Journal of Interactive Advertising, Volume 8, Issue 1 (2007)

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Journal of Interactive Advertising, Volume 8, Issue 1 (2007)

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Original Articles

Article
Interactive 3D Simulations in Measuring Consumer Preferences: Friend or Foe to Test Results?
Alma Berneburg
Pages: 1-13
Published online: 01 Jul 2013
AbstractforInteractive 3D Simulations in Measuring Consumer Preferences: Friend or Foe to Test Results? | Full Text | References | PDF (616.8 KB)
  • 187 Views
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Article
Applying the Rossiter-Percy Grid to Online Advertising Planning
The Role of Product/Brand Type in Previsit Intentions
Guohua Wu
Pages: 15-22
Published online: 01 Jul 2013
AbstractforApplying the Rossiter-Percy Grid to Online Advertising Planning | Full Text | References | PDF (299.2 KB)
  • 1873 Views
  • 7 CrossRef citations
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Article
The Effectiveness of Product Placement in Video Games
Zachary Glass
Pages: 23-32
Published online: 01 Jul 2013
AbstractforThe Effectiveness of Product Placement in Video Games | Full Text | References | PDF (243.6 KB)
  • 3402 Views
  • 67 CrossRef citations
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Article
The Role of Flow in Web Site Effectiveness
Maria Sicilia & Salvador Ruiz
Pages: 33-44
Published online: 01 Jul 2013
AbstractforThe Role of Flow in Web Site Effectiveness | Full Text | References | PDF (412.2 KB)
  • 260 Views
  • 27 CrossRef citations
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Article
Testing the Effects of Incidental Advertising Exposure in Online Gaming Environment
Adam Acar
Pages: 45-56
Published online: 01 Jul 2013
AbstractforTesting the Effects of Incidental Advertising Exposure in Online Gaming Environment | Full Text | References | PDF (458.7 KB)
  • 830 Views
  • 36 CrossRef citations
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