692
Views
11
CrossRef citations to date
0
Altmetric
Original Articles

The Role of Relational Self-construal in Reactions to Charity Advertisements

, &
Pages 343-359 | Received 10 Aug 2010, Accepted 07 Apr 2011, Published online: 28 Jun 2011

References

  • Bacon , P. L. 2001 . Defending the self: The role of the relational-interdependent self-construal , Unpublished doctoral dissertation, Iowa State University .
  • Baron , R. M. and Kenny , D. A. 1986 . The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations . Journal of Personality and Social Psychology , 51 : 1173 – 1182 .
  • Bennett , R. 2003 . Factors underlying the inclination to donate to particular types of charity . International Journal of Nonprofit & Voluntary Sector Marketing , 8 : 12 – 29 .
  • Braus , P. 1994 . Will boomers give generously? . American Demographics , 16 : 48
  • Brunel , F. and Nelson , M. 2000 . Explaining gendered responses to help-self and help-others charity ad appeals: The mediating role of world-views . Journal of Advertising , 29 : 15 – 28 .
  • Brunel , F. and Nelson , M. 2003 . Message order effects and gender differences in advertising persuasion . Journal of Advertising Research , 43 : 330 – 341 .
  • Clark , M. S. , Ouellette , R. , Powell , M. C. and Millberg , S. 1987 . Recipient's mood, relationship type, and helping . Journal of Personality and Social Psychology , 53 : 94 – 103 .
  • Cross , S. and Madson , L. 1997 . Models of the self: Self-construals and gender . Psychological Bulletin , 122 : 5 – 37 .
  • Cross , S. E. , Bacon , P. L. and Morris , M. L. 2000 . The relational-interdependent self-construal and relationships . Journal of Personality and Social Psychology , 78 : 791 – 808 .
  • Cross , S. E. , Morris , M. L. and Gore , J. S. 2002 . Thinking about oneself and others: The relational-interdependent self-construal and social cognition . Journal of Personality and Social Psychology , 82 : 399 – 418 .
  • Crowne , D. P. and Marlowe , D. 1960 . A new scale of social desirability independent of psychopathology . Journal of Consulting Psychology , 24 : 349 – 354 .
  • Das , E. , Kerkhof , P. and Kuiper , J. 2008 . Improving the effectiveness of fundraising messages: The impact of charity goal attainment, message framing, and evidence on persuasion . Journal of Applied Communication Research , 36 : 161 – 175 .
  • Davis , M. H. 1980 . A multidimensional approach to individual differences in empathy . JSAS: Catalog of Selected Documents in Psychology , 10 : 85
  • Gabriel , S. and Gardner , W. 1999 . Are there his and hers types of interdependence? The implications of gender differences in collective versus relational interdependence foraffect, behavior, and cognition . Journal of Personality and Social Psychology , 77 : 642 – 655 .
  • Gardner , W. L. , Gabriel , S. and Hochschild , L. 2002 . When you and I are “we,” you are not threatening: The role of self-expansion in social comparison . Journal of Personality and Social Psychology , 82 : 239 – 251 .
  • Giving USA Foundation. 2009 . Giving USA 2009 , Center on Philanthropy, Indiana University .
  • Gore , J. S. and Cross , S. E. 2006 . Pursuing goals for us: Relationally autonomous reasons inlong-term goal pursuit . Journal of Personality and Social Psychology , 90 : 848 – 861 .
  • Gore , J. , Cross , S. and Kanagawa , C. 2009 . Acting in our interests: Relational self-construal and goal motivation across cultures . Motivation & Emotion , 33 : 75 – 87 .
  • Gore , J. , Cross , S. and Morris , M. 2006 . Let's be friends: Relational self-construal and the development of intimacy . Personal Relationships , 13 : 83 – 102 .
  • Guimond , S. , Chatard , A. , Martinot , D. , Crisp , R. and Redersdorff , S. 2006 . Social comparison, self-stereotyping, and gender differences in self-construals . Journal of Personality and Social Psychology , 90 : 221 – 242 .
  • Kelemen , V. Jr. and Laidlaw , H. 1980 . Achievement and affiliation: A motivational perspective of sex difference . Social Behavior & Personality: An International Journal , 8 : 1–11
  • Latane , B. and Darley , J. M. 1970 . The unresponsive bystander: Why doesn't he help? , NewYork , NY : Appleton-Century-Crofts .
  • McGuire , W. and McGuire , C. 1986 . Differences in conceptualizing self versus conceptualizing other people as manifested in contrasting verb types used in natural speech . Journal of Personality and Social Psychology , 51 : 1135 – 1143 .
  • Mikulincer , M. , Orbach , I. and Iavnieli , D. 1998 . Adult attachment style and affect regulation: Strategic variations in subjective self–other similarity . Journal of Personality and Social Psychology , 75 : 436 – 448 .
  • Morry , M. and Kito , M. 2009 . Relational-interdependent self-construal as a predictor of relationship quality: The mediating roles of one's own behaviors and perceptions of the fulfillment of friendship functions . Journal of Social Psychology , 149 : 205 – 222 .
  • Nelson , M. , Brunel , F. , Supphellen , M. and Manchanda , R. 2006 . Effects of culture, gender, and moral obligations on responses to charity advertising across masculine and feminine cultures . Journal of Consumer Psychology , 16 : 45 – 56 .
  • Noddings , N. 1984 . Caring: A feminine approach to ethics and moral education , Berkeley , CA : University of California Press .
  • Noddings , N. 1988 . An ethic of caring and its implications for instructional arrangements . American Journal of Education , 170 : 215 – 230 .
  • Reis , G. R. 1998 . Charitable giving increased 7.5 percent in 1997 . Fund Raising Management , 29 : 3
  • Singelis , T. M. 1994 . The measurement of independent and interdependent self-construals . Social Psychology Bulletin , 20 : 580–591
  • Stapel , D. and Koomen , W. 2001 . I, we, and the effects of others on me: How self-construal level moderates social comparison effects . Journal of Personality and Social Psychology , 80 : 766 – 781 .
  • Wang , C. L. , Bristol , T. , Mowen , J. C. and Chakraborty , G. 2000 . Alternative models of self-construal: Dimensions of connectedness-separateness and advertising appeals to the cultural and gender-specific self . Journal of Consumer Psychology , 9 : 107 – 115 .
  • White , K. and Peloza , J. 2009 . Self-benefit versus other-benefit marketing appeals: Their effectiveness in generating charitable support . Journal of Marketing , 73 : 109 – 124 .

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.