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Introduction

Value co-creation in sport management

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References

  • Chelladurai, P. (2013). A personal journey in theorizing in sport management. Sport Management Review, 16(1), 22–28. doi:10.1016/j.smr.2011.12.003
  • Cunningham, G. B. (2013). Theory and theory development in sport management. Sport Management Review, 16(1), 1–4. doi:10.1016/j.smr.2012.01.006
  • Vargo, S. L., & Lusch, R. F. (2004). Evolving to a new dominant logic for marketing. Journal of Marketing, 68(1), 1–17. doi:10.1509/jmkg.68.1.1.24036

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