References and suggested readings
- Andrejevic, M. (2014). The big data divide. International Journal of Communication, 8, 1673–1689. https://ijoc.org/index.php/ijoc/article/view/2161/1163
- Aristotle. (Trans. 1991). On rhetoric (G. A. Kennedy, Trans.). Oxford University Press.
- Beeson, L. L. (2015). Persuasion: Theory and applications. Oxford University Press.
- Blakeman, R. (2018). Integrated marketing communication: Creative strategy from idea to implementation (3rd. ed.). Rowman & Littlefield.
- Couldry, N., & Turow, J. (2014). Advertising, big data, and the clearance of the public realm: Marketers’ new approaches to the content subsidy. International Journal of Communication, 8, 1710–1726. https://ijoc.org/index.php/ijoc/article/view/2166/1161
- Hostetler, M. J., & Kahl, M. L. (2017). Advanced public speaking: A leader’s guide (2nd ed.). Routledge.
- Johnson, J. A. (2017). The IPIP-NEO (International personality item pool representation of the NEO PI-R). Retrieved July 10, 2019, from http://www.personal.psu.edu/~j5j/IPIP/
- Jowett, G. S., & O'Donnell, V. (2015). Propaganda and persuasion (6th ed.). Sage.
- Larson, C. U. (2013). Persuasion: Reception and responsibility (13th ed.). Wadsworth.
- Opt, S. K. (2017). Teaching audience adaptation using connected presentations and teamwork. Communication Teacher, 31(2), 85–89. https://doi.org/10.1080/17404622.2017.1285413
- Robinson, S. C. (2015). The good, the bad, and the ugly: Applying Rawlsian ethics in data mining marketing. Journal of Media Ethics, 30, 19–30. https://doi.org/10.1080/08900523.2014.985297
- Strategic Business Insights. (2019). VALSTM | US VALSTM Survey | SBI. Retrieved July 10, 2019, from http://www.strategicbusinessinsights.com/vals/presurvey.shtml
- Turow, J. (2011). The daily you: How the new advertising industry is defining your identity and your worth. Yale University Press.
- Young, J. E., & Potter, D. J. (2018). Complicating audience: A critical communication pedagogy commitment. Communication Teacher, 32(1), 42–47. https://doi.org/10.1080/17404622.2017.1372791
- Zarefsky, D. (2019). The practice of argumentation: Effective reasoning in communication. Cambridge University Press.