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Original Teaching Ideas—Unit

What makes an image worth a thousand words? Teaching strategic visual analysis and synthesis via semiotics

Pages 135-141 | Received 01 Feb 2020, Accepted 05 Dec 2020, Published online: 25 Dec 2020

References and suggested readings

  • Caple, H. (2013). Photojournalism: A social semiotic approach. Palgrave Macmillan.
  • Djonov, E., & Zhao, S. (2017). Social semiotics: A theorist and a theory in retrospect and prospect. In S. Zhao, E. Djonov, A. Björkvall, & M. Boeriis (Eds.), Advancing multimodal and critical discourse studies: Interdisciplinary research inspired by Theo van Leeuwen’s social semiotics (pp. 3–21). Routledge.
  • Knox, J. (2007). Visual-verbal communication on online newspaper home pages. Visual Communication, 6(1), 19–53. https://doi.org/10.1177/1470357207071464
  • Knox, T. (2017, December 11). The women boxers of Gleason’s Gym. https://www.theguardian.com/sport/2017/dec/11/women-boxers-of-gleason-s-gym
  • Kress, G., & van Leeuwen, T. (2006). Reading images: The grammar of visual design. Routledge.
  • Lawes, R. (2019). Big semiotics: Beyond signs and symbols. International Journal of Market Research, 61(3), 252–265. https://doi.org/10.1177/1470785318821853
  • Lucas, K., & Rawlins, J. D. (2015). Pechakucha presentations: Teaching storytelling, visual design, and conciseness. Communication Teacher, 29(2), 102–107. https://doi.org/10.1080/17404622.2014.1001419
  • Robinson, R. (2009). Picture this: Exploring nonverbal communication through self-portraiture. Communication Teacher, 23(1), 62–65. https://doi.org/10.1080/17404620802592973
  • Stones, E. (2017). “Nobody puts baby in a binder”: Using memes to teach visual reason. Communication Teacher, 31(3), 137–142. https://doi.org/10.1080/17404622.2017.1314525
  • Suarez-Monsalve, A., & Molleda, J. (2019). Strategy. In B. Brunner (Ed.), Public relations theory: Application and understanding (pp. 13–29). Wiley Blackwell.
  • Van Leeuwen, T. (2005). Introducing social semiotics. Routledge.
  • Van Leeuwen, T. (2011). The language of colour: An introduction. Routledge.

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