REFERENCES
- Bechara , A. and Damasio , A. R. 2005 . The somatic marker hypothesis: A neural theory of economic decision . Games and Economic Behavior , 52 : 336 – 372 . (doi:10.1016/j.geb.2004.06.010)
- Cacioppo , J. T. , Petty , R. E. and Kao , C. F. 1984 . The efficient assessment of need for cognition . Journal of Personality Assessment , 48 ( 3 ) : 306 – 307 . (doi:10.1207/s15327752jpa4803_13)
- Dolan , R. J. 2002 . Emotion, cognition, and behavior . Science , 298 : 1191 – 1194 . (doi:10.1126/science.1076358)
- Huskinson , T. L. H. and Haddock , G. 2006 . Individual differences in attitude structure and the accessibility of affective and cognitive components of attitude . Social Cognition , 24 ( 4 ) : 453 – 468 . (doi:10.1521/soco.2006.24.4.453)
- Jarvis , B. G. 2008a . “ DirectRT Precision Timing Software (2008.1.0.13) [Computer software] ” . New York , NY : Empirisoft Corporation .
- Jarvis , B. G. 2008b . “ MediaLab (2008.1.33) [Computer software] ” . New York , NY : Empirisoft Corporation .
- Kahneman , D. and Tversky , A. 1979 . Prospect theory: Analysis of decision under risk . Econometrica , 47 ( 2 ) : 263 – 291 . (doi:10.2307/1914185)
- Lee , L. , Amir , O. and Ariely , D. 2009 . In search of homo economicus: Cognitive noise and the role of emotion in preference consistency . Journal of Consumer Research , 36 : 173 – 187 . (doi:10.1086/597160)
- Loewenstein , G. F. , Weber , E. U. , Hsee , C. K. and Welch , N. 2001 . Risk as feelings . Psychological Bulletin , 127 ( 2 ) : 267 – 286 . (doi:10.1037/0033-2909.127.2.267)
- Maio , G. and Esses , V. M. 2001 . The need for affect: Individual differences in the motivation to approach or avoid emotions . Journal of Personality , 69 ( 4 ) : 583 – 615 . (doi:10.1111/1467-6494.694156)
- Mintel . 2011 . Mintel market intelligence Retrieved January 8, 2011, from www.mintel.com
- Pham , M. T. , Cohen , J. B. , Pracejus , J. W. and Hughes , G. D. 2001 . Affect monitoring and the primacy of feelings in judgment . Journal of Consumer Research , 28 : 167 – 188 . (doi:10.1086/322896)
- Sanfey , A. G. 2007 . Social decision-making: Insights from game theory and neuroscience . Science , 318 : 598 – 602 . (doi:10.1126/science.1142996)
- Slovic , P. , Finucane , M. L. , Peters , E. and MacGregor , D. G. 2004 . Risk as analysis and risk as feelings: Some thoughts about affect, reason, risk and rationality . Risk Analysis , 24 ( 2 ) : 311 – 322 . (doi:10.1111/j.0272-4332.2004.00433.x)
- Verplanken , B. , Hofstee , G. and Janssen , H. J. W. 1998 . Accessibility of affective versus cognitive components of attitudes . European Journal of Social Psychology , 28 : 23 – 35 . (doi:10.1002/(SICI)1099-0992(199801/02)28:1<23::AID-EJSP843>3.0.CO;2-Z)
- Von Neumann , J. and Morgenstern , O. 1944 . Theory of games and economic behavior , Princeton , NJ : Princeton University Press .
- Zajonc , R. B. 1980 . Feeling and thinking: Preferences need no inferences . American Psychologist , 35 ( 2 ) : 151 – 175 . (doi:10.1037/0003-066X.35.2.151)