228
Views
0
CrossRef citations to date
0
Altmetric
Research Article

Using Virtual Reality in Tourism Destination Decision: A Young Saudi Tourists’ Perspective with Habit is a Mediator

, , , &

References

  • Adachi, R., Cramer, E. M., & Song, H. (2020). Using virtual reality for tourism marketing: A mediating role of self-presence. The Social Science Journal, 59(4), 657–670. https://doi.org/10.1080/03623319.2020.1727245
  • Ameen, R. (2022). Coastal tourism in historic Newburyport, Massachusetts: A mixed qualitative methods exploration of the impact of COVID-19 [ Master of Marine Affairs]. University of Washington.
  • Amoroso, D., & Lim, R. (2017). The mediating effects of habit on continuance intention. International Journal of Information Management, 37(6), 693–702. https://doi.org/10.1016/j.ijinfomgt.2017.05.003
  • Amoroso, M., & Suarez, M. L. (2015). La aplicación del análisis de los anillos de crecimiento a interrogantes ecológicos: Un breve repaso de la Dendroecología en Hispanoamérica. Ecosistemas, 24(2), 1–6. https://doi.org/10.7818/ECOS.2015.24-2.01
  • Baceviciute, S., Cordoba, A. L., Wismer, P., Jensen, T. V., Klausen, M., & Makransky, G. (2022). Investigating the value of immersive virtual reality tools for organizational training: An applied international study in the biotech industry. Journal of Computer Assisted Learning, 38(2), 470–487. https://doi.org/10.1111/jcal.12630
  • Baceviciute, S., Terkildsen, T., & Makransky, G. (2021). Remediating learning from non-immersive to immersive media: Using EEG to investigate the effects of environmental embeddedness on reading in virtual reality. Computers & Education, 164, 104122. https://doi.org/10.1016/j.compedu.2020.104122
  • Baltar, F., & Brunet, I. (2012). Social research 2.0: Virtual snowball sampling method using Facebook. Internet Research, 22(1), 57–74. https://doi.org/10.1108/10662241211199960
  • Bandura, A. (1977). Self-efficacy: Toward a unifying theory of behavioral change. Psychological Review, 84(2), 191–215. https://doi.org/10.1037/0033-295x.84.2.191
  • Bandura, A. (1986). Social foundations of thought and action: A social cognitive theory. Prentice-Hall, Inc.
  • Borges, N. P. (2023). User Gratifications in Social Media Usage-The Case of TikTok [, Universidade Católica Portuguesa]. http://hdl.handle.net/10400.14/41410
  • Bornstein, M. H., Jager, J., & Putnick, D. L. (2013). Sampling in developmental science: Situations, shortcomings, solutions, and standards. Developmental Review, 33(4), 357–370. https://doi.org/10.1016/j.dr.2013.08.003
  • Bozzelli, G., Raia, A., Ricciardi, S., De Nino, M., Barile, N., Perrella, M., Tramontano, M., Pagano, A., & Palombini, A. (2019). An integrated VR/AR framework for user-centric interactive experience of cultural heritage: The ArkaeVision project. Digital Applications in Archaeology & Cultural Heritage, 15, e00124. https://doi.org/10.1016/j.daach.2019.e00124
  • Chao, C.-M. (2019). Factors determining the behavioral intention to use Mobile learning: An application and extension of the UTAUT Model. Frontiers in Psychology, 10, 10. https://doi.org/10.3389/fpsyg.2019.01652
  • Chen, S., Sotiriadis, M., & Shen, S. (2023). The influencing factors on service experiences in rural tourism: An integrated approach. Tourism Management Perspectives, 47, 101122. https://doi.org/10.1016/j.tmp.2023.101122
  • Chen, C., & Yao, M. Z. (2022). Strategic use of immersive media and narrative message in virtual marketing: Understanding the roles of telepresence and transportation. Psychology & Marketing, 39(3), 524–542. https://doi.org/10.1002/mar.21630
  • Chirico, A., Cipresso, P., Yaden, D. B., Biassoni, F., Riva, G., & Gaggioli, A. (2017). Effectiveness of immersive videos in inducing awe: An experimental study. Scientific Reports, 7(1), 1218. https://doi.org/10.1038/s41598-017-01242-0
  • Chung, N., Han, H., & Joun, Y. (2015). Tourists’ intention to visit a destination: The role of augmented reality (AR) application for a heritage site. Computers in Human Behavior, 50, 588–599. https://doi.org/10.1016/j.chb.2015.02.068
  • Csikszentmihalyi, M. (2000). Happiness, flow, and economic equality. American Psychologist, 55(10), 1163–1164. https://doi.org/10.1037/0003-066X.55.10.1163
  • Cui, Z., Zhou, Y., & Kim, Y.-G. (2023). The influence of VR tourisms perceived benefits on value experience and intention to visit: The moderation effect of involvement. International Academy of Global Business and Trade, 19(2), 13–26. https://doi.org/10.20294/jgbt.2023.19.2.13
  • Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, 13(3), 319. https://doi.org/10.2307/249008
  • Dimitrijević, S., & Devedžić, V. (2021). Utilitarian and experiential aspects in acceptance models for learning technology. Educational Technology Research & Development, 69(2), 627–654. https://doi.org/10.1007/s11423-021-09970-x
  • Dogru, T., Line, N., Mody, M., Hanks, L., Abbott, J., Acikgoz, F., Assaf, A., Bakir, S., Berbekova, A., Bilgihan, A., Dalton, A., Erkmen, E., Geronasso, M., Gomez, D., Graves, S., Iskender, A., Ivanov, S., Kizildag, M., Lee, M. … Zhang, T. (2023). Generative artificial intelligence in the hospitality and tourism industry: Developing a framework for future research. Journal of Hospitality & Tourism Research. https://doi.org/10.1177/10963480231188663
  • Fishbein, M., & Ajzen, I. (1975). Belief, attitude, intention, and behavior: An introduction to theory and research. Addison-Wesley Pub. Co.
  • Fornell, C., & Larcker, D. F. (1981). Structural equation models with unobservable variables and measurement error: Algebra and statistics. Journal of Marketing Research, 18(3), 382. https://doi.org/10.1177/002224378101800313
  • Freeman, G., Zamanifard, S., Maloney, D., & Acena, D. (2022). Disturbing the peace: Experiencing and mitigating emerging harassment in social virtual reality. Proceedings of the ACM on Human-Computer Interaction, 6(CSCW1), 1–30. https://doi.org/10.1145/3512932
  • Geng, L., Li, Y., & Xue, Y. (2022). Will the Interest Triggered by Virtual Reality (VR) turn into intention to travel (VR vs. Corporeal)? The moderating effects of customer segmentation. Sustainability, 14(12), 7010. https://doi.org/10.3390/su14127010
  • Gutierrez, N. (2023). The ballad of Morton Heilig: On VR’s mythic past. JCMS: Journal of Cinema and Media Studies, 62(3), 86–106. https://doi.org/10.1353/cj.2023.0027
  • Guttentag, D. (2019). Transformative experiences via Airbnb: Is it the guests or the host communities that will be transformed? Journal of Tourism Futures, 5(2), 179–184. https://doi.org/10.1108/JTF-04-2019-0038
  • Guttentag, D. A. (2010). Virtual reality: Applications and implications for tourism. Tourism Management, 31(5), 637–651. https://doi.org/10.1016/j.tourman.2009.07.003
  • Hacikara, A., & Zhang, T. (Christina), & Weinland, J. (2022). Customer engagement with VR-enabled Tourism Activities at cultural heritage sites. International Conference on Tourism Research, 15(1), 497–506. Christina. https://doi.org/10.34190/ictr.15.1.118
  • Hair, J. F., Babin, B. J., & Krey, N. (2017). Covariance-based structural equation modeling in the journal of advertising: Review and recommendations. Journal of Advertising: Review and Recommendations, 46(1), 163–177. https://doi.org/10.1080/00913367.2017.1281777
  • Hirschman, E. C., & Holbrook, M. B. (1982). Hedonic consumption: Emerging concepts, methods and propositions. Journal of Marketing, 46(3), 92–101. https://doi.org/10.1177/002224298204600314
  • Hoffman, D. L., & Novak, T. P. (1996). Marketing in hypermedia computer-mediated environments: Conceptual foundations. Journal of Marketing, 60(3), 50–68. https://doi.org/10.1177/002224299606000304
  • Huang, Y.-C. (2023). Integrated concepts of the UTAUT and TPB in virtual reality behavioral intention. Journal of Retailing and Consumer Services, 70, 103127. https://doi.org/10.1016/j.jretconser.2022.103127
  • Jones, M., & Alony, I. (2011). Guiding the use of grounded theory in doctoral studies – an example from the Australian film industry. International Journal of Doctoral Studies, 6, 095–114. https://doi.org/10.28945/1429
  • Katz, E., Blumler, J. G., & Gurevitch, M. (1973). Uses and gratifications research. The Public Opinion Quarterly, 37(4), 509–523. https://doi.org/10.1086/268109
  • Kearsley, G., & Shneiderman, B. (1998). Engagement theory: A framework for technology-based teaching and learning. Educational Technology, 38(5), 20–23. http://www.jstor.org/stable/44428478
  • Kim, M. J., & Hall, C. M. (2019). A hedonic motivation model in virtual reality tourism: Comparing visitors and non-visitors. International Journal of Information Management, 46, 236–249. https://doi.org/10.1016/j.ijinfomgt.2018.11.016
  • Kim, J.-H., Kim, M., Park, M., & Yoo, J. (2023). Immersive interactive technologies and virtual shopping experiences: Differences in consumer perceptions between augmented reality (AR) and virtual reality (VR). Telematics and Informatics, 77, 101936. https://doi.org/10.1016/j.tele.2022.101936
  • Kim, M. J., Lee, C.-K., & Jung, T. (2018). Exploring consumer behavior in virtual reality tourism using an extended stimulus-organism-response model. Journal of Travel Research, 59(1), 69–89. https://doi.org/10.1177/0047287518818915
  • Kim, J.-H., & Ritchie, J. R. B. (2014). Cross-Cultural Validation of a Memorable Tourism Experience Scale (MTES). Journal of Travel Research, 53(3), 323–335. https://doi.org/10.1177/0047287513496468
  • Lee, W., & Kim, Y. H. (2021). Does VR tourism enhance users experience? Sustainability, 13(2), 806. https://doi.org/10.3390/su13020806
  • Lent, R. W., Sheu, H., Miller, M. J., Cusick, M. E., Penn, L. T., & Truong, N. N. (2018). Predictors of science, technology, engineering, and mathematics choice options: A meta-analytic path analysis of the social–cognitive choice model by gender and race/ethnicity. Journal of Counseling Psychology, 65(1), 17–35. https://doi.org/10.1037/cou0000243
  • Leung, W. K. S., Chang, M. K., Cheung, M. L., & Shi, S. (2022). VR tourism experiences and tourist behavior intention in COVID-19: An experience economy and mood management perspective. Information Technology & People, 36(3), 1095–1125. https://doi.org/10.1108/ITP-06-2021-0423
  • Li, T., & Chen, Y. (2019). Will virtual reality be a double-edged sword? Exploring the moderation effects of the expected enjoyment of a destination on travel intention. Journal of Destination Marketing & Management, 12, 15–26. https://doi.org/10.1016/j.jdmm.2019.02.003
  • Lombard, M., & Ditton, T. (2006). At the heart of it all: The concept of presence. Journal of Computer-Mediated Communication, 3(2), 0–0. https://doi.org/10.1111/j.1083-6101.1997.tb00072.x
  • MacKenzie, S. B., & Podsakoff, P. M. (2012). Common method bias in marketing: Causes, mechanisms, and procedural remedies. Journal of Retailing, 88(4), 542–555. https://doi.org/10.1016/J.JRETAI.2012.08.001
  • MacKenzie, Podsakoff, & Podsakoff. (2011). Construct measurement and validation procedures in MIS and behavioral research: Integrating new and existing techniques. MIS Quarterly, 35(2), 293. https://doi.org/10.2307/23044045
  • Makransky, G., & Petersen, G. B. (2021). The cognitive affective Model of immersive learning (CAMIL): A theoretical research-based model of learning in immersive virtual reality. Educational Psychology Review, 33(3), 937–958. https://doi.org/10.1007/s10648-020-09586-2
  • Maloney, D., Freeman, G., & Wohn, D. Y. (2020). Talking without a Voice. Proceedings of the ACM on Human-Computer Interaction, 4(CSCW2), 1–25. https://doi.org/10.1145/3415246
  • Mancuso, V., Bruni, F., Stramba-Badiale, C., Riva, G., Cipresso, P., & Pedroli, E. (2023). How do emotions elicited in virtual reality affect our memory? A systematic review. Computers in Human Behavior, 146, 107812. https://doi.org/10.1016/j.chb.2023.107812
  • Manis, K. T., & Choi, D. (2019). The virtual reality hardware acceptance model (VR-HAM): Extending and individuating the technology acceptance model (TAM) for virtual reality hardware. Journal of Business Research, 100, 503–513. https://doi.org/10.1016/j.jbusres.2018.10.021
  • Markowitz, D. M., Laha, R., Perone, B. P., Pea, R. D., & Bailenson, J. N. (2018). Immersive virtual reality field trips facilitate learning about climate change. Frontiers in Psychology, 9(NOV). https://doi.org/10.3389/fpsyg.2018.02364
  • Milgram, P., & Kishino, F. (1994). A taxonomy of mixed reality visual displays. IEICE Transactions on Information and Systems, E77-D(12), 1321–1329.
  • Monteiro, D., Ma, T., Li, Y., Pan, Z., & Liang, H.-N. (2022). Cross-cultural factors influencing the adoption of virtual reality for practical learning. Universal Access in the Information Society. https://doi.org/10.1007/s10209-022-00947-y
  • Moura, A. C. D., Gosling, M. D. S., Christino, J. M. M., & Macedo, S. B. (2017). Aceitação e uso da tecnologia para escolha de destinos turísticos por pessoas da terceira idade: um estudo usando a UTAUT2. Revista Brasileira de Pesquisa em Turismo, 11(2), 239–269. https://doi.org/10.7784/rbtur.v11i2.1277
  • Narmadha, V., & Anuradha, A. (2022). Paradigm Change in Tourist Preferences Towards Evolving New Normal Tourism and Travel Trends. In C. R. G. Popescu (Ed.), Handbook of Research on Changing Dynamics in Responsible and Sustainable Business in the Post-COVID-19 Era (pp. 406–418). IGI Global. https://doi.org/10.4018/978-1-6684-2523-7.ch019.
  • Nathan, R. J., Victor, V., Tan, M., & Fekete-Farkas, M. (2020). Tourists’ use of Airbnb app for visiting a historical city. Information Technology & Tourism, 22(2), 217–242. https://doi.org/10.1007/s40558-020-00176-0
  • Neuhofer, B., Magnus, B., & Celuch, K. (2021). The impact of artificial intelligence on event experiences: A scenario technique approach. Electronic Markets, 31(3), 601–617. https://doi.org/10.1007/s12525-020-00433-4
  • Oliveira, T., Araujo, B., & Tam, C. (2020). Why do people share their travel experiences on social media? Tourism Management, 78, 104041. https://doi.org/10.1016/j.tourman.2019.104041
  • Oliver, E. (Ed.). (2022). Global Initiatives and higher education in the fourth industrial revolution. UJ Press. https://doi.org/10.36615/9781776405619
  • Oncioiu, I., & Priescu, I. (2022). The use of virtual reality in tourism destinations as a tool to develop tourist behavior perspective. Sustainability, 14(7), 4191. https://doi.org/10.3390/su14074191
  • Ouellette, J. A., & Wood, W. (1998). Habit and intention in everyday life: The multiple processes by which past behavior predicts future behavior. Psychological Bulletin, 124(1), 54–74. https://doi.org/10.1037/0033-2909.124.1.54
  • Ozdemir, O., Dogru, T., Kizildag, M., & Erkmen, E. (2023). A critical reflection on digitalization for the hospitality and tourism industry: Value implications for stakeholders. International Journal of Contemporary Hospitality Management, 35(9), 3305–3321. https://doi.org/10.1108/IJCHM-04-2022-0535
  • Parong, J., & Mayer, R. E. (2021). Cognitive and affective processes for learning science in immersive virtual reality. Journal of Computer Assisted Learning, 37(1), 226–241. https://doi.org/10.1111/jcal.12482
  • Pavlou, P. A., & El Sawy, O. A. (2006). From IT leveraging competence to competitive advantage in turbulent environments: The case of new product development. Information Systems Research, 17(3), 198–227. https://doi.org/10.1287/isre.1060.0094
  • Roo, J. S., & Hachet, M. (2017). One reality: Augmenting how the physical world is experienced by combining multiple mixed reality modalities. UIST 2017 - Proceedings of the 30th Annual ACM Symposium on User Interface Software and Technology, 787–795. https://doi.org/10.1145/3126594.3126638
  • Sadamali Jayawardena, N., Thaichon, P., Quach, S., Razzaq, A., & Behl, A. (2023). The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements: A conceptual review. Journal of Business Research, 160, 113739. https://doi.org/10.1016/j.jbusres.2023.113739
  • Schiopu, A. F., Hornoiu, R. I., Padurean, M. A., & Nica, A.-M. (2021). Virus tinged? Exploring the facets of virtual reality use in tourism as a result of the COVID-19 pandemic. Telematics and Informatics, 60, 101575. https://doi.org/10.1016/j.tele.2021.101575
  • Sepasgozar, S. M. E., Ghobadi, M., Shirowzhan, S., Edwards, D. J., & Delzendeh, E. (2021). Metrics development and modelling the mixed reality and digital twin adoption in the context of industry 4.0. Engineering, Construction & Architectural Management, 28(5), 1355–1376. https://doi.org/10.1108/ECAM-10-2020-0880
  • Shiau, W.-L., Sarstedt, M., & Hair, J. F. (2019). Internet research using partial least squares structural equation modeling (PLS-SEM). Internet Research, 29(3), 398–406. https://doi.org/10.1108/IntR-10-2018-0447
  • Skard, S., Knudsen, E. S., Aholm, S., Astad, H., & Thorbj\o{}rnsen, H. (2021). How virtual reality influences travel intentions: The role of mental imagery and happiness forecasting. Tourism Management, 87, 104360. https://doi.org/10.1016/j.tourman.2021.104360
  • Slater, M., & Wilbur, S. (1997). A framework for immersive virtual environments (FIVE): Speculations on the role of presence in virtual environments. Presence Teleoperators & Virtual Environments, 6(6), 603–616. https://doi.org/10.1162/PRES.1997.6.6.603
  • Smith, M. J., Figgins, S. G., Jewiss, M., & Kearney, P. E. (2018). Investigating inspirational leader communication in an elite team sport context. International Journal of Sports Science and Coaching, 13(2), 213–224. https://doi.org/10.1177/1747954117727684
  • Stepanova, E. R., Quesnel, D., & Riecke, B. (2018). Transformative Experiences Become More Accessible Through Virtual Reality. 2018 IEEE Workshop on Augmented and Virtual Realities for Good (Var4good), 1–3. https://doi.org/10.1109/VAR4GOOD.2018.8576881
  • Sterna, R., & Zibrek, K. (2021). Psychology in virtual reality: Toward a validated measure of social presence. Frontiers in Psychology, 12, 12. https://doi.org/10.3389/fpsyg.2021.705448
  • Steuer, J. (1992). Defining virtual reality: Dimensions determining telepresence. Journal of Communication, 42(4), 73–93. https://doi.org/10.1111/j.1460-2466.1992.tb00812.x
  • Stylos, N. (2022). An integrated duality theory framework (IDTF): Marking pathways for consumer decision-making researchers in the hospitality and tourism industry. International Journal of Contemporary Hospitality Management, 34(7), 2597–2619. https://doi.org/10.1108/IJCHM-10-2021-1256
  • Stylos, N., Zwiegelaar, J., & Buhalis, D. (2021). Big data empowered agility for dynamic, volatile, and time-sensitive service industries: The case of tourism sector. International Journal of Contemporary Hospitality Management, 33(3), 1015–1036. https://doi.org/10.1108/IJCHM-07-2020-0644
  • Sundar, S. S., & Limperos, A. M. (2013). Uses and grats 2.0: New gratifications for new media. Journal of Broadcasting & Electronic Media, 57(4), 504–525. https://doi.org/10.1080/08838151.2013.845827
  • Țuclea, C.-E., Vrânceanu, D.-M., & Năstase, C.-E. (2020). The role of Social Media in Health Safety Evaluation of a Tourism Destination throughout the travel planning process. Sustainability, 12(16), 6661. https://doi.org/10.3390/su12166661
  • Tussyadiah, I. P., Wang, D., & Jia, C. (2017). Virtual Reality and Attitudes Toward Tourism Destinations. Information and Communication Technologies in Tourism 2017, Rome, Italy, January 5, 2017 (pp. 229–239). Springer International Publishing. https://doi.org/10.1007/978-3-319-51168-9_17
  • Tussyadiah, I. P., Wang, D., Jung, T. H., & Tom Dieck, M. C. (2018). Virtual reality, presence, and attitude change: Empirical evidence from tourism. Tourism Management, 66, 140–154. https://doi.org/10.1016/j.tourman.2017.12.003
  • Tversky, A., & Kahneman, D. (1989). Rational choice and the Framing of Decisions. In Multiple Criteria Decision Making and Risk Analysis Using Microcomputers, 59(4), 81–126. Springer Berlin Heidelberg. https://doi.org/10.1007/978-3-642-74919-3_4
  • Verhagen, T., & van Dolen, W. (2011). The influence of online store beliefs on consumer online impulse buying: A model and empirical application. Information & Management, 48(8), 320–327. https://doi.org/10.1016/j.im.2011.08.001
  • Webb, T. L., & Sheeran, P. (2006). Does changing behavioral intentions engender behavior change? A meta-analysis of the experimental evidence. Psychological Bulletin, 132(2), 249–268. https://doi.org/10.1037/0033-2909.132.2.249
  • Wood, W., & Neal, D. T. (2009). The habitual consumer. Journal of Consumer Psychology, 19(4), 579–592. https://doi.org/10.1016/j.jcps.2009.08.003
  • Zhang, Y., & Hwang, J. (2023). Dawn or dusk? Will virtual tourism begin to boom? An Integrated Model of AIDA, TAM, and UTAUT. Journal of Hospitality & Tourism Research. https://doi.org/10.1177/10963480231186656
  • Zhou, Q., Sotiriadis, M., & Shen, S. (2023). Using TikTok in tourism destination choice: A young Chinese tourists’ perspective. Tourism Management Perspectives, 46, 101101. https://doi.org/10.1016/j.tmp.2023.101101

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.