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Research Article

Automated Communication’s Impact on Strategic Communication: Implications from a Systematic Review

Teresa WellerInstitute of Communication Science, Friedrich Schiller University Jena, Jena, GermanyCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0009-0006-2136-6337
ORCID Icon &
Irina LockInstitute of Communication Science, Friedrich Schiller University Jena, Jena, GermanyORCID Iconhttps://orcid.org/0000-0002-0524-3330
ORCID Icon
Published online: 30 Jul 2024

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Articles included in the systematic review

  • Ahmad, N., Haque, S., & Ibahrine, M. (2023). The news ecosystem in the age of AI: Evidence from the UAE. Journal of Broadcasting & Electronic Media, 67(3), 323–352. https://doi.org/10.1080/08838151.2023.2173197
  • Ahmed, S. (2023). Navigating the maze: Deepfakes, cognitive ability, and social media news skepticism. New Media & Society, 25(5), 1108–1129. https://doi.org/10.1177/14614448211019198
  • Alboqami, H. (2023). Trust me, I’m an influencer! Causal recipes for customer trust in artificial intelligence influencers in the retail industry. Journal of Retailing and Consumer Service, 72, Article 103242, 1–12. https://doi.org/10.1016/j.jretconser.2022.103242
  • Arango, L., Singaraju, S. P., & Niininen, O. (2023). Consumer responses to AI-generated charitable giving ads. Journal of Advertising, 52(4), 486–503. https://doi.org/10.1080/00913367.2023.2183285
  • Arsenyan, J., & Mirowska, A. (2021). Almost human? A comparative case study on the social media presence of virtual influencers. International Journal of Human-Computer Studies, 155, Article 102694, 1–16. https://doi.org/10.1016/j.ijhcs.2021.102694
  • (Articles are referenced according to how they appeared at the time of the analysis. Since the analysis, some articles have been published offline as well; hence, the publication year may differ).
  • Campbell, C., Plangger, K., Sands, S., Kietzmann, J., & Bates, K. (2022). How deepfakes and artificial intelligence could reshape the advertising industry. Journal of Advertising Research, 62(4), 241–251. https://doi.org/10.2501/JAR-2022-017
  • Carlson, M. (2015). The robotic reporter: Automated journalism and the redefinition of labor, compositional forms, and journalistic authority. Digital Journalism, 3(3), 416–431. https://doi.org/10.1080/21670811.2014.976412
  • Chandra, S., Shirish, A., & Srivastava, S. C. (2022). To be or not to be … human? Theorizing the role of human-like competencies in conversational artificial intelligence agents. Journal of Management Information Systems, 39(4), 969–1005. https://doi.org/10.1080/07421222.2022.2127441
  • Cheng, Y., & Jiang, H. (2020). How do AI-driven chatbots impact user experience? Examining gratifications, perceived privacy risk, satisfaction, loyalty, and continued use. Journal of Broadcasting & Electronic Media, 64(4), 592–614. https://doi.org/10.1080/08838151.2020.1834296
  • Clerwall, C. (2014). Enter the robot journalist: Users’ perceptions of automated content. Journalism Practice, 8(5), 519–531. https://doi.org/10.1080/17512786.2014.883116
  • Cloudy, J., Banks, J., & Bowman, N. D. (2021). The str(AI)ght scoop: Artificial intelligence cues reduce perceptions of hostile media bias. Digital Journalism, 1–20. https://doi.org/10.1080/21670811.2021.1969974
  • Cover, R. (2022). Deepfake culture: The emergence of audio-video deception as an object of social anxiety and regulation. Continuum: Journal of Media & Cultural Studies, 36(4), 609–621. https://doi.org/10.1080/10304312.2022.2084039
  • Danzon-Chambaud, S., & Cornia, A. (2023). Changing or reinforcing the “rules of the game”: A field theory perspective on the impacts of automated journalism on media practitioners. Journalism Practice, 17(2), 174–188. https://doi.org/10.1080/17512786.2021.1919179
  • Diakopoulos, N., & Johnson, D. (2021). Anticipating and addressing the ethical implications of deepfakes in the context of elections. New Media & Society, 23(7), 2072–2098. https://doi.org/10.1177/1461444820925811
  • Dobber, T., Metoui, N., Trilling, D., Helberger, N., & de Vreese, C. (2021). Do (microtargeted) deepfakes have real effects on political attitudes? The International Journal of Press/Politics, 26(1), 69–91. https://doi.org/10.1177/1940161220944364
  • Dörr, K. N., & Hollnbuchner, K. (2017). Ethical challenges of algorithmic journalism. Digital Journalism, 5(4), 404–419. https://doi.org/10.1080/21670811.2016.1167612
  • Edwards, C., Edwards, A., Spence, P. R., & Shelton, A. K. (2014). Is that a bot running the social media feed? Testing the differences in perceptions of communication quality for a human agent and a bot agent on Twitter. Computers in Human Behavior, 33, 372–376. https://doi.org/10.1016/j.chb.2013.08.013
  • Flavián, C., Akdim, K., & Casaló, L. V. (2023). Effects of voice assistant recommendations on consumer behavior. Psychology & Marketing, 40(2), 328–346. https://doi.org/10.1002/mar.21765
  • Franke, C., Groeppel-Klein, A., & Müller, K. (2023). Consumers’ responses to virtual influencers as advertising endorsers: Novel and effective or uncanny and deceiving? Journal of Advertising, 52(4), 523–539. https://doi.org/10.1080/00913367.2022.2154721
  • Garvey, A. M., Kim, T. W., & Duhachek, A. (2023). Bad news? Send an AI. Good news? Send a human. Journal of Marketing, 87(1), 10–25. https://doi.org/10.1177/00222429211066972
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