1,962
Views
21
CrossRef citations to date
0
Altmetric
Articles

Political Marketing and Lobbying: A Neglected Perspective and Research Agenda

&
Pages 75-94 | Published online: 14 Mar 2012

REFERENCES

  • AccountAbility . ( 2005 ). Towards responsible lobbying: Leadership and public policy . London : AccountAbility .
  • Ainsworth , S. ( 1993 ). Regulating lobbyists and interest group influence . Journal of Politics , 55 ( 1 ), 41 – 56 .
  • Alexander , R. and A. Nownes . ( 2008 ). Organized interests and campaign professionals: Insights from the American states . Journal of Political Marketing , 7 ( 2 ), 183 – 202 .
  • Althaus , M. ( 2009 ). Discovering our (corporate) grassroots: European advocacy 2.0 . In D. W. Johnson (Eds.), Routledge handbook of political management (pp. 477 – 494 ). New York : Routledge .
  • Andrews , L. ( 1996 ). The relationship of political marketing to political lobbying: An examination of the Devonport campaign for the Trident refitting contract . European Journal of Marketing , 30 ( 10/11 ), 76 – 99 .
  • Austen-Smith , D. ( 1995 ). Campaign contributions and access . American Political Science Review , 89 ( 3 ), 566 – 581 .
  • Bannon , D. P. ( 2005 ). Relationship marketing and the political process . Journal of Political Marketing , 4 ( 2/3 ), 73 – 90 .
  • Bauer , H. H. , F. Huber , and A. Herrmann . ( 1996 ). Political marketing: An information-economic analysis . European Journal of Marketing , 30 ( 10/11 ), 152 – 165 .
  • Berry , J. M. ( 1977 ). Lobbying for the people: The political behaviour of public interest groups . Princeton , NJ : Princeton University Press .
  • Berry , J. M. ( 1997 ). The interest group society () , 3rd ed. . New York : Longman .
  • Birnbaum , J. H. ( 1992 ). The lobbyists: How influence peddlers get their way in Washington . New York : Times Books .
  • Bouwen , P. ( 2002 ). Corporate lobbying in the European Union: The logic of access . Journal of European Public Policy , 9 ( 3 ), 365 – 390 .
  • Brennan , R. and S. C. Henneberg . ( 2008 ). Does political marketing need the concept of customer value? Marketing Intelligence and Planning , 26 ( 6 ), 559 – 572 .
  • Butler , P. and N. Collins . ( 1996 ). Strategic analysis in political markets . European Journal of Marketing , 30 ( 10/11 ), 25 – 36 .
  • Butler , P. and P. Harris . ( 2009 ). Considerations on the evolution of political marketing theory . Marketing Theory , 9 ( 2 ), 149 – 164 .
  • Chase , W. H. and T. Y. Crane . ( 1996 ). Issue management: Dissolving the archaic division between line and staff . In L. B. Dennis (Eds.), Practical public affairs in an era of change: A communications guide for business, government, and college (pp. 129 – 141 ). Lanham , MD : University Press of America .
  • Chen , Y.-R. R. ( 2007 ). The strategic management of government affairs in China: How multinational corporations in China interact with the Chinese government . Journal of Public Relations Research , 19 ( 3 ), 283 – 306 .
  • Duncan , T. and S. E. Moriarty . ( 1998 ). A communication-based marketing model for managing relationships . Journal of Marketing , 62 ( 2 ), 1 – 13 .
  • Edelman , M. (1977). Political language: Words that succeed and policies that fail . New York : Academic Press.
  • Fraser , E. A. ( 1982 ). Coalitions . In J. S. Nagelschmidt (Eds.), The public affairs handbook (pp. 192 – 199 ). New York : Amacom .
  • Funkhouser , G. R. and R. Parker . ( 1999 ). An action-based theory of persuasion in marketing . Journal of Marketing Theory and Practice , 7 ( 3 ), 27 – 40 .
  • Gerrity , J. C. ( 2010 ). Building a framing campaign: Interest groups and the debate on partial-birth abortion . In B. F. Schaffner and P. J. Sellers (Eds.), Winning with words: The origins and impact of political framing (pp. 60 – 77 ). New York : Routledge .
  • Goldman , L. ( 2006 ). Language as politics: Abortion and elite discourse, 1960–1980. Paper presented at the annual meeting of the Midwest Political Science Association, Chicago.
  • Graziano , L. ( 2001 ). Lobbying, pluralism and democracy . Basingstoke : Palgrave .
  • Gummesson , E. ( 1999 ). Total relationship marketing: Rethinking marketing management—from 4Ps to 30Rs . Oxford : Butterworth-Heinemann .
  • Harris , P. ( 2002 ). The evolution of strategic political lobbying in the UK and the psychological network underpinning Machiavellian marketing . Journal of Political Marketing , 1 ( 1 ), 237 – 249 .
  • Harris , P. ( 2009 ). Lobbying and public affairs in the UK: The relationship to political marketing . Saarbrucken : VDM Verlag Dr Muller Aktiengesellschaft .
  • Harrison , S. ( 2000 ). Shouts and whispers: The lobbying campaigns for and against resale price maintenance . European Journal of Marketing , 34 ( 1/2 ), 207 – 222 .
  • Heaney , M. T. ( 2003 ). Coalitions and interest group influence over health care policy. Paper delivered at the annual conference of the American Political Science Association, Philadelphia.
  • Henneberg , S. C. M. ( 2002 ). Understanding political marketing . In N. J. O'Shaughnessy and S. C. M. Henneberg (Eds.), The idea of political marketing (pp. 93 – 170 ). Westport , CT : Praeger .
  • Henneberg , S. C. M. ( 2004 ). The views of an advocatus dei: Political marketing and its critics . Journal of Public Affairs , 4 ( 3 ), 225 – 243 .
  • Henneberg , S. C. ( 2008 ). An epistemological perspective on research in political marketing . Journal of Political Marketing , 7 ( 2 ), 151 – 182 .
  • Henneberg , S. C. and N. J. O'Shaughnessy . ( 2009 ). Political relationship marketing: Some macro/micro thoughts . Journal of Marketing Management , 25 ( 1/2 ), 5 – 29 .
  • Hillman , A. J. and M. Hitt . ( 1999 ). Corporate political strategy formulation: A model of approach, participation and strategy decisions . Academy of Management Review , 24 ( 4 ), 825 – 842 .
  • Holtzman , A. ( 1966 ). Interest groups and lobbying . New York : Macmillan .
  • Hughes , A. and S. Dann . ( 2009 ). Political marketing and stakeholder engagement . Marketing Theory , 9 ( 2 ), 243 – 256 .
  • Jaques , T. ( 2004 ). Issue definition: The neglected foundation of effective issue management . Journal of Public Affairs , 4 ( 2 ), 191 – 200 .
  • Johansen , H. P. M. ( 2005 ). Political marketing: More than persuasive techniques, an organizational perspective . Journal of Political Marketing , 4 ( 4 ), 85 – 105 .
  • John , S. ( 2002 ). The persuaders: When lobbyists matter . Basingstoke : Palgrave Macmillan .
  • Kiplinger , A. H. and K. A. Kiplinger . ( 1975 ). Washington Now . New York : Harper & Row .
  • Kotler , P. (2004). Marketing redefined: Nine top marketers offer their personal definitions. Marketing News , September 15, 16.
  • Kotler , P. and N. Kotler . ( 1999 ). Political marketing: Generating effective candidates, campaigns, and causes . In B. I. Newman (Eds.), Handbook of political marketing (pp. 3 – 18 ). Thousand Oaks , CA : Sage .
  • Kotler , P. and S. J. Levy . ( 1969 ). Broadening the concept of marketing . Journal of Marketing , 33 ( 1 ), 10 – 15 .
  • Kovacs , R. ( 2001 ). Relationship building as integral to British activism: Its impact on accountability in broadcasting . Public Relations Review , 27 ( 4 ), 421 – 436 .
  • Leech , B. L. , F. R. Baumgartner , J. M. Berry , M. Hojnacki , and D. C. Kimball . ( 2002 ). Organized interests and issue definition in policy debates . In A. C. Cigler and B. A. Loomis (Eds.), Interest group politics () , 6th ed. , (pp. 275 – 292 ). Washington , DC : CQ Press .
  • Lees-Marshment , J. ( 2003 ). Political marketing: How to reach that pot of gold . Journal of Political Marketing , 2 ( 1 ), 1 – 32 .
  • Lock , A. and P. Harris . ( 1996 ). Political marketing—vive la difference! European . Journal of Marketing , 30 ( 10/11 ), 21 – 31 .
  • Luntz , F. ( 2007 ). Words that work: It's not what you say, it's what people hear . New York : Hyperion .
  • Mack , C. S. ( 1997 ). Business, politics, and the practice of government relations . Westport , CT : Quorum Books .
  • McGrath , C. ( 2003 ). Family businesses distributing America's beverage: Managing government relations in the National Beer Wholesalers Association . Journal of Public Affairs , 3 ( 3 ), 212 – 224 .
  • McGrath , C. ( 2005 ). Lobbying in Washington, London, and Brussels: The persuasive communication of political issues . Lewiston , NY : Edwin Mellen Press .
  • McGrath , C. ( 2006 ). The ideal lobbyist: Personal characteristics of effective lobbyists . Journal of Communication Management , 10 ( 1 ), 67 – 79 .
  • McGrath , C. ( 2007 ). Framing lobbying messages: Defining and communicating political issues persuasively . Journal of Public Affairs , 7 ( 3 ), 269 – 280 .
  • Moloney , K. ( 2000 ). Government and lobbying activities . In P. J. Kitchen (Eds.), Public relations: Principles and practice (pp. 168 – 187 ). London : Thompson Learning .
  • Morgan , R. M. and S. Hunt . ( 1994 ). The commitment-trust theory of relationship marketing . Journal of Marketing , 58 ( 3 ), 20 – 38 .
  • Newman , B. I. (Ed.). ( 1999 ). Handbook of political marketing . Thousand Oaks , CA : Sage .
  • Nownes , A. J. ( 2001 ). Pressure and power: Organized interests in American politics . Boston , MA : Houghton Mifflin .
  • Ormrod , R. P. and S. C. Henneberg . ( 2010 ). An investigation into the relationship between political activity levels and political market orientation . European Journal of Marketing , 44 ( 3/4 ), 382 – 400 .
  • Peck , H. , A. Payne , M. Christopher , and M. Clark . ( 1999 ). Relationship marketing: strategy and implementation . Oxford : Elsevier Butterworth-Heinemann .
  • Robbins , S. M. and M. Tsvetovat . ( 2009 ). Follow the money: The network of political organizations and candidates in 2000 . In C. McGrath (Eds.), Interest groups and lobbying in the United States and comparative perspectives (pp. 21 – 43 ). Lewiston , NY : Edwin Mellen Press .
  • Salmon , C. T. , L. A. Post , and R. E. Christensen . (2003). Mobilizing public will for social change. Unpublished manuscript for the Communications Consortium Media Center, Michigan State University, Lansing.
  • Scammell , M. ( 1999 ). Political marketing: Lessons for political science . Political Studies , 47 ( 4 ), 718 – 739 .
  • Schaffner , B. F. and M. L. Atkinson . ( 2010 ). Taxing death or estates? When frames influence citizens’ issue beliefs . In B. F. Schaffner , and P. J. Sellers (Eds.), Winning with words: The origins and impact of political framing (pp. 121 – 135 ). New York : Routledge .
  • Stromback , J. , M. A. Mitrook , and S. Kiousis . ( 2010 ). Bridging two schools of thought: Applications of public relations theory to political marketing . Journal of Political Marketing , 9 ( 1/2 ), 73 – 92 .
  • Titley , S. ( 2003 ). How political and social change will transform the EU public affairs industry . Journal of Public Affairs , 3 ( 1 ), 83 – 89 .
  • Tybout , A. K. ( 1978 ). Relative effectiveness of three behavioral influence strategies as supplements to persuasion in a marketing context . Journal of Marketing Research , 15 ( 2 ), 229 – 242 .
  • Watkins , M. , M. Edwards , and U. Thakrar . ( 2001 ). Winning the influence game: What every business leader should know about government . New York : John Wiley & Sons .

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.