References and suggested readings
- Bertelsen, D. A., & Goodboy, A. K. (2009). Curriculum planning: Trends in communication studies, workplace competencies, and current programs at 4-year colleges and universities. Communication Education, 58(2), 262–275. https://doi.org/10.1080/03634520902755458
- Bustin, G. M., Jones, D. N., Hansenne, M., & Quoidbach, J. (2015). Who does Red Bull give wings to? Sensation seeking moderates sensitivity to subliminal advertisement. Frontiers in Psychology, 6(1), 1–6. https://doi.org/10.3389/fpsyg.2015.00825
- Colbert, K. R. (1993). The effects of debate participation on argumentativeness and verbal aggression. Communication Education, 42(3), 206–214. https://doi.org/10.1080/03634529309378928
- DeRosia, E. D., & McQuarrie, E. F. (2019). Lost and found: Individual differences in propensity to process visual elements of persuasion. Psychology of Marketing, 36(4), 266–275. https://doi.org/10.1002/mar.21177
- Evans, A. T., & Clark, J. K. (2012). Source characteristics and persuasion: The role of self-monitoring in self-validation. Journal of Experimental Social Psychology, 48(1), 383–386. https://doi.org/10.1016/j.jesp.2011.07.002
- Hofstede, G. (1990). Cultures and organizations: Software of the mind. McGraw Hill.
- Hunt, S. K., & Meyer, K. R. (2022). Engaged persuasion in a post-truth world. Cognella.
- Hunt, S. K., Meyer, K. R., & Lippert, L. R. (2006). Implications of students’ cognitive styles for the development of argumentation skills. Argumentation and Advocacy, 42(3), 157–163. https://doi.org/10.1080/00028533.2006.11821648
- Jacks, J. Z., & Lancaster, L. C. (2015). Fit for persuasion: The effects of nonverbal delivery style, message framing, and gender on message effectiveness. Journal of Applied Social Psychology, 45(4), 203–213. https://doi.org/10.1111/jasp.12288
- Kittirattarkarn, G. P., Araujo, T., & Neijens, P. (2019). Challenging traditional culture? How personal and national collectivism-individualism moderates the effects of content characteristics and social relationships on consumer engagement with brand-related user-generated content. Journal of Advertising, 48(2), 197–214. https://doi.org/10.1080/00913367.2019.1590884
- Leone, C. (2006). Self-monitoring: Individual differences in orientations to the social world. Journal of Personality, 74(3), 632–657. https://doi.org/10.1111/j.1467-6494.2006.00387.x
- McDonald’s. (2020). Trust me [Video]. YouTube. https://www.youtube.com/watch?v=Yz2Gi8nHdgo
- McDonald’s. (2021). Community connections — Los vejitos [Video]. YouTube. https://www.youtube.com/watch?v=LHSlw68C8Sk
- McDonald’s UK. (2016). Always working on our happy meal [Video]. YouTube. https://www.youtube.com/watch?v=6mWZUKbAhi8
- Myers, S. A., Goodboy, A. K., Kromka, S. M., Shin, M., Pitts, S., & Bertelsen, D. A. (2021). A curricular view of communication course offerings of national communication association department members. Communication Education, 70(4), 421–434. https://doi.org/10.1080/03634523.2021.1951313
- Orji, R., Mandryk, R. L., & Vassileva, J. (2015). Gender, age, and responsiveness to Cialdini's persuasive strategies. In T. MacTavish, & S. Basapur (Eds.), Persuasive Technology (pp. 147–159). Heidelberg: Springer International Publishing. https://doi.org/10.1007/978-3-319-20306-5_14
- Papyrina, V. (2019). The trade-off between quantity and quality of information in gender responses to advertising. Journal of Promotion Management, 25(1), 1–19. https://doi.org/10.1080/10496491.2018.1427652
- Rhodes, N., & Wood, W. (1992). Self-esteem and intelligence affect influenceability: The mediating role of message reception. Psychological Bulletin, 111(1), 156–171. https://doi.org/10.1037/0033-2909.111.1.156
- Sherif, C. W., Sherif, M., & Nebergall, R. E. (1965). Attitude and attitude change: The social judgment-involvement approach. Saunders.
- Wardrope, W. J. (1999). A curricular profile of U.S. Communication departments. Communication Education, 48(3), 256–258. https://doi.org/10.1080/03634529909379173
- 325 Entertainment. (2021). Happy meal and Disney [Video]. YouTube. https://www.youtube.com/watch?v=7nSGUHeAcng