Journal of Interactive Advertising, Volume 21, Issue 3 (2021)

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Journal of Interactive Advertising, Volume 21, Issue 3 (2021)

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Editorial

Editorial
Advertising in the Metaverse: Research Agenda
Jooyoung Kim
Pages: 141-144
Published online: 10 Dec 2021
First Page PreviewforAdvertising in the Metaverse: Research Agenda | Full Text | References | PDF (387.3 KB) | EPUB
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Articles

Article
Effects of Affect: How Mood and Arousal Influence Consumer Evaluation of Search Engine Result Page (SERP) Ad Snippets
Taylor Jing Wen, Jackson Carter, Sela Sar, George Anghelcev & Chang-Dae Ham
Pages: 145-158
Published online: 01 Sep 2021
AbstractforEffects of Affect: How Mood and Arousal Influence Consumer Evaluation of Search Engine Result Page (SERP) Ad Snippets | Full Text | References | PDF (1.4 MB) | EPUB
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Article
Can Emotions Be Used as Keywords for Text-Based, Search-Engine Advertising?
Pengyuan Wang, Anindita Chakravarty & Jian Yang
Pages: 159-172
Published online: 20 Aug 2021
AbstractforCan Emotions Be Used as Keywords for Text-Based, Search-Engine Advertising? | Full Text | References | PDF (1.2 MB) | EPUB
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Article
Consumer Engagement with Brands’ COVID-19 Messaging on Social Media: The Role of Perceived Brand–Social Issue Fit and Brand Opportunism
Juan Mundel & Jing Yang
Pages: 173-190
Published online: 26 Aug 2021
AbstractforConsumer Engagement with Brands’ COVID-19 Messaging on Social Media: The Role of Perceived Brand–Social Issue Fit and Brand Opportunism | Full Text | References | PDF (1.8 MB) | EPUB
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Article
English Accent Variations in YouTube Voice-Over Ads and the Role of Perceptions on Attitude and Purchase Intentions
Emi Moriuchi
Pages: 191-208
Published online: 22 Oct 2021
AbstractforEnglish Accent Variations in YouTube Voice-Over Ads and the Role of Perceptions on Attitude and Purchase Intentions | Full Text | References | PDF (1.7 MB) | EPUB
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Article
The Effects of CSR Appeals and Message Sources on Consumer Responses to Branded Content on Instagram
Yangzhi (Nicole) Jiang & Hyojung Park
Pages: 209-224
Published online: 07 Oct 2021
AbstractforThe Effects of CSR Appeals and Message Sources on Consumer Responses to Branded Content on Instagram | Full Text | References | PDF (1.9 MB) | EPUB
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Article
How Political Interest and Gender Influence Persuasion Knowledge, Political Information Seeking, and Support for Regulation of Political Advertising in Social Media
Michelle R. Nelson, Chang Dae Ham, Eric Haley & Un Chae Chung
Pages: 225-242
Published online: 02 Nov 2021
AbstractforHow Political Interest and Gender Influence Persuasion Knowledge, Political Information Seeking, and Support for Regulation of Political Advertising in Social Media | Full Text | References | PDF (1.3 MB) | EPUB
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Article
Commenting on Brand Posts during a Crisis: The Relationship between Context-Induced Moods and Brand Message Processing across Three Social Media Platforms
Yang Feng & Linwan Wu
Pages: 243-255
Published online: 01 Dec 2021
AbstractforCommenting on Brand Posts during a Crisis: The Relationship between Context-Induced Moods and Brand Message Processing across Three Social Media Platforms | Full Text | References | PDF (1.1 MB) | EPUB
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Article
Signaling Consumer Impressions with CSR Support on Social Media: The Roles of Industry Stigma and Consumer Self-Disclosure
Hyun Ju Jeong & Mengtian Jiang
Pages: 256-268
Published online: 13 Dec 2021
AbstractforSignaling Consumer Impressions with CSR Support on Social Media: The Roles of Industry Stigma and Consumer Self-Disclosure | Full Text | References | PDF (1.5 MB) | EPUB
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Article
Interacting with Social Media Ads: Effects of Carousel Advertising and Message Type on Health Outcomes
Lewen Wei, Guolan Yang, Heather Shoenberger & Fuyuan Shen
Pages: 269-282
Published online: 02 Nov 2021
AbstractforInteracting with Social Media Ads: Effects of Carousel Advertising and Message Type on Health Outcomes | Full Text | References | PDF (1.4 MB) | EPUB
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Open Access
Article
Attention to Social Media Ads: The Role of Consumer Recommendations and Smartphones
Ewa Maslowska, Jakob Ohme & Claire M. Segijn
Pages: 283-296
Published online: 13 Dec 2021
AbstractforAttention to Social Media Ads: The Role of Consumer Recommendations and Smartphones | Full Text | References | PDF (1.8 MB) | EPUB
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Rapid Communication

Article
Why People Use TikTok (Douyin) and How Their Purchase Intentions Are Affected by Social Media Influencers in China: A Uses and Gratifications and Parasocial Relationship Perspective
Yang Yang & Louisa Ha
Pages: 297-305
Published online: 09 Dec 2021
AbstractforWhy People Use TikTok (Douyin) and How Their Purchase Intentions Are Affected by Social Media Influencers in China: A Uses and Gratifications and Parasocial Relationship Perspective | Full Text | References | PDF (731.8 KB) | EPUB
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Article
Veiled on Instagram? Representation of Veiled versus Nonveiled Women in Western and Egyptian Instagram Posts
Ahmed Taher, Doaa M. El-Banna, Noha Alaa El Dine & Naila Hamdy
Pages: 306-314
Published online: 10 Dec 2021
AbstractforVeiled on Instagram? Representation of Veiled versus Nonveiled Women in Western and Egyptian Instagram Posts | Full Text | References | PDF (1.4 MB) | EPUB
  • 1829 Views
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Open Access

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