References
- All-party candidate. (1967, February 5). The Times of India, 4.
- Alousque, I. N. (2020) The metaphorical representation of Brexit in digital political cartoons. Visual Communication Quarterly, 27(1), 3–12.
- Amalu, N. S. (2018). Portrayal of LGBT identity and sexuality in contemporary Indian advertisements. In R. Sharma (Ed.), Media, the state and marginalisation: Tackling challenges (pp. 93–107). Cambridge Scholars Publishing.
- Amul. (n.d.a). About us—The Amul model. https://www.amul.com/m/about-us
- Amul. (n.d.b). Amul hits. https://www.amul.com/m/amul-hits
- Babb, L. (1981). Glancing: Visual interaction in Hinduism. Journal of Anthropological Research, 37(4), 387–401. http://www.jstor.org/stable/3629835
- Barry, A. M. (2009). Mirror neurons: How we become what we see. Visual Communication Quarterly, 16, 79–89.
- Brown, S., & Ponsonby-McCabe, S. (Eds.) (2014). Brand mascots and other marketing animals. Routledge.
- Cayla, J. (2013). Brand mascots as organisational totems. Journal of Marketing Management, 29(1–2), 86–104.
- Chowdhury, A. (2016, October 16). Amul Girl turns 50: Meet the three men who keep her going. Economic Times. https://economictimes.indiatimes.com/industry/services/advertising/amul-girl-turns-50-meet-the-three-men-who-keep-her-going/articleshow/54872391.cms?from=mdr
- Da Cunha, S. (2012). The “utterly butterly” story. In Amul’s India (pp. 14–21). Harper Collins Publishers India.
- Dalrymple, W. (2012, January 26). Why Salman Rushdie’s voice was silenced in Jaipur. The Guardian. https://www.theguardian.com/books/2012/jan/26/salman-rushdie-jaipur-literary-festival
- Davies, R. H. (1997). Lives of Indian images. Princeton University Press.
- Eck, D. L. (1998). Darshan: Seeing the divine image in India (3rd ed.). Columbia University Press.
- Endres, D. (2015). American Indian permission for mascots: Resistance or complicity within rhetorical colonialism? Rhetoric and Public Affairs, 18(4), 649–690. https://www.jstor.org/stable/10.14321/rhetpublaffa.18.4.0649.
- Finnegan, C. A. (2005). Recognizing Lincoln: Image vernaculars in nineteenth-century visual culture. Rhetoric and Public Affairs, 8(1), 31–57.
- Gopalakrishnan, R. (2008, November 30). India directs anger at politicians after Mumbai attacks. Reuters. https://in.reuters.com/article/idINIndia-36786620081130
- Hill, C. A., & Helmers, M. (2004). Introduction. In C. A. Hill & M. Helmers (Eds.), Defining visual rhetorics (pp. 1–24). Lawrence Erlbaum.
- Hsu, T. (2020, June 17). Aunt Jemima brand to change name and image over “racial stereotype.” New York Times. https://www.nytimes.com/2020/06/17/business/media/aunt-jemima-racial-stereotype.html
- Jain, K. (2007). The efficacious image: Pictures and power in Indian mass culture. In R. H. Davis (Ed.), Picturing the nation: Iconographies of modern India (pp. 144–170). Orient Longman.
- Jenkins, E. (2008). My iPod, my iCon: How and why do images become icons? Critical Studies in Media Communication, 25(5), 466–489.
- Kurien, V. (2007). I too had a dream. Lotus Collection.
- Majumdar, N. (2019, May 12). Mumbai horse racing & Amul girl as jockey—how an “utterly butterly” idea kicked off. The Print. https://theprint.in/economy/brandma/mumbai-horse-racing-amul-girl-as-jockey-how-an-utterly-butterly-idea-kicked-off/234367/
- Mazzarella, W. (2003). Shoveling smoke: Advertising and globalization in contemporary India. Duke University Press.
- McAllister, M. P., Cooke, T. R., & Buckley, C. (2015). Fetishizing Flo: Constructing retail space and flexible gendered labor in digital-era insurance advertising. Critical Studies in Media Communication, 32(5), 347–362.
- McGowan, T. (2013). The capitalist gaze. Discourse, 35(1), 3–23.
- Mitchell, W. J. T. (1995). Picture theory: Essays on verbal and visual representation. University of Chicago Press.
- Mitchell, W. J. T. (2005). What do pictures want? The lives and loves of images. University of Chicago Press.
- Morgan, D. (2005). The sacred gaze: Religious visual culture in theory and practice. University of California Press.
- NDTV. (2012, June 12). Amul’s “utterly butterly” girl: 50 years of news with humour. http://www.ndtv.com/video/player/news/amul-s-utterly-butterly-girl-50-years-of-news-with-humour/235794?v_also_see
- Pandey, R. K. (1979). The concept of avatars (with special reference to Gita). B. R. Publishing Corporation.
- Parrinder, G. (1997). Avatar and incarnation: The divine in human form in the world’s religions. Oneworld Publications.
- Pinney, C. (2004). “Photos of the gods”: The printed image and political struggle in India. Oxford University Press.
- Sally, M. (2020, April 2). Amul turnover grows 17% to Rs 38,550 crore in 2019–20. Economic Times. https://economictimes.indiatimes.com/industry/cons-products/food/amul-turnover-grows-17-to-rs-38550-crore-in-2019-20/articleshow/74942395.cms?from=mdr
- Sharma, A. (2012, September 28). Indian dairy uses satire to stick it to politicians in butter ads. Wall Street Journal. http://online.wsj.com/article/SB10000872396390443884104577647383062015606.html
- Sodhi, R. S. (2016). Foreword. In Amul’s India 3.0 (pp. 6–7). Harper Collins Publishers India.
- St. John III, B. (2014). Conveying the sense-making corporate persona: The Mobil Oil “Observations” columns, 1975–1980. Public Relations Review, 40(4), 692–699.
- Swenson, R. (2016). Building Betty Crocker’s brand community: Conversations with consumers, 1940–1950. Journal of Communication Management, 20(2), 148–161.
- Vijaykumar, N. (2016, October 17). How the Amul girl has stood for India over 50 years. The Week. https://www.theweek.in/webworld/features/society/amul-girl-turns-50-india-ads.html
- Williamson, J. (1978) Decoding advertisements: Ideology and meaning in advertising. Marion Boyars.