References and suggested readings
- Atkin, C. K., & Freimuth, V. (2013). Guidelines for formative evaluation research in campaign design. In R. C. Rice & C. K. Atkin (Eds.), Public communication campaigns (4th ed., pp. 21–68). Thousand Oaks, CA: Sage.
- Hornik, R. C. (2002). Public health communication: Evidence for behavior change. Mahwah, NJ: Erlbaum.
- Hornik, R., & Yanovitzky, I. (2003). Using theory to design evaluations of communication campaigns: The case of the National Youth Anti-Drug Media Campaign. Communication Theory, 13(2), 204–224. doi: 10.1111/j.1468-2885.2003.tb00289.x
- Neuberger, L. (2017). Teaching health campaigns by doing health campaigns. Communication Teacher, 31(3), 143–148. doi: 10.1080/17404622.2017.1314520
- Noar, S. M. (2006). A 10-year retrospective of research in health mass media campaigns: Where do we go from here? Journal of Health Communication, 11(1), 21–42. doi: 10.1080/10810730500461059
- Vallone, D., Smith, A., Kenney, T., Greenberg, M., Hair, E., Cantrell, J., … Koval, R. (2016). Agents of social change: A model for targeting and engaging Generation Z across platforms. Journal of Advertising Research, 56(4), 414–425. doi: 10.2501/JAR-2016-046
- Zhao, X., Alexander, T. N., Hoffman, L., Jones, C., Delahanty, J., Walker, M., … Tolbert, E. (2016). Youth receptivity to FDA’s The Real Cost tobacco prevention campaign: Evidence from message pretesting. Journal of Health Communication, 21(11), 1153–1160. doi: 10.1080/10810730.2016.1233307