Applying the Rossiter-Percy Grid to Online Advertising Planning

REFERENCES

• Ajzen, Icek (1991), “The Theory of Planned Behavior,” Organizational Behavior and Human Decision Processes, 50, 179-211.
   Web of Science ®Google Scholar
• Ariely, Dan (2000), “Controlling the Information Flow: Effects on Consumers’ Decision-Making and Preferences,” Journal of Consumer Research, 27 (September), 233-48.
   Web of Science ®Google Scholar
• Baron, Reuben M. and David A. Kenny (1986), “The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations,” Journal of Personality and Social Psychology, 51 (December), 1173-82.
   PubMed Web of Science ®Google Scholar
• Benway, Jan P. (1999), “Banner Blindness: What Searching Users Notice and Do Not Notice on the World Wide Web,” Doctoral dissertation, Rice University.
   Google Scholar
• Brehm, Sharon S. and Jack W. Brehm (1981), Psychological Reactance: A Theory of Freedom and Control, New York: Academic Press.
   Google Scholar
• Chen, Qimei and William Wells (1999), “Attitude toward the Site,” Journal of Advertising Research, 39 (September/October), 27-37.
   Web of Science ®Google Scholar
• Cho, Chang-Hoan (1999), “How Advertising Works on the WWW: Modified Elaboration Likelihood Model,” Journal of Current Issues & Research in Advertising, 21 (Spring), 33-50.
   Google Scholar
• Cho, Chang-Hoan and Hongsik John Cheon (2004), “Why Do People Avoid Advertising on the Internet?” Journal of Advertising, 33 (Winter), 89-97.
   Web of Science ®Google Scholar
• Dahlen, Micael (2002), “Thinking and Feeling on the World Wide Web: The Impact of Product Type and Time on World Wide Web Advertising Effectiveness,” Journal of Marketing Communications, 8, 115-125.
   Google Scholar
• Dahlen, Micael and Jonas Bergendahl (2001), “Informing and Transforming on the Web: An Empirical Study of Response to Banner Ads for Functional and Expressive Products,” International Journal of Advertising, 20, 189-205.
   Google Scholar
• Deighton, John (1996), “The Future of Interactive Marketing-Introduction,” Harvard Business Review, 6, 151-60.
   Google Scholar
• Edwards, Steven M., Hairong Li, and Joo-Hyun Lee (2002), “Forced Exposure and Psychological Reactance: Antecedents and Consequences of the Perceived Intrusiveness of Pop-Up Ads,” Journal of Advertising, 31 (Fall), 83-95.
   Web of Science ®Google Scholar
• Fennell, Geraldine (1978), “Consumer’s Perceptions of the Product-Use Situation,” Journal of Marketing, 42 (April), 38-47.
   Web of Science ®Google Scholar
• Hirschman, Elizabeth C. and Morris B. Holbrook (1982), “Hedonic Consumption: Emerging Concepts, Methods and Propositions,” Journal of Marketing, 46 (Summer), 92-101.
   Web of Science ®Google Scholar
• Hoffman, Donna L. and Thomas P. Novak (1996), “Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations,” Journal of Marketing, 60 (Fall), 50-68.
   Web of Science ®Google Scholar
• Hoffman, Donna L., and Marcos A. Peralta (1999), “Information Privacy in the Marketplace: Implications for the Commercial Use of Anonymity on the Web,” Information Society, 15 (April-June), 129 - 39.
   Web of Science ®Google Scholar
• Karson, Eric J. and Robert J. Fisher (2005a), “Predicting Intentions to Return to the Web Site: Extending the Dual Mediation Hypothesis,” Journal of Interactive Marketing, 19 (summer), 2-14.
   Google Scholar
• Karson, Eric J. and Robert J. Fisher (2005b), “Reexamining and Extending the Dual Mediation Hypothesis in an Online Advertising Context,” Psychology and Marketing, 22 (April), 333-51.
   Web of Science ®Google Scholar
• MacInnis, Deborah J., Christine Moorman, and Bernard J. Jaworski (1991), “Enhancing and Measuring Consumers’ Motivation, Opportunity,” Journal of Marketing, 55 (October), 32-53.
   Web of Science ®Google Scholar
• MacKenzie, Scott B. and Richard J. Lutz (1989), “An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context,” Journal of Marketing, 53 (April), 48-65.
   Web of Science ®Google Scholar
• MacKenzie, Scott B., and George E. Belch (1986), “The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations,” Journal of Marketing Research, 23 (May), 130-143.
   Web of Science ®Google Scholar
• Novak, Thomas P., Donna L. Hoffman, and Adam Duhachek (2003), “The Influence of Global-Directed and Experiential Activities on Online Flow Experiences,” Journal of Consumer Psychology, 13 (1-2), 3-16.
   Web of Science ®Google Scholar
• Olney, Thomas J., Morris B. Holbrook, and Rajeev Batra (1991), “Consumer Responses to Advertising: The Effects of Ad Content, Emotions, and Attitude toward the Ad on Viewing Time,” Journal of Consumer Research, 17 (March), 440-53.
   Web of Science ®Google Scholar
• Park, C. Whan, Bernard J. Jaworski, and Deborah J. MacInnis (1986), “Strategic Brand Concept-Image Management,” Journal of Marketing, 50 (October), 135-45.
   Web of Science ®Google Scholar
• Petty, Richard E. and John T. Cacioppo (1986), Communication and Persuasion: Central and Peripheral Routes to Attitude Change, New York: Springer-Verlag.
   Google Scholar
• Putrevu, Sanjay and Kenneth R. Lord (2003), “Processing Internet Communications: A Motivation, Opportunity and Ability Framework,” Journal of Current Issues and Research in Advertising, 25 (Spring), 45-59.
   Google Scholar
• Raman, Niranjan V. and John D. Leckenby (1998), “Factors Affecting Consumers’ ‘Webad’ Visits,” European Journal of Marketing, 32, 737-48.
   Google Scholar
• Rossiter, John R. (2002), “The C-OAR-SE Procedure for Scale Development Marketing,” International Journal of Research in Marketing, 19, 305-335.
   Web of Science ®Google Scholar
• Rossiter, John R. and Larry Percy (1987), Advertising and Promotion Management, Boston, MA: McGraw-Hill.
   Google Scholar
• Rossiter, John R., and Robert J. Donovan (1991), “A Better Advertising Planning Grid,” Journal of Advertising Research, 31 (October/November), 11-21.
   Web of Science ®Google Scholar
• Stigler, George J. (1961), “The Economics of Information,” Journal of Political Economics, 29, 213-225.
   Google Scholar
• Urban, Glen L. (2005), “Customer Advocacy: A New Era in Marketing?” Journal of Public Policy & Marketing, 24 (1), 155-59.
   Web of Science ®Google Scholar
• Vaugh, Richard (1980), “How Advertising Works: A Planning Model,” Journal of Advertising Research, 20 (September/October), 27-30.
   Web of Science ®Google Scholar
• Vaugh, Richard (1986), “How Advertising Works: A Planning Model Revisited,” Journal of Advertising Research, 26 (January/February), 27-30.
   Web of Science ®Google Scholar
• Watson, Richard T., George M. Zinkhan, and Leyland F. Pitt (2000), “Integrated Internet Marketing,” Communications of the ACM, 43 (June), 97-102.
   Web of Science ®Google Scholar
• Yoon, Sung-Joon and Joo-ho Kim (2001), “Is the Internet More Effective than Traditional Media? Factors Affecting the Choice of Media,” Journal of Advertising Research, 41 (November/December), 53-60.
   Web of Science ®Google Scholar