5,873
Views
6
CrossRef citations to date
0
Altmetric
Articles

Attention to Social Media Ads: The Role of Consumer Recommendations and Smartphones

ORCID Icon, & ORCID Icon

References

  • Alalwan, Ali Abdallah. 2018. “Investigating the Impact of Social Media Advertising Features on Customer Purchase Intention.” International Journal of Information Management 42: 65–77.
  • Andersson, Richard, Marcus Nyström, and Kenneth Holmqvist. 2010. “Sampling Frequency and Eye-Tracking Measures: How Speed Affects Durations, Latencies, and More.” Journal of Eye Movement Research 3 (3).
  • Bellman, Steven, Anika Schweda, and Duane Varan. 2009. “Viewing Angle Matters—Screen Type Does Not.” Journal of Communication 59 (3): 609–634.
  • Berger, Sebastian, Udo Wagner, and Christopher Schwand. 2012. “Assessing Advertising Effectiveness: The Potential of Goal‐Directed Behavior.” Psychology & Marketing 29 (6): 411–421.
  • Bode, Leticia, Emily K. Vraga, and Sonya Troller-Renfree. 2017. “Skipping Politics: Measuring Avoidance of Political Content in Social Media.” Research & Politics 4 (2): 205316801770299.
  • Burns, John J., and Daniel R. Anderson. 1993. “Attentional Inertia and Recognition Memory in Adult Television Viewing.” Communication Research 20 (6): 777–799.
  • Chassy, Philippe, Trym A. E. Lindell, Jessica A. Jones, and Galina V. Paramei. 2015. “A Relationship between Visual Complexity and Aesthetic Appraisal of Car Front Images: An Eye-Tracker Study.” Perception 44 (8–9): 1085–1097.
  • De Vreese, Claes H., and Peter Neijens. 2016. “Measuring Media Exposure in a Changing Communications Environment.” Communication Methods and Measures 10 (2–3): 69–80.
  • Desimone, Robert, and John Duncan. 1995. “Neural Mechanisms of Selective Visual Attention.” Annual Review of Neuroscience 18 (1): 193–222.
  • Donner, Jonathan, and Marion Walton. 2013. “Your Phone Has Internet-Why Are You at a Library PC? Re-Imagining Public Access in the Mobile Internet Era.” In Proceedings of the IFIP Conference on Human-Computer Interaction, 347–364. Berlin, Heidelberg: Springer.
  • Duff, Brittany R. L., and Claire M. Segijn. 2019. “Advertising in a Media Multitasking Era: Considerations and Future Directions.” Journal of Advertising 48 (1): 27–37.
  • Dunaway, Johanna, and Stuart Soroka. 2021. “Smartphone-Size Screens Constrain Cognitive Access to Video News Stories.” Information, Communication & Society 24 (1): 69–84.
  • Dunaway, Johanna, Kathleen Searles, Mingxiao Sui, and Newly Paul. 2018. “News Attention in a Mobile Era.” Journal of Computer-Mediated Communication 23 (2): 107–124.
  • Dvir-Gvirsman, Shira. 2019. “I like What I See: Studying the Influence of Popularity Cues on Attention Allocation and News Selection.” Information, Communication & Society 22 (2): 286–305.
  • Florack, Arnd, Martin Egger, and Ronald Hübner. 2020. “When Products Compete for Consumers Attention: How Selective Attention Affects Preferences.” Journal of Business Research 111: 117–127.
  • Frichou, Flora. 2020. “5 Examples How to Use Customer Reviews in Your Marketing Campaigns.” https://instapage.com/blog/customer-reviews-marketing
  • Fulgoni, Gian M. 2015. “How Brands Using Social Media Ignite Marketing and Drive Growth: Measurement of Paid Social Media Appears Solid but Are the Metrics for Organic Social Overstated?” Journal of Advertising Research 55 (3): 232–236.
  • Galán, Aritz, Arrate , José González Cabañas, Ángel Cuevas, María Calderón, and Rubén Cuevas Rumin. 2019. “Large-Scale Analysis of User Exposure to Online Advertising on Facebook.” IEEE Access 7: 11959–11971.
  • Gesenhues, Amy. 2019. “Social Media Ad Spend to Surpass Print for First Time.” https://martech.org/social-media-ad-spend-to-surpass-print-for-first-time/
  • Geuens, Maggie, and Patrick De Pelsmacker. 2017. “Planning and Conducting Experimental Advertising Research and Questionnaire Design.” Journal of Advertising 46 (1): 83–100.
  • Goh, Khim-Yong, Junhong Chu, and Jing Wu. 2015. “Mobile Advertising: An Empirical Study of Temporal and Spatial Differences in Search Behavior and Advertising Response.” Journal of Interactive Marketing 30: 34–45.
  • Gotter, Ana. 2020. “The 27 Facebook Statistics that Every Marketer Must Know to Win in 2021.” https://adespresso.com/blog/facebook-statistics/#:∼:text=The%20average%20video%20CTR%20ranges,active%20participants%20on%20the%20platform.
  • Hoffman, Ernest, and Terry Daugherty. 2013. “Is a Picture Always Worth a Thousand Words? Attention to Structural Elements of eWOM for Consumer Brands within Social Media.” ACR North American Advances.
  • Hornof, Anthony J., and Tim Halverson. 2002. “Cleaning up Systematic Error in Eye-Tracking Data by Using Required Fixation Locations.” Behavior Research Methods, Instruments, & Computers 34 (4): 592–604.
  • Hossain, Md Alamgir. 2019. “Effects of Uses and Gratifications on Social Media Use: The Facebook Case with Multiple Mediator Analysis.” PSU Research Review 3 (1): 16–28.
  • Hsieh, Yu-Chen, and Kuo-Hsiang Chen. 2011. “How Different Information Types Affect Viewer’s Attention on Internet Advertising.” Computers in Human Behavior 27 (2): 935–45.
  • IAB. 2019. “Native Advertising Playbook.” www.iab.com/wp-content/uploads/2019/05/IAB-Native-Advertising-Playbook-2_0_Final.pdf
  • IAB/PWC. 2020. “IAB Internet Ad Revenue Report.” www.iab.com/wp-content/uploads/2020/05/FY19-IAB-Internet-Ad-Revenue-Report_Final.pdf
  • Janiszewski, Chris. 1993. “Preattentive Mere Exposure Effects.” Journal of Consumer Research 20 (3): 376–392.
  • Lang, Annie. 2000. “The Limited Capacity Model of Mediated Message Processing.” Journal of Communication 50 (1): 46–70.
  • Lee, Dokyun, Kartik Hosanagar, and Harikesh S. Nair. 2018. “Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook.” Management Science 64 (11): 5105–5131.
  • Ling, Rich, and Jonathan Donner. 2013. Mobile Communication. Hoboken: John Wiley & Sons.
  • Lou, Chen, and Saleem Alhabash. 2020. “Alcohol Brands Being Socially Responsible on Social Media? When and How Warning Conspicuity and Warning Integration Decrease the Efficacy of Alcohol Brand Posts among under-Drinking-Age Youth.” Journal of Interactive Advertising 20 (2): 148–163.
  • Malhotra, Arvind, Claudia K. Malhotra, and Alan See. 2013. “How to Create Brand Engagement on Facebook.” MIT Sloan Management Review 54 (2): 18–20.
  • MacGregor, Paul. 2016. Why attention is the world’s most valuable resource. https://www.marketingmag.com.au/hubs-c/attention-worlds-valuable-resource/
  • Maslowska, Ewa, Claire M. Segijn, Khadija Ali Vakeel, and Vijay Viswanathan. 2020. “How Consumers Attend to Online Reviews: An Eye-Tracking and Network Analysis Approach.” International Journal of Advertising 39 (2): 282–306.
  • Molyneux, Logan. 2018. “Mobile News Consumption: A Habit of Snacking.” Digital Journalism 6 (5): 634–650.
  • Mou, Jian, and Donghee Shin. 2018. “Effects of Social Popularity and Time Scarcity on Online Consumer Behaviour regarding Smart Healthcare Products: An Eye-Tracking Approach.” Computers in Human Behavior 78: 74–89.
  • Myers, Susan D., George D. Deitz, Bruce A. Huhmann, Subhash Jha, and Jennifer H. Tatara. 2020. “An Eye-Tracking Study of Attention to Brand-Identifying Content and Recall of Taboo Advertising.” Journal of Business Research 111: 176–86.
  • Oh, Jeeyun, Saraswathi Bellur, and S. Shyam Sundar. 2018. “Clicking, Assessing, Immersing, and Sharing: An Empirical Model of User Engagement with Interactive Media.” Communication Research 45 (5): 737–763.
  • Ohme, Jakob. 2020. “Mobile but Not Mobilized? Differential Gains from Mobile News Consumption for Citizens’ Political Knowledge and Campaign Participation.” Digital Journalism 8 (1): 103–125.
  • Ohme, Jakob, Ewa Maslowska, and Cornelia Mothes. 2021. “Mobile News Learning—Investigating Political Knowledge Gains in a Social Media Newsfeed with Mobile Eye Tracking.” Political Communication. DOI:https://doi.org/10.1080/10584609.2021.2000082.
  • Ohme, Rafal, Michal Matukin, and Beata Pacula-Lesniak. 2011. “Biometric Measures for Interactive Advertising Research.” Journal of Interactive Advertising 11 (2): 60–72.
  • Pernice, Kara. 2018. “Banner Blindness Revisited: Users Dodge Ads on Mobile and Desktop.” www.nngroup.com/articles/banner-blindness-old-and-new-findings/
  • Petty, Richard E., and John T. Cacioppo. 1986. “The Elaboration Likelihood Model of Persuasion.” In Communication and Persuasion, 1–24. New York, NY: Springer.
  • Pew Research Center. 2019a. “In Emerging Economies, Smartphone and Social Media Users Have Broader Social Networks.” www.pewresearch.org/internet/2019/08/22/in-emerging-economies-smartphone-and-social-media-users-have-broader-social-networks/
  • Pew Research Center. 2019b. “Mobile Fact Sheet.” www.pewinternet.org/fact-sheet/mobile/
  • Pieters , Rik, and Michel Wedel. 2004. “Attention Capture and Transfer in Advertising: Brand, Pictorial, and Text-Size Effects.” Journal of Marketing 68 (2): 36–50.
  • Pieters, Rik, Michel Wedel, and Rajeev Batra. 2010. “The Stopping Power of Advertising: Measures and Effects of Visual Complexity.” Journal of Marketing 74 (5): 48–60.
  • Power Reviews. 2018. “Consumers Depend on Reviews.” www.powerreviews.com/events/consumers-depend-on-reviews/
  • Ruggiero, Thomas E. 2000. “Uses and Gratifications Theory in the 21st Century.” Mass Communication and Society 3 (1): 3–37.
  • Segijn, Claire M., Hilde A. M. Voorveld, Lisa Vandeberg, and Edith G. Smit. 2017. “The Battle of the Screens: Unraveling Attention Allocation and Memory Effects When Multiscreening.” Human Communication Research 43 (2): 295–314.
  • Shin, Jiye, Heeju Chae, and Eunju Ko. 2018. “The Power of e-WOM Using the Hashtag: Focusing on SNS Advertising of SPA Brands.” International Journal of Advertising 37 (1): 71–85.
  • Simola, Jaana, Markus Kivikangas, Jarmo Kuisma, and Christina M. Krause. 2013. “Attention and Memory for Newspaper Advertisements: Effects of Ad–Editorial Congruency and Location.” Applied Cognitive Psychology 27 (4): 429–442.
  • Sülflow, Michael, Svenja Schäfer, and Stephan Winter. 2019. “Selective Attention in the News Feed: An Eye-Tracking Study on the Perception and Selection of Political News Posts on Facebook.” New Media & Society 21 (1): 168–190.
  • Tobii. 2021. “Eye Tracker Sampling Frequency.” www.tobiipro.com/learn-and-support/learn/eye-tracking-essentials/eye-tracker-sampling-frequency/
  • Voorveld, Hilde A. M. 2019. “Brand Communication in Social Media: A Research Agenda.” Journal of Advertising 48 (1): 14–26.
  • Voorveld, Hilde A. M., Guda Van Noort, Daniël G. Muntinga, and Fred Bronner. 2018. “Engagement with Social Media and Social Media Advertising: The Differentiating Role of Platform Type.” Journal of Advertising 47 (1): 38–54.
  • Vraga, Emily, Leticia Bode, and Sonya Troller-Renfree. 2016. “Beyond Self-Reports: Using Eye Tracking to Measure Topic and Style Differences in Attention to Social Media Content.” Communication Methods and Measures 10 (2–3): 149–164.
  • Whiting, Anita, and David Williams. 2013. “Why People Use Social Media: A Uses and Gratifications Approach.” Qualitative Market Research: An International Journal 16 (4): 362–369.
  • Windels, Kasey, Jun Heo, Yongick Jeong, Lance Porter, A-Reum Jung, and Rui Wang. 2018. “My Friend Likes This Brand: Do Ads with Social Context Attract More Attention on Social Networking Sites?” Computers in Human Behavior 84: 420–429.
  • Zhu, Feng, and Xiaoquan Zhang. 2010. “Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics.” Journal of Marketing 74 (2): 133–148.

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.