258
Views
0
CrossRef citations to date
0
Altmetric
Articles

Really New Services: Perceived Risk and Adoption Intentions

ORCID Icon, &

References

  • Aggarwal, P., Cha, T., & Wilemon, D. (1998). Barriers to the adoption of really-new products and the role of surrogate buyers. Journal of Consumer Marketing, 15(4), 358–371. https://doi.org/10.1108/07363769810226000
  • Ajzen, I., & Fishbein, M. (1980). Understanding attitudes and predicting social behavior. Englewood Cliffs, NJ: Prentice-Hall.
  • Akamavi, R. H. (2005). A research agenda for investigation of product innovation in the financial services sector. Journal of Services Marketing, 19(6), 359–378. https://doi.org/10.1108/08876040510620148
  • Alam, I. (2006). Service innovation strategy and process: A cross‐national comparative analysis. International Marketing Review, 23(3), 234–254. https://doi.org/10.1108/02651330610670433
  • Bagozzi, R. P., & Kyu-Hyun, L. (1999). Consumer resistance to, and acceptance of, innovations. Advances in Consumer Research, 26(1), 218–225.
  • Bebko, C. P. (2000). Service intangibility and its impact on consumer expectations of service quality. Journal of Services Marketing, 14(1), 9–26.
  • Chanvarasuth, N., Sarin, S., & Sego, T. (2002). Strategic use of bundling for marketing new high-tech products: Strategies for reducing consumers’ risk perception. In AMA Winter Educators’ Conference Proceedings (Vol. 13, p. 154).
  • Conchar, M. P., Zinkhan, G. M., Peters, C., & Olavarrieta, S. (2004). An integrated framework for the conceptualization of consumers’ perceived-risk processing. Journal of the Academy of Marketing Science, 32(4), 418–436. https://doi.org/10.1177/0092070304267551
  • Dabholkar, P. A., & Bagozzi, R. P. (2002). An attitudinal model of technology-based self-service: Moderating effects of consumer traits and situational factors. Journal of the Academy of Marketing Science, 30(3), 184–341. https://doi.org/10.1177/00970302030003001
  • Dholakia, U. M. (2001). A motivational process model of product involvement and consumer risk perception. European Journal of Marketing, 35(11–12), 1340–1360. https://doi.org/10.1108/EUM0000000006479
  • Featherman, M. (2001). Extending the technology acceptance model by inclusion of perceived risk. In AMCIS 2001 Proceedings, (148) (pp. 758–760).
  • Featherman, M. S., & Pavlou, P. A. (2003). Predicting e-services adoption: A perceived risk facets perspective. International Journal of Human-Computer Studies, 59(4), 451–474. https://doi.org/10.1016/S1071-5819(03)00111-3
  • Fisk, R. P., Brown, S. W., & Bitner, M. J. (1993). Tracking the evolution of the service marketing literature. Journal of Retailing, 69(1), 61–103. https://doi.org/10.1016/S0022-4359(05)80004-1
  • Griffin, A. (1997). Pdma research on new product development practices: Updating trends and benchmarking best practices. Journal of Product Innovation Management, 14(6), 429–458. https://doi.org/10.1111/1540-5885.1460429
  • Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2010). Multivariate data analysis (7th ed.), Prentice Hall.
  • Hanafizadeh, P., & Khedmatgozar, H. R. (2012). The mediating role of the dimensions of the perceived risk in the effect of customers’ awareness on the adoption of Internet banking in Iran. Electronic Commerce Research, 12(2), 151–175. https://doi.org/10.1007/s10660-012-9090-z
  • Herzenstein, M., Posavac, S. S., & Brakus, J. J. (2007). Adoption of new and really new products: The effects of self-regulation systems and risk salience. Journal of Marketing Research, 44(2), 251–260. https://doi.org/10.1509/jmkr.44.2.251
  • Hirunyawipada, T., & Paswan, A. K. (2006). Consumer innovativeness and perceived risk: Implications for high technology product adoption. Journal of Consumer Marketing, 23(4), 182–198. https://doi.org/10.1108/07363760610674310
  • Hoeffler, S. (2003). Measuring preferences for really new products. Journal of Marketing Research, 40(4), 406–420. https://doi.org/10.1509/jmkr.40.4.406.19394
  • Hu, L., & Bentler, P. M. (1999). Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives. Structural Equation Modeling: A Multidisciplinary Journal, 6(1), 1–55. https://doi.org/10.1080/10705519909540118
  • Kim, J. S., Minhi, H., & Yoon, Y. (2015). The moderating role of personal need for structure on the evaluation of incrementally new products versus really new products. Psychology & Marketing, 32(2), 144–161. https://doi.org/10.1002/mar.20769
  • Kitsios, F., & Kamariotou, M. (2020). Mapping new service development: A review and synthesis of literature. The Service Industries Journal, 40(9–10), 682–704. https://doi.org/10.1080/02642069.2018.1561876
  • Kleijnen, M., Ruyter, K., & Andreassen, T. W. (2005). Image congruence and the adoption of service innovations. Journal of Service Research, 7(4), 343–359. https://doi.org/10.1177/1094670504273978
  • Kock, N. (2011). Using warpPLS in e-collaboration studies: Mediating effects, control and second order variables, and algorithm choices. International Journal of e-Collaboration, 7(3), 1–13. https://doi.org/10.4018/jec.2011070101
  • Krieger, B., Cappuccio, R., Katz, R., & Moskowitz, H. (2003). Next generation health soup: An exploration using con joint analysis. Journal of Sensory Studies, 18(3), 249–268. https://doi.org/10.1111/j.1745-459X.2003.tb00388.x
  • Laroche, M., Nepomuceno, M. V., & Marie-Odile, R. (2010). How do involvement and product knowledge affect the relationship between intangibility and perceived risk for brands and product categories? Journal of Consumer Marketing, 27(3), 197–210. https://doi.org/10.1108/07363761011038275
  • Laroche, M., Ueltschy, L. C., Abe, S., Cleveland, M., & Yannopoulos, P. P. (2004). Service quality perceptions and customer satisfaction: Evaluating the role of culture. Journal of International Marketing, 12(3), 58–85. https://doi.org/10.1509/jimk.12.3.58.38100
  • Lee, B. C. Y. (2012). The determinants of consumer attitude toward service innovation – the evidence of ETC system in Taiwan. Journal of Services Marketing, 26(1), 9–19. https://doi.org/10.1108/08876041211199689
  • Lee, M. (2009). Factors influencing the adoption of internet banking: An integration of TAM and TPB with perceived risk and perceived benefit. Electronic Commerce Research and Applications, 8(3), 130–141. https://doi.org/10.1016/j.elerap.2008.11.006
  • Littler, D., & Melanthiou, D. (2006). Consumer perceptions of risk and uncertainty and the implications for behavior towards innovative retail services: The case of Internet Banking. Journal of Retailing and Consumer Services, 13(6), 431–443. https://doi.org/10.1016/j.jretconser.2006.02.006
  • Ma, Z., Yang, Z., & Mourali, M. (2014). Consumer adoption of new products: independent versus interdependent self-perspectives. Journal of Marketing, 78(2), 101–117. https://doi.org/10.1509/jm.12.0051
  • Mitchell, V., & Greatorex, M. (1993). Risk perception and reduction in the purchase of consumer services. The Service Industry Journal, 13(4), 179–200.
  • Min, S., Kalwani, M. U., & Robinson, W. T. (2006). Market pioneer and early follower survival risks: A contingency analysis of really new versus incrementally new product-markets. Journal of Marketing, 70(1), 15–33. https://doi.org/10.1509/jmkg.70.1.015.qxd
  • Mitchell, V. W., Moutinho, L., & Lewis, B. R. (2003). Risk reduction in purchasing organisational professional services. The Service Industries Journal, 23(5), 1–19. https://doi.org/10.1080/02642060308565621
  • Moreau, C. P., Markman, A. B., & Lehmann, D. R. (2001). What is it? Categorization flexibility and consumers’ responses to really new products. Journal of Consumer Research, 27(4), 489–498. https://doi.org/10.1086/319623
  • Nadeau, J., & Casselman, R. M. (2008). Competitive advantage with new product development: Implications for life cycle theory. Journal of Strategic Marketing, 16(5), 401–411. https://doi.org/10.1080/09652540802480894
  • Nepomuceno, M. V., Laroche, M., Marie-Odile, R., & Eggert, A. (2012). Relationship between intangibility and perceived risk: Moderating effect of privacy, system security and general security concerns. Journal of Consumer Marketing, 29(3), 176–189. https://doi.org/10.1108/07363761211221701
  • OECD. (2000). The service economy, organization for economic co-operation and development.
  • Rogers, E. M. (2003). Diffusion of innovations (5th ed.). Free Press.
  • Savas-Hall, S., Koku, P. S., & Mangleburg, T. (2020). Consumers’ perception of services newness and its marketing implications. Services Marketing Quarterly, 41(1), 35–48. https://doi.org/10.1080/15332969.2019.1707373
  • Yuan, D., Cui, G., & Lai, L. (2016). Sorry seems to be the hardest word: Consumer reactions to self-attributions by firms apologizing for a brand crisis. Journal of Consumer Marketing, 33 (4), 281–291. https://doi.org/10.1108/JCM-02-2015-1306
  • Zhang, Z., & Hou, Y. (2017). The effect of perceived risk on information search for innovative products and services: The moderating role of innate consumer innovativeness. Journal of Consumer Marketing, 34(3), 241–254. https://doi.org/10.1108/JCM-04-2016-1768

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.