Strategic Use of Social Media for Stakeholder Engagement in Startup Companies in China

References

• Abimbola, T. (2001). Branding as a competitive strategy for demand management in SMEs. Journal of Research in Marketing and Entrepreneurship, 3(2), 97–106. doi:10.1108/14715200180001480bk_AQCmts9b
   Google Scholar
• Albers-Miller, N. D., & Stafford, M. R. (1999). An international analysis of emotional and rational appeals in services vs. goods advertising. Journal of Consumer Marketing, 16(1), 42–57. doi:10.1108/07363769910250769
   Google Scholar
• Arthur W. Page Society. (2007). The authentic enterprise: An Arthur W. Page Society report. Retrieved from http://www.awpagesociety.com/images/uploads/2007AuthenticEnterprise.pdf
   Google Scholar
• Ashley, C., & Tuten, T. (2015). Creative strategies in social media marketing: An exploratory study of branded social content and consumer engagement. Psychology & Marketing, 32(1), 15–27. doi:10.1002/mar.20761
   Web of Science ®Google Scholar
• Avery, E. J., & Graham, M. W. (2013). Political public relations and the promotion of participatory, transparent government through social media. International Journal of Strategic Communication, 7(4), 274–291. doi:10.1080/1553118X.2013.824885
   Google Scholar
• Behboudi, M., Vazifehdoust, H., Najaf, K., & Najaf, M. (2014). Using rational and emotional appeals in online advertisements for Muslim customers. Journal of Islamic Marketing, 5(1), 97–124. doi:10.1108/JIMA-07-2012-0039
   Google Scholar
• Berg, B. L. (2007). Qualitative research methods for the social sciences (6th ed.). Boston, MA: Allyn and Bacon.
   Google Scholar
• Bolton, R. N. (2011). Customer engagement: Opportunities and challenges for organizations. Journal of Service Research, 14(3), 272–274. doi:10.1177/1094670511414582
   Web of Science ®Google Scholar
• Bortree, D. S. (2011). Mediating the power of antecedents in public relationships: A pilot study. Public Relations Review, 37, 44–49. doi:10.1016/j.pubrev.2010.11.002
   Web of Science ®Google Scholar
• Botan, C. H., & Taylor, M. (2004). Public relations: State of the field. Journal of Communication, 54(4), 645–661. doi:10.1111/j.1460-2466.2004.tb02649.x
   Web of Science ®Google Scholar
• Boyle, E. (2003). A study of entrepreneurial brand building in the manufacturing sector in the UK. Journal of Product & Brand Management, 12, 79–93. doi:10.1108/10610420310469779
   Google Scholar
• Bresciani, S., & Eppler, M. (2010). Brand new ventures? Insights on start-ups’ branding practices. Journal of Product & Brand Management, 19(5), 356–366. doi:10.1108/10610421011068595
   Google Scholar
• Bruce, P., & Shelley, R. (2010). Assessing stakeholder engagement. Communication Journal of New Zealand, 11, 30–48.
   Google Scholar
• Cho, M., Schweickart, T., & Haase, A. (2014). Public engagement with nonprofit organizations on Facebook. Public Relations Review, 40(3), 565–567. doi:10.1016/j.pubrev.2014.01.008
   Web of Science ®Google Scholar
• Copeland, M. T. (1924). Principles of merchandising. New York, NY: Arno Press.
   Google Scholar
• Coyle, J. R., & Thorson, E. (2001). The effects of progressive levels of interactivity and vividness in web marketing sites. Journal of Advertising, 30(3), 65–77. doi:10.1080/00913367.2001.10673646
   Web of Science ®Google Scholar
• Devin, B. L., & Lane, A. B. (2014). Communicating engagement in corporate social responsibility: A meta-level construal of engagement. Journal of Public Relations Research, 26(5), 436–454. doi:10.1080/1062726X.2014.956104
   Web of Science ®Google Scholar
• DiGrazia, J., McKelvey, K., Bollen, J., & Rojas, F. (2013). More tweets, more votes: Social media as a quantitative indicator of political behavior. Plos One, 8(11), e79449. doi:10.1371/journal.pone.0079449
   PubMed Web of Science ®Google Scholar
• Edelman, R. (2008, October 30). Public engagement: The evolution of public relations. Retrieved from http://www.edelman.com/p/6-a-m/public-engagement/
   Google Scholar
• Falcon, A. (2011). Twitter vs. Weibo: 8 things Twitter can learn from the latter. Retrieved from http://www.hongkiat.com/blog/things-twitter-can-learn-from-sina-weibo/.
   Google Scholar
• Fannin, R. (2015, September 12). China’s VC boom and bust and then what for 2015? Forbes. Retrieved from http://www.forbes.com/sites/rebeccafannin/2015/09/12/chinas-vc-boom-and-bust-and-then-what-for-2015/2/
   Google Scholar
• Fombrun, C. J., Gardberg, N. A., & Sever, J. M. (2000). The reputation quotientSM: A multi-stakeholder measure of corporate reputation. Journal of Brand Management, 7(4), 241–255. doi:10.1057/bm.2000.10
   Google Scholar
• Golden, L. L., & Johnson, K. A. (1983). The impact of sensory preferences and thinking vs. feeling appeals on advertising effectiveness. In R. P. Bagozzi, & A. M. Tybout (Eds.), Advances in consumer research (pp. 203–208). Ann Arbor, MI: Association for Consumer Research.
   Google Scholar
• Grbich, C. (2007). Qualitative data analysis: An introduction. Thousand Oaks, CA: Sage Publications.
   Google Scholar
• Guillory, J. E., & Sundar, S. S. (2014). How does web site interactivity affect our perceptions of an organization? Journal of Public Relations Research, 26(1), 44–61. doi:10.1080/1062726X.2013.795866
   Web of Science ®Google Scholar
• Hansen, M. H., & Svarverud, R. (2010). iChina: The rise of the individual in modern Chinese society. Copenhagen, Denmark: Nordic Institute of Asian Studies.bk_AQCmts10b
   Google Scholar
• Heath, R. L. (2006). Onward into more fog: Thoughts on public relations’ research directions. Journal of Public Relations Research, 18(2), 93–114. doi:10.1207/s1532754xjprr1802_2
   Google Scholar
• Heath, R. L. (2014,May). Public relations’ role in engagement: Functions, voices, and narratives. Paper presented at the Engagement as strategy, theory and practice. ICA preconference 2014, Seattle, WA.
   Google Scholar
• Hofstede, G., & Hofstede, G. J. (2005). Cultures and organizations: Software of the mind. New York, NY: McGraw-Hill.
   Google Scholar
• Hutton, G., & Fosdick, M. (2011). The globalization of social media: Consumer relationships with brands evolve in the digital space. Journal of Advertising Research, 51(4), 564–570. doi:10.2501/JAR-51-4-564-570
   Web of Science ®Google Scholar
• Ji, Y., Chen, Z., Li, C., & Stacks, D. W. (in press). What’s ROI got to do with it? In S. Duhe (Ed.), New media and public relations (3rd ed.). New York, NY : Peter Lang Publishing.
   Google Scholar
• Ji, Y. G., Li, C., North, M., & Liu, J. (2017). Staking reputation on stakeholders: How does stakeholders’ Facebook engagement help or ruin a company’s reputation? Public Relations Review 41(1), 201–215. doi:10.1016/j.pubrev.2016.12.004bk_AQCmts12b
   Web of Science ®Google Scholar
• Jiang, Z., & Benbasat, I. (2007). Research note—Investigating the influence of the functional mechanisms of online product presentations. Information Systems Research, 18(4), 454–470. doi:10.1287/isre.1070.0124
   Web of Science ®Google Scholar
• Kadam, A., & Ayarekar, S. (2014). Impact of social media on entrepreneurship and entrepreneurial performance: Special reference to small and medium scale enterprises. SIES Journal of Management, 10(1), 3–11. doi:10.1177/0266242607076524
   Web of Science ®Google Scholar
• Kang, M. (2014). Understanding public engagement: Conceptualizing and measuring its influence on supportive behavioral intentions. Journal of Public Relations Research, 26, 399–416. doi:10.1080/1062726X.2014.956107
   Web of Science ®Google Scholar
• Kang, S., & Norton, H. E. (2004). Nonprofit organizations’ use of the World Wide Web: Are they sufficiently fulfilling organizational goals? Public Relations Review, 30(3), 279–284. doi:10.1016/j.pubrev.2004.04.002
   Web of Science ®Google Scholar
• Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of social media. Business Horizons, 53(1), 59–68. doi:10.1016/j.bushor.2009.09.003
   Web of Science ®Google Scholar
• Kelleher, T. (2009). Conversational voice, communicated commitment, and public relations outcomes in interactive online communication. Journal of Communication, 59, 172–188. doi:10.1111/j.1460-2466.2008.01410.x
   Web of Science ®Google Scholar
• Keller, P. A., & Block, L. G. (1997). Vividness effects: A resource-matching perspective. Journal of Consumer Research, 24(3), 295–304. doi:10.1086/209511
   Web of Science ®Google Scholar
• Kent, M. L., & Taylor, M. (1998). Building dialogic relationships through the World Wide Web. Public Relations Review, 24(3), 321–334. doi:10.1016/S0363-8111(99)80143-X
   Web of Science ®Google Scholar
• Kent, M. L., Taylor, M., & White, W. J. (2003). The relationship between Web site design and organizational responsiveness to stakeholders. Public Relations Review, 29, 63–77. doi:10.1016/S0363-8111(02)00194-7
   Web of Science ®Google Scholar
• Koster, S., & Stel, A. (2014). The relationship between start-ups, market mobility and employment growth: An empirical analysis for Dutch regions. Papers in Regional Science, 93(1), 203–217. doi:10.1111/pirs.12000
   Web of Science ®Google Scholar
• Kotler, P., & Armstrong, G. (1994). Principles of marketing (6th ed.). London, UK: Prentice-Hall.
   Google Scholar
• Krake, F. B. G. J. M. (2005). Successful brand management in SMEs: A new theory and practical hints. Journal of Product and Brand Management, 14(4), 228–238. doi:10.1108/10610420510609230
   Google Scholar
• Laskey, H. A., Day, E., & Crask, M. (1989). Typology of main message strategies for television commercials. Journal of Advertising, 18, 36–41. doi:10.1080/00913367.1989.10673141
   Web of Science ®Google Scholar
• Li, C., & Stacks, D. W. (2015). Measuring the impact of social media on business profit & success: A Fortune 500 perspective. New York, NY: Peter Lang Publishing, Inc.
   Google Scholar
• Lindlof, T. R., & Taylor, B. C. (2002). Qualitative communication research methods (2nd ed.). Thousand Oaks, CA: Sage Publications.
   Google Scholar
• Lingelbach, D., Patino, A., & Pitta, D. A. (2012). The emergence of marketing in millennial new ventures. Journal of Consumer Marketing, 29(2), 136–145. doi:10.1108/07363761211206384
   Google Scholar
• Lovejoy, K., & Saxton, G. D. (2012). Information, community, and action: How nonprofit organizations use social media. Journal of Computer-Mediated Communication, 17(3), 337–353. doi:10.1111/j.1083-6101.2012.01576.x
   Web of Science ®Google Scholar
• Luo, Y., & Jiang, H. (2012). A dialogue with social media experts: Measurement and challenges of social media use in Chinese public relations practice. Global Media Journal—Canadian Edition, 5(2), 57–74.
   Google Scholar
• Lwin, M., & Phau, I. (2013). Effective advertising appeals for websites of small boutique hotels. Journal of Research in Interactive, 7(1), 18–32. doi:10.1108/17505931311316725
   Google Scholar
• MacVicar, D., & Throne, D. (1992). Managing high-tech start-ups. Boston, MA: Butterworth-Heinemann.
   Google Scholar
• Mattila, A. S. (1999). Do emotional appeals work for services? International Journal of Service Industry Management, 10(3), 292–307. doi:10.1108/09564239910276890
   Google Scholar
• McCracken, G. D. (1988). The long interview. Newbury Park, CA: Sage.
   Google Scholar
• Men, L. R., & Tsai, W. S. (2012). How companies cultivate relationships with publics on social network sites: Evidence from China and the United States. Public Relations Review, 38, 723–730. doi:10.1016/j.pubrev.2011.10.006
   Web of Science ®Google Scholar
• Men, L. R., & Tsai, W. S. (2014). Perceptual, attitudinal, and behavioral outcomes of organization-public engagement on corporate social networking sites. Journal of Public Relations Research, 26, 417–435. doi:10.1080/1062726X.2014.951047
   Web of Science ®Google Scholar
• Men, L. R., & Tsai, W. S. (2016). Gearing toward excellence in corporate social media communications: Understanding the why and how of public engagement. In A. Hutchins, & N. Tindall (Eds.), Public relations and participatory culture: Fandom, social media, and community engagement (pp. 89–101). New York, NY: Routledge.
   Google Scholar
• Merrilees, B. (2007). A theory of brand-led SME new venture development. Qualitative Market Research: An International Journal, 10(4), 403–415. doi:10.1108/13522750710819739
   Google Scholar
• Michaelidou, N., Siamagka, N. T., & Christodoulides, G. (2011). Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands. Industrial Marketing Management, 40, 1153–1159. doi:10.1016/j.indmarman.2011.09.009
   Web of Science ®Google Scholar
• Michaelson, D., Wright, D. K., & Stacks, D. W. (2012). Evaluating efficacy in public relations/corporate communication programming: Towards establishing standards of campaign performance. Public Relations Journal, 6(5) 1–25.
   Google Scholar
• Muntinga, D. G., Moorman, M., & Smit, E. G. (2011). Introducting COBRAs: Exploring motivations for brand-related social media use. International Journal of Advertising, 30(1), 13–46. doi:10.2501/IJA-30-1-013-046
   Web of Science ®Google Scholar
• Muralidharan, S., & Men, L. R. (2015). How peer communication and engagement motivations influence social media shopping behavior: Evidence from China and the United States. Cyberpsychology, Behavior, and Social Networking, 18(10), 595–601. doi:10.1089/cyber.2015.0190
   PubMed Web of Science ®Google Scholar
• O’Keefe, D. J. (1990). Persuasion: Theory and research. Newbury Park, CA: Sage.
   Google Scholar
• Page, T. J., Jr., Thorson, E., & Heide, M. P. (1990). The memory impact of commercials varying in emotional appeal and product involvement. In S. Agres, J. A. Edell, & T. M. Dubitsky (Eds.), Emotion in advertising: Theoretical and practical explorations (pp. 255–268). Westport, CT: Quorum Books.
   Google Scholar
• Park, H., & Reber, B. H. (2008). Relationship building and the use of Web sites: How Fortune 500 corporations use their Web sites to build relationships. Public Relations Review, 34(4), 409–411. doi:10.1016/j.pubrev.2008.06.006
   Web of Science ®Google Scholar
• Patton, M. Q. (1990). Qualitative evaluation and research methods. Newbury Park, CA: Sage.
   Google Scholar
• Petkova, A. P., Rindova, V. P., & Gupta, A. K. (2008). How can new ventures build reputation? An exploratory study. Corporate Reputation Review, 11(4), 320–334. doi:10.1057/crr.2008.27
   Google Scholar
• Pettigrew, J. E., & Reber, B. H. (2010). The new dynamic in corporate media relations: How fortune 500 companies are using virtual press rooms to engage the press. Journal of Public Relations Research, 22(4), 404–428. doi:10.1080/10627261003801412
   Web of Science ®Google Scholar
• Petty, R. E., & Cacioppo, J. T. (1986). Communication and persuasion: Central and peripheral routes to attitude change. New York, NY: Springer-Verlag.
   Google Scholar
• Ritchie, J., & Lewis, J. (2003). Qualitative research practice: A guide for social science students and researchers. London, UK: Sage.
   Google Scholar
• Rode, V., & Vallaster, C. (2005). Corporate branding for start-ups: The crucial role of entrepreneurs. Corporate Reputation Review, 8(2), 121–135. doi:10.1057/palgrave.crr.1540244
   Google Scholar
• Rosselli, F., Skelly, J. J., & Mackie, D. M. (1995). Processing rational and emotional messages: The cognitive and affective mediation of persuasion. Journal of Experimental Social Psychology, 31(2), 163–190. doi:10.1006/jesp.1995.1008
   Web of Science ®Google Scholar
• Rubin, H. J., & Rubin, I. S. (2005). Qualitative interviewing: The art of hearing data. Thousand Oaks, CA: Sage.
   Google Scholar
• Saxton, G. D., & Waters, R. D. (2014). What do stakeholders like on Facebook? Examining public reactions to nonprofit organizations’ informational, promotional, and community-building messages. Journal of Public Relations Research, 26(3), 280–299. doi:10.1080/1062726X.2014.908721
   Web of Science ®Google Scholar
• Stacks, D. W. (2016). Primer of public relations research (3rd ed.). New York, NY: Guilford Press.
   Google Scholar
• Steuer, J. (1992). Defining virtual reality: Dimensions determining telepresence. Journal of Communication, 42(4), 73–93. doi:10.1111/j.1460-2466.1992.tb00812.x
   Web of Science ®Google Scholar
• Sung, K., & Kim, S. (2014). I want to be your friend: The effects of organizations’ interpersonal approaches on social networking sites. Journal of Public Relations Research, 26, 235–255. doi:10.1080/1062726X.2014.908718
   Web of Science ®Google Scholar
• Taylor, M., & Kent, M. L. (2014). Dialogic engagement: Clarifying foundational concepts. Journal of Public Relations Research, 26(5), 384–398. doi:10.1080/1062726X.2014.956106
   Web of Science ®Google Scholar
• Taylor, M., Kent, M. L., & White, W. J. (2001). How activist organizations are using the Internet to build relationships. Public Relations Review, 27(3), 263–284. doi:10.1016/S0363-8111(01)00086-8
   Web of Science ®Google Scholar
• Tsai, W. S., & Men, L. R. (2013). Motivations and antecedents of consumer engagement with brand pages on social networking sites. Journal of Interactive Advertising, 13, 76–87. doi:10.1080/15252019.2013.826549
   Google Scholar
• Tumasjan, A., Sprenger, T. O., Sandner, P. G., & Welpe, I. M. (2010). Predicting elections with Twitter: What 140 characters reveal about political sentiment. Icwsm, 10, 178–185.
   Google Scholar
• Veldeman, C., Van Praet, E., & Mechant, P. (2015). Social media adoption in business-to-business: IT and industrial companies compared. International Journal of Business Communication. doi:10.1177/2329488415572785bk_AQCmts20b
   Google Scholar
• Vernuccio, M. (2014). Communicating corporate brands through social media: An exploratory study. International Journal of Business Communication, 51(3), 211–233. doi:10.1177/2329488414525400
   Google Scholar
• Waters, R. D., Burnett, E., Lamm, A., & Lucas, J. (2009). Engaging stakeholders through social networking: How nonprofit organizations are using Facebook. Public Relations Review, 35, 102–106. doi:10.1016/j.pubrev.2009.01.006
   Web of Science ®Google Scholar
• Witt, P., & Rode, V. (2005). Corporate brand building in start-ups. Journal of Enterprising Culture, 13(3), 273–294. doi:10.1142/S0218495805000173bk_AQCmts21b
   Google Scholar
• Wong, H. Y., & Merrilees, B. (2005). A brand orientation typology for SMEs: A case research approach. Journal of Product & Brand Management, 14, 155–162. doi:10.1108/10610420510601021
   Google Scholar
• Yoo, C., & MacInnis, D. (2005). The brand attitude formation process of emotional and informational ads. Journal of Business Research, 58(10), 1397–1406. doi:10.1016/j.jbusres.2005.03.011
   Web of Science ®Google Scholar
• Zeff, R. L., & Aronson, B. (1999). Advertising on the Internet (2nd ed.). New York, NY: Wiley.
   Google Scholar