REFERENCES
- Alenandris , K. , Douka , S. , Papadopoulos , P. and Kaltsatou , A. 2008 . Testing the role of service quality on the development of brand associations and brand loyalty . Managing Service Quality , 18 : 239 – 254 .
- AUMA . 2009 . German trade fair industry review. Retrieved October 28, 2009, from http://www.auma.de/_pages/e/12_download/download/germantradefairindustry/auma_review2009.pdf
- Ayvaz , E. and Pehlivanl , D. 2011 . The use of time driven activity based costing and analytic hierarchy process method in the balanced scorecard implementation . International Journal of Business and Management , 6 : 146 – 158 .
- Baloglu , S. and Love , C. 2003 . Association meeting planners’ perceived performance of Las Vegas: An important-performance analysis . Journal of Convention & Exhibition Management , 5 : 13 – 27 .
- Baumann , J. K. 2006 . Trade show booth assignment process re-engineering . Academy of Marketing Studies Proceedings , 11 : 23 – 27 .
- Blythe , J. 2009 . Trade fairs as communication: A new model . Journal of Business & Industrial Marketing , 25 : 57 – 62 .
- Breiter , D. and Milman , A. 2006 . Attendees’ need and service priorities in a large convention center: Application of the important-performance theory . Tourism Management , 27 : 1364 – 1370 .
- Business Marketing Association . 2003 . Marketing Reality Survey Retrieved June 25, 2013, from http://bisnnis.blogspot.tw/2008/02/origins-of-business-marketing.html
- Cheng , E. and Li , H. 2002 . Construction partnering process and associated critical success factors: Quantitative investigation . Journal of Management in Engineering , 18 ( 4 ) : 194 – 202 .
- Chonko , L. B. , Tanner , J. F. and McKee , J. 1994 . Behind the booths . Marketing Management , 3 : 40 – 43 .
- Daniel , C. and Bello , G. J. 1990 . Using industrial trade shows to improve new product development . Journal of Business & Industrial Marketing , 5 : 43 – 56 .
- Friedman , S. A. 2002 . Ten steps to a successful trade show . Marketing Health Services , 22 : 31 – 32 .
- George , K. 2012 . A model for assessing consumer perceptions of quality . International Journal of Quality and Service Sciences , 4 : 175 – 188 .
- Go , F. and Zhang , W. 1997 . Applying importance-performance analysis to Beijing as an international meeting destination . Journal of Travel Research , 4 : 42 – 49 .
- Gopalakrishna , S. and Lilien , G. L. 1995 . A three-stage model of industrial trade show performance . Marketing Science , 14 : 22 – 42 .
- Gopalakrishna , S. and Williams , J. D. 1992 . Planning and performance assessment of industrial trade show: An exploratory study . International Journal of Research in Marketing , 9 : 207 – 224 .
- Grönroos , C. 1984 . A service quality model and its marketing implications . European Journal of Marketing , 18 : 36 – 44 .
- Hsu , T-K. , Tsai , Y-F. and Wu , H-H. 2009 . The preference analysis for tourist choice of destination: A case study of Taiwan . Tourism Management , 30 : 288 – 297 .
- Huang , L. , Chen , K-H. and Wu , Y-W. 2009 . What kind of marketing distribution mix can maximize revenues: The wholesaler travel agencies’ perspective? . Tourism Management , 30 : 733 – 739 .
- Jeong , M. and Lambert , C. U. 2002 . Adaptation of an informational quality framework to measure customers’ behavioral intentions to use lodging Web sites . International Journal of Hospitality Management , 20 : 129 – 146 .
- Jung , M. 2005 . Determinants of exhibition service quality as perceived by attendees . Journal of Convention & Event Tourism , 7 : 85 – 98 .
- Kang , M. H. , Suh , S. J. and Jo , D. 2005 . The competitiveness of international meeting destinations in Asia: Meeting planners’ versus buying centers’ perception . Journal of Convention & Event Tourism , 7 : 57 – 85 .
- Keller , K. 1993 . Conceptualizing, measuring, and managing customer-based brand equity . Journal of Marketing , 57 : 1 – 22 .
- Kerin , R. A. and Cron , W. L. 1987 . Assessing trade show functions and performance: An exploratory study . Journal of Marketing , 51 : 87 – 94 .
- Kim , S. S. , Sun , H. and Ap , J. 2008 . Is there competition in the exhibition market in Asia? Analysis of the positioning of major Asian exhibition host cities? . Asia Pacific Journal of Tourism Research , 13 : 205 – 227 .
- Kim , Y.-S. , Lee , Y-Y. and Love , C. 2009 . A case study examining the influence of conference food function on attendee satisfaction and return intention at a corporate conference . Journal of Convention & Event Tourism , 10 : 211 – 230 .
- Kotler , P. 2003 . Marketing management. Prentice-Hall , New Jersey
- Kozak , N. 2005 . The expectations of exhibitors in tourism, hospitality, and the travel industry: A case study on east Mediterranean tourism and travel exhibition . Journal of Convention & Event tourism , 7 : 99 – 116 .
- Lam , K. and Zhao , X. 1998 . An application of quality function deployment to improve the quality of teaching . International Journal of Quality & Reliability Management , 15 ( 4 ) : 389 – 413 .
- Li , L-Y. 2008 . The effects of firm resources on trade show performance: How do trade show marketing processes matter . Journal of Business & Industrial Marketing , 23 : 35 – 47 .
- Llosa , S. , Chandon , J-L. and Orisngher , C. 1998 . An empirical study of SERVQUAL's dimensionality . The Service Industries Journal , 18 : 16 – 44 .
- Low , G. and Lamb , C. 2000 . The measurement and dimensionality of brand associations . Journal of Product and Brand Management , 9 : 350 – 370 .
- Oberoi , U. and Hales , C. 1990 . Assessing the quality of the conference hotel service product: Towards an empirically based model . Service Industries Journal , 10 : 700 – 721 .
- Oppermann , M. 1996 . Convention destination images: Analysis of association meeting planner's perceptions . Tourism Management , 17 : 175 – 182 .
- Parasuraman , A. , Zeithaml , V. A. and Berry , L. L. 1985 . A conceptual model of service quality and its implications for future research . Journal of Marketing , 49 : 41 – 50 .
- Patrizia , G. , Alessia , D’A. and Fernando , F. 2013 . An integrated framework for on-line viral marketing campaign planning . International Business Research , 6 : 22 – 30 .
- Perdue , R. R. 2001 . Internet site evaluations: The influence of behavioral experience, existing images, and selected website characteristics . Journal of Travel & Tourism Marketing , 11 : 21 – 38 .
- Saaty , L. 1980 . The analytic hierarchy process. , New York , NY : McGraw-Hill .
- Timothy , R. and Tracey , J. B. 2003 . Continued relevance of “factors driving meeting effectiveness.” . The Cornell Hotel and Restaurant Administration Quarterly , 44 : 27 – 30 .
- Walsh , M. F. , Winterich , K. P. and Mittal , V. 2010 . Do logo redesigns help or hurt your brand? The role of brand commitment . Journal of Product and Brand Management , 19 : 76 – 84 .
- Wang , K. C. , Hsieh , A. T. , Chou , S. H. and Lin , Y. S. 2007 . GPTCCC: An instrument for measuring group package tour service . Tourism Management , 28 : 361 – 376 .
- Whitfield , J. and Webber , D. 2011 . Which exhibition attributes create repeat visitation? . International Journal of Hospitality Management , 30 : 439 – 447 .
- Wong , J. K. and Li , H. 2008 . Application of the analytic hierarchy process (AHP) in multi-criteria analysis of the selection of intelligent building systems . Building and Environment , 43 : 108 – 125 .