1,473
Views
54
CrossRef citations to date
0
Altmetric
Articles

Toward an Integrated Model of Public Engagement on Corporate Social Networking Sites: Antecedents, the Process, and Relational Outcomes

&
Pages 257-273 | Published online: 23 Sep 2013

REFERENCES

  • Bagozzi , R. and Dholakia , U. 2002 . Intentional social action in virtual communities . Journal of Interactive Marketing , 16 : 2 – 21 .
  • Ballentine , P. W. and Martin , B. A. 2005 . Forming parasocial relationships in online communities . Advances in Consumer Research , 32 : 197 – 202 .
  • Ball-Rokeach , S. J. and DeFleur , M. L. 1976 . A dependency model of mass-media effects . Communication Research , 3 : 3 – 21 .
  • Barker , V. and Ota , H. 2011 . Mixi diary versus Facebook photos: Social networking site use among Japanese and Caucasian American females . Journal of Intercultural Communication Research , 40 ( 1 ) : 39 – 63 .
  • Bortree , D. S. 2011 . Mediating the power of antecedents in public relationships: A pilot study . Public Relations Review , 37 ( 1 ) : 44 – 49 .
  • Bortree , D. S. and Seltzer , T. 2009 . Dialogic strategies and outcomes: An analysis of environmental advocacy groups’ Facebook profiles . Public Relations Review , 35 : 317 – 319 .
  • Broom , G. M , Casey , S. and Ritchey , J. 2000 . “ Concepts and theory of organization-public relationships ” . In Public relations as relationship management: A relational approach to the study and practice of public relations , Edited by: Ledingham , J. A. and Bruning , S. D. 3 – 22 . Mahwah , NJ : Lawrence Erlbaum .
  • Bruce , P. and Shelley , R. 2010 . Assessing stakeholder engagement . Communication Journal of New Zealand , 11 ( 2 ) : 30 – 48 .
  • Bruning , S. D. 2002 . Relationship building as a retention strategy: Linking relationship attitudes and satisfaction evaluations to behavioral outcomes . Public Relations Review , 28 : 39 – 48 .
  • Bruning , S. D. , Castle , J. D. and Schrepfer , E. 2003 . Building relationships between organizations and publics: Examining the linkage between organization-public relationships, evaluations of satisfaction, and behavioral intent . Communication Studies , 55 : 435 – 446 .
  • Bruning , S. D. and Lambe , K. 2002 . Relationship-building and behavioral outcomes: Exploring the connection between relationship attitudes and key constituent behavior . Communication Research Reports , 19 : 327 – 337 .
  • Byrne , B. M. 2010 . Structural equation modeling with AMOS: Basic concepts, applications, and programming , New York , NY : Taylor and Francis Group . 2nded.
  • Chang , Y. P. and Zhu , D. H. 2012 . The role of perceived social capital and flow experience in building users’ continuance intention to social networking sites in China . Computers in Human Behavior , 28 : 995 – 1001 .
  • Chu , S. C. and Choi , S. M. 2010 . Social capital and self-presentation on social networking sites: A comparative study of Chinese and American young generations . Chinese Journal of Communication , 3 : 402 – 420 .
  • Chu , S. C. and Choi , S. M. 2011 . Electronic word-of-mouth in social networking sites: A cross-cultural study of the United States and China . Journal of Global Marketing , 24 : 263 – 281 .
  • Colliander , J. and Dahlén , M. 2011 . Following the fashionable friend: The power of social media . Journal of Advertising Research , 51 : 313 – 320 .
  • Dagger , T. S. and O'Brien , T. K. 2010 . Does experience matter? Differences in relationship benefits, satisfaction, trust, commitment and loyalty for novice and experienced service users . European Journal of Marketing , 44(9/10) : 1528 – 1552 .
  • De Mooij , M. 2011 . Consumer behavior and culture: Consequences for global marketing and advertising , (2nd ed.). Thousand Oaks: Sage Publications. .
  • Dozier , D. M. , Grunig , L. A. and Grunig , J. E. 1995 . Manager's guide to excellence in public relations and communication management , Mahwah , NJ : Lawrence Erlbaum .
  • Gallicano , T. D. 2009 . Personal relationship strategies and outcomes in a membership organization . Journal of Communication Management , 13 : 310 – 328 .
  • Grunig , J. E. 2006 . Furnishing the edifice: Ongoing research on public relations as a strategic management function . Journal of Public Relations Research , 18 : 151 – 176 .
  • Grunig , J. E. and Huang , Y. H. 2000 . “ From organizational effectiveness to relationship indicators: Antecedents of Relationships, public relations strategies, and relationship outcomes ” . In Public relations as relationship management: A relational approach to the study and practice of public relations , Edited by: Ledingham , J. A. and Bruning , S. D. 23 – 54 . Mahwah , NJ : Lawrence Erlbaum . InEds.pp.
  • Grunig , L. A. , Grunig , J. E. and Dozier , D. 2002 . Excellent public relations and effective organizations: A study of communication management in three countries , Mahwah , NJ : Lawrence Erlbaum .
  • Grunig , L. A. , Grunig , J. E. and Ehling , W. P. 1992 . “ What is an effective organization? ” . In Excellence in public relations and communication management: Contributions to effective organizations , Edited by: Grunig , J. E. 65 – 89 . Hillsdale , NJ : Lawrence Erlbaum .
  • Hall , E. T. 1989 . Beyond culture , New York , NY : Anchor Books .
  • Harp , D. , Bachmann , I. and Guo , L. 2012 . The whole online world is watching: Profiling social networking sites and activists in China, Latin America, and the United States . International Journal of Communication , 6 : 298 – 321 .
  • Hon , L. C. and Grunig , J. E. 1999 . Guidelines for measuring relationships in public relations , Gainesville , FL : The Institute for Public Relations, Commission on PR Measurement and Evaluation .
  • Horton , D. and Wohl , R. R. 1956 . Mass communication and parasocial interaction: Observations on intimacy at a distance . Psychiatry , 19 : 215 – 229 .
  • Hu , L. and Bentler , P. M. 1999 . “ Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives ” . In Structural Equation Modeling: A Multidisciplinary Journal 6 – 55 . 6(1)
  • Hung , C. J. F. 2006 . “ Toward the theory of relationship management in public relations: How to cultivate quality relationship? ” . In The future of excellence in public relations and communication management , Edited by: Toth , E. L. 443 – 476 . Mahwah , NJ : Lawrence Erlbaum .
  • Hunt, K.2012China tightens grip on social media with new rules. Retrieved from http://www.cnn.com/2012/05/28/world/asia/china-weibo-rules/index.html (http://www.cnn.com/2012/05/28/world/asia/china-weibo-rules/index.html)
  • Hutton , J. G. , Goodman , M. B. , Alexander , J. B. and Genest , C. M. 2001 . Reputation management: The new face of corporate public relations? . Public Relations Review , 27 : 247 – 261 .
  • Keith , T. Z. 2006 . Multiple regression and beyond , Boston , MA : Allyn & Bacon .
  • Kelly , L. , Kerr , G. and Drennan , J. 2010 . Avoidance of advertising in social networking sites: The teenage perspective . Journal of Interactive Advertising , 10 : 16 – 27 .
  • Kent , M. L. and Taylor , M. 2002 . Toward a dialogic theory of public elations . Public Relations Review , 28 : 21 – 37 .
  • Ki , E. J. and Hon , L. C. 2007 . Testing the linkage among the organization-public relationship and attitude and behavioral intensions . Journal of Public Relations Research , 19 : 1 – 23 .
  • Kim , H. , Coyle , J. R. and Gould , S. J. 2009 . Collectivist and individualist influences on Website design in South Korea and the U.S.: A cross-cultural content analysis . Journal of Computer-Mediated Communication , 14 : 581 – 601 .
  • Kline , R. B. 2005 . Principles and practice of structural equation modeling , New York , NY : The Guilford Press . 2nded.
  • Ledingham , J. A. and Bruning , S. D. 1998 . Relationship management in public relations: Dimensions of an organization-public relationship . Public Relations Review , 24 : 55 – 65 .
  • Lee , D. , Kim , H. S. and Kim , J. K. 2011 . The impact of online brand community type on consumer's community engagement behaviors: Consumer-created vs. marketer-created online brand community in online social-networking web sites . Cyberpsychology, Behavior, and Social Networking , 14(1–2) : 59 – 63 .
  • Lu , H. Y. 2008 . Sensation-seeking, internet dependency, and online interpersonal deception . CyberPsychology & Behavior , 11 : 227 – 231 .
  • Lukoff, K.2010, April 7China's top four social networks: RenRen, Kaixin001, Qzone, and 51.com. Retrieved from http://venturebeat.com/2010/04/07/china%E2%80%99s-top-4-social-networks-renren-kaixin001-qzone-and-51-com (http://venturebeat.com/2010/04/07/china%E2%80%99s-top-4-social-networks-renren-kaixin001-qzone-and-51-com)
  • Lyu , J. C. 2012 . How young Chinese depend on the media during public health crises? A comparative perspective . Public Relations Review , 38 ( 5 ) : 799 – 806 .
  • Macnamara , J. and Zerfass , A. 2012 . Social media communication in organizations: The challenges of balancing openness, strategy, and management . International Journal of Strategic Communication , 6 ( 4 ) : 287 – 308 .
  • Men , L. R. 2012 . International Journal of Strategic Communication 151 – 173 . , , & Hung, F. C. J. Exploring the roles of organization-public relationship in the strategic management process: Towards an integrated framework. 6(2)
  • Men , L. R. and Tsai , W. S. 2011 . “ How companies cultivate relationships with publics on Social Network Sites: Evidence from China and the United States ” . In Public Relations Review doi:10.1016/j.pubrev.2011.10.006.
  • Mersey , R. D. , Malthouse , E. C. and Calder , B. J. 2012 . Focusing on the reader: Engagement trumps satisfaction . Journalism & Mass Communication Quarterly , 89 ( 4 ) : 695 – 709 .
  • Mohamed , N. and Ahmad , L. H. 2012 . Information privacy concerns, antecedents and privacy measure use in social networking sites: Evidence from Malaysia . Computers in Human Behavior , 28 : 2366 – 2375 .
  • Molleda , J. C. and Roberts , M. 2008 . The value of “authenticity” in “glocal” strategic communication: The new Juan Valdez campaign . International Journal of Strategic Communication , 2 ( 3 ) : 154 – 174 .
  • Morton , T. A. and Duck , J. M. 2001 . Communication and health beliefs: Mass and interpersonal influences on perceptions of risk to self and others . Communication Research , 28 ( 5 ) : 602 – 626 .
  • Muntinga , D. G. , Moorman , M. and Smit , E. G. 2011 . Introducing COBRA as exploring motivations for corporate-related social media use . International Journal of Advertising , 30 : 13 – 46 .
  • Ni , L. and Wang , Q. 2011 . Anxiety and uncertainty management in an intercultural setting: The impact on organization-public relationships . Journal of Public Relations Research , 23 : 269 – 301 .
  • Nielsen Social Media Report2012Retrieved November 1, 2012 from: http://blog.nielsen.com/nielsenwire/social/2012/ (http://blog.nielsen.com/nielsenwire/social/2012/)
  • Rawlins , B. 2008 . Give the emperor a mirror: Toward developing a stakeholder measurement of organizational transparency . Journal of Public Relations Research , 21 ( 1 ) : 71 – 99 .
  • Rooksby , J. and Sommerville , I. 2012 . The management and use of social network sites in a government department . Computer Supported Cooperative Work: The Journal of Collaborative Computing , 21 : 397 – 415 .
  • Rubin , A. M. 2002 . “ The uses-and-gratifications perspective of media effects ” . In Media effects: Advances in theory and research , Edited by: Bryant , J. and Zillmann , D. 525 – 548 . Mahwah , NJ : Lawrence Erlbaum . InEds.pp.
  • Rubin , A. M. and Rubin , R. B. 1982 . Contextual age and television use . Human Communication Research , 8 : 228 – 244 .
  • Russell , C. A. and Stern , B. B. 2006 . Consumers, characters, and products: A balance model of sitcom product placement effects . Journal of Advertising , 35 : 7 – 22 .
  • Sanchez-Franco , M. J. 2009 . The moderating effects of involvement on the relationships between satisfaction, trust and commitment in e-banking . Journal of Interactive Marketing , 23 ( 3 ) : 247 – 258 .
  • Sashi , C. M. 2012 . Customer engagement, buyer-seller relationships, and social media . Management Decision , 50 : 253 – 272 .
  • Sedereviciute , K. and Valentini , C. 2011 . Towards a more holistic stakeholder analysis approach. mapping known and undiscovered stakeholders from Social Media . International Journal of Strategic Communication , 5 ( 4 ) : 221 – 239 .
  • Segerberg , A. and Lance , B. W. 2011 . Social media and the organization of collective action: Using Twitter to explore the ecologies of two climate change protests . Communication Review , 14 ( 3 ) : 197 – 215 .
  • Seltzer , T. and Zhang , W. 2011 . Toward a model of political organization-public relationships: antecedent and cultivation strategy influence on citizens’ relationships with political parties . Journal of Public Relations Research , 23 : 24 – 45 .
  • Shen , H. and Kim , J. N. 2012 . The authentic enterprise: Another buzz word, or a true driver of quality relationships? . Journal of Public Relations Research , 24 ( 4 ) : 371 – 389 .
  • Smith , B. G. 2010 . Socially distributing public relations: Twitter, Haiti, and interactivity in social media . Public Relations Review , 36 : 329 – 335 .
  • Stacks , D. W. , Dodd , M. and Men , L. R. 2013 . “ Corporate Reputation Measurement ” . In Handbook of communication and corporate reputation , Edited by: Carroll , C. 561 – 573 . New Jersey : Wiley Blackwell . InEd.
  • Stafford , L. and Canary , D. J. 1991 . Maintenance strategies and romantic relationship type, gender, and relational characteristics . Journal of Social and Personal Relationships , 8 : 217 – 242 .
  • Sun , S. , Rubin , A. M. and Haridakis , P. M. 2008 . The role of motivation and media involvement in explaining Internet dependency . Journal of Broadcasting & Electronic Media , 52 : 408 – 431 .
  • Thorson , K. S. and Rodgers , S. 2006 . Relationship between blogs as eWOM and interactivity, perceived interactivity, and parasocial interaction . Journal of Interactive Advertising , 6 : 34 – 44 .
  • Tsai , W. S. and Men , L. R. 2012a . Cultural values reflected in corporate pages on popular social network sites in China and the United States: A cross-cultural content analysis . Journal of Research in Interactive Marketing , 6 : 42 – 58 .
  • Tsai , W. S. and Men , L. R. 2012b . “ Paper presented at the 96th ” . In Motivations and antecedents of public engagement on corporate social networking sites , Chicago. : Annual Convention of Association for Education in Journalism and Mass Communication .
  • Waters , R. D. , Burnett , E. , Lamm , A. and Lucas , J. 2009 . Engaging stakeholders through social networking: How nonprofit organizations are using Facebook . Public Relations Review , 35 : 102 – 106 .
  • Yang , S. and Grunig , J. E. 2005 . The effects of organization–public relationship outcomes on cognitive representations of organizations and overall evaluations of organizational performance . Journal of Communication Management , 9 : 305 – 325 .
  • Yeo , G. and Li , E. X. 2012 . Yin and yang: Sina Weibo and the Chinese state . NPQ: New Perspectives Quarterly , 29 : 7 – 9 .
  • Zeng , F. , Huang , L. and Dou , W. 2009). . Social factors in user perceptions and responses to advertising in online social networking communities . Journal of Interactive Advertising , 10 : 1 – 13 .

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.