Services Marketing Quarterly, Volume 35, Issue 4 (2014)

Browse this journal
Sample our Economics, Finance,Business & Industry journals, sign in here to start your access, latest two full volumes FREE to you for 14 days

Services Marketing Quarterly, Volume 35, Issue 4 (2014)

See all volumes and issues
Vol 45, 2024 Vol 44, 2023 Vol 43, 2022 Vol 42, 2021 Vol 41, 2020 Vol 40, 2019 Vol 39, 2018 Vol 38, 2017 Vol 37, 2016 Vol 36, 2015 Volume 35, 2014 Vol 34, 2013 Vol 33, 2012 Vol 32, 2010-2011 Vol 31, 2009-2010 Vol 30, 2008-2009 Vol 29, 2007-2008 Vol 28, 2006-2007 Vol 27, 2006 Vol 26, 2005 Vol 27, 2006 Vol 25, 2004 Vol 26, 2005 Vol 25, 2004 Vol 24, 2002-2003 Vol 23, 2001-2002 Vol 22, 2001 Vol 21, 2000 Vol 20, 1999-2000 Vol 19, 1999 Vol 18, 1998-1999 Vol 17, 1998 Vol 16, 1998 Vol 15, 1996-1997 Vol 14, 1996 Vol 13, 1996 Vol 12, 1995 Vol 11, 1995 Vol 10, 1994 Vol 9, 1993 Vol 8, 1992-1993 Vol 7, 1991 Vol 6, 1991 Vol 5, 1989-1990 Vol 4, 1989 Vol 3, 1988 Vol 2, 1986-1987 Vol 1, 1985-1986
Download citations Download PDFs Download issue

Original Articles

Article
Effectiveness of Environmental Advertising for Hotels
Kara Chan & Xing Han
Pages: 289-303
Published online: 25 Sep 2014
AbstractforEffectiveness of Environmental Advertising for Hotels | Full Text | References | PDF (147.6 KB)
  • 511 Views
  • 8 CrossRef citations
  • 0Altmetric
Article
Suggesting a More Effective Way to Use the Promotional Mix in Services
Marsha D. Loda
Pages: 304-320
Published online: 25 Sep 2014
AbstractforSuggesting a More Effective Way to Use the Promotional Mix in Services | Full Text | References | PDF (787.6 KB)
  • 1891 Views
  • 6 CrossRef citations
  • 0Altmetric
Article
Value Co-Creation: Factors Affecting Discretionary Effort Exertion
Praveen Aggarwal & Amiya K. Basu
Pages: 321-336
Published online: 25 Sep 2014
AbstractforValue Co-Creation: Factors Affecting Discretionary Effort Exertion | Full Text | References | PDF (139.8 KB)
  • 610 Views
  • 8 CrossRef citations
  • 0Altmetric
Article
How the Service Characteristics of News Require Media Organizations to Transition to a Marketing Orientation
T. F. J. Steyn & Elanie Steyn
Pages: 337-353
Published online: 25 Sep 2014
AbstractforHow the Service Characteristics of News Require Media Organizations to Transition to a Marketing Orientation | Full Text | References | PDF (93.1 KB)
  • 272 Views
  • 0 CrossRef citations
  • 0Altmetric
Article
Retail Services Survival in an Economic Crisis Context
Manuela Vega-Vázquez, Ma Ángeles Oviedo-García & Mario Castellanos-Verdugo
Pages: 354-371
Published online: 25 Sep 2014
AbstractforRetail Services Survival in an Economic Crisis Context | Full Text | References | PDF (184 KB)
  • 171 Views
  • 1 CrossRef citations
  • 0Altmetric
Article
Measuring Exercise Involvement Among Fitness Centers’ Members: Is It Related With Their Satisfaction?
Efi Tsitskari, Shayne Quick & Anastasia Tsakiraki
Pages: 372-389
Published online: 25 Sep 2014
AbstractforMeasuring Exercise Involvement Among Fitness Centers’ Members: Is It Related With Their Satisfaction? | Full Text | References | PDF (94.5 KB)
  • 560 Views
  • 11 CrossRef citations
  • 0Altmetric

Miscellaneous

Editorial Board EOV
Page: ebi
Published online: 25 Sep 2014
CitationforEditorial Board EOV | Full Text | PDF (44.4 KB)
  • 20 Views
  • 0 CrossRef citations
  • 0Altmetric

Explore articles