REFERENCES
- Aikat, Debashis (2000), “A New Medium for Organizational Communication: Analyzing Web Content Characteristics of Fortune 500 Companies,” The Electronic Journal of Communication, 10 (1 and 2).
- Ball-Rokeach, Sandra J. and Kathleen K. Reardon (1988), “Monologue, Dialogue, and Telelog,” in Advancing Communication Science: Merging Mass and Interpersonal Processes, R. P. Hawkins, J. M. Wiemann, and S. Pingree, Eds. Newbury Park, CA: Sage.
- Bucy, Erik P. (2004), “Interactivity in Society: Locating an Elusive Concept,” Information Society, 20, 373-83.
- Bucy, Erik P., Annie Lang, Robert F. Potter, and Maria Elizabeth Grabe (1999), “Formal Features of Cyberspace: Relationships between Web Page Complexity and Site Traffic,” Journal of the American Society for Information Science, 50 (13), 1246-1256.
- Cho, Chang-Hoan and John D. Leckenby (1999), “Interactivity as a Measure of Advertising Effectiveness: Antecedents and Consequences of Interactivity in Web Advertising,” in Proceedings of the 1999 Conference of the American Academy of Advertising, Pullman, Washington: American Academy of Advertising.
- Choi, Yung Kyun, Gordon E. Miracle, and Frank Biocca (2001), “The Effects of Anthropomorphic Agents on Advertising Effectiveness and the Mediating Role of Presence,” Journal of Interactive Advertising, 2 (1), http://www.jiad.org/vol2/no1/choi/index.html
- Chung, Hwiman and Xinshu Zhao (2004), “Effects of Perceived Interactivity on Web Site Preference and Memory: Role of Personal Motivation,” Journal of Computer-Mediated Communication, 10 (1).
- Deighton, John (1996), “The Future of Interactive Marketing,” Harvard Business Review, 74 (6), 151-161.
- Faber, Ronald J., Mira Lee, and Xiaoli Nan (2004), “Advertising and the Consumer Information Environment Online,” American Behavioral Scientist, 48 (4), 447-466.
- Ghose, Sanjoy and Wenyu Dou (1998), “Interactive Functions and their Impacts on the Appeal of Internet Presence Sites,” Journal of Advertising Research, 38 (2), 29-43.
- Ha, Louisa and E. Lincoln James (1998), “Interactivity Reexamined: A Baseline Analysis of Early Business Web Sites,” Journal of Broadcasting & Electronic Media, 42 (4), 457-474.
- Heeter, Carrie (1989), “Implications of New Interactive Technologies for Conceptualizing Communication,” in Media Use in the Information Age: Emerging Patterns of Adoption and Consumer Use, J. L. Salvaggio and J. Bryant, Eds., Hillsdale, NJ: Lawrence Erlbaum.
- Heeter, Carrie (2000), “Interactivity in the Context of Designed Experiences,” Journal of Interactive Advertising, 1 (1),http://www.jiad.org/vol1/no1/heeter/index.html.
- Hoffman, Donna L. and Thomas P. Novak (1996), “Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations,” Journal of Marketing, 60 (3), 50-68.
- Jee, Joonhyung and Wei-Na Lee (2002), “Antecedents and Consequences of Perceived Interactivity: An Exploratory Study,” Journal of Interactive Advertising, 3 (1), http://www.jiad.org/vol3/no1/jee/index.htm.
- Kiousis, Spiro (2002), “Interactivity: A Concept Explication,” New Media & Society, 4 (3), 355-383.
- Lee, Se-Jin, Wei-Na Lee, Hyojin Kim, and Patricia Stout (2004), “A Comparison of Objective Characteristics and User Perception of Web Sites,” Journal of Interactive Advertising, 4 (2), http://www.jiad.org/vol4/no2/lee/index.htm.
- Lievrouw, Leah (2004), “What’s Changed about New Media? Introduction to the Fifth Anniversary Issue of New Media and Society,” New Media & Society, 6 (1), 9-15.
- Light, Ann and Ian Wakeman (2001), “Beyond the Interface: Users’ Perceptions of Interaction and Audience on Websites,” Interacting with Computers, 13, 325-351.
- Liu, Yuping and L. J. Shrum (2002), “What is Interactivity and is it Always such a Good Thing? Implications of Definition, Person, and Situation for the Influence of Interactivity on Advertising Effectiveness,” Journal of Advertising, 31 (4), 53-64.
- Lombard, Matthew and Jennifer Snyder-Duch (2001), “Interactive Advertising and Presence: A Framework,” Journal of Interactive Advertising, 1 (2), http://www.jiad.org/vol1/no2/lombard/index.html.
- Macias, Wendy (2003), “A Preliminary Structural Equation Model of Comprehension and Persuasion of Interactive Brand Web Sites,” Journal of Interactive Advertising, 3 (2), http://www.jiad.org/vol3/no2/macias/index.htm.
- Massey, Brian L. and Mark R. Levy (1999), “Interactivity, Online Journalism and English-language Web Newspapers in Asia,” Journalism & Mass Communication Quarterly, 76 (1), 138-151.
- McMillan, Sally J. (1999), “Health Communication and the Internet: Relations between Interactive Characteristics of the Medium and Site Creators, Content, and Purpose,” Health Communication, 11 (4), 375-390.
- McMillan, Sally J. (2002), “Exploring Models of Interactivity from Multiple Research Traditions: Users, Documents, and Systems,” in The Handbook of New Media: Social Shaping and Consequences of ICTs, Leah Lievrouw and Sonia Livingstone, Eds., Sage Publications.
- McMillan, Sally J. and Jang-Sun Hwang (2002), “Measures of Perceived Interactivity: An Exploration of the Role of Direction of Communication, User Control, and Time in Shaping Perceptions of Interactivity,” Journal of Advertising, 31 (3), 29-42.
- McMillan, Sally J., Jang-Sun Hwang, and Guiohk Lee (2003), “Effects of Structural and Perceptual Factors,” Journal of Advertising Research, December, 400-409.
- Ogan, Christine (1993), “Listserver Communication during the Gulf War: What kind of Medium is the Electronic Bulletin Board?,” Journal of Broadcasting and Electronic Media, 37, 177-196.
- Pavlou, Paul A. and David W. Stewart (2000), “Measuring the Effects and Effectiveness of Interactive Advertising: A Research Agenda,” Journal of Interactive Advertising, 1 (1), http://www.jiad.org/vol1/no1/pavlou/index.html.
- Rafaeli, Sheizaf (1988), “Interactivity: From New Media to Communication,” in Advancing Communication Science: Merging Mass and Interpersonal Processes, R. P. Hawkins, J. M. Wiemann, and S. Pingree, Eds., Newbury Park, CA: Sage Publications.
- Rafaeli, Sheizaf and Fay Sudweeks (1997), “Networked Interactivity,” Journal of Computer-Mediated Communication, 2 (4).
- Rodgers, Shelly and Esther Thorson (2000), “The Interactive Advertising Model: How Users Perceive and Process Online Ads,” Journal of Interactive Advertising, 1 (1), http://www.jiad.org/vol1/no1/rodgers/index.html.
- Roehm, Harper A. and Curtis P. Haugtvedt (1999), “Understanding Interactivity of Cyberspace Advertising,” in Advertising and the World Wide Web, David W. Schumann and Esther Thorson, eds., Mahwah, NJ: Lawrence Erlbaum.
- Shoemaker, Pamela J., James William Tankard, Jr., and Dominic L. Lasorsa (2004), How to Build Social Science Theories, Thousand Oaks, CA: Sage.
- Steuer, Jonathan (1992), “Defining Virtual Reality: Dimensions Determining Telepresence,” Journal of Communication, 42, 73-93.
- Stout, Patricia A., Jorge Villegas, and Hyojin Kim (2001), “Linking Learning and Interactivity on Health-Related Web Sites,” Health Education Research, 16 (6), 721-733.
- Tremayne, Mark and Sharon Dunwoody (2001), “Interactivity, Information Processing, and Learning on the World Wide Web,” Science Communication, 23 (2), 111-134.
- Wu, Guohua (2000), “The Role of Perceived Interactivity in Interactive Ad Processing,” unpublished doctoral dissertation, University of Texas at Austin.