Suggesting a More Effective Way to Use the Promotional Mix in Services

REFERENCES

• Anderson, N.H. (1971). Integration theory and attitude change. Psychological Review, 78, 171–206. doi:10.1037/h0030834
   Web of Science ®Google Scholar
• Baek, T.H., & King, K.W. (2011). Exploring the consequences of brand credibility in services. Journal of Services Marketing, 25(4), 260–272. doi:10.1108/08876041111143096
   Web of Science ®Google Scholar
• Beritelli, P., Bieger, T., & Laesser, C. (2007). The impact of the Internet on information sources portfolios: Insight from a mature market. Journal of Travel and Tourism Marketing, 22(1), 63–80. doi:10.1300/J073v22n01_05
   Google Scholar
• By the numbers. (2012). Adweek, 53(19): D15.
   Google Scholar
• Chen, C. (2006). Identifying significant factors influencing consumer trust in an online travel site. Information Technology and Tourism, 8(3), 197–214. doi:10.3727/10983050677690849
   Google Scholar
• Cho, M. (2001). The role of prior knowledge, need for information and credibility of information sources in tourists’ information search behavior (Unpublished doctoral dissertation). Pennsylvania State University, University Park, PA.
   Google Scholar
• Darley, W., & Smith, R. (1993). Advertising claim objectivity: Antecedents and effects. Journal of Marketing, 57(4), 100–113. doi:10.2307/1252222
   Web of Science ®Google Scholar
• Dijkstra, M., Buijtels, H., & Van Raaij, W. (2005). Separate and joint effects of medium type on consumer responses: A comparison of television, print, and the Internet. Journal of Business Research, 58(3), 377–386. doi:10.1016/S0148-2963(03)00105-X
   Web of Science ®Google Scholar
• Eveland, W., & Dunwoody, S. (2002). An investigation of elaboration and selective scanning as mediators of learning from the web versus print. Journal of Broadcasting and Electronic Media, 46(1), 34–54.
   Web of Science ®Google Scholar
• Fishbein, M., & Ajzen, I. (1975). Belief, attitude, intention, and behavior. Reading, MA: Addison-Wesley.
   Google Scholar
• Fisk, R., Grove, S., & John, J. (2000). Interactive services marketing. Boston, MA: Houghton Mifflin.
   Google Scholar
• Gartner, W. (1993). Image formation process. Journal of Travel and Tourism Marketing, 2, 191–215. doi:10.1300/J073v02n02_12
   Google Scholar
• Gretzel, U., Yuan, Y., & Fesenmaier, D. (2006). Preparing for the new economy: Advertising strategies and change in destination marketing organizations. Journal of Travel Research, 39, 146–156. doi:10.1177/004728750003900204
   Google Scholar
• Hallahan, K. (1999). No, Virginia, it's not true what they say about publicity's ‘implied third-party endorsement’ effect. Public Relations Review, 25, 331–349. doi:10.1016/S03638111(99)00022-3
   Web of Science ®Google Scholar
• Kanso, A., LeBlanc, H., III, & Nelson, R. (2005). Marketing more with less? Lessons learned on how online advertising interacts with magazine advertising. Journal of Website Promotion, 1(2), 41–60. doi:10.1300/J238v01n03_04
   Google Scholar
• Kim, H., & Fesenmaier, D.R. (2007). The persuasive architecture of tourism websites: The effect on first impressions, in information and communication technologies in tourism. In S. Marianna, L. Mich, & J. Murphy (Eds.), Information and communication technologies in tourism 2007 (pp. 255–266). Vienna, Austria: Springer.
   Google Scholar
• Kim, J., Yoon, H., & Lee, S. (2010). Integrating advertising and publicity. Journal of Advertising, 39, 97–113. doi:10.2753/JOA0091-3367390107
   Web of Science ®Google Scholar
• Kitchen, P., Kim, I., & Schultz, D. (2008). Integrated marketing communications: Practice leads theory. Journal of Advertising Research, 48(4), 531–546. doi:10.2501/S0021849908080513
   Web of Science ®Google Scholar
• Kotler, P. (1993). Marketing management: Analysis, planning, implementation and control (7th ed.). Englewood Cliffs, NJ: Prentice Hall.
   Google Scholar
• LaPointe, P. (2012, March). Catching lightening in a bottle. Journal of Advertising Research, 10–11.
   Web of Science ®Google Scholar
• Li, X., & Petrick, J. (2008). Tourism marketing in an era of paradigm shift. Journal of Travel Research, 46, 235–244.
   Web of Science ®Google Scholar
• Loda, M., & Coleman, B. (2005). Sequence matters: A more effective way to use advertising and publicity. Journal of Advertising Research, 45(4), 363–372. doi:10.1017/S002184905050464
   Google Scholar
• Loda, M., Teichmann, K., & Zins, A. (2009). Examining destination websites for persuasiveness. International Journal of Culture, Hospitality and Tourism Research, 3, 70–80. doi:10.1177/0047287507312405
   Web of Science ®Google Scholar
• Lord, K.R., & Putrevu, S. (1993). Advertising and publicity: An information processing perspective. Journal of Economic Psychology, 14, 57–84. doi:10.1016/01674870(93)90040-R
   Web of Science ®Google Scholar
• Michaelson, D., & Stacks, D. (2007). Exploring the comparative communications effectiveness of advertising and public relations: An experimental study of initial branding advantage. Retrieved from www.instituteforpr.org
   Google Scholar
• Osgood, C., Suci, G., & Tannenbaum, P. (1967). The measurement of meaning (2nd ed.). Urbana, IL: University of Illinois Press. doi:10.1037/h0055737
   Google Scholar
• Park, Y., & Gretzel, U. (2007). Success factors for destination marketing websites: A qualitative meta-analysis. Journal of Travel Research, 46, 46–58. doi:10.1177/0047287507302381
   Google Scholar
• Petty, R.E., & Cacioppo, J.T. (1986). Communication and persuasion: Central and peripheral routes to attitude change. New York, NY: Springer-Verlag doi:10.1037/00223514.51.5.1032
   Google Scholar
• Pfeiffer, M., & Zinnbauer, M. (2010). Can old media enhance new media? How traditional advertising pays off for an online social network. Journal of Advertising Research, 50, 42–49. doi:10.2501/S0021849910091166
   Web of Science ®Google Scholar
• Pratt, S., McCabe, S., Cortes-Jimenez, I., & Blake, A. (2010). Measuring the effectiveness of destination marketing campaigns: Comparative analysis of conversion studies. Journal of Travel Research, 49(2), 179–190. doi:10.1177/0047287509336471
   Web of Science ®Google Scholar
• Preddy, M. (2010). The economy's impact on spring break travel. Retrieved from http://businessjournalism.org/2010/02/1
   Google Scholar
• Putrevu, S. (2005). Differences in readers' responses towards advertising versus publicity. Psychological Reports, 96(1), 207–212.
   PubMedGoogle Scholar
• Putte, B. (2009). What matters most in advertising campaigns? International Journal of Marketing, 28, 669–690.
   Google Scholar
• Ritchie, J., Molinar, C., & Frechtling, D. (2010). Impacts of the world recession and economic crisis on tourism in North America. Journal of Travel Research, 49, 5–15. doi:10.1177/0047287509353193
   Web of Science ®Google Scholar
• Salkind, N.J. (1994). Exploring research. New York, NY: Macmillan College Publishing.
   Google Scholar
• Samuelsen, B., & Olsen, L. (2010). Promising attributes and experiences: Attitudinal responses to functional versus experiential ad claims and the moderating role of involvement. Journal of Advertising, 39, 65–77. doi:10.2753/JOA0091-3367390205
   Web of Science ®Google Scholar
• Smith, R., & Swinyard, W. (1982). Information response models: An integrated approach. Journal of Marketing, 46(1), 81–93. doi:10.2307/1251162
   Web of Science ®Google Scholar
• Smith, R., & Vogt, C. (1995). The effects of integrating advertising and negative word-of-mouth communications on message processing and response. Journal of Consumer Psychology, 4(2), 33–151. doi:10.1207/s15327663jcp0402_03
   Google Scholar
• Smith, R. E. (1993). Integrating information from advertising and trial: Processes and effects on consumer response to product information. Journal of Marketing Research, 30(2), 204–219. doi:10.2307/3172828
   Web of Science ®Google Scholar
• Swain, W. N. (2004). Perceptions of IMC after a decade of development: Who's at the wheel, and how can we measure success? Journal of Advertising Research, 44(3), 46–65.
   Google Scholar
• Wakolbinger, L., Denk, M., & Oberecker, K. (2009). The effectiveness of combining online and print advertisements: Is the whole better than the individual parts? Journal of Advertising Research, 39, 360–372.
   Web of Science ®Google Scholar
• Wang, A. (2006). When synergy in marketing communication online enhances audience response: The effects of varying advertising and product publicity messages. Journal of Advertising Research, 46, 160–170. doi:10.2501/S0021849906060181
   Web of Science ®Google Scholar