Church Marketing: Building and Sustaining Membership

REFERENCES

• Coleman , B. C. ( 2002 ). Appealing to the unchurched: What attracts new members? Journal of Nonprofit & Public Sector Marketing , 10 ( 1 ), 77 – 91 .
   Google Scholar
• Gazda , G. , Anderson , C. , & Sciglimpaglia , D. ( 1984 ). Marketing and religion: An assessment of the clergy. In R. F. Lusch (Ed.), Proceedings of the Southern Marketing Association. Carbondale, IL: Southern Illinois University.
   Google Scholar
• Hines , R. W. ( 1996 ). Church advertising practices and perceptions . Journal of Ministry Marketing & Management , 2 ( 1 ), 81 – 95 .
   Google Scholar
• Joseph , B. W. , & Webb , M. ( 2000 ). Marketing your church with advertising and promotion strategies that work . Journal of Ministry Marketing & Management , 6 ( 1 ), 19 – 33 .
   Google Scholar
• Keeter , S. , Kennedy , C. , Dimock , M. , Best , J. , & Craighill , P. ( 2006 ). Gauging the impact of growing nonresponse on estimates from a national RDD telephone survey . Public Opinion Quarterly , 70 , 759 – 779 .
   Web of Science ®Google Scholar
• Kuzma , A. , Kuzma , A. , & Kuzma , J. ( 2009 ). How religion has embraced marketing and the implications for business . Journal of Management and Marketing Research , 2 , 1 – 10 .
   Google Scholar
• Kwon , L. ( 2007 , October 4). Top 100 largest, fastest-growing churches. The Gospel Herald. Retrieved from http://www.gospelherald.net/article/mcat/43930/top-100-largest-fastest-growing-churches.htm
   Google Scholar
• McDaniel , S. W. (1986a). Church advertising: Views of the clergy and general public. Journal of Advertising , 15(1), 24–28.
   Web of Science ®Google Scholar
• McDaniel , S. W. ( 1986b ). Marketing communication techniques in a church setting: Views on appropriateness . Journal of Professional Services Marketing , 1 ( 4 ), 39 – 53 .
   Google Scholar
• McDaniel , S. W. ( 1989 ). The use of marketing techniques by churches: A national survey . Review of Religious Research , 31 ( 2 ), 175 – 182 .
   Web of Science ®Google Scholar
• Moncrief , W. C. , Lamb , C. W. , Jr., & Hart , S. H. ( 1986 ). Marketing the church . Journal of Professional Services Marketing , 1 ( 2 ), 55 – 63 .
   Google Scholar
• Stevens , R. E. , Dunn , P. , Loudon , D. L. , & Cole , H. S. ( 2001 ). A study of church/ministry Internet usage . Journal of Ministry Marketing & Management , 7 ( 1 ), 23 – 32 .
   Google Scholar
• Stutts , M. S. , & Gourley , D. R. ( 1982 ). Religious advertising by Christian churches. In A. D. Fletcher (Ed.), Proceedings of the 1982 Conference of the American Academy of Advertising (pp. 101–105). Knoxville, TN: University of Tennessee.
   Google Scholar
• Visser , P. S. , Krosnick , J. A. , Marquette , J. , & Curtin , M. ( 1996 ). Mail surveys for election forecasting? An evaluation of the Columbus dispatch poll . Public Opinion Quarterly , 60 , 181 – 227 .
   Web of Science ®Google Scholar
• Vokurka , R. J. , McDaniel , S. W. , & Cooper , N. ( 2002 ). Church marketing communication methods: The effect of location and impact on growth . Services Marketing Quarterly , 24 ( 1 ), 17 – 32 .
   Google Scholar
• Webb , M. , Joseph , B. W. , Schimmel , K. , & Moberg , C. ( 1998 ). Church marketing: Strategies for retaining and attracting members. Journal of Professional Services Marketing, 17 (2), 1–16.
   Google Scholar
• White , D. W. , & Simas , C. F. ( 2007 ). An empirical investigation of the link between market orientation and church performance . International Journal of Nonprofit and Volunteer Sector Marketing , 13 , 153 – 165 .
   Google Scholar
• Wrenn , B. , Shawchuck , N. , Kotler , P. , & Rath , G. ( 1995 ). What does it mean for pastors to adopt a market orientation . Journal of Ministry Marketing & Management , 1 ( 1 ), 5 – 23 .
   Google Scholar