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European Sport Management Quarterly Volume 11, 2011 - Issue 2
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BOOK REVIEW

Consumer Behaviour in Sport and Events

Guillaume Bodet Loughborough, UK
Pages 193-195 | Published online: 04 May 2011

References

  • Funk , D. C. and James , J. 2001 . The psychological continuum model: A conceptual framework for understanding an individual's psychological connection to sport . Sport Management Review , 2 : 119 – 150 .
  • Funk , D. C. and James , J. 2006 . Consumer loyalty: The meaning of attachment in the development of sport team allegiance . Journal of Sport Management , 20 : 189 – 217 .

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