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Journal of Interactive Advertising Volume 7, 2007 - Issue 2

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Original Articles

From the Guest Editor

Special Issue on Mobile Advertising Issues and Challenges

Shintaro OkazakiUniversidad Autónoma de Madrid

Pages 1-2 | Published online: 01 Jul 2013

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https://doi.org/10.1080/15252019.2007.10722126

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REFERENCES

Spiller, Lisa and Martin Baier (2005), Contemporary Direct Marketing, Upper Saddle River, NJ: Prentice Hall.
Google Scholar
Sultan, Fareena and Andrew Rohm (2005), “The Coming Era of ‘Brand in the Hand’ Marketing,” MIT Sloan Management Review, 47 (1), 83-90.
Web of Science ®Google Scholar

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