REFERENCES
- Kypri , K. , McCambridge , J. Cunningham , J. 2010 . Web-based alcohol screening and brief intervention for Maori and non-Maori: The New Zealand e-SBINZ trials . BMC Public Health , 10 : 781
- Kypri , K. , McCambridge , J. Wilson , A. 2011 . Effects of study design and allocation on participant behaviour . Trials , 12 ( 1 ) : 42
- McCambridge , J. , Bendtsen , P. , Bendtsen , M. and Nilsen , P. 2012 . Alcohol email assessment and feedback study dismantling effectiveness for university students (AMADEUS-1): study protocol for a randomized controlled trial . Trials , 13 : 49
- McCambridge , J. , Kypri , K. , Bendtsen , P. and Porter , J. 2013 . The use of deception in public health behavioral intervention trials: A case study of three online alcohol trials . American Journal of Bioethics , 13 ( 11 ) : 39 – 47 .
- O’Neil , C. and Miller , F. 2009 . When scientists deceive: Applying the federal regulations . Journal of Law, Medicine & Ethics , 37 ( 2 ) : 344 – 350 .
- Ramsey , P. 1976 . The enforcement of morals: Non-therapeutic research on children . Hastings Center Report , 6 ( 4 ) : 21 – 30 .