Na Lee (2002), “Antecedents and Consequences of Perceived Interactivity: An Exploratory Study,” Journal of Interactive Advertising, 3 (Fall), http://www.jiad.org/vol3/no1/jee/index.htm.
  • Lee, Se-Jin, Wei-Na Lee, Hyojin Kim, and Patricia A. Stout (2002), “A Comparison of Objective Characteristics and User Perception of Web Sites,” Journal of Interactive Advertising, 4 (2), http://www.jiad.org/vol4/no2/lee/index.htm.
  • Liu, Yuping and L. J. Shrum (2002), “What Is Interactivity and Is It Always Such a Good Thing? Implications of Definition, Person, and Situation for the Influence of Interactivity on Advertising Effectiveness,” Journal of Advertising, 31 (Winter), 53-64.
  • Klein, Lisa R. (2003), “Creating Virtual Product Experiences: The Role of Telepresence,” Journal of Interactive Marketing, 17 (Winter), 41-55.
  • Macias, Wendy (2003), “A Preliminary Structural Equation Model of Comprehension and Persuasion of Interactive Advertising Brand Web Sites,” Journal of Interactive Advertising, 3 (2), .
  • MacKenzie, Scott B. and Richard J. Lutz, and George E. Belch (1986), “The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations,” Journal of Marketing Research, 23 (May), 130-143.
  • McMillan, Sally J. (2000), “Interactivity Is in the Eye of the Beholder: Function, Perception, Involvement, and Attitude toward the Web Site,” in Proceedings of the 2000 Conference of the American Academy of Advertising, Mary A. Shaver, ed., East Lansing, MI: American Academy of Advertising, 71-78.
  • McMillan, Sally J. (2002), “A Four-part Model of Cyber-Interactivity: Some Cyber-spaces are More Interactive than Others,” New Media and Society, 4 (2), 271-91.
  • McMillan, Sally J. and Jang-Sun Hwang (2002), “Measures of Perceived Interactivity: An Exploration of the Role of Direction of Communication, User Control, and Time in Shaping Perceptions of Interactivity,” Journal of Advertising, 31 (Fall), 29-42.
  • McMillan, Sally J., Jang-Sun Hwang, and Guiohk Lee (2003), “Effects of Structural and Perceptual Factors on Attitudes toward the Website,” Journal of Advertising Research, 43 (December), 400-409.
  • Neuman, W. Russell (1991), The Future of the Mass Audience. Cambridge, MA: Cambridge University Press.
  • Olney, Thomas, Morris Holbrook, and Rajeev Batra (1991), “Consumer Responses to Advertising: The Effects of Ad Content, Emotions and Attitude toward the Ad on Viewing Time,” Journal of Consumer Research, 17 (March), 440-453.
  • Rafaeli, Sheizaf (1988), “Interactivity from New Media to Communication,” in Advancing Communication Science: Merging Mass and Interpersonal Processes, Robert P. Hawkins, John M. Wiemann, and Suzanne Pingree, eds., Beverly Hills, CA: Sage, 110-134.
  • Raney, Arthur A., Laura M. Arpan, Kartik Pashupati, and Dale A. Brill (2003), “At the Movies, on the Web: An Investigation of the Effects of Entertaining and Interactive Web Content on Site and Brand Evaluations, Journal of Interactive Marketing, 17 (4), 38-53
  • Rice, Ronald and F. Williams (1984), “Theories Old and New: The Study of New Media,” in The New Media: Communication, Research and Technology, R. Rice & Associates, eds., Beverly Hills, CA: Sage.
  • Rodgers, Shelly and Esther Thorson (2000), “The Interactive Advertising Model: How Users Perceive and Process Online Ads,” Journal of Interactive Advertising, 1 (1), .
  • Rogers, Everett (1986), Communication Technology: The New Media in Society, New York: Free Press.
  • Schlosser, Ann E. (2003), “Experiencing Products in the Virtual World: The Role of Goal and Imagery in Influencing Attitudes versus Purchase Intentions,” Journal of Consumer Research, 30 (September), 184-198.
  • Sohn, Dongyoung and John Leckenby (2003), “The Role of Expected Interactivity in Interactive Ad Processing,” in Proceedings of the 2003 Conference of the American Academy of Advertising, Les Carlson, ed., Clemson: SC, American Academy of Advertising, 115-124.
  • Steuer, Jonathan (1992), “Defining Virtual Reality: Dimensions Determining Telepresence,” Journal of Communication, 42 (Fall), 73-93.
  • Sundar, S. Shyam, Sriram Kalyanaraman, and Justin Brown (2003), “Explicating Web site interactivity: Impression formation effects in political campaign sites,” Communication Research, 30 (February), 30-59.
  • Van Tassel, Joan-Marie (1987), “Affect, Involvement, and Interactivity: Modifying Health Behavior Using the Interactive Videodisc,” unpublished doctoral dissertation, University of Southern California.
  • Williams, Frederick, Ronald Rice, and Everett Rogers (1988), Research Methods and the New Media, New York, NY: The Free Press.
  • Wu, Guohua (1999), “Perceived Interactivity and Attitudes toward Web Sites,” in Proceedings of the 1999 Conference of the American Academy of Advertising, Marilyn S. Roberts, ed., Gainesville, FL: American Academy of Advertising, 254-262.
  • Wu, Guohua (2000), “The Role of Perceived Interactivity in Interactive Ad Processing,” unpublished doctoral dissertation, The University of Texas at Austin.
  • Yoo, Chan Y. and Patricia A. Stout (2001), “Factors Affecting Users’ Interactivity with the website and the Consequences of Users’ Interactivity,” in Proceedings of the 2001 Conference of the American Academy of Advertising, Charles. R. Taylor, ed., Villanova, PA: American Academy of Advertising, 53-60.

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.